X / Twitter profile snapshot for Rick Coppens

Closing in on €300K weeks. Wasn’t lying when I said this Q4 was gonna be crazy.

Me watching meta spend my entire weekly ad budget in 5 minutes

A 2x ROAS on a 15% margin puts you in a loss inside two months. You're doing 1 to 2K days and you still can't work out where the profit goes. It's the same three things every time: • Your ads are getting more expensive every month. • Your refund rate is creeping up because

The US market lets you scale a campaign four times a day. That's surf scaling, and it's why you don't wait 48 hours in the US. You scale every 24. Let's say you wake up at 9am US time and a campaign is sitting on a $400 budget at 3.5 to 4x ROAS. Double it to $800. Check it

A member posted this in the Inner Circle. $3K in a day. 45 orders. 61% increase. The crazy thing is he didn't find a new product. He built a collection page for the winners he already had. That's the part most of you gentlemen skip. You get a product working and every ad

Shopify puts a reserve on you when a fresh store goes past $4K/day. They hold 10 to 20% of every payout. Sometimes all of it. Shopify will see a brand new store making $10K a day. So it will see you as a threat. And your payout is already 5 days behind. So a fifth of what's

"I've run out of creative ideas". Bro that's not the problem here, respectfully. You've got a CBO running at $50 a day. You drop 20 new creatives into it. Now they're all fighting each other for the same budget. None of them get enough spend to prove anything, and the

name a better office lol

Most of you don't know how much money your business actually has. Some of it's in your Shopify balance waiting to pay out. Some of it's already gone to Meta and you haven't seen the invoice yet. Some of it's on reserve and you can't touch it for 90 days. And your supplier is

You can't fix your refund rate on orders you've already shipped. That number was decided before the sale. The batch never got checked before it went out. The sizes never got confirmed with the supplier. The size chart didn't match what was in the parcel. All of that happens

At 18 I dropped out of uni and started working in a fries factory. Grab the box. Open it. Put it on the table. 6am till 3pm. It was dirty asf in there. I showered properly every time I got home. But I took that job on purpose. I could have found something easier. I knew I

Two things will break when most of you scale past $10K days in ecom. 1 ) Your payment processor. 2 ) Your team. Let's say someone orders a dress today. Three weeks later they message you saying it doesn't fit. Your support queue is backed up so nobody gets back to them

Most of you are testing new creatives before the campaign is ready for them. You've got a CBO running at $50 a day. You drop 20 new creatives into it. Now they're all fighting each other for the same budget, none of them get enough spend to prove anything, and the campaign

worst feeling in ecom

It's insane how many of y'all kill products that were printing. Your refund rate was over 5% and it ate the margin before it showed up in your numbers. "How tf did that happen?" You didn't run quality checks on the batch before it shipped. You didn't ask your supplier for the

There's a 90% chance you'll get hit with a Shopify hold. That's if you're turboscaling from $2k/day to $10k/day. Seen it happen hundreds of times now. Shopify Payments has a ceiling around $3.5K to $4K a day. Cross it that fast and Shopify sees you as a threat, then puts a

POV: you haven't opened shopify since sunday.

Most of you are getting outscaled by your competition because your AOV is too low. Three things fix that, and none of them touch your ads: 1) Bundles: A discount at two units, a bigger one at three. Nobody buys one piece of clothing at a time anyway. 2) Post purchase upsell:

Most of you shouldn't be launching your fashion store in the USA or UK. Those are advanced markets. - Higher refund rates. - Harder payment setups. - Every experienced ecom guru is already camped there. You go in without the right payment setup and you're bleeding before

Nobody scaled past 10K days on 8 hours sleep

Three stores doing $800, $1K and $1.2K days beat one store doing $3K/day. Let me explain. Launch in four markets and let them run two to three weeks. Two of them will outperform the other two. That's just how it goes. Then instead of pushing harder on the winner. You open a