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Building bridges between marketing and finance.
Your CFO's favorite agency.
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The Connector
Taylor Holiday thrives at the intersection of marketing and finance, bridging two worlds that often speak different languages. His prolific tweeting and insightful content build strong connections between professionals from both fields. Often seen as the go-to agency figure, Taylor creates clarity and engagement where complexity usually resides.
Taylor tweets so often that if tweeting were cardio, he’d be training for an Olympic marathon — just don’t ask him to slow down or he might miss a second of building bridges between finance and marketing!
Launching the 'Bridges' series to redesign P&L perspectives from a marketer's point of view is a standout achievement, delivering fresh, valuable content that resonates deeply with his dual audience.
To foster understanding and collaboration between marketing and finance teams, enabling businesses to align their goals and strategies for mutual success.
Taylor believes that communication is the key to breaking down silos and that transparency between departments leads to smarter decision-making. He values practical insights over flashy gimmicks and champions authenticity in professional relationships.
Taylor’s greatest strength is his ability to connect diverse professional communities with clear, engaging content, paired with a prolific presence that keeps him top of mind among peers. His blend of expertise and approachability makes complex financial topics accessible to marketers.
Taylor’s high tweet volume of nearly 40,000 times can occasionally overwhelm followers, risking that some of his best insights get lost in the noise. Balancing quality with quantity could sharpen his impact.
To grow his audience on X, Taylor should strategically curate and promote his best-performing content, perhaps through themed weekly threads or highlights. Engaging more directly with followers through replies and polls will also boost interaction and follower loyalty.
Fun fact: Taylor’s tweet about selling $100M worth of silicone wedding rings without fancy ad tricks has amassed over 844k views, proving that straightforward marketing can deliver blockbuster results.
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that pretty cleanly. \n\nSo far results have been good on those.\n\nBigger concern is lack of identity resolution to customer status. \n\nI'd check new visitor percentage over time.","in_reply_to_user_id_str":"234615059","in_reply_to_status_id_str":"1983985016075076072","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1983922611856736547","view_count":110,"bookmark_count":0,"created_at":1761838984000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1983910084473213075","full_text":"@drewfallon12 that LTV has an \"e\" in front of 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":50,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. 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that pretty cleanly. \n\nSo far results have been good on those.\n\nBigger concern is lack of identity resolution to customer status. \n\nI'd check new visitor percentage over time.","in_reply_to_user_id_str":"234615059","in_reply_to_status_id_str":"1983985016075076072","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1983922611856736547","view_count":110,"bookmark_count":0,"created_at":1761838984000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1983910084473213075","full_text":"@drewfallon12 that LTV has an \"e\" in front of 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":266,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. 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that pretty cleanly. \n\nSo far results have been good on those.\n\nBigger concern is lack of identity resolution to customer status. \n\nI'd check new visitor percentage over time.","in_reply_to_user_id_str":"234615059","in_reply_to_status_id_str":"1983985016075076072","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1983922611856736547","view_count":110,"bookmark_count":0,"created_at":1761838984000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1983910084473213075","full_text":"@drewfallon12 that LTV has an \"e\" in front of 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":10,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. 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that pretty cleanly. \n\nSo far results have been good on those.\n\nBigger concern is lack of identity resolution to customer status. \n\nI'd check new visitor percentage over time.","in_reply_to_user_id_str":"234615059","in_reply_to_status_id_str":"1983985016075076072","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1983922611856736547","view_count":110,"bookmark_count":0,"created_at":1761838984000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1983910084473213075","full_text":"@drewfallon12 that LTV has an \"e\" in front of 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":286,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. 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There are too many competing incentives. \n\nEntrepreneurs are wired to see extreme upside and avoid risk. \n\nIt is a feature, but with this task it's a bug.\n\nWhen building your 2026 plan, don’t fall into the trap of 2025.\n\nDon’t start with what you would LIKE to HAPPEN.\n\nLet us root you in what is LIKELY to HAPPEN and then help you build a bridge to the promised land.\n\nDon’t let your 2026 forecast just be a number you show internally or to investors and then file away.\nWhy?\n\nBecause if it's wrong (which it will be)... everything else falls apart.\n\nInstead of treating your forecast like a document to appease others interests…\n\nRoot it in reality and make it your OPERATING SYSTEM for the upcoming year.\n\nThis WILL unlock the clarity and execution potential that’s the difference between hitting your targets and missing, every single month.\n\nSimply put, here’s how to do it…\n\nRemove the guesswork and start by modeling your data (Quantitative: finance + Qualitative: Marketing calendar)\n\nBuild a 12-month financial forecast based on that data\n\nBreak down the monthly targets into a daily execution plan\n\nWhen you get to a daily plan that’s built on revenue targets, a monthly marketing calendar, channel specific budgets, incrementality informed measurement, cohort retention models, and aMER projections…\n\nAll rooted in actual data modeling…\n\nYou and your team (and/or agency) have what you need to stay on track.\n\nSo when January's tracking 15% behind... you know on January 3rd.\n\nAnd you can adjust spend, shift channels, deploy ad hoc campaigns... whatever it takes to course-correct.\n\nRather than wait it out until January 28th when it's too late to fix.\n\nAccurate forecasting is an exercise in execution after all.\n\nDo you agree or disagree? 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":112165,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. 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comment.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,104],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1978912957946814748","quoted_status_permalink":{"url":"https://t.co/lOWbblSYJV","expanded":"https://twitter.com/seanecom/status/1978912957946814748","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1978917164968223117","view_count":11016,"bookmark_count":6,"created_at":1760645593000,"favorite_count":70,"quote_count":0,"reply_count":5,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1978917164968223117","full_text":"This is absolutely the solution to next weeks revenue, less so next months and certainly not next years.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[20,28],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"3068611","name":"Dan Nunn","screen_name":"danyay","indices":[0,7]},{"id_str":"1294633098689351680","name":"DTC Prophet","screen_name":"dtcprophet","indices":[8,19]}]},"favorited":false,"in_reply_to_screen_name":"danyay","lang":"en","retweeted":false,"fact_check":null,"id":"1978654338953417204","view_count":583,"bookmark_count":0,"created_at":1760582930000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1978550627329352167","full_text":"@danyay @dtcprophet Exactly.","in_reply_to_user_id_str":"3068611","in_reply_to_status_id_str":"1978635023906689039","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,23],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"9ops.co/ehh229","expanded_url":"https://9ops.co/ehh229","url":"https://t.co/TNcvsBIkaP","indices":[0,23]}],"user_mentions":[]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"zxx","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1978845216552468558","view_count":535,"bookmark_count":1,"created_at":1760628439000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1978844983428833735","full_text":"https://t.co/TNcvsBIkaP","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1978844983428833735","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[30,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1757823262371794944","name":"MarketingOperators","screen_name":"M__Operators","indices":[0,13]},{"id_str":"754272146","name":"Aaron 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":50,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. Seasons change.","in_reply_to_user_id_str":"518129654","in_reply_to_status_id_str":"1985553079865872414","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1489482788621275138","name":"Matt Wan","screen_name":"MattWan98","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"MattWan98","lang":"en","retweeted":false,"fact_check":null,"id":"1985554164810989925","view_count":650,"bookmark_count":0,"created_at":1762227977000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@MattWan98 I think being thoughtful about the desired end is underrated.","in_reply_to_user_id_str":"1489482788621275138","in_reply_to_status_id_str":"1985552607918837912","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"560073094","name":"Curtis Matsko","screen_name":"CurtisMatsko","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"CurtisMatsko","lang":"en","retweeted":false,"fact_check":null,"id":"1985564171833131281","view_count":544,"bookmark_count":0,"created_at":1762230363000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@CurtisMatsko And what do you discover when you wonder?","in_reply_to_user_id_str":"560073094","in_reply_to_status_id_str":"1985562822659690568","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,122],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985721440365396114","view_count":352,"bookmark_count":0,"created_at":1762267858000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom My post never even discusses margins. It’s about multiples comparing two businesses that have the same margin.","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,184],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1892752319609217024","name":"The Backlink Guy","screen_name":"backlink_guy","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"backlink_guy","lang":"en","retweeted":false,"fact_check":null,"id":"1985722141317419015","view_count":182,"bookmark_count":0,"created_at":1762268026000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@backlink_guy If a brand does that it isn’t very valuable. \n\nIm not sure I understand your second point about agencies. Acquisition shouldn’t diminish cash flow in this business model.","in_reply_to_user_id_str":"1892752319609217024","in_reply_to_status_id_str":"1985624620154946022","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1376925938605301776","name":"Ring","screen_name":"ringybalboa","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ringybalboa","lang":"en","retweeted":false,"fact_check":null,"id":"1985720555698602367","view_count":99,"bookmark_count":0,"created_at":1762267648000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@ringybalboa It’s not that rare.","in_reply_to_user_id_str":"1376925938605301776","in_reply_to_status_id_str":"1985672275023294896","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"488674446","name":"Xavier Armand","screen_name":"x_armand","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"x_armand","lang":"en","retweeted":false,"fact_check":null,"id":"1985731808131236201","view_count":95,"bookmark_count":0,"created_at":1762270330000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@x_armand Yes it can.","in_reply_to_user_id_str":"488674446","in_reply_to_status_id_str":"1985729108362609053","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"57259461","name":"Rishabh Jain","screen_name":"rishabhmjain","indices":[0,13]},{"id_str":"528970777","name":"Zachary Murray","screen_name":"foreplayzach","indices":[14,27]},{"id_str":"726462242","name":"Jeremiah Prummer","screen_name":"JeremiahPrummer","indices":[28,44]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1985818900353990812","view_count":783,"bookmark_count":0,"created_at":1762291095000,"favorite_count":4,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@rishabhmjain @foreplayzach @JeremiahPrummer need my favorite podcast to weigh in.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1985817186057990489","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1985819351040344327","view_count":320,"bookmark_count":0,"created_at":1762291202000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@drewfallon12 Dont know much about their efforts.","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1985818293681426493","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"30301012","name":"Patrick Coddou","screen_name":"soundslikecanoe","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"soundslikecanoe","lang":"en","retweeted":false,"fact_check":null,"id":"1985828209402003741","view_count":281,"bookmark_count":0,"created_at":1762293314000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@soundslikecanoe Your brand isn’t big enough. 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":266,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. Seasons change.","in_reply_to_user_id_str":"518129654","in_reply_to_status_id_str":"1985553079865872414","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1489482788621275138","name":"Matt Wan","screen_name":"MattWan98","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"MattWan98","lang":"en","retweeted":false,"fact_check":null,"id":"1985554164810989925","view_count":650,"bookmark_count":0,"created_at":1762227977000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@MattWan98 I think being thoughtful about the desired end is underrated.","in_reply_to_user_id_str":"1489482788621275138","in_reply_to_status_id_str":"1985552607918837912","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"560073094","name":"Curtis Matsko","screen_name":"CurtisMatsko","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"CurtisMatsko","lang":"en","retweeted":false,"fact_check":null,"id":"1985564171833131281","view_count":544,"bookmark_count":0,"created_at":1762230363000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@CurtisMatsko And what do you discover when you wonder?","in_reply_to_user_id_str":"560073094","in_reply_to_status_id_str":"1985562822659690568","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,122],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985721440365396114","view_count":352,"bookmark_count":0,"created_at":1762267858000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom My post never even discusses margins. It’s about multiples comparing two businesses that have the same margin.","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,184],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1892752319609217024","name":"The Backlink Guy","screen_name":"backlink_guy","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"backlink_guy","lang":"en","retweeted":false,"fact_check":null,"id":"1985722141317419015","view_count":182,"bookmark_count":0,"created_at":1762268026000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@backlink_guy If a brand does that it isn’t very valuable. \n\nIm not sure I understand your second point about agencies. Acquisition shouldn’t diminish cash flow in this business model.","in_reply_to_user_id_str":"1892752319609217024","in_reply_to_status_id_str":"1985624620154946022","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1376925938605301776","name":"Ring","screen_name":"ringybalboa","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ringybalboa","lang":"en","retweeted":false,"fact_check":null,"id":"1985720555698602367","view_count":99,"bookmark_count":0,"created_at":1762267648000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@ringybalboa It’s not that rare.","in_reply_to_user_id_str":"1376925938605301776","in_reply_to_status_id_str":"1985672275023294896","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"488674446","name":"Xavier Armand","screen_name":"x_armand","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"x_armand","lang":"en","retweeted":false,"fact_check":null,"id":"1985731808131236201","view_count":95,"bookmark_count":0,"created_at":1762270330000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@x_armand Yes it can.","in_reply_to_user_id_str":"488674446","in_reply_to_status_id_str":"1985729108362609053","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"57259461","name":"Rishabh Jain","screen_name":"rishabhmjain","indices":[0,13]},{"id_str":"528970777","name":"Zachary Murray","screen_name":"foreplayzach","indices":[14,27]},{"id_str":"726462242","name":"Jeremiah Prummer","screen_name":"JeremiahPrummer","indices":[28,44]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1985818900353990812","view_count":783,"bookmark_count":0,"created_at":1762291095000,"favorite_count":4,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@rishabhmjain @foreplayzach @JeremiahPrummer need my favorite podcast to weigh in.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1985817186057990489","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1985819351040344327","view_count":320,"bookmark_count":0,"created_at":1762291202000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@drewfallon12 Dont know much about their efforts.","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1985818293681426493","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"30301012","name":"Patrick Coddou","screen_name":"soundslikecanoe","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"soundslikecanoe","lang":"en","retweeted":false,"fact_check":null,"id":"1985828209402003741","view_count":281,"bookmark_count":0,"created_at":1762293314000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@soundslikecanoe Your brand isn’t big enough. 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":10,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. Seasons change.","in_reply_to_user_id_str":"518129654","in_reply_to_status_id_str":"1985553079865872414","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1489482788621275138","name":"Matt Wan","screen_name":"MattWan98","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"MattWan98","lang":"en","retweeted":false,"fact_check":null,"id":"1985554164810989925","view_count":650,"bookmark_count":0,"created_at":1762227977000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@MattWan98 I think being thoughtful about the desired end is underrated.","in_reply_to_user_id_str":"1489482788621275138","in_reply_to_status_id_str":"1985552607918837912","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"560073094","name":"Curtis Matsko","screen_name":"CurtisMatsko","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"CurtisMatsko","lang":"en","retweeted":false,"fact_check":null,"id":"1985564171833131281","view_count":544,"bookmark_count":0,"created_at":1762230363000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@CurtisMatsko And what do you discover when you wonder?","in_reply_to_user_id_str":"560073094","in_reply_to_status_id_str":"1985562822659690568","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,122],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985721440365396114","view_count":352,"bookmark_count":0,"created_at":1762267858000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom My post never even discusses margins. It’s about multiples comparing two businesses that have the same margin.","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,184],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1892752319609217024","name":"The Backlink Guy","screen_name":"backlink_guy","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"backlink_guy","lang":"en","retweeted":false,"fact_check":null,"id":"1985722141317419015","view_count":182,"bookmark_count":0,"created_at":1762268026000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@backlink_guy If a brand does that it isn’t very valuable. \n\nIm not sure I understand your second point about agencies. Acquisition shouldn’t diminish cash flow in this business model.","in_reply_to_user_id_str":"1892752319609217024","in_reply_to_status_id_str":"1985624620154946022","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1376925938605301776","name":"Ring","screen_name":"ringybalboa","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ringybalboa","lang":"en","retweeted":false,"fact_check":null,"id":"1985720555698602367","view_count":99,"bookmark_count":0,"created_at":1762267648000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@ringybalboa It’s not that rare.","in_reply_to_user_id_str":"1376925938605301776","in_reply_to_status_id_str":"1985672275023294896","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"488674446","name":"Xavier Armand","screen_name":"x_armand","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"x_armand","lang":"en","retweeted":false,"fact_check":null,"id":"1985731808131236201","view_count":95,"bookmark_count":0,"created_at":1762270330000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@x_armand Yes it can.","in_reply_to_user_id_str":"488674446","in_reply_to_status_id_str":"1985729108362609053","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"57259461","name":"Rishabh Jain","screen_name":"rishabhmjain","indices":[0,13]},{"id_str":"528970777","name":"Zachary Murray","screen_name":"foreplayzach","indices":[14,27]},{"id_str":"726462242","name":"Jeremiah Prummer","screen_name":"JeremiahPrummer","indices":[28,44]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1985818900353990812","view_count":783,"bookmark_count":0,"created_at":1762291095000,"favorite_count":4,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@rishabhmjain @foreplayzach @JeremiahPrummer need my favorite podcast to weigh in.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1985817186057990489","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1985819351040344327","view_count":320,"bookmark_count":0,"created_at":1762291202000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@drewfallon12 Dont know much about their efforts.","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1985818293681426493","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"30301012","name":"Patrick Coddou","screen_name":"soundslikecanoe","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"soundslikecanoe","lang":"en","retweeted":false,"fact_check":null,"id":"1985828209402003741","view_count":281,"bookmark_count":0,"created_at":1762293314000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@soundslikecanoe Your brand isn’t big enough. 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":286,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. Seasons change.","in_reply_to_user_id_str":"518129654","in_reply_to_status_id_str":"1985553079865872414","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1489482788621275138","name":"Matt Wan","screen_name":"MattWan98","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"MattWan98","lang":"en","retweeted":false,"fact_check":null,"id":"1985554164810989925","view_count":650,"bookmark_count":0,"created_at":1762227977000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@MattWan98 I think being thoughtful about the desired end is underrated.","in_reply_to_user_id_str":"1489482788621275138","in_reply_to_status_id_str":"1985552607918837912","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"560073094","name":"Curtis Matsko","screen_name":"CurtisMatsko","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"CurtisMatsko","lang":"en","retweeted":false,"fact_check":null,"id":"1985564171833131281","view_count":544,"bookmark_count":0,"created_at":1762230363000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@CurtisMatsko And what do you discover when you wonder?","in_reply_to_user_id_str":"560073094","in_reply_to_status_id_str":"1985562822659690568","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,122],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985721440365396114","view_count":352,"bookmark_count":0,"created_at":1762267858000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom My post never even discusses margins. It’s about multiples comparing two businesses that have the same margin.","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,184],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1892752319609217024","name":"The Backlink Guy","screen_name":"backlink_guy","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"backlink_guy","lang":"en","retweeted":false,"fact_check":null,"id":"1985722141317419015","view_count":182,"bookmark_count":0,"created_at":1762268026000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@backlink_guy If a brand does that it isn’t very valuable. \n\nIm not sure I understand your second point about agencies. Acquisition shouldn’t diminish cash flow in this business model.","in_reply_to_user_id_str":"1892752319609217024","in_reply_to_status_id_str":"1985624620154946022","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1376925938605301776","name":"Ring","screen_name":"ringybalboa","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ringybalboa","lang":"en","retweeted":false,"fact_check":null,"id":"1985720555698602367","view_count":99,"bookmark_count":0,"created_at":1762267648000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@ringybalboa It’s not that rare.","in_reply_to_user_id_str":"1376925938605301776","in_reply_to_status_id_str":"1985672275023294896","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"488674446","name":"Xavier Armand","screen_name":"x_armand","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"x_armand","lang":"en","retweeted":false,"fact_check":null,"id":"1985731808131236201","view_count":95,"bookmark_count":0,"created_at":1762270330000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@x_armand Yes it can.","in_reply_to_user_id_str":"488674446","in_reply_to_status_id_str":"1985729108362609053","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"57259461","name":"Rishabh Jain","screen_name":"rishabhmjain","indices":[0,13]},{"id_str":"528970777","name":"Zachary Murray","screen_name":"foreplayzach","indices":[14,27]},{"id_str":"726462242","name":"Jeremiah Prummer","screen_name":"JeremiahPrummer","indices":[28,44]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1985818900353990812","view_count":783,"bookmark_count":0,"created_at":1762291095000,"favorite_count":4,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@rishabhmjain @foreplayzach @JeremiahPrummer need my favorite podcast to weigh in.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1985817186057990489","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1985819351040344327","view_count":320,"bookmark_count":0,"created_at":1762291202000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@drewfallon12 Dont know much about their efforts.","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1985818293681426493","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"30301012","name":"Patrick Coddou","screen_name":"soundslikecanoe","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"soundslikecanoe","lang":"en","retweeted":false,"fact_check":null,"id":"1985828209402003741","view_count":281,"bookmark_count":0,"created_at":1762293314000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@soundslikecanoe Your brand isn’t big enough. 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💪🏻","in_reply_to_user_id_str":"1611031208799911936","in_reply_to_status_id_str":"1985451923965690129","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":112165,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[0,273],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1985476779159818525","quoted_status_permalink":{"url":"https://t.co/9CpDc8doEL","expanded":"https://twitter.com/seanecom/status/1985476779159818525","display":"x.com/seanecom/statu…"},"retweeted":false,"fact_check":null,"id":"1985538939143459162","view_count":54975,"bookmark_count":61,"created_at":1762224347000,"favorite_count":101,"quote_count":2,"reply_count":12,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"Another example why brand is a worse business model than agency. \n\nThis service business gets $20M in an acquisition. \n\nAnd the main reason is very simple…\n\nYou can service debt with the cash flow of a service business this size but you can’t with a physical goods business carrying inventory. So the buyer can use leverage. \n\n*Yes, a thousand caveats about the specifics of these hypothetical businesses matter, but save that for substack. This is X*","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,266],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"seanecom","indices":[501,510]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985817186057990489","view_count":32163,"bookmark_count":121,"created_at":1762290686000,"favorite_count":117,"quote_count":5,"reply_count":26,"retweet_count":6,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies.\n\nThe line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and predictability of SaaS with the human leverage and outcome-orientation of an agency.\n\nIt’s the inevitable result of two business models, software and agency, collapsing into one. (And yes, the name is a wink to DTC Twitter’s favorite @seanecom, because he is the hired spokesperson for every “SEAN”.)\n\nThe convergence is a result of tectonic shifts in our landscape. SaaS is under pressure. In the mid-market and lower tiers of eCommerce, the expectation of value per dollar is so high that monetizing pure software has become nearly impossible. The dream of self-serve software, like Slack, where users can derive value in a completely autonomous manner doesn't exist. Most brands can’t extract value from software without guidance. And the truth is they don’t want tools; they want outcomes.\n\nAt the same time, agencies are evolving. AI and automation have made them faster, leaner, and more consistent. Internal tools, scripts, and proprietary systems are replacing headcount. The best agencies now behave like SaaS products, predictable, scalable, and data-driven. But they also possess a critical feature that most SAAS doesn't, accountability for the outcome.\n\nThese two forces are colliding. SaaS companies are adding services: onboarding, customer success, weekly strategy calls. Agencies are adding software: proprietary dashboards, AI layers, internal platforms. Both are converging on the same destination, SEAN. Modern examples include Haus, Fulfill, Fermat, Saras Analytics, Icon and US (CTC) each blending automation, software, and human expertise into a single, productized experience.\n\nThe economics are the key to understanding what is happening. SaaS was prized for revenue quality and scale, predictable ARR, great retention, and strong LTV/CAC (3:1). SEANs achieve similar economics through a slightly different route and with slightly less total scale. Gross margins drop from 90% to something closer to 60-70% as you add the human component, but net revenue retention still exceeds 100%, growth rates remain healthy, and operating expenses shrink thanks to AI and systemization. The market rewarded SaaS not for its form but for its financial model, and SEANs can come close to replicating that performance through a hybrid structure.\n\nThe benefit of eCom SAAS becoming SEAN's is that it reframes the pricing comparison for brands. Currently, SaaS sells into a brand’s software budget, maybe 1–3% of revenue. Agencies sell into the labor budget, often more like 10–12%. SEANs have the potential to reframe pricing around labor replacement, not software cost, expanding TAM and aligning pricing with true value delivered.\n\nInvestors are beginning to see it too. Many “SaaS” businesses are actually SEANs pretending to be pure software for the multiple, but the market is catching up. SAAS multiples are experiencing compression. Meanwhile, agencies that leverage technology are seeing multiple expansion as their margin and predictability increase. The two curves are converging toward a shared financial reality.\n\nUltimately, customers don’t care whether it’s software or service, they care if it works. The delivery model that can guarantee outcomes through automation, human intelligence, and proprietary systems will win. \n\nThe best SaaS companies will look like agencies. The best agencies will look like SaaS. The winners will be SEANs, Software Enabled AgeNcies, owning the middle ground where revenue quality meets operational leverage and customer's take home the lion's share of surplus value creation.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/gnqf6xE1gs","indices":[217,240]},{"display_url":"x.com/SeanEcom/statu…","expanded_url":"https://x.com/SeanEcom/status/1985476779159818525","url":"https://t.co/ffc7khw3Eo","indices":[217,240]}],"user_mentions":[{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]},{"id_str":"1367733614880825344","name":"Sean Frank","screen_name":"SeanEcom","indices":[34,43]},{"id_str":"950375407387230208","name":"Mehtab | Karta Ventures","screen_name":"MehtabKarta","indices":[59,71]}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"quoted_status_id_str":"1985808363968741390","quoted_status_permalink":{"url":"https://t.co/RyOGS0aHLw","expanded":"https://twitter.com/MehtabKarta/status/1985808363968741390","display":"x.com/MehtabKarta/st…"},"retweeted":false,"fact_check":null,"id":"1985857142478500243","view_count":20220,"bookmark_count":84,"created_at":1762300212000,"favorite_count":46,"quote_count":2,"reply_count":5,"retweet_count":3,"user_id_str":"83883062","conversation_id_str":"1985857142478500243","full_text":"A definitive valuation output for @SeanEcom's friend using @MehtabKarta criteria = $12M...\n\nHere is how the calculation breaks down:\n\nBusiness profile\nRevenue: $13M\nEBITDA: $3M (≈23% margin)\nGrowth rate: 15% per year\nhttps://t.co/ffc7khw3Eo\n\nLet's assume a median Cash conversion cycle: 90 days (≈¼ year)\n\nStep 1 — Start from the Buyer’s IRR Target\n\nPrivate equity and independent buyers of small private companies generally target:\n\nGross IRR: ~30%\n\nNet IRR (after fees/carry): 24–26%\n\nThis means they work backwards from:\n\n“What price allows me to earn 30% annualized returns, assuming I get this business’s cash flows and can sell it later at a reasonable multiple?”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,31],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"518129654","name":"David Holmes | Amazon FBA","screen_name":"dholmes94","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"dholmes94","lang":"en","retweeted":false,"fact_check":null,"id":"1985554067452817859","view_count":880,"bookmark_count":0,"created_at":1762227954000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@dholmes94 Yup. Seasons change.","in_reply_to_user_id_str":"518129654","in_reply_to_status_id_str":"1985553079865872414","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,72],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1489482788621275138","name":"Matt Wan","screen_name":"MattWan98","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"MattWan98","lang":"en","retweeted":false,"fact_check":null,"id":"1985554164810989925","view_count":650,"bookmark_count":0,"created_at":1762227977000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@MattWan98 I think being thoughtful about the desired end is underrated.","in_reply_to_user_id_str":"1489482788621275138","in_reply_to_status_id_str":"1985552607918837912","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,55],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"560073094","name":"Curtis Matsko","screen_name":"CurtisMatsko","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"CurtisMatsko","lang":"en","retweeted":false,"fact_check":null,"id":"1985564171833131281","view_count":544,"bookmark_count":0,"created_at":1762230363000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@CurtisMatsko And what do you discover when you wonder?","in_reply_to_user_id_str":"560073094","in_reply_to_status_id_str":"1985562822659690568","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,122],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"190416828","name":"Bill Rom","screen_name":"TheBillRom","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"TheBillRom","lang":"en","retweeted":false,"fact_check":null,"id":"1985721440365396114","view_count":352,"bookmark_count":0,"created_at":1762267858000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985672571837165776","full_text":"@TheBillRom My post never even discusses margins. It’s about multiples comparing two businesses that have the same margin.","in_reply_to_user_id_str":"190416828","in_reply_to_status_id_str":"1985672571837165776","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,184],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1892752319609217024","name":"The Backlink Guy","screen_name":"backlink_guy","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"backlink_guy","lang":"en","retweeted":false,"fact_check":null,"id":"1985722141317419015","view_count":182,"bookmark_count":0,"created_at":1762268026000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@backlink_guy If a brand does that it isn’t very valuable. \n\nIm not sure I understand your second point about agencies. Acquisition shouldn’t diminish cash flow in this business model.","in_reply_to_user_id_str":"1892752319609217024","in_reply_to_status_id_str":"1985624620154946022","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[13,32],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1376925938605301776","name":"Ring","screen_name":"ringybalboa","indices":[0,12]}]},"favorited":false,"in_reply_to_screen_name":"ringybalboa","lang":"en","retweeted":false,"fact_check":null,"id":"1985720555698602367","view_count":99,"bookmark_count":0,"created_at":1762267648000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@ringybalboa It’s not that rare.","in_reply_to_user_id_str":"1376925938605301776","in_reply_to_status_id_str":"1985672275023294896","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,21],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"488674446","name":"Xavier Armand","screen_name":"x_armand","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"x_armand","lang":"en","retweeted":false,"fact_check":null,"id":"1985731808131236201","view_count":95,"bookmark_count":0,"created_at":1762270330000,"favorite_count":0,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985538939143459162","full_text":"@x_armand Yes it can.","in_reply_to_user_id_str":"488674446","in_reply_to_status_id_str":"1985729108362609053","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,82],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"57259461","name":"Rishabh Jain","screen_name":"rishabhmjain","indices":[0,13]},{"id_str":"528970777","name":"Zachary Murray","screen_name":"foreplayzach","indices":[14,27]},{"id_str":"726462242","name":"Jeremiah Prummer","screen_name":"JeremiahPrummer","indices":[28,44]}]},"favorited":false,"in_reply_to_screen_name":"TaylorHoliday","lang":"en","retweeted":false,"fact_check":null,"id":"1985818900353990812","view_count":783,"bookmark_count":0,"created_at":1762291095000,"favorite_count":4,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@rishabhmjain @foreplayzach @JeremiahPrummer need my favorite podcast to weigh in.","in_reply_to_user_id_str":"83883062","in_reply_to_status_id_str":"1985817186057990489","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[14,49],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"768593971","name":"Drew Fallon","screen_name":"drewfallon12","indices":[0,13]}]},"favorited":false,"in_reply_to_screen_name":"drewfallon12","lang":"en","retweeted":false,"fact_check":null,"id":"1985819351040344327","view_count":320,"bookmark_count":0,"created_at":1762291202000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@drewfallon12 Dont know much about their efforts.","in_reply_to_user_id_str":"768593971","in_reply_to_status_id_str":"1985818293681426493","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[17,101],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"30301012","name":"Patrick Coddou","screen_name":"soundslikecanoe","indices":[0,16]}]},"favorited":false,"in_reply_to_screen_name":"soundslikecanoe","lang":"en","retweeted":false,"fact_check":null,"id":"1985828209402003741","view_count":281,"bookmark_count":0,"created_at":1762293314000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"83883062","conversation_id_str":"1985817186057990489","full_text":"@soundslikecanoe Your brand isn’t big enough. 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Product seeding → partnerships → community.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,198],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1989006842182467982","view_count":1727,"bookmark_count":3,"created_at":1763051159000,"favorite_count":20,"quote_count":0,"reply_count":3,"retweet_count":1,"user_id_str":"83883062","conversation_id_str":"1989006842182467982","full_text":"Every brand I helped build early in my career was powered by one thing, humans influencing humans.\n\nNot “get influencers to post and pray.”\n\nReal systems. Product seeding → partnerships → community.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-15","value":438,"startTime":1763078400000,"endTime":1763164800000,"tweets":[{"bookmarked":false,"display_text_range":[11,58],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"2621977909","name":"Roman Khan - Founder of Peak 21. 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SuperX
