Get live statistics and analysis of Matt Lady's profile on X / Twitter
Podcast Host for 7-8 figure eCommerce, DTC, & CPG brands: @kartworthypod👇 Associate Director of eCommerce klientboost.com eCommerce Enthusiast.
5kfollowing6kfollowers
The Entrepreneur
Matt Lady is a dynamic entrepreneur and podcast host who thrives in scaling 7-8 figure eCommerce, DTC, and CPG brands. With leadership roles spanning growth, brand positioning, and marketing innovation, he’s deeply immersed in driving pipeline and market expansion. His prolific tweeting shows a hands-on, connected presence in the eCommerce and marketing ecosystems.
Matt, with nearly 27k tweets under your belt, you’re basically the Twitter equivalent of an energy drink — always buzzing, sometimes overwhelming, but you definitely keep the room awake (and occasionally confused).
Landing the coveted role as Head of Growth at Richpanel and Associate Director of eCommerce at KlientBoost, while hosting a top-tier podcast for flagship eCommerce brands, cements Matt’s status as a heavyweight in scaling digital commerce.
Matt’s life purpose is to empower and accelerate brand growth by combining sharp strategic insight with operational execution, helping businesses dominate their marketplaces and foster meaningful customer relationships.
He believes in authentic growth driven by solid positioning, strategic partnerships, and impactful content. Matt values community collaboration, openness in sharing resources, and the power of continuous learning to stay ahead in the competitive eCommerce landscape.
Matt's strengths lie in his leadership of growth initiatives, deep expertise in eCommerce and DTC marketing, and his ability to build and nurture powerful brand partnerships and communities. His hands-on approach and prolific communication help maintain strong audience engagement.
His high tweet volume and rapid-fire interactions sometimes dilute his message impact and can create engagement fatigue among followers who crave high-value, less frequent content.
To grow his audience on X, Matt should leverage his deep industry insights into a series of high-value, threaded tweet storms that tell compelling success stories or share actionable tips, paired with strategic use of polls and community shoutouts to boost interactive engagement.
Fun fact: Despite his packed schedule leading growth and strategy, Matt has tweeted over 26,000 times, proving his relentless passion for engagement and community building.
The rumors & reports are true:
I'm joining @Richpanel as their Head of Growth!
Leading all things GTM:
• customer acquisition & pipeline growth
• positioning & brand awareness
• partnerships & referrals
• content & media
• sales
Pumped to get started tomorrow! 💬🤖
The rumors & reports are true:
I'm joining @Richpanel as their Head of Growth!
Leading all things GTM:
• customer acquisition & pipeline growth
• positioning & brand awareness
• partnerships & referrals
• content & media
• sales
Pumped to get started tomorrow! 💬🤖
Hey @beehiiv crew and your literal beehive of supporters:
Can you set up 1 newsletter and have subscribers choose the frequency of the newsletter?
• 5x/week
• 1x/week
?
then just make sends to that list?
Or any workarounds similar to this? Thanks in advance 🐝
Al & Tech Insights ⚡|| Ghostwriter 💻Passionate About Al & Tech Tools 💌 || Helping CEOs Build Personal Brands on Twitter 🚀||897978|| DM for Collaborations 🫂
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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":1,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? \n\n~20 mins, 1 topic, deep & narrow. \n7-8 figure brands.\n\nreply or DM!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":2,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984286337445556379","view_count":293,"bookmark_count":0,"created_at":1761925703000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984286337445556379","full_text":"Hermione and Ron 🪄 https://t.co/iIrR6bKetZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984307436484972859","view_count":243,"bookmark_count":0,"created_at":1761930734000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984307436484972859","full_text":"Power equipment buyers research for WEEKS before a $2,000+ purchase... \n\nThis generator brand turned that long consideration cycle into 435% conversion growth.\n\nA power generation equipment manufacturer came to our team with a common constraint: Market leader in generators and portable power. Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. Generic campaigns miss all three.\n\nThe growth manager on this account built a framework around this buying behavior:\n✅ 80/20 retargeting strategy on Facebook focused budget on high-intent users who'd already engaged\n✅ Broad Facebook targeting captured early-stage researchers across all three segments\n✅ Single Keyword Ad Groups matched model-specific search queries to model-specific landing pages\n✅ Device bid adjustments based on which devices actually converted per segment\n✅ Interest-specific image ads aligned creative to use case (power outage scenarios vs. construction sites vs. outdoor recreation)\n\nResults: \n📈 116% increase in monthly lead volume\n🏆 435% boost in average conversion rate\n🤯 58% CPA reduction\n\n\"We didn't want an automated service. What we wanted was a partner that could learn about our business and product, see opportunity, and help us direct our limited PPC dollars in the most effective ways available.\" — Director of Marketing, Power Generation Equipment Manufacturer\n\nThe insight: Long consideration cycles aren't a disadvantage. They're an opportunity to build multiple touchpoints that move buyers through stages.\n\nThe 80/20 retargeting strategy ensured bottom-funnel prospects got the most budget. Broad targeting planted seeds with early researchers. SKAGs converted model-specific intent into qualified leads.\n\nBudget constraints force precision. Every dollar needs a specific role in the consideration journey. The brands that win with limited spend are the ones who map their tactics to actual buyer behavior rather than dumping budget into generic awareness campaigns.\n\nHow are YOUR campaigns structured around your buyer's ACTUAL research process?\n\nPS - Happy Halloween!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,110],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"206055381","name":"Spencer","screen_name":"ecomrat","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomrat","lang":"en","retweeted":false,"fact_check":null,"id":"1984307620115525826","view_count":128,"bookmark_count":0,"created_at":1761930777000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984303116892999919","full_text":"@ecomrat i always say and joke but find it to be more and more true of ...\n\nHalf Art, Half Math, Half Science.","in_reply_to_user_id_str":"206055381","in_reply_to_status_id_str":"1984303116892999919","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984621746381864985","view_count":315,"bookmark_count":0,"created_at":1762005671000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984621746381864985","full_text":"1 MAJOR lesson I learned recording 7 guest podcast episodes this week:\n\n=> ENERGY IS EVERYTHING. \n\nAfter previously hosting 100+ guest episodes… I’m launching the new show next week. \n\ntwo people can say the exact same point - but how they deliver the cadence, the tone, the subtle word choice, the volume of their voice, the hand gestures, the facial expressions… \n\nIs what makes us human. \n\nAnd what allows us to continue to be human and keep growing and building a brand or reputation in an ever increasing algorithmic feed and ever evolving AI capabilities. \n\n=> do you JUST want to learn the information? \n=> do you want to learn the information WHILE feeling inspired, confident, laughing, and knowing the person genuinely cares and it feels like they are speaking at YOU, specifically? \n\nI imagine ~20% are ok with just getting the best expert information possible for their specific use case and need. \n\n~80% probably pick the expert based on vibe, personality, tone, energy - THE HUMAN SPIRIT, the emotion they feel while consuming the info. \n\nIf this is not true or popular just yet, I have a feeling it will be as AI continues to increase the floor of info, skill, and capability. \n\nMy number one focus is to now bring the right ENERGY to each meeting, podcast recording, even slack or DM interaction. \n\nnot to be overly dramatic, but its one of the few remaining (now or in the future) ways to remain HUMAN and not be commoditzed. \n\nits how you stand out. \nIts how you refuse to be swallowed up be the rest of the pack. \nIt’s how you actively attract certain people and - gasp - repel others. \n\nAs a chronic people pleaser, neurodivergent just trying to FIT IN … \n\nif you’re for EVERYONE,\nYou’re for no ONE. \n\nhumans try to be rational but we more often than not buy and decide based on what makes us human - emotion. \n\nHow we pick a brand, a product, a service, a hire… \n\nHalf Art. half Math. half Science. \n\nA new part of my equation => half Vibes or Energy. \n\nVibes is a bit overused and a trend, a meme almost, it’s accurate, but energy (or a similar term) feels more right to try to own and coin. \n\nI’m looking for ENERGETIC guests for the ecommerce pod. \n\nThis doesn’t mean you’re yelling or faking enthusiasm… \n\nIt means you CARE, it means you so badly want the person who is listening to succeed. you aren’t auto piloting your way through life and accepting yet another podcast invite just for back links and clip farming to grow your personal brand by doing the minimum. \n\nEnergy… is everything.\nOr at least, one thing we have left as human beings, not human doers. \n\nThat’s my takeaway and something I’ll be betting on moving forward. \n\nHappy Q4 and BFCM month! 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aka Celosa aka Smoresy aka Torta \n\nMADE IT BACK HOME \n\n🧡🧡 https://t.co/lht2HLY37r","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983211026116915355","quoted_status_permalink":{"url":"https://t.co/p5ZTN3on9U","expanded":"https://twitter.com/couuor/status/1983211026116915355","display":"x.com/couuor/status/…"},"retweeted":false,"fact_check":null,"id":"1983223269357674745","view_count":659,"bookmark_count":2,"created_at":1761672248000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983223269357674745","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades.\n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? 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Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. 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many.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,145],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985480718378750272","view_count":42,"bookmark_count":0,"created_at":1762210466000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985480718378750272","full_text":"almost burned down my apartment while filming a new 'UGC' Ad for the agency...\n\nbetter drive some SQLs!!\n\n(so i can get better renters insurance)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":0,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[12,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1985686634084590023","view_count":462,"bookmark_count":0,"created_at":1762259560000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985683665595093419","full_text":"@oliver__b1 Need Bustem for agencies, next \n\nwe don’t have THIS bad of a problem, but we certainly have some spam and random inquiries and bookings (or other agencies repeatedly trying to “funnel hack”) 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? \n\n~20 mins, 1 topic, deep & narrow. \n7-8 figure brands.\n\nreply or DM!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984286337445556379","view_count":293,"bookmark_count":0,"created_at":1761925703000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984286337445556379","full_text":"Hermione and Ron 🪄 https://t.co/iIrR6bKetZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984307436484972859","view_count":243,"bookmark_count":0,"created_at":1761930734000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984307436484972859","full_text":"Power equipment buyers research for WEEKS before a $2,000+ purchase... \n\nThis generator brand turned that long consideration cycle into 435% conversion growth.\n\nA power generation equipment manufacturer came to our team with a common constraint: Market leader in generators and portable power. Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. Generic campaigns miss all three.\n\nThe growth manager on this account built a framework around this buying behavior:\n✅ 80/20 retargeting strategy on Facebook focused budget on high-intent users who'd already engaged\n✅ Broad Facebook targeting captured early-stage researchers across all three segments\n✅ Single Keyword Ad Groups matched model-specific search queries to model-specific landing pages\n✅ Device bid adjustments based on which devices actually converted per segment\n✅ Interest-specific image ads aligned creative to use case (power outage scenarios vs. construction sites vs. outdoor recreation)\n\nResults: \n📈 116% increase in monthly lead volume\n🏆 435% boost in average conversion rate\n🤯 58% CPA reduction\n\n\"We didn't want an automated service. What we wanted was a partner that could learn about our business and product, see opportunity, and help us direct our limited PPC dollars in the most effective ways available.\" — Director of Marketing, Power Generation Equipment Manufacturer\n\nThe insight: Long consideration cycles aren't a disadvantage. They're an opportunity to build multiple touchpoints that move buyers through stages.\n\nThe 80/20 retargeting strategy ensured bottom-funnel prospects got the most budget. Broad targeting planted seeds with early researchers. SKAGs converted model-specific intent into qualified leads.\n\nBudget constraints force precision. Every dollar needs a specific role in the consideration journey. The brands that win with limited spend are the ones who map their tactics to actual buyer behavior rather than dumping budget into generic awareness campaigns.\n\nHow are YOUR campaigns structured around your buyer's ACTUAL research process?\n\nPS - Happy Halloween!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,110],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"206055381","name":"Spencer","screen_name":"ecomrat","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomrat","lang":"en","retweeted":false,"fact_check":null,"id":"1984307620115525826","view_count":128,"bookmark_count":0,"created_at":1761930777000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984303116892999919","full_text":"@ecomrat i always say and joke but find it to be more and more true of ...\n\nHalf Art, Half Math, Half Science.","in_reply_to_user_id_str":"206055381","in_reply_to_status_id_str":"1984303116892999919","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984621746381864985","view_count":315,"bookmark_count":0,"created_at":1762005671000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984621746381864985","full_text":"1 MAJOR lesson I learned recording 7 guest podcast episodes this week:\n\n=> ENERGY IS EVERYTHING. \n\nAfter previously hosting 100+ guest episodes… I’m launching the new show next week. \n\ntwo people can say the exact same point - but how they deliver the cadence, the tone, the subtle word choice, the volume of their voice, the hand gestures, the facial expressions… \n\nIs what makes us human. \n\nAnd what allows us to continue to be human and keep growing and building a brand or reputation in an ever increasing algorithmic feed and ever evolving AI capabilities. \n\n=> do you JUST want to learn the information? \n=> do you want to learn the information WHILE feeling inspired, confident, laughing, and knowing the person genuinely cares and it feels like they are speaking at YOU, specifically? \n\nI imagine ~20% are ok with just getting the best expert information possible for their specific use case and need. \n\n~80% probably pick the expert based on vibe, personality, tone, energy - THE HUMAN SPIRIT, the emotion they feel while consuming the info. \n\nIf this is not true or popular just yet, I have a feeling it will be as AI continues to increase the floor of info, skill, and capability. \n\nMy number one focus is to now bring the right ENERGY to each meeting, podcast recording, even slack or DM interaction. \n\nnot to be overly dramatic, but its one of the few remaining (now or in the future) ways to remain HUMAN and not be commoditzed. \n\nits how you stand out. \nIts how you refuse to be swallowed up be the rest of the pack. \nIt’s how you actively attract certain people and - gasp - repel others. \n\nAs a chronic people pleaser, neurodivergent just trying to FIT IN … \n\nif you’re for EVERYONE,\nYou’re for no ONE. \n\nhumans try to be rational but we more often than not buy and decide based on what makes us human - emotion. \n\nHow we pick a brand, a product, a service, a hire… \n\nHalf Art. half Math. half Science. \n\nA new part of my equation => half Vibes or Energy. \n\nVibes is a bit overused and a trend, a meme almost, it’s accurate, but energy (or a similar term) feels more right to try to own and coin. \n\nI’m looking for ENERGETIC guests for the ecommerce pod. \n\nThis doesn’t mean you’re yelling or faking enthusiasm… \n\nIt means you CARE, it means you so badly want the person who is listening to succeed. you aren’t auto piloting your way through life and accepting yet another podcast invite just for back links and clip farming to grow your personal brand by doing the minimum. \n\nEnergy… is everything.\nOr at least, one thing we have left as human beings, not human doers. \n\nThat’s my takeaway and something I’ll be betting on moving forward. \n\nHappy Q4 and BFCM month! 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aka Celosa aka Smoresy aka Torta \n\nMADE IT BACK HOME \n\n🧡🧡 https://t.co/lht2HLY37r","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983211026116915355","quoted_status_permalink":{"url":"https://t.co/p5ZTN3on9U","expanded":"https://twitter.com/couuor/status/1983211026116915355","display":"x.com/couuor/status/…"},"retweeted":false,"fact_check":null,"id":"1983223269357674745","view_count":659,"bookmark_count":2,"created_at":1761672248000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983223269357674745","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades.\n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":2,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":7,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? 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Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. 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many.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,145],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985480718378750272","view_count":42,"bookmark_count":0,"created_at":1762210466000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985480718378750272","full_text":"almost burned down my apartment while filming a new 'UGC' Ad for the agency...\n\nbetter drive some SQLs!!\n\n(so i can get better renters insurance)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":7,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[12,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1985686634084590023","view_count":462,"bookmark_count":0,"created_at":1762259560000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985683665595093419","full_text":"@oliver__b1 Need Bustem for agencies, next \n\nwe don’t have THIS bad of a problem, but we certainly have some spam and random inquiries and bookings (or other agencies repeatedly trying to “funnel hack”) 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":96,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":232,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? \n\n~20 mins, 1 topic, deep & narrow. \n7-8 figure brands.\n\nreply or DM!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":664,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984286337445556379","view_count":293,"bookmark_count":0,"created_at":1761925703000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984286337445556379","full_text":"Hermione and Ron 🪄 https://t.co/iIrR6bKetZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984307436484972859","view_count":243,"bookmark_count":0,"created_at":1761930734000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984307436484972859","full_text":"Power equipment buyers research for WEEKS before a $2,000+ purchase... \n\nThis generator brand turned that long consideration cycle into 435% conversion growth.\n\nA power generation equipment manufacturer came to our team with a common constraint: Market leader in generators and portable power. Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. Generic campaigns miss all three.\n\nThe growth manager on this account built a framework around this buying behavior:\n✅ 80/20 retargeting strategy on Facebook focused budget on high-intent users who'd already engaged\n✅ Broad Facebook targeting captured early-stage researchers across all three segments\n✅ Single Keyword Ad Groups matched model-specific search queries to model-specific landing pages\n✅ Device bid adjustments based on which devices actually converted per segment\n✅ Interest-specific image ads aligned creative to use case (power outage scenarios vs. construction sites vs. outdoor recreation)\n\nResults: \n📈 116% increase in monthly lead volume\n🏆 435% boost in average conversion rate\n🤯 58% CPA reduction\n\n\"We didn't want an automated service. What we wanted was a partner that could learn about our business and product, see opportunity, and help us direct our limited PPC dollars in the most effective ways available.\" — Director of Marketing, Power Generation Equipment Manufacturer\n\nThe insight: Long consideration cycles aren't a disadvantage. They're an opportunity to build multiple touchpoints that move buyers through stages.\n\nThe 80/20 retargeting strategy ensured bottom-funnel prospects got the most budget. Broad targeting planted seeds with early researchers. SKAGs converted model-specific intent into qualified leads.\n\nBudget constraints force precision. Every dollar needs a specific role in the consideration journey. The brands that win with limited spend are the ones who map their tactics to actual buyer behavior rather than dumping budget into generic awareness campaigns.\n\nHow are YOUR campaigns structured around your buyer's ACTUAL research process?\n\nPS - Happy Halloween!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,110],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"206055381","name":"Spencer","screen_name":"ecomrat","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomrat","lang":"en","retweeted":false,"fact_check":null,"id":"1984307620115525826","view_count":128,"bookmark_count":0,"created_at":1761930777000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984303116892999919","full_text":"@ecomrat i always say and joke but find it to be more and more true of ...\n\nHalf Art, Half Math, Half Science.","in_reply_to_user_id_str":"206055381","in_reply_to_status_id_str":"1984303116892999919","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":315,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984621746381864985","view_count":315,"bookmark_count":0,"created_at":1762005671000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984621746381864985","full_text":"1 MAJOR lesson I learned recording 7 guest podcast episodes this week:\n\n=> ENERGY IS EVERYTHING. \n\nAfter previously hosting 100+ guest episodes… I’m launching the new show next week. \n\ntwo people can say the exact same point - but how they deliver the cadence, the tone, the subtle word choice, the volume of their voice, the hand gestures, the facial expressions… \n\nIs what makes us human. \n\nAnd what allows us to continue to be human and keep growing and building a brand or reputation in an ever increasing algorithmic feed and ever evolving AI capabilities. \n\n=> do you JUST want to learn the information? \n=> do you want to learn the information WHILE feeling inspired, confident, laughing, and knowing the person genuinely cares and it feels like they are speaking at YOU, specifically? \n\nI imagine ~20% are ok with just getting the best expert information possible for their specific use case and need. \n\n~80% probably pick the expert based on vibe, personality, tone, energy - THE HUMAN SPIRIT, the emotion they feel while consuming the info. \n\nIf this is not true or popular just yet, I have a feeling it will be as AI continues to increase the floor of info, skill, and capability. \n\nMy number one focus is to now bring the right ENERGY to each meeting, podcast recording, even slack or DM interaction. \n\nnot to be overly dramatic, but its one of the few remaining (now or in the future) ways to remain HUMAN and not be commoditzed. \n\nits how you stand out. \nIts how you refuse to be swallowed up be the rest of the pack. \nIt’s how you actively attract certain people and - gasp - repel others. \n\nAs a chronic people pleaser, neurodivergent just trying to FIT IN … \n\nif you’re for EVERYONE,\nYou’re for no ONE. \n\nhumans try to be rational but we more often than not buy and decide based on what makes us human - emotion. \n\nHow we pick a brand, a product, a service, a hire… \n\nHalf Art. half Math. half Science. \n\nA new part of my equation => half Vibes or Energy. \n\nVibes is a bit overused and a trend, a meme almost, it’s accurate, but energy (or a similar term) feels more right to try to own and coin. \n\nI’m looking for ENERGETIC guests for the ecommerce pod. \n\nThis doesn’t mean you’re yelling or faking enthusiasm… \n\nIt means you CARE, it means you so badly want the person who is listening to succeed. you aren’t auto piloting your way through life and accepting yet another podcast invite just for back links and clip farming to grow your personal brand by doing the minimum. \n\nEnergy… is everything.\nOr at least, one thing we have left as human beings, not human doers. \n\nThat’s my takeaway and something I’ll be betting on moving forward. \n\nHappy Q4 and BFCM month! 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you)","in_reply_to_user_id_str":"556934289","in_reply_to_status_id_str":"1982838972633252177","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,106],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1867182492978974720","name":"DTC Midas","screen_name":"DTCMidas","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"DTCMidas","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1982873512516956516","view_count":1085,"bookmark_count":0,"created_at":1761588860000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1982866223218958449","full_text":"@DTCMidas Let me know if you’d ever want to rip podcast episode(s) on Meta or any other topics as a guest!","in_reply_to_user_id_str":"1867182492978974720","in_reply_to_status_id_str":"1982866223218958449","is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-29","value":3,"startTime":1761609600000,"endTime":1761696000000,"tweets":[{"bookmarked":false,"display_text_range":[0,64],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/lht2HLY37r","expanded_url":"https://x.com/mattlady/status/1983152556277936405/photo/1","id_str":"1983152550041006084","indices":[65,88],"media_key":"3_1983152550041006084","media_url_https":"https://pbs.twimg.com/media/G4WSvLCasAQ3tVk.jpg","type":"photo","url":"https://t.co/lht2HLY37r","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1317,"resize":"fit"},"medium":{"h":1200,"w":772,"resize":"fit"},"small":{"h":680,"w":437,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1317,"focus_rects":[{"x":0,"y":909,"w":1317,"h":738},{"x":0,"y":620,"w":1317,"h":1317},{"x":0,"y":528,"w":1317,"h":1501},{"x":293,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1317,"h":2048}]},"media_results":{"result":{"media_key":"3_1983152550041006084"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/lht2HLY37r","expanded_url":"https://x.com/mattlady/status/1983152556277936405/photo/1","id_str":"1983152550041006084","indices":[65,88],"media_key":"3_1983152550041006084","media_url_https":"https://pbs.twimg.com/media/G4WSvLCasAQ3tVk.jpg","type":"photo","url":"https://t.co/lht2HLY37r","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":2048,"w":1317,"resize":"fit"},"medium":{"h":1200,"w":772,"resize":"fit"},"small":{"h":680,"w":437,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":2048,"width":1317,"focus_rects":[{"x":0,"y":909,"w":1317,"h":738},{"x":0,"y":620,"w":1317,"h":1317},{"x":0,"y":528,"w":1317,"h":1501},{"x":293,"y":0,"w":1024,"h":2048},{"x":0,"y":0,"w":1317,"h":2048}]},"media_results":{"result":{"media_key":"3_1983152550041006084"}}}]},"favorited":false,"lang":"tl","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1983152556277936405","view_count":75,"bookmark_count":0,"created_at":1761655389000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983152556277936405","full_text":"Socksy aka Celosa aka Smoresy aka Torta \n\nMADE IT BACK HOME \n\n🧡🧡 https://t.co/lht2HLY37r","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983211026116915355","quoted_status_permalink":{"url":"https://t.co/p5ZTN3on9U","expanded":"https://twitter.com/couuor/status/1983211026116915355","display":"x.com/couuor/status/…"},"retweeted":false,"fact_check":null,"id":"1983223269357674745","view_count":659,"bookmark_count":2,"created_at":1761672248000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983223269357674745","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades.\n\nHere's 20 things 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":1,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? 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Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. 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many.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,145],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985480718378750272","view_count":42,"bookmark_count":0,"created_at":1762210466000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985480718378750272","full_text":"almost burned down my apartment while filming a new 'UGC' Ad for the agency...\n\nbetter drive some SQLs!!\n\n(so i can get better renters insurance)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":1,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[12,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1985686634084590023","view_count":462,"bookmark_count":0,"created_at":1762259560000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985683665595093419","full_text":"@oliver__b1 Need Bustem for agencies, next \n\nwe don’t have THIS bad of a problem, but we certainly have some spam and random inquiries and bookings (or other agencies repeatedly trying to “funnel hack”) 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? \n\n~20 mins, 1 topic, deep & narrow. \n7-8 figure brands.\n\nreply or DM!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984286337445556379","view_count":293,"bookmark_count":0,"created_at":1761925703000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984286337445556379","full_text":"Hermione and Ron 🪄 https://t.co/iIrR6bKetZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984307436484972859","view_count":243,"bookmark_count":0,"created_at":1761930734000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984307436484972859","full_text":"Power equipment buyers research for WEEKS before a $2,000+ purchase... \n\nThis generator brand turned that long consideration cycle into 435% conversion growth.\n\nA power generation equipment manufacturer came to our team with a common constraint: Market leader in generators and portable power. Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. Generic campaigns miss all three.\n\nThe growth manager on this account built a framework around this buying behavior:\n✅ 80/20 retargeting strategy on Facebook focused budget on high-intent users who'd already engaged\n✅ Broad Facebook targeting captured early-stage researchers across all three segments\n✅ Single Keyword Ad Groups matched model-specific search queries to model-specific landing pages\n✅ Device bid adjustments based on which devices actually converted per segment\n✅ Interest-specific image ads aligned creative to use case (power outage scenarios vs. construction sites vs. outdoor recreation)\n\nResults: \n📈 116% increase in monthly lead volume\n🏆 435% boost in average conversion rate\n🤯 58% CPA reduction\n\n\"We didn't want an automated service. What we wanted was a partner that could learn about our business and product, see opportunity, and help us direct our limited PPC dollars in the most effective ways available.\" — Director of Marketing, Power Generation Equipment Manufacturer\n\nThe insight: Long consideration cycles aren't a disadvantage. They're an opportunity to build multiple touchpoints that move buyers through stages.\n\nThe 80/20 retargeting strategy ensured bottom-funnel prospects got the most budget. Broad targeting planted seeds with early researchers. SKAGs converted model-specific intent into qualified leads.\n\nBudget constraints force precision. Every dollar needs a specific role in the consideration journey. The brands that win with limited spend are the ones who map their tactics to actual buyer behavior rather than dumping budget into generic awareness campaigns.\n\nHow are YOUR campaigns structured around your buyer's ACTUAL research process?\n\nPS - Happy Halloween!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,110],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"206055381","name":"Spencer","screen_name":"ecomrat","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomrat","lang":"en","retweeted":false,"fact_check":null,"id":"1984307620115525826","view_count":128,"bookmark_count":0,"created_at":1761930777000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984303116892999919","full_text":"@ecomrat i always say and joke but find it to be more and more true of ...\n\nHalf Art, Half Math, Half Science.","in_reply_to_user_id_str":"206055381","in_reply_to_status_id_str":"1984303116892999919","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984621746381864985","view_count":315,"bookmark_count":0,"created_at":1762005671000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984621746381864985","full_text":"1 MAJOR lesson I learned recording 7 guest podcast episodes this week:\n\n=> ENERGY IS EVERYTHING. \n\nAfter previously hosting 100+ guest episodes… I’m launching the new show next week. \n\ntwo people can say the exact same point - but how they deliver the cadence, the tone, the subtle word choice, the volume of their voice, the hand gestures, the facial expressions… \n\nIs what makes us human. \n\nAnd what allows us to continue to be human and keep growing and building a brand or reputation in an ever increasing algorithmic feed and ever evolving AI capabilities. \n\n=> do you JUST want to learn the information? \n=> do you want to learn the information WHILE feeling inspired, confident, laughing, and knowing the person genuinely cares and it feels like they are speaking at YOU, specifically? \n\nI imagine ~20% are ok with just getting the best expert information possible for their specific use case and need. \n\n~80% probably pick the expert based on vibe, personality, tone, energy - THE HUMAN SPIRIT, the emotion they feel while consuming the info. \n\nIf this is not true or popular just yet, I have a feeling it will be as AI continues to increase the floor of info, skill, and capability. \n\nMy number one focus is to now bring the right ENERGY to each meeting, podcast recording, even slack or DM interaction. \n\nnot to be overly dramatic, but its one of the few remaining (now or in the future) ways to remain HUMAN and not be commoditzed. \n\nits how you stand out. \nIts how you refuse to be swallowed up be the rest of the pack. \nIt’s how you actively attract certain people and - gasp - repel others. \n\nAs a chronic people pleaser, neurodivergent just trying to FIT IN … \n\nif you’re for EVERYONE,\nYou’re for no ONE. \n\nhumans try to be rational but we more often than not buy and decide based on what makes us human - emotion. \n\nHow we pick a brand, a product, a service, a hire… \n\nHalf Art. half Math. half Science. \n\nA new part of my equation => half Vibes or Energy. \n\nVibes is a bit overused and a trend, a meme almost, it’s accurate, but energy (or a similar term) feels more right to try to own and coin. \n\nI’m looking for ENERGETIC guests for the ecommerce pod. \n\nThis doesn’t mean you’re yelling or faking enthusiasm… \n\nIt means you CARE, it means you so badly want the person who is listening to succeed. you aren’t auto piloting your way through life and accepting yet another podcast invite just for back links and clip farming to grow your personal brand by doing the minimum. \n\nEnergy… is everything.\nOr at least, one thing we have left as human beings, not human doers. \n\nThat’s my takeaway and something I’ll be betting on moving forward. \n\nHappy Q4 and BFCM month! 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that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. 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Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? 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Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. 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many.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,145],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985480718378750272","view_count":42,"bookmark_count":0,"created_at":1762210466000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985480718378750272","full_text":"almost burned down my apartment while filming a new 'UGC' Ad for the agency...\n\nbetter drive some SQLs!!\n\n(so i can get better renters insurance)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":0,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[12,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1985686634084590023","view_count":462,"bookmark_count":0,"created_at":1762259560000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985683665595093419","full_text":"@oliver__b1 Need Bustem for agencies, next \n\nwe don’t have THIS bad of a problem, but we certainly have some spam and random inquiries and bookings (or other agencies repeatedly trying to “funnel hack”) 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":2,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":7,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? \n\n~20 mins, 1 topic, deep & narrow. \n7-8 figure brands.\n\nreply or DM!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-01","value":16,"startTime":1761868800000,"endTime":1761955200000,"tweets":[{"bookmarked":false,"display_text_range":[0,18],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/iIrR6bKetZ","expanded_url":"https://x.com/mattlady/status/1984286337445556379/photo/1","id_str":"1984286332534116353","indices":[19,42],"media_key":"3_1984286332534116353","media_url_https":"https://pbs.twimg.com/media/G4mZ5_9b0AEu9-S.jpg","type":"photo","url":"https://t.co/iIrR6bKetZ","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]},"medium":{"faces":[{"x":529,"y":648,"h":100,"w":100},{"x":514,"y":123,"h":127,"w":127},{"x":198,"y":142,"h":366,"w":366}]},"small":{"faces":[{"x":299,"y":367,"h":56,"w":56},{"x":291,"y":69,"h":72,"w":72},{"x":112,"y":80,"h":207,"w":207}]},"orig":{"faces":[{"x":613,"y":752,"h":116,"w":116},{"x":596,"y":143,"h":148,"w":148},{"x":230,"y":165,"h":425,"w":425}]}},"sizes":{"large":{"h":1391,"w":1102,"resize":"fit"},"medium":{"h":1200,"w":951,"resize":"fit"},"small":{"h":680,"w":539,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1391,"width":1102,"focus_rects":[{"x":0,"y":0,"w":1102,"h":617},{"x":0,"y":0,"w":1102,"h":1102},{"x":0,"y":0,"w":1102,"h":1256},{"x":311,"y":0,"w":696,"h":1391},{"x":0,"y":0,"w":1102,"h":1391}]},"allow_download_status":{"allow_download":true},"media_results":{"result":{"media_key":"3_1984286332534116353"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1984286337445556379","view_count":293,"bookmark_count":0,"created_at":1761925703000,"favorite_count":11,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984286337445556379","full_text":"Hermione and Ron 🪄 https://t.co/iIrR6bKetZ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984307436484972859","view_count":243,"bookmark_count":0,"created_at":1761930734000,"favorite_count":3,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984307436484972859","full_text":"Power equipment buyers research for WEEKS before a $2,000+ purchase... \n\nThis generator brand turned that long consideration cycle into 435% conversion growth.\n\nA power generation equipment manufacturer came to our team with a common constraint: Market leader in generators and portable power. Zero internal PPC expertise. Limited marketing budget.\n\nThe reality of power equipment: Buyers compare specs across multiple sites. They watch YouTube demos. They read reviews. They calculate runtime and wattage requirements. Nobody impulse buys emergency backup power.\n\nThis creates three distinct buyer segments with different intents:\n- Homeowners researching backup power for outages\n- Contractors pricing jobsite generators for daily use\n- RV/camping enthusiasts comparing portable power options\n\nEach segment has different pain points, different price sensitivity, and different decision timelines. Generic campaigns miss all three.\n\nThe growth manager on this account built a framework around this buying behavior:\n✅ 80/20 retargeting strategy on Facebook focused budget on high-intent users who'd already engaged\n✅ Broad Facebook targeting captured early-stage researchers across all three segments\n✅ Single Keyword Ad Groups matched model-specific search queries to model-specific landing pages\n✅ Device bid adjustments based on which devices actually converted per segment\n✅ Interest-specific image ads aligned creative to use case (power outage scenarios vs. construction sites vs. outdoor recreation)\n\nResults: \n📈 116% increase in monthly lead volume\n🏆 435% boost in average conversion rate\n🤯 58% CPA reduction\n\n\"We didn't want an automated service. What we wanted was a partner that could learn about our business and product, see opportunity, and help us direct our limited PPC dollars in the most effective ways available.\" — Director of Marketing, Power Generation Equipment Manufacturer\n\nThe insight: Long consideration cycles aren't a disadvantage. They're an opportunity to build multiple touchpoints that move buyers through stages.\n\nThe 80/20 retargeting strategy ensured bottom-funnel prospects got the most budget. Broad targeting planted seeds with early researchers. SKAGs converted model-specific intent into qualified leads.\n\nBudget constraints force precision. Every dollar needs a specific role in the consideration journey. The brands that win with limited spend are the ones who map their tactics to actual buyer behavior rather than dumping budget into generic awareness campaigns.\n\nHow are YOUR campaigns structured around your buyer's ACTUAL research process?\n\nPS - Happy Halloween!","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[9,110],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"206055381","name":"Spencer","screen_name":"ecomrat","indices":[0,8]}]},"favorited":false,"in_reply_to_screen_name":"ecomrat","lang":"en","retweeted":false,"fact_check":null,"id":"1984307620115525826","view_count":128,"bookmark_count":0,"created_at":1761930777000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984303116892999919","full_text":"@ecomrat i always say and joke but find it to be more and more true of ...\n\nHalf Art, Half Math, Half Science.","in_reply_to_user_id_str":"206055381","in_reply_to_status_id_str":"1984303116892999919","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-02","value":3,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1984621746381864985","view_count":315,"bookmark_count":0,"created_at":1762005671000,"favorite_count":3,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1984621746381864985","full_text":"1 MAJOR lesson I learned recording 7 guest podcast episodes this week:\n\n=> ENERGY IS EVERYTHING. \n\nAfter previously hosting 100+ guest episodes… I’m launching the new show next week. \n\ntwo people can say the exact same point - but how they deliver the cadence, the tone, the subtle word choice, the volume of their voice, the hand gestures, the facial expressions… \n\nIs what makes us human. \n\nAnd what allows us to continue to be human and keep growing and building a brand or reputation in an ever increasing algorithmic feed and ever evolving AI capabilities. \n\n=> do you JUST want to learn the information? \n=> do you want to learn the information WHILE feeling inspired, confident, laughing, and knowing the person genuinely cares and it feels like they are speaking at YOU, specifically? \n\nI imagine ~20% are ok with just getting the best expert information possible for their specific use case and need. \n\n~80% probably pick the expert based on vibe, personality, tone, energy - THE HUMAN SPIRIT, the emotion they feel while consuming the info. \n\nIf this is not true or popular just yet, I have a feeling it will be as AI continues to increase the floor of info, skill, and capability. \n\nMy number one focus is to now bring the right ENERGY to each meeting, podcast recording, even slack or DM interaction. \n\nnot to be overly dramatic, but its one of the few remaining (now or in the future) ways to remain HUMAN and not be commoditzed. \n\nits how you stand out. \nIts how you refuse to be swallowed up be the rest of the pack. \nIt’s how you actively attract certain people and - gasp - repel others. \n\nAs a chronic people pleaser, neurodivergent just trying to FIT IN … \n\nif you’re for EVERYONE,\nYou’re for no ONE. \n\nhumans try to be rational but we more often than not buy and decide based on what makes us human - emotion. \n\nHow we pick a brand, a product, a service, a hire… \n\nHalf Art. half Math. half Science. \n\nA new part of my equation => half Vibes or Energy. \n\nVibes is a bit overused and a trend, a meme almost, it’s accurate, but energy (or a similar term) feels more right to try to own and coin. \n\nI’m looking for ENERGETIC guests for the ecommerce pod. \n\nThis doesn’t mean you’re yelling or faking enthusiasm… \n\nIt means you CARE, it means you so badly want the person who is listening to succeed. you aren’t auto piloting your way through life and accepting yet another podcast invite just for back links and clip farming to grow your personal brand by doing the minimum. \n\nEnergy… is everything.\nOr at least, one thing we have left as human beings, not human doers. \n\nThat’s my takeaway and something I’ll be betting on moving forward. \n\nHappy Q4 and BFCM month! 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you)","in_reply_to_user_id_str":"556934289","in_reply_to_status_id_str":"1982838972633252177","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[10,106],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1867182492978974720","name":"DTC Midas","screen_name":"DTCMidas","indices":[0,9]}]},"favorited":false,"in_reply_to_screen_name":"DTCMidas","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1982873512516956516","view_count":1085,"bookmark_count":0,"created_at":1761588860000,"favorite_count":1,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1982866223218958449","full_text":"@DTCMidas Let me know if you’d ever want to rip podcast episode(s) on Meta 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aka Celosa aka Smoresy aka Torta \n\nMADE IT BACK HOME \n\n🧡🧡 https://t.co/lht2HLY37r","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983211026116915355","quoted_status_permalink":{"url":"https://t.co/p5ZTN3on9U","expanded":"https://twitter.com/couuor/status/1983211026116915355","display":"x.com/couuor/status/…"},"retweeted":false,"fact_check":null,"id":"1983223269357674745","view_count":659,"bookmark_count":2,"created_at":1761672248000,"favorite_count":7,"quote_count":0,"reply_count":2,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983223269357674745","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades.\n\nHere's 20 things 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Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,79],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","quoted_status_id_str":"1983273967428534543","quoted_status_permalink":{"url":"https://t.co/ReMEMaO69b","expanded":"https://twitter.com/moizali/status/1983273967428534543","display":"x.com/moizali/status…"},"retweeted":false,"fact_check":null,"id":"1983279620431773724","view_count":16,"bookmark_count":0,"created_at":1761685683000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983279620431773724","full_text":"anyone? \n\nAlso happy to record it as a podcast episode and share for more folks","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[8,288],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[0,7]},{"id_str":"37545760","name":"Connor MacDonald","screen_name":"couuor","indices":[3432,3439]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[3502,3511]},{"id_str":"234615059","name":"Connor Rolain","screen_name":"connorrolain","indices":[3512,3525]}]},"favorited":false,"in_reply_to_screen_name":"couuor","lang":"en","retweeted":false,"fact_check":null,"id":"1983222637909422135","view_count":419,"bookmark_count":5,"created_at":1761672098000,"favorite_count":12,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983211026116915355","full_text":"I 4x'd my salary in my first 10 years of my career WITHOUT endless networking events, an official mentor, or exceptional grades. \n\nHere's 20 things that actually made a difference:\n\n1. Learning DOES NOT stop after graduation. I've learned more on my own than I ever did in classes (and continue to do so).\n\n2. If you're not satisfied with your role, compensation, career trajectory/situation — it's on YOU. no one* is going to build, fix, or move mountains for you.\n\n3. Success (esp Paid) is MORE like baseball batting averages than grades in school (\"failing\" more than you are \"correct\", ex 3/10 vs 9/10)\n\n4. How to 'manage up' - proactivity in communication, expectation setting, making mistakes ONCE and learning from them, etc.\n\n5. Clear > Clever. In actual deliverables, campaigns, and with clients/internal team members. More concise. 1 solution, to 1 problem, to 1 person.\n\n6. ALL feedback is a gift. whether you use it everyday, once, or return it with the receipt back to the store, depends on the situation and who is giving it.\n\n7. Learn > Earn early on (if you can afford it).\n\n8. Know Your Yourself. If you're TRULY 'stuck' (under-compensated, hitting a ceiling with role/responsibilities, manager isn't elevating you, etc) and honest with yourself of skill and potential, then you have to advocate yourself internally, find a new job, or work for yourself.\n\n9. Get everything in writing.\n\n10. Figure out what YOU want and optimize for that. Money, title, type of work, industry, lifestyle, etc.\n\n11. \"If you've done what you've always did, you'll get what you always got.\" -Henry Ford\n\n12. “The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.” -David Ogilvy\n\n13. Learn how BUSINESSES work. Understand finance. Product. Operations. Executive leadership, stakeholders. Sales. Knowing how marketing fits into the ENTIRE ECOSYSTEM and being a B marketer is more important than being an A marketer without context.\n\n14. \"Be curious, not judgmental.\" -Ted Lasso.\n\n15. Have fun. Seriously, it's closer to PR than ER. Yeah, our career can be stressful with deadlines, work being publicly criticizable, and everyone having an opinion because of social media... but it's pretty enjoyable.\n\n16. Half Art. Half Science. Half Math. One needs Data + Vibes to be a good marketer.\n\n17. “You can't read the label from inside the jar.” -Blair Enns\n\n18. Listen more than you speak. When you do speak in meetings, calls, etc - more impactful. Don’t be afraid to say “wrong” or “unpopular” things. Trust your gut.\n\n19. Have some online presence. Gives you more leverage, optionality, and increases the surface area for serendipity.\n\n20. “I am the master of my fate,. I am the captain of my soul.” -William Ernest Henley\n\nBONUS 1: The headline, the hook, the main thing… IS the main thing.\n\nBONUS 2: Default to saying Yes more than No early on. Over time, you learn to say No more than you say Yes (to new opportunities, priorities, etc).\n\nBONUS 3: Give more than you take. To your community, network, peers.\n\nBONUS 4: People will remember how you made them feel more than what you said (marketing + interpersonal situations)\n\nBONUS 5: Lean into the discomfort, uncertainty, and unknown. Not many survive after the initial punch, loss, and failure. You actually can learn more from those than the wins.\n\nwould love to hear/see what you end up sharing @couuor - could be a fun bonus episode with the other Moperators, too @codyplof @connorrolain","in_reply_to_user_id_str":"37545760","in_reply_to_status_id_str":"1983211026116915355","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,74],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"6527972","name":"Rand Fishkin (follow @randderuiter on Threads)","screen_name":"randfish","indices":[0,9]},{"id_str":"524584523","name":"Nathan Kriege","screen_name":"NathanKriege","indices":[10,23]},{"id_str":"5454132","name":"Adam Doppelt","screen_name":"adamdoppelt","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"randfish","lang":"en","retweeted":false,"fact_check":null,"id":"1983167135280218488","view_count":42,"bookmark_count":0,"created_at":1761658865000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983083664926978081","full_text":"@randfish @NathanKriege @adamdoppelt big fan of this - will check it out!!","in_reply_to_user_id_str":"6527972","in_reply_to_status_id_str":"1983083664926978081","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":96,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[12,73],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1430300420249894916","name":"Dylan Ander | CRO & SplitTesting","screen_name":"DylanAnder","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"DylanAnder","lang":"en","quoted_status_id_str":"1981439990405185589","quoted_status_permalink":{"url":"https://t.co/CvrIPvRPYd","expanded":"https://twitter.com/mattlady/status/1981439990405185589","display":"x.com/mattlady/statu…"},"retweeted":false,"fact_check":null,"id":"1983387886360961076","view_count":2,"bookmark_count":0,"created_at":1761711496000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983197104894857727","full_text":"@DylanAnder Want to jam about 1 chapter for 20-25 mins for $1-20M brands?","in_reply_to_user_id_str":"1430300420249894916","in_reply_to_status_id_str":"1983197104894857727","is_quote_status":1,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[37,217],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"286482829","name":"KevinSimo","screen_name":"KevinSimo123","indices":[0,13]},{"id_str":"229681182","name":"Cody Plofker","screen_name":"codyplof","indices":[14,23]},{"id_str":"1489643601869123585","name":"kostas fragoulias","screen_name":"KFragoulias","indices":[24,36]}]},"favorited":false,"in_reply_to_screen_name":"KevinSimo123","lang":"en","retweeted":false,"fact_check":null,"id":"1983631429964853310","view_count":94,"bookmark_count":0,"created_at":1761769561000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983613279856730314","full_text":"@KevinSimo123 @codyplof @KFragoulias but this requires nuance and context. \n\nnot very tweetable ;) \n\nhoping to get more granular, more specific, more nuance, more personalized over time in formats like my new podcast.","in_reply_to_user_id_str":"286482829","in_reply_to_status_id_str":"1983613279856730314","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":232,"startTime":1761782400000,"endTime":1761868800000,"tweets":[{"bookmarked":false,"display_text_range":[0,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"268830064","name":"Connor Gross","screen_name":"c_gro","indices":[104,110]},{"id_str":"1128723491685949440","name":"Menachem Ani - Google Ads","screen_name":"MenachemAni","indices":[115,127]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983979883048137196","view_count":232,"bookmark_count":0,"created_at":1761852639000,"favorite_count":7,"quote_count":1,"reply_count":1,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1983979883048137196","full_text":"these shorter podcasts I've been recording are awesome.\n\nno fluff.\nhigher energy\nstraight sauce\n\nthanks @c_gro and @MenachemAni 💪\n\nwho else is coming on next!? 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many.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,145],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1985480718378750272","view_count":42,"bookmark_count":0,"created_at":1762210466000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985480718378750272","full_text":"almost burned down my apartment while filming a new 'UGC' Ad for the agency...\n\nbetter drive some SQLs!!\n\n(so i can get better renters insurance)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-05","value":754,"startTime":1762214400000,"endTime":1762300800000,"tweets":[{"bookmarked":false,"display_text_range":[12,233],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1341921320183988225","name":"oliverb","screen_name":"oliver__b1","indices":[0,11]}]},"favorited":false,"in_reply_to_screen_name":"oliver__b1","lang":"en","retweeted":false,"fact_check":null,"id":"1985686634084590023","view_count":462,"bookmark_count":0,"created_at":1762259560000,"favorite_count":1,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"485424165","conversation_id_str":"1985683665595093419","full_text":"@oliver__b1 Need Bustem for agencies, next \n\nwe don’t have THIS bad of a problem, but we certainly have some spam and random inquiries and bookings (or other agencies repeatedly trying to “funnel 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