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Most men annihilate themselves trying to “fix” the traits that make them dangerous Extinguishing your character in the name of “self improvement” Guaranteed to backfire Guy who fixes his insecurity kills the hunger that built him No longer tormented by the identity gap that kept him climbing Guy who fixes his laziness loses his eye for ruthless efficiency Starts working harder while somehow getting worse You don’t neuter your darkness to become exceptional You just learn how to turn it into your advantage

Every great man is a little insane It’s a primal response to external forces The world is constantly forcing you into rational thinking. The system thrives on predictable outcomes You get far in this life by refusing the cage of normalcy Make asks so absurd & unique that people freeze in their tracks to entertain them Take bets that would make a normie sweat with anxiety Make impossible promises & miraculously deliver on them Be so unpredictable that nobody dares to go to war with you Leave everybody scrambling to understand what they just witnessed You force the world to react Playing it safe is a life behind bars. Easy mode. Nobody cares The man playing on impossible writes history Pulling off hail mary shots & ridiculous moves as standard operating procedure You win rational games by being the irrational actor A walking non sequitur Nobody more dangerous than the unpredictable & competent individual Pick your poison

Convinced everybody successful in biz had an early life moment that locked them into their path Girlfriend cheating on them Boss humiliating them publicly School bully shoving them into locker A moment where someone controlled them & made life hell That one time they got cucked The fuel transcends money freedom etc It’s pure spite They refuse to let it happen again. Happy to watch everything burn & start over 100 times instead They hold the detonator Nobody else in control of their destiny This is how renegades are born

Agency is the easiest biz to start And the hardest to survive once it starts growing Most agencies hit $100k/mo and die 80 hours a week as glorified employees to their clients I hit $10M annual revenue after realizing growth outpacing ops is a death sentence You need systems to handle the chaos of scaling deal flow You need to fire clients & employees You need to raise prices & protect margin But most people don’t know how to inform these decisions Good news is the ops stack is simple Only requirement is not being a complete idiot And a PM who understands automation & can put out fires (this will be you or your partner in early days) I built it gradually at first & then hired for it. Do not try to do it all yourself. You will get cooked 1) Airtable 50 deals in flight. Pings flying. Nobody ever on the same page This is how agencies decompose Airtable is your command center. Source of truth for deal flow & company metrics Needs to be on a monitor 24/7. Will replace 20 tabs & a nervous breakdown Everyone on your team lives in it - CRM - Project boards - Fulfillment tracking - KPI scorecards (revenue, AR aging, etc) - Time series charting I have lost track of $70k in revenue because I had no clear view of the operation Order creates hyperawareness Hyperawareness protects scale 2) Notion Your company’s collective memory. Access everything in 3 clicks - SOPs (Looms, Miros etc) - Company docs / FAQs - Sales collateral - Case studies - Quarterly / Annual planning - Meeting notes Nothing breaks if someone disappears No more scrambling for links/docs Amnesia is an overlooked efficiency killer 3) Discord Company war room. Slack sucks I don’t care Voice channels as “offices” for every team member to sit in during biz hours Every live deal gets its own thread Channels for each team member Notification system across the stack (more on this later) I have churned clients after $30k engagements because I had no visibility on comms & timelines Chaos thrives in silence Comms should be alive & productive 4) Harvest Every minute must be tracked and tied to dollars You’ll be disgusted by what you see Every untracked hour is cash leaving your pockets Tracking time exposes: - Employees who need to be fired - Time sink clients who are losing you money - Tangible cost of scope creep - Redundant tasks ready for automation Will help you catch employees logging 10 min tasks as an hour etc Poison hides in unmeasured time One of the simplest moves I wish I did sooner 5) Xero / QuickBooks etc Any bookkeeping software that allows for integrations Marry Airtable & your books. Nothing in your finances should be a question mark No gap between your financial reality vs. your operational reality Simple yet most people don’t have it down Numbers don’t lie. But they can deceive 6) Zapier / n8n etc This is where your systems start talking Automation is gasoline. Pour too much & it burns everything down Needs constant attention But done right it’s a weapon Examples Across This Stack: Fulfillment - Deal in Airtable set to “In Progress” - Invoice auto created in Xero - Finance gets pinged on Discord to QA & invoice - Team gets pinged on Discord with their responsibilities - Airtable tasks for each automatically created - They complete them & mark as “Complete” - Automated Discord message with relevant info - Account manager shares info with client Time Analysis - Deals in Airtable sent to Harvest - Team tracks time - Time spent on each deal sent to Airtable - Airtable interface visualizing revenue to time spent - Filter by client to see profit leaks - You now know which clients need to be fired Scale suffocates in the gaps of your operation Gaps get smaller & less visible the more you grow Fix them or they will cripple you

You won’t find mental clarity in a quiet life. 24/7 meditation types Real path to a clear mind is frying the circuit board. Overstimulation. Ten thousand inputs slamming into your brain stem Your thoughts get sharper in the foxhole Feral precision No outside activity & the mind screams Quiet surroundings destroy your sense of direction You are never more dialed than when you have an inhuman amount of problems to juggle & solve

You are fighting a war on endless fronts. Work. Health. Love. Tax. All of it. Most people capitulate and go for scraps. Crushed into half-life shackles The free man refuses to surrender anywhere. Shatters life’s bones to pieces Freedom is a state of total war. Peace is slavery

No better time in human history for pulling off insane triumphs Doomers completely misinterpret the epoch we’re living in Rules of the old world no longer exist. We tripped the breakers and created a million exploits Pick the right one & you get everything you want out of life You’re sitting around trying to make sense of it all while NPCs are stumbling into generational wealth Only way to navigate today is to suspend disbelief & rip at the loose wires

Wanting to win isn’t good enough. People try to discipline their way into desires. Hack their way into obsession Forcing it means you don't think winning is a necessity. Guaranteed to fizzle out Your goals need to be bolted into your nervous system Your ideal outcome needs to be inseparable from your identity Victory is programmed through metamorphosis. Spiritual possession A conversion experience where the mission devours your humanity Action becomes effortless because it’s self-preservation The truly obsessed are walking mutations

Stop selling to poor people One of the best decisions I’ve ever made in business Your price cannot feel like a leap of faith to your buyer If it does I promise they will never let you sleep again Scarcity breeds paranoia Every moment becomes existential You can align on expectations 1000 times Deliver a result that meets or surpasses said expectations And they’ll still be a living nightmare Your copy and sales process should do everything possible to filter out broke people They shouldn't even be able to reach your Calendly Your invoice cannot make a dent in your buyer's bank account It has to be a rounding error on their P&L Move upmarket If your offer is truly as great as you say it is Then you should have no problem selling to high ticket sophisticated buyers The stress doesn't disappear The only difference is what you're paid for enduring it

Things to spend money on: - tax avoidance - world class healthcare & concierge doctors - rare physical books & knowledge - security team comprised of ex-Blackwater operatives - M&A activities - pre-1965 mechanical truck (EMP resistant) - debt collection - private gym away from normies - red light chicken lamp (Peaty) - reputation management & data removal services - personal armory - the ability to disappear - medical grade HEPA certified air purifier - Faraday cage - performance enhancing compounds - soundproof home office - remote safehouse at high elevation - great lawyers on retainer - second passport - elite advisory - clean food

Excited people always break first. High on wins but manic under pressure. Addicted to feelings. Unstable & unreliable Indifferent people lap them every time. Numbness is the mental apex. Cusp of victory or P&L swinging millions. Heart rate stays flat. Emotional blackout

The market doesn’t want your money. It wants your life Everything you feed it is fuel. Your agony is an accelerant It won’t pay you until you sacrifice things you care about People spend years stuck at the bottom because they refuse to give up anything real They can’t even stomach a period of life without dating or daily gym You don’t get to build a successful business and have the luxuries of normal people You are up against monsters. They will not sleep until you’re in poverty The market is full of corpses who tried to get away with balance Work. Learn. Stay healthy enough for war Everything else is optional Take inventory of your life. Decide what you can live without. Weaponize your time You will claw back your sacrifices through winning anyways And you’ll discover what truly matters

Rely on passion for your craft & it will crush you Repetition strips away all the novelty Most people can't survive losing the magic. Can happen in 5 months or 5 years Do anything long enough. You will grow to hate 99% of it What remains after passion dies is your devotion to the mechanics You either become aimless or get addicted to precision When you've done something long enough to hate it with every fiber of your being And you're still there It becomes love in its purest form Embrace the machinery and your flame becomes inextinguishable Can get cracked in the jaw & sent out of the game Start back from zilch with a smile on your face While the average person is sprawled on the concrete begging for a spark of inspiration Hate the craft & love the process Bulletproof psyche

Met a guy who sold his company for $57M. My agency 10x'd in a year after our first conversation Solo founder. Bootstrapped services firm. $0 raised. Cashed out to a Fortune 500. Disappeared into the world Here's 5 lessons I learned from him: 1) Always Take Something Off The Table Nothing worse than a company exploding with every dollar you’ve earned trapped inside Reinvesting profits is how you scale. Starving yourself is how you end up bitter. Set a salary + bonus number that keeps you alive but prevents major lifestyle creep Put everything else back into the operation 2) Contingency Planning You can’t grow aggressively if you aren’t ready to face the grim reaper He secured a fat credit line years before he needed it. Avoided it like poison Ended up tapping it 3 times to survive You're always a few phone calls away from ashes. Have the systems ready for when the phone rings 3) Cash Conversion Cycle Money is a risk when it takes 90 days to hit your account Invoice faster. Have SOPs for collections. Cash is oxygen He was autistic about his CCC. Ignore it and suddenly you're scrambling to cover payroll and 1 big expense away from zero 4) Do The Scary Things Your nervous system will redline on the decisions that matter. The most rewarding moves are scary and stressful He reached a point where he had to take the company global New offices in regional hubs. He had to learn new languages. Flew from country to country 24/7 Daily stress spiked by 100x This move ended up being a key driver in the company sale 5) Empire Building & Exits The best company is one you can step away from without it crumbling You're either building to keep or building to sell. Make it exit ready either way You need to constantly be finding ways to unlock scale Set your minimum exit number. Never compromise. Then go build an empire. Win win Acquihires and earn outs are just failed exits

There is no great prize. No pot of gold. No big reveal. Bottle runs dry and all you’re left with is glass and an echo of dopamine Stop to look for more and you wash up on the riverbank Work has no exit. The only reward is moving onto the next thing. A new chase

Business is an arena Not a playground for “closed my first call” selfies or “building in public” dorks Your real competitors aren’t the soyjak faces on your feed Begging for validation over their “heroic grind” to $1K MRR You should never be one of these types. NGMI if you are Your competition is maniacs who want you bankrupt and your family starving You’re dealing with wolves Guys who will take that screenshot you posted with your client’s name on it & send it to them to make you look bad Guys who will hit you up and get you to spill insider info about your operation because you think it’s buddy-buddy Guys who will copy every piece of your offer and run it cheaper just to starve you out At the highest levels Everything is espionage Everything is a knife fight Your downfall is a business opportunity for others No one collaborates until incentives align They rarely do And even then everyone’s still got a gun pointed at each other under the table Laughable how many people on here move with zero opsec. Amateur hour

Most men annihilate themselves trying to “fix” the traits that make them dangerous Extinguishing your character in the name of “self improvement” Guaranteed to backfire Guy who fixes his insecurity kills the hunger that built him No longer tormented by the identity gap that kept him climbing Guy who fixes his laziness loses his eye for ruthless efficiency Starts working harder while somehow getting worse You don’t neuter your darkness to become exceptional You just learn how to turn it into your advantage

Agency is the easiest biz to start And the hardest to survive once it starts growing Most agencies hit $100k/mo and die 80 hours a week as glorified employees to their clients I hit $10M annual revenue after realizing growth outpacing ops is a death sentence You need systems to handle the chaos of scaling deal flow You need to fire clients & employees You need to raise prices & protect margin But most people don’t know how to inform these decisions Good news is the ops stack is simple Only requirement is not being a complete idiot And a PM who understands automation & can put out fires (this will be you or your partner in early days) I built it gradually at first & then hired for it. Do not try to do it all yourself. You will get cooked 1) Airtable 50 deals in flight. Pings flying. Nobody ever on the same page This is how agencies decompose Airtable is your command center. Source of truth for deal flow & company metrics Needs to be on a monitor 24/7. Will replace 20 tabs & a nervous breakdown Everyone on your team lives in it - CRM - Project boards - Fulfillment tracking - KPI scorecards (revenue, AR aging, etc) - Time series charting I have lost track of $70k in revenue because I had no clear view of the operation Order creates hyperawareness Hyperawareness protects scale 2) Notion Your company’s collective memory. Access everything in 3 clicks - SOPs (Looms, Miros etc) - Company docs / FAQs - Sales collateral - Case studies - Quarterly / Annual planning - Meeting notes Nothing breaks if someone disappears No more scrambling for links/docs Amnesia is an overlooked efficiency killer 3) Discord Company war room. Slack sucks I don’t care Voice channels as “offices” for every team member to sit in during biz hours Every live deal gets its own thread Channels for each team member Notification system across the stack (more on this later) I have churned clients after $30k engagements because I had no visibility on comms & timelines Chaos thrives in silence Comms should be alive & productive 4) Harvest Every minute must be tracked and tied to dollars You’ll be disgusted by what you see Every untracked hour is cash leaving your pockets Tracking time exposes: - Employees who need to be fired - Time sink clients who are losing you money - Tangible cost of scope creep - Redundant tasks ready for automation Will help you catch employees logging 10 min tasks as an hour etc Poison hides in unmeasured time One of the simplest moves I wish I did sooner 5) Xero / QuickBooks etc Any bookkeeping software that allows for integrations Marry Airtable & your books. Nothing in your finances should be a question mark No gap between your financial reality vs. your operational reality Simple yet most people don’t have it down Numbers don’t lie. But they can deceive 6) Zapier / n8n etc This is where your systems start talking Automation is gasoline. Pour too much & it burns everything down Needs constant attention But done right it’s a weapon Examples Across This Stack: Fulfillment - Deal in Airtable set to “In Progress” - Invoice auto created in Xero - Finance gets pinged on Discord to QA & invoice - Team gets pinged on Discord with their responsibilities - Airtable tasks for each automatically created - They complete them & mark as “Complete” - Automated Discord message with relevant info - Account manager shares info with client Time Analysis - Deals in Airtable sent to Harvest - Team tracks time - Time spent on each deal sent to Airtable - Airtable interface visualizing revenue to time spent - Filter by client to see profit leaks - You now know which clients need to be fired Scale suffocates in the gaps of your operation Gaps get smaller & less visible the more you grow Fix them or they will cripple you

Convinced everybody successful in biz had an early life moment that locked them into their path Girlfriend cheating on them Boss humiliating them publicly School bully shoving them into locker A moment where someone controlled them & made life hell That one time they got cucked The fuel transcends money freedom etc It’s pure spite They refuse to let it happen again. Happy to watch everything burn & start over 100 times instead They hold the detonator Nobody else in control of their destiny This is how renegades are born

You won’t find mental clarity in a quiet life. 24/7 meditation types Real path to a clear mind is frying the circuit board. Overstimulation. Ten thousand inputs slamming into your brain stem Your thoughts get sharper in the foxhole Feral precision No outside activity & the mind screams Quiet surroundings destroy your sense of direction You are never more dialed than when you have an inhuman amount of problems to juggle & solve

Business is an arena Not a playground for “closed my first call” selfies or “building in public” dorks Your real competitors aren’t the soyjak faces on your feed Begging for validation over their “heroic grind” to $1K MRR You should never be one of these types. NGMI if you are Your competition is maniacs who want you bankrupt and your family starving You’re dealing with wolves Guys who will take that screenshot you posted with your client’s name on it & send it to them to make you look bad Guys who will hit you up and get you to spill insider info about your operation because you think it’s buddy-buddy Guys who will copy every piece of your offer and run it cheaper just to starve you out At the highest levels Everything is espionage Everything is a knife fight Your downfall is a business opportunity for others No one collaborates until incentives align They rarely do And even then everyone’s still got a gun pointed at each other under the table Laughable how many people on here move with zero opsec. Amateur hour

Every great man is a little insane It’s a primal response to external forces The world is constantly forcing you into rational thinking. The system thrives on predictable outcomes You get far in this life by refusing the cage of normalcy Make asks so absurd & unique that people freeze in their tracks to entertain them Take bets that would make a normie sweat with anxiety Make impossible promises & miraculously deliver on them Be so unpredictable that nobody dares to go to war with you Leave everybody scrambling to understand what they just witnessed You force the world to react Playing it safe is a life behind bars. Easy mode. Nobody cares The man playing on impossible writes history Pulling off hail mary shots & ridiculous moves as standard operating procedure You win rational games by being the irrational actor A walking non sequitur Nobody more dangerous than the unpredictable & competent individual Pick your poison

Nobody cares about your product or service because you look like everyone else A bear alone is boring A bear riding a unicycle stops people in their tracks You aren’t a “growth partner” You aren’t “selling lead gen” That’s what everyone else does Would you rather work with a “growth partner” Or an Outcome Engineer who minimizes risk and lowers CAC using Bayesian modeling Positioning is psychological warfare You’re selling on frame & USP You need to psyop your market Become an authority figure Install new belief systems & program the minds of your buyers Attack the status quo until it collapses Take every term in your vertical & twist it Create your own scripture People in your market should be adopting your terminology Spreading your word like gospel among their networks You have to make comparison impossible Buyers should not be able to shop between you and anyone else Because your offer and position is unparalleled Once you redefine the rules The market plays by them forever You need to own their minds

You are fighting a war on endless fronts. Work. Health. Love. Tax. All of it. Most people capitulate and go for scraps. Crushed into half-life shackles The free man refuses to surrender anywhere. Shatters life’s bones to pieces Freedom is a state of total war. Peace is slavery

Your name is a financial instrument Reputation is a gravitational force that pulls money & opportunities toward you You need to be aura farming My reputation has led to: - small clients bringing me pre-closed 6 figure F500 contracts from their networks - investors begging to get involved without even seeing financials - my best hire dropping everything to join the company at ground zero from a referral - executives going to war for me inside their companies People speak to you when your insight is valuable & one of a kind They make intros for you when it makes them look good They give you money when they've seen others give you money and get great service & results Your presence has to be a positive feedback loop in people’s lives Create psychic leverage Make your name heavyweight & the world breaks in your favor

Stop selling to poor people One of the best decisions I’ve ever made in business Your price cannot feel like a leap of faith to your buyer If it does I promise they will never let you sleep again Scarcity breeds paranoia Every moment becomes existential You can align on expectations 1000 times Deliver a result that meets or surpasses said expectations And they’ll still be a living nightmare Your copy and sales process should do everything possible to filter out broke people They shouldn't even be able to reach your Calendly Your invoice cannot make a dent in your buyer's bank account It has to be a rounding error on their P&L Move upmarket If your offer is truly as great as you say it is Then you should have no problem selling to high ticket sophisticated buyers The stress doesn't disappear The only difference is what you're paid for enduring it

Stop chasing new clients. Steal them instead Mutual predation is when two species are predators of each other It's a dog eat dog world Your competition would steal business from you in a second if given the opportunity It’s your obligation to steal theirs. Darwinism Most people try poaching & get humiliated Because they think they're just selling on pain points or results You are attacking pre-existing relationships Bonds between people You need to approach the entire process forensically Get in the weeds. Become a hunter tracking these two parties & their interactions Useful information sources (industry dependent): - public case studies from competitor (bonus if for said client) - talk to people in your industry within proximity of each party - ad libraries - sales patterns - recent corporate restructurings - points of contact within each company - LinkedIn posts Map negatives & pain points in every public record. Peel back the onion layers A myriad of angles starts to crystallize Confirm that said client even fits your qualifications You need to know everything before making any approach Pull the trigger too early. They aren't receptive Will be pulling teeth and a hard sell Pull the trigger too late. They've already switched providers If things aren't looking great & you're 100% confident you can outperform your competitor It's time to make a move Some subtle ways I like to do this include: - asking friends for introductions - paying people for introductions - incidental meetings (industry events & neutral turf) - LinkedIn ads targeting prospect with lead magnets focused on what was learned during research - paying one of the prospect's employees for "consulting" Cold outreach not ideal. But works if no other options Prepare a shadow pitch before your meeting that addresses every pain point Adjust it live as new information surfaces in your first conversation Selling results isn't going to get you anywhere You have to sell them on risk neutralization Break the frame of your competitor You can't be seen as just an alternative You're a doctor who has identified problems in their operation that pose existential risk Calm. Clinical. Inevitable The logical upgrade They can either take it or leave it You're operating from abundance They need your help. You don't need their business Close a deal or lock in "trial period" Yes this will antagonize your competitor Cost of doing business Remember you're attacking an existing relationship So you have to build fast camaraderie with said client (this is account management 101) Overdeliver while you become friends Invite them to dinners. Send gifts Become a voice of reason in their life. A strategic anchor The measure of success here is more than revenue It's referrals and influence. Relational dominance This makes for a great client & also maximizes switching costs Somebody might misinterpret all of this as unethical But it's not You're just liberating people from mediocrity

Wanting to win isn’t good enough. People try to discipline their way into desires. Hack their way into obsession Forcing it means you don't think winning is a necessity. Guaranteed to fizzle out Your goals need to be bolted into your nervous system Your ideal outcome needs to be inseparable from your identity Victory is programmed through metamorphosis. Spiritual possession A conversion experience where the mission devours your humanity Action becomes effortless because it’s self-preservation The truly obsessed are walking mutations

Things to spend money on: - tax avoidance - world class healthcare & concierge doctors - rare physical books & knowledge - security team comprised of ex-Blackwater operatives - M&A activities - pre-1965 mechanical truck (EMP resistant) - debt collection - private gym away from normies - red light chicken lamp (Peaty) - reputation management & data removal services - personal armory - the ability to disappear - medical grade HEPA certified air purifier - Faraday cage - performance enhancing compounds - soundproof home office - remote safehouse at high elevation - great lawyers on retainer - second passport - elite advisory - clean food

No better time in human history for pulling off insane triumphs Doomers completely misinterpret the epoch we’re living in Rules of the old world no longer exist. We tripped the breakers and created a million exploits Pick the right one & you get everything you want out of life You’re sitting around trying to make sense of it all while NPCs are stumbling into generational wealth Only way to navigate today is to suspend disbelief & rip at the loose wires

Key is to burn slow enough to survive but hot enough to melt everything in your way But most guys never even hit the rev limiter once in their lives One foot in one foot out. Years go by. Zero motion. Perfectly average Never even dared to touch the throttle Yet somehow worrying about “burnout” Life is a game of thermodynamics Extreme pressure creates heat Only way to escape an idle life is to slam the gas pedal & become a walking inferno Scorching through obstacles. Beelining toward the endgame Microseconds of cooling just to stay alive Then back to vaporizing everything Complete the mission & the wounds heal anyways You only leave a mark on this world by incinerating your way through it

Pinnacle of existence is being the safety net even when nobody is there to catch you Your world crushing you under its weight yet never hitting the ground Your friends call you when chaos hits because you’re there in five minutes calm & collected Your woman sleeps easy because you oneshot anything that threatens her peace Your parents live without worry because they know you’ll handle everything Your team moves with confidence because you put out every fire without blinking Everyone comes to you for help because you bend the world for them You’re the invisible structure holding everything together. Linchpin of the universe There is no higher state than solving problems for others If your life feels cheap it's because nobody is counting on you Carry the weight that snaps the average person's legs Be the center of order in a collapsing world Reality rewards the hand that steadies it