X / Twitter profile snapshot for Rick Coppens

Closing in on €300K weeks. Wasn’t lying when I said this Q4 was gonna be crazy.

We test 30 creatives at the same time on $10 a day each. It's called a sandbox campaign. And it's how we find new winners for a product that's already running. You can start running this yourself once you're past $3K a day. Below that, stick to your normal testing campaign.

Our product pages have a 4% CVR for months now. Most of y'all are overcomplicating it. There's nothing clever on that page. Four things do it without costing you anything: 1 ) URGENCY ABOVE THE FOLD: In UK fashion they won't buy without reviews or a limited time offer or a

No one: Dropshipping mfs on Instagram

There's one chargeback that's impossible to win: The order you never shipped. Customer orders a variant that isn't in stock, nobody refunds her, and three weeks later her bank does it for her. You can't dispute it because there's no tracking to send. That's 4 to 6 orders a

There's a 99% chance your 'dead' ad set isn't actually dead⚰️ On a $50 test the spend never splits evenly. One ad takes $20, another takes $15, the third takes $10. So one of those three can have an ATC and clean metrics while the other two drag the whole ad set down. Kill

When I started in ecom I couldn't afford the ad spend. Fast forward 4 years. My stores are doing $1M a month consistently. If you're doing 1K, 2K or even 10K days and feeling stuck. Here's what each stage actually looks like: 1K Days: You're testing campaigns without knowing

There's a number Meta doesn't know about your product. Let's say your product is $50. A $20 CPA keeps you profitable, so $20 is your number. Meta has no idea what it is. When you launch an ad set without a cost cap, you're telling Meta it can spend whatever it takes to get

Ecom is not a game of chess. The guy outbidding you in the auction isn't running better creatives. He can just afford to pay more for the same customer than you can. Let's say your AOV is $45. That means you can spend around $15 to acquire a customer and still be profitable.

Me watching meta spend my entire weekly ad budget in 5 minutes

A 2x ROAS on a 15% margin puts you in a loss inside two months. You're doing 1 to 2K days and you still can't work out where the profit goes. It's the same three things every time: • Your ads are getting more expensive every month. • Your refund rate is creeping up because

The US market lets you scale a campaign four times a day. That's surf scaling, and it's why you don't wait 48 hours in the US. You scale every 24. Let's say you wake up at 9am US time and a campaign is sitting on a $400 budget at 3.5 to 4x ROAS. Double it to $800. Check it

A member posted this in the Inner Circle. $3K in a day. 45 orders. 61% increase. The crazy thing is he didn't find a new product. He built a collection page for the winners he already had. That's the part most of you gentlemen skip. You get a product working and every ad

Shopify puts a reserve on you when a fresh store goes past $4K/day. They hold 10 to 20% of every payout. Sometimes all of it. Shopify will see a brand new store making $10K a day. So it will see you as a threat. And your payout is already 5 days behind. So a fifth of what's

"I've run out of creative ideas". Bro that's not the problem here, respectfully. You've got a CBO running at $50 a day. You drop 20 new creatives into it. Now they're all fighting each other for the same budget. None of them get enough spend to prove anything, and the

name a better office lol

Most of you don't know how much money your business actually has. Some of it's in your Shopify balance waiting to pay out. Some of it's already gone to Meta and you haven't seen the invoice yet. Some of it's on reserve and you can't touch it for 90 days. And your supplier is

You can't fix your refund rate on orders you've already shipped. That number was decided before the sale. The batch never got checked before it went out. The sizes never got confirmed with the supplier. The size chart didn't match what was in the parcel. All of that happens

At 18 I dropped out of uni and started working in a fries factory. Grab the box. Open it. Put it on the table. 6am till 3pm. It was dirty asf in there. I showered properly every time I got home. But I took that job on purpose. I could have found something easier. I knew I

Two things will break when most of you scale past $10K days in ecom. 1 ) Your payment processor. 2 ) Your team. Let's say someone orders a dress today. Three weeks later they message you saying it doesn't fit. Your support queue is backed up so nobody gets back to them

Most of you are testing new creatives before the campaign is ready for them. You've got a CBO running at $50 a day. You drop 20 new creatives into it. Now they're all fighting each other for the same budget, none of them get enough spend to prove anything, and the campaign