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Every dollar you put into ads teaches you something. But only if you run the test right. Here’s how: Pick one thing to test : copy, bid, or targeting. Let it run long enough to collect real data. Scale what pays off. Shut down what doesn’t. Controlled testing feels slower, but you’ll learn more. This is a simple process with clear answers and stronger results.

You don’t need a brand new strategy to crush Q4. You need to make smarter moves with what you already have. Here’s how you can squeeze more out of Q4 in 2025: 1. Refresh your ads to scream urgency. Strikethrough pricing and updated copy will help you generate more clicks without a higher spend. 2. Clean up mobile. Fast pages and easy checkout save more carts than any discount ever will. 3. Bring back customers who already bought from you. Retarget with something exclusive to them like a limited code or a faster shipping option. Each move is small. But together, they compound into outsized revenue. You’ve got one quarter to make the year. Don’t let small leaks drain your biggest season.

Google Ads tip #1: 1. Use Google Ads keyword planner and scan product pages 2. See relevant keywords? Good. Go to step 3 3. Run DSA campaigns on those pages 4. Boost sales Clicks are easy to buy. But sales are easy to lose. Builds trust, and ads will turn into profit.

A good ad doesn’t feel like an ad. It feels like the answer someone was already searching for. That’s why the best ones check these boxes: 1. Relevance 2. Timing 3. Precision targeting 4. Persuasion Run a check on your current ads today. If these 4 are aligned you will not just get more impressions, but more profit. Set your bar there and your campaigns will stop being a gamble.

To improve your conversion rate, you need to be competitive in the market. That means when people see your ad, they feel a strong reason to click and buy. It starts with the first impression: product title, price, delivery promises, guarantees, and reviews. When your pricing and service are better than competitors, more people click your ad and buy from you. That’s how you become the best offer in the market.

Want profitable Google Ads? Start with a clear budget. Pick one campaign type (Shopping Ads). Stick to one product or service. Track results often and keep tightening your targeting, bids, and creatives. Be patient. Stay consistent. Because that’s the fastest way to make a profit.

The secret to get more ad impressions? Add more keywords into your product title and description. It makes your site more relevant and increases the chances of showing up in search. Impressions show how many people are looking for your product. Ad position shows where your ad lands. Adding more keywords helps you capture more of those searches.

Harsh truth: Google Ads won’t save you if your website is not well-optimized. You can have the best campaigns: – Perfect search terms – Optimized product feed – Smart bidding – Clean remarketing setup But if your site is slow, confusing, or looks like it was built in 2012… Your conversions will suffer. So before you increase your budget, ask yourself: Is your site fast? Is it mobile-friendly? Is it actually convincing anyone to buy? Because Google will bring the people. But your website has to close them.

In case you didn’t know: Phrase match often works better than exact match. It lets your ad show up in more of the ways people search. At the same time, you can exclude terms that don’t bring sales. Example: if your shoes aren’t green, exclude the word “green” so it doesn’t trigger your ad.

The brands that win this Q4 are the ones who: → Know their break-even points → Understand the difference between revenue and profit → Scale based on strategy, not vanity Stop worshipping the dashboard. Start running a real business. That’s how you actually grow.

Google Ads are simple. Every click either builds trust or raises doubt. Google scores you on 4 factors: - How clear the path to checkout is - How easy returns look - How fast and smooth browsing feels - How complete is the shipping info? Make them trust you, and they'll promote your products.

48x ROAS using Search & Performance Max for a pet equipment brand. This family-run business based in Northern Ireland, specialises in the manufacture of high-quality, crash-tested dog crates designed for a perfect fit in cars. While the company had a great product and some initial success with social media ads, they were looking to scale and generate significant revenue to fund ambitious growth plans. We built a paid ads strategy from the ground up to help them achieve this goal. Here’s how we did it: ✅Enriched Product Feed: We enriched their product feed by blocking high-traffic, low-converting products. ✅Optimised Performance Max: We implemented an optimised Performance Max strategy to leverage the power of these campaigns for greater product awareness. The results since partnering with us include: 📈+163% Conversions 📈+161% Revenue 📈48x ROAS Through our strategic approach, the company has been able to invest in new production machinery and expand its team, paving the way for continued rapid growth.

PMAX-only accounts work until they stop. → Run PMAX, yes, but only as one piece → Split branded, non-branded, and competitor traffic → Add search campaigns to capture high-intent queries → Use scripts + labels to measure real efficiency That’s how you move past the 5K/day mark while keeping profit in check. If you’re running PMAX-only, you’re running blind.

Your Google Ads won’t convert if your website is badly optimised. Your Google Ads won’t convert if your product pages don’t build trust. Your Google Ads won’t convert if your mobile version is broken. Your Google Ads won’t convert if your offer is weak. Your Google Ads won’t convert if there’s no clear CTA. Your Google Ads won’t convert if the visitor has doubts and you don’t address them. Google Ads just bring people to your website. Your website has to turn them into customers. And your product or service has to turn those customers into fans.

The best keywords don’t come from brainstorming. You should spend hours testing instead of guessing. Here’s an easy way to uncover high-converting keywords: 1. Set up a broad campaign that covers your product pages 2. Let it run and gather data for a few weeks 3. Dig into the search terms report 4. Pull out the long-tail phrases that led to real clicks Now feed those phrases into your main campaigns. When the data comes from live traffic, you know it’s worth bidding on.

Do this before you run Google Ads... Fix the basics: Optimize your landing page. → One clear headline. → One clear offer. → One clear call-to-action. Avoid overcomplicating it. Just make it dead-simple for your customers to reach out.

Want profitable Google Ads? Start with a clear budget. Pick one campaign type (Shopping Ads). Stick to one product or service. Track results often and keep tightening your targeting, bids, and creatives. Be patient. Stay consistent. Because that’s the fastest way to make a profit.

Every dollar you put into ads teaches you something. But only if you run the test right. Here’s how: Pick one thing to test : copy, bid, or targeting. Let it run long enough to collect real data. Scale what pays off. Shut down what doesn’t. Controlled testing feels slower, but you’ll learn more. This is a simple process with clear answers and stronger results.

To improve your conversion rate, you need to be competitive in the market. That means when people see your ad, they feel a strong reason to click and buy. It starts with the first impression: product title, price, delivery promises, guarantees, and reviews. When your pricing and service are better than competitors, more people click your ad and buy from you. That’s how you become the best offer in the market.

Google Ads tip #1: 1. Use Google Ads keyword planner and scan product pages 2. See relevant keywords? Good. Go to step 3 3. Run DSA campaigns on those pages 4. Boost sales Clicks are easy to buy. But sales are easy to lose. Builds trust, and ads will turn into profit.

A good ad doesn’t feel like an ad. It feels like the answer someone was already searching for. That’s why the best ones check these boxes: 1. Relevance 2. Timing 3. Precision targeting 4. Persuasion Run a check on your current ads today. If these 4 are aligned you will not just get more impressions, but more profit. Set your bar there and your campaigns will stop being a gamble.

The secret to get more ad impressions? Add more keywords into your product title and description. It makes your site more relevant and increases the chances of showing up in search. Impressions show how many people are looking for your product. Ad position shows where your ad lands. Adding more keywords helps you capture more of those searches.

Your Google Ads won’t convert if your website is badly optimised. Your Google Ads won’t convert if your product pages don’t build trust. Your Google Ads won’t convert if your mobile version is broken. Your Google Ads won’t convert if your offer is weak. Your Google Ads won’t convert if there’s no clear CTA. Your Google Ads won’t convert if the visitor has doubts and you don’t address them. Google Ads just bring people to your website. Your website has to turn them into customers. And your product or service has to turn those customers into fans.

You don’t need a brand new strategy to crush Q4. You need to make smarter moves with what you already have. Here’s how you can squeeze more out of Q4 in 2025: 1. Refresh your ads to scream urgency. Strikethrough pricing and updated copy will help you generate more clicks without a higher spend. 2. Clean up mobile. Fast pages and easy checkout save more carts than any discount ever will. 3. Bring back customers who already bought from you. Retarget with something exclusive to them like a limited code or a faster shipping option. Each move is small. But together, they compound into outsized revenue. You’ve got one quarter to make the year. Don’t let small leaks drain your biggest season.

The brands that win this Q4 are the ones who: → Know their break-even points → Understand the difference between revenue and profit → Scale based on strategy, not vanity Stop worshipping the dashboard. Start running a real business. That’s how you actually grow.

Harsh truth: Google Ads won’t save you if your website is not well-optimized. You can have the best campaigns: – Perfect search terms – Optimized product feed – Smart bidding – Clean remarketing setup But if your site is slow, confusing, or looks like it was built in 2012… Your conversions will suffer. So before you increase your budget, ask yourself: Is your site fast? Is it mobile-friendly? Is it actually convincing anyone to buy? Because Google will bring the people. But your website has to close them.

Cost per click (CPC) is what you pay each time someone clicks your ad. A lower CPC usually means your targeting is tighter and your budget is working harder. To lower CPC: Target a clear, specific audience. Use tightly relevant keywords. Test different ad formats and keep the ones that perform best. The more relevant your ads are, the more your CPC drops over time.

In case you didn’t know: Phrase match often works better than exact match. It lets your ad show up in more of the ways people search. At the same time, you can exclude terms that don’t bring sales. Example: if your shoes aren’t green, exclude the word “green” so it doesn’t trigger your ad.

PMAX-only accounts work until they stop. → Run PMAX, yes, but only as one piece → Split branded, non-branded, and competitor traffic → Add search campaigns to capture high-intent queries → Use scripts + labels to measure real efficiency That’s how you move past the 5K/day mark while keeping profit in check. If you’re running PMAX-only, you’re running blind.

48x ROAS using Search & Performance Max for a pet equipment brand. This family-run business based in Northern Ireland, specialises in the manufacture of high-quality, crash-tested dog crates designed for a perfect fit in cars. While the company had a great product and some initial success with social media ads, they were looking to scale and generate significant revenue to fund ambitious growth plans. We built a paid ads strategy from the ground up to help them achieve this goal. Here’s how we did it: ✅Enriched Product Feed: We enriched their product feed by blocking high-traffic, low-converting products. ✅Optimised Performance Max: We implemented an optimised Performance Max strategy to leverage the power of these campaigns for greater product awareness. The results since partnering with us include: 📈+163% Conversions 📈+161% Revenue 📈48x ROAS Through our strategic approach, the company has been able to invest in new production machinery and expand its team, paving the way for continued rapid growth.

Your best Google Ads ideas are sitting in your competitors’ campaigns… And they are quietly printing the money while you guess from scratch. Want to do better with Google Ads? Here’s how: 1. Find 2-3 direct competitors in your niche. 2. Study the ads they run most often. 3. Look for ads that have been live for weeks or months. Those are usually the winners. 4. Break down the creative, offers, and copy they use. Use those patterns to design, test, and refine your own ads. Run this process on repeat, and your profit per click improves.

Do this before you run Google Ads... Fix the basics: Optimize your landing page. → One clear headline. → One clear offer. → One clear call-to-action. Avoid overcomplicating it. Just make it dead-simple for your customers to reach out.