Get live statistics and analysis of Dylan Ander | CRO & SplitTesting's profile on X / Twitter

12+ years in marketing, 3 exits, $5B+ optimized. Founder of @heatmapme. Author: billiondollarwebsites.com

372 following25k followers

The Innovator

Dylan Ander is a seasoned marketing wizard and conversion rate optimizer who continually pushes the envelope with breakthrough tools like AI-driven revenue heatmaps. With over a decade of experience, three successful business exits, and a $5B+ optimization portfolio, Dylan combines deep expertise with genuine passion, as shown by his heartfelt journey publishing a book. His tweets brim with actionable hacks, revolutionary ideas, and authentic personal moments.

Impressions
679.9k-393.5k
$127.44
Likes
2.9k-389
57%
Retweets
291-19
6%
Replies
592-63
11%
Bookmarks
1.3k-200
27%

Top users who interacted with Dylan Ander | CRO & SplitTesting over the last 14 days

@MehtabKarta

Investing in & operating 8/9 figure consumer brands. We welcome complex opportunities others are unwilling or unable to tackle.

1 interactions
1 interactions
@Bbruhis

GM @knocommerce. Helping DTC brands better understand who their customers are, and where they're coming from. You're happier outside :)

1 interactions
@mrsharma

"The DTC Guy" | Sold @SharmaBrands | Creator @workweekinc | Get smarter with my free weekly DTC newsletter (100k+ readers): nik.co/email

1 interactions
@Evelio_Pereira

šŸ‘‰ Join the ā€˜Marketing Loopholes’ newsletter for marketers. Discover daily marketing hacks and case studies based on psychology.

1 interactions
@AntoineLescun

āš”ļøāš”ļøāš”ļø Building @lakehousegrp Maximizing the Full Potential of Your Shopify Store šŸ‡ØšŸ‡¦šŸ‡«šŸ‡·

1 interactions
@TheSzef

DTC since 2012. Founding father of @dadgangco.

1 interactions
@eliweisss

VP Retention Advocacy @Yotpo. Ex-@jonesroadbeauty and @drinkOLIPOP. NEWSIE: eliweisss.com šŸ—žļø

1 interactions
@michaellorenzos

Marketing Nerd || Trying my hand at writing about marketing (check out my Substack!) Oh and #Bitcoin

1 interactions
@rabahrahil

Soon to be Course Boi & Content King | Prev @FermatCommerce @TripleWhale. Live in Austin. Marketing, Tech, Outdoors, Sneakers and Stoicism.

1 interactions
1 interactions
@workslikejenga

Witty software engineer

1 interactions
@yo

Makings brands go viral Zagged.com | Partner Magic Fund | Investor @hornets, Mr Beast, Synthesia, Moonpay, xAI | Penguin Author šŸ›  JUICE, Zurp, MakeAGIF, etc

1 interactions
@jimjannuzzio

Founder, Tondo Fulfillment 3PL: Get a FREE quote, if I can’t beat your current 3PL prices I’ll PAY YOU $5000.

1 interactions
@g7chu

YouTube Consultant | Worked w: @appsumo @noahkagan

1 interactions
@EffectiveAppsHQ

We build powerful apps that help you sell more šŸ’° Daily eCommerce tips & hacks that guide you through your #shopify #ecommerce #entrepreneurship journey.

1 interactions
@alex_momeni

Increase eCom conversions 30%+ in 60 days | Clients: M&M's, Wellbel, BERO, Matchabar, etc.

1 interactions

For a guy who’s optimized over $5 billion, it’s wild how Dylan still manages to tweet like he’s live-testing his keyboard—13311 tweets later, who needs a social life when you can split test microblogging?

Dylan’s biggest win is authoring a deeply personal, labor-of-love book backed by 2000+ hours of expertise, punching through typical business book clichĆ©s and finally earning a spot on shelves everywhere.

To revolutionize digital marketing by providing innovative, data-driven tools and strategies that eliminate guesswork, empowering businesses to maximize conversions and revenue efficiently.

Dylan believes that real impact comes from merging cutting-edge technology with authentic expertise and community dedication. He values transparency, relentless experimentation, and the labor of love that knowledge sharing represents. Success isn't just financial gain, but the privilege of creating tools and insights that elevate others.

His strength lies in profound analytics mastery, relentless testing (800+ split tests!), and a visionary mindset that drives groundbreaking product development and community-focused knowledge sharing.

Sometimes his intense focus on product perfection and heavy work ethic might lead to burnout or missed opportunities to connect more personally with his audience beyond technical content.

To grow his audience on X, Dylan should amplify storytelling around personal wins and relatable challenges, sprinkle in more behind-the-scenes content, and engage directly with followers via AMAs or live threads to humanize his brand alongside his technical prowess.

Fun fact: Dylan built the first-ever heatmap tool that tracks revenue on every site element, not just clicks — proving his penchant for innovation that challenges industry norms.

Top tweets of Dylan Ander | CRO & SplitTesting

My wife saw me break down crying after I held my book for the first time😭 To me, books are holy. Genuinely divine. Someone dedicating thousands of hours and their life experience is a labor of love. I have over 150 books in my house. My wife has like 300. I've read exactly 142 books to date! No one gets rich writing a book. Even business books. I'm currently 25K in the hole from hiring a full publishing house lol This is not a money-making opportunity for me. It’s a labor of love for the community that has given me my lifelong wealth. My book is almost 300 pages, and I put in over 2000 hours. This book is the reason why I haven't slept this past year. Not because of @heatmapme or my companies. Because of this book. When things get tough, I look at my wall of books for inspiration and reread a book I’ve already read. These people are 100x smarter than me. I’m just a nerd with 10,000 hours of CRO experience to share. November 4th, I'm officially one of those people on the shelves now. If this book changes one life, one career, those 2000 hours were worth it. I handed the first signed copy to my wife 3 weeks after we got married. I looked at her and said "My love, I did it. I’m going to be one of the people on the shelf." We shared a moment where I was crying like a baby for an hour Not the ā€œI’m so proudā€ crying. The ā€œwhat a privilegeā€ crying. To anyone whose book I've read: thank you. You changed my life. Now I hope to change yours if you’re reading this <3

52k

I CAN'T STAY SILENT ANYMORE. I'M BEING PUBLICALLY DISCRIMINATED AGAINST. This is not a political post, but I need to share how I'm getting targeted IN THE ECOMMERCE COMMUNITY nonetheless. I've done countless public webinars with ZERO pitches, and THREE TIMES PEOPLE HACKED OUR ZOOM AND PUT UP SWASTIKAS. Happened again today. Today was my last straw on not speaking up. I was born into a beautiful Jewish family that I love very much. There's a lot going on in the world right now. It's complicated and not easy for anyone. This is about how we treat our fellow humans. I'm just a dude trying to help. Why are people adding swastikas to my fucking online events??? Anyone denying antisemitism is oblivious, but I also don't blame them if they don't have exposure to antisemitism. I support anyone with a positive intention, whether I agree or disagree with their perspective of the world. This is not just about antisemitism, it's ALL discrimination. If you see it but don't speak up, you're part of the problem. We need to condemn any form of discrimination. I was born to a family of immigrants who had to flee for their lives to the United States 60-70 years ago. If you see antisemitism or any descrimination, speak the fuck up, for all of us. I'd never expect this from the Ecommerce community, nonetheless... It's shaped who I am, I give back everywhere I can, and being born the way I was is no means of stopping me in supporting the community. Lastly, don't pity me. I'm just raising awareness about how much antisemitism exists in the world. Also, how is @Zoom so insecure that it can be hacked at any time, and names get randomized??? Am I the only one getting targeted out there?

30k

Most engaged tweets of Dylan Ander | CRO & SplitTesting

My wife saw me break down crying after I held my book for the first time😭 To me, books are holy. Genuinely divine. Someone dedicating thousands of hours and their life experience is a labor of love. I have over 150 books in my house. My wife has like 300. I've read exactly 142 books to date! No one gets rich writing a book. Even business books. I'm currently 25K in the hole from hiring a full publishing house lol This is not a money-making opportunity for me. It’s a labor of love for the community that has given me my lifelong wealth. My book is almost 300 pages, and I put in over 2000 hours. This book is the reason why I haven't slept this past year. Not because of @heatmapme or my companies. Because of this book. When things get tough, I look at my wall of books for inspiration and reread a book I’ve already read. These people are 100x smarter than me. I’m just a nerd with 10,000 hours of CRO experience to share. November 4th, I'm officially one of those people on the shelves now. If this book changes one life, one career, those 2000 hours were worth it. I handed the first signed copy to my wife 3 weeks after we got married. I looked at her and said "My love, I did it. I’m going to be one of the people on the shelf." We shared a moment where I was crying like a baby for an hour Not the ā€œI’m so proudā€ crying. The ā€œwhat a privilegeā€ crying. To anyone whose book I've read: thank you. You changed my life. Now I hope to change yours if you’re reading this <3

52k

I CAN'T STAY SILENT ANYMORE. I'M BEING PUBLICALLY DISCRIMINATED AGAINST. This is not a political post, but I need to share how I'm getting targeted IN THE ECOMMERCE COMMUNITY nonetheless. I've done countless public webinars with ZERO pitches, and THREE TIMES PEOPLE HACKED OUR ZOOM AND PUT UP SWASTIKAS. Happened again today. Today was my last straw on not speaking up. I was born into a beautiful Jewish family that I love very much. There's a lot going on in the world right now. It's complicated and not easy for anyone. This is about how we treat our fellow humans. I'm just a dude trying to help. Why are people adding swastikas to my fucking online events??? Anyone denying antisemitism is oblivious, but I also don't blame them if they don't have exposure to antisemitism. I support anyone with a positive intention, whether I agree or disagree with their perspective of the world. This is not just about antisemitism, it's ALL discrimination. If you see it but don't speak up, you're part of the problem. We need to condemn any form of discrimination. I was born to a family of immigrants who had to flee for their lives to the United States 60-70 years ago. If you see antisemitism or any descrimination, speak the fuck up, for all of us. I'd never expect this from the Ecommerce community, nonetheless... It's shaped who I am, I give back everywhere I can, and being born the way I was is no means of stopping me in supporting the community. Lastly, don't pity me. I'm just raising awareness about how much antisemitism exists in the world. Also, how is @Zoom so insecure that it can be hacked at any time, and names get randomized??? Am I the only one getting targeted out there?

30k

Today we’re introducing Heatmap Web Analytics! Let me guess… you’re frustrated with GA4, stuck setting up custom code, and getting delayed (often inaccurate) data? Miss good ol’ UA? Ecommerce friends, now you have it back and SO MUCH MORE. Here’s how: 1ļøāƒ£ 2 minutes to install, NO CUSTOM CODE. You shouldn’t need developers just to see your web analytics! Everything will work for you, out of the box, with a single copy-paste. I had my mom install it on a Shopify store to make sure it was easy lol. If she can do it, I believe in you!Ā  2ļøāƒ£ Just the reports that matter You can get lost in the weeds of charts and tables, but Heatmap’s web analytics are just like UA. You have the most important charts, tables, and funnels with as many filters as you want. Fully customizable, and we’re guiding you right to your source of revenue loss. 3ļøāƒ£ AI that SLAPS HeatmapAI is KNOWN as one of the most powerful recommendation engines in the CRO space, and we had to double-down. It’s backed by trillions of datapoints and obnoxiously clear on exactly what you need to do to make more šŸ’° 4ļøāƒ£ ZERO cookies or PII Heatmap proudly uses no cookies, abides by every bit of GDPR, and will likely be the most compliant software in your tech stack. We’re here for a decade, not for a year. Come join us. 5ļøāƒ£ Only $29 bucks a month! Yes… Our Web Analytics are $29/month, no matter how large your company is. Web analytics are a foundation for any successful Ecommerce business so we want to make sure you have them. We’ve got features 10x more powerful, but not 10x the price either. Start with Heatmap’s web analytics, fall in love, and we’ll grow together. We ship new features every month. GO SIGN UP! Heatmap .com orrrrr more fun??? If you’re still reading, I’ll take a minute to say hi šŸ‘‹ I’m Dylan, the founder of Heatmap (dot) com. I recently built and sold one of the largest CRO agencies and optimized billions in Ecommerce revenue. I’m working like im 21 again (I’m not šŸ˜…) building Heatmap, because this data needs to be everywhere and accessible for the Ecommerce community. Every ecom brand growing in 2025 focuses on their website for growth. I personally invested 7-figures of my own money into this vision. Now we’re a rockstar team of 52. I’m the one who gets the pleasure of writing this tweet, but there’s 51 AMAZING, talented, dedicated team members who made this product release happen, even more than me. And if you’re STILL reading, you’re just awesome and I think we’re friends by now lol my DMs are open, I’m always happy to support, and GO SIGN UP! WEB ANALYTICS ARE BACK!!!

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