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Scaling fashion stores behind the scenes. Focused on backend, systems & long-term growth.

310 following3k followers

The Entrepreneur

Rick Coppens is the mastermind behind scaling fashion stores, specializing in backend systems and sustainable, long-term growth. He’s not on the frontline running stores but orchestrates success by mastering strategic frameworks and ad mastery. His witty, relatable tone turns complex e-commerce challenges into digestible, actionable insights.

Impressions
171.2k-21k
$32.10
Likes
782-309
71%
Retweets
13-6
1%
Replies
149-51
14%
Bookmarks
152-40
14%

Top users who interacted with Rick Coppens over the last 14 days

@eCom_Amin

built a 7 fig pet brand & a $1M+/mo jewelry brand now i scale dtc brands past 7 figs with google ads

2 interactions
@shauneng

Pushing buttons and sharing how we exploit buyer psychology to scale Ecom brands to 100k/day with FB Ads. FB Ads | Creative Strategy | CRO | Ecom 🐶

1 interactions
@biojohnny5

Focused on health, fitness, and longevity—living well and shaping the future of human health. Also, I like to cook.

1 interactions
@tigerjvideo

content tastemaker | director | notes to myself | ☿ ✞ 🏴‍☠️

1 interactions

Rick’s the kind of guy who’s probably optimized his coffee brewing technique with a spreadsheet while quietly judging everyone still figuring out TikTok ads. If patience was an ad budget, he’d never go broke, but maybe add a bit more sparkle beyond backend spreadsheets before you become just a legend in your own DMs.

Rick’s biggest win is perfecting an ad strategy that consistently delivers winners at a rate of 1 in 4—an enviable success metric in the e-commerce world that many chase but few achieve.

Rick’s life purpose is to empower e-commerce entrepreneurs to break through growth plateaus by leveraging backend efficiencies and smart advertising strategies. He thrives on transforming behind-the-scenes chaos into streamlined success that outlasts trends.

He believes that success in e-commerce is built on smart systems, perseverance, and an understanding of cyclical market patterns rather than quick hacks or shortcuts. He values transparency, data-driven decisions, and sharing hard-earned knowledge to uplift others in the industry.

Rick’s strengths lie in his deep expertise in backend systems, his analytical approach to scaling, and his ability to communicate complex strategies in an engaging, no-BS style. His consistency with over 10,000 tweets shows dedication and a wealth of experience to draw from.

His straightforward, candid style might sometimes come across as too blunt or niche, potentially alienating newcomers unfamiliar with e-commerce jargon. Also, his heavy focus on backend might overshadow opportunities to showcase more of the emotional, consumer-facing side of the business.

To grow his audience on X, Rick should mix in more storytelling around behind-the-scenes wins and failures to humanize his brand. Engaging more with followers through Q&A sessions or polls could build community loyalty, and threading his guides into easily shareable tweet storms will boost organic reach.

Fun fact: Despite not running any stores himself, Rick boasts a remarkable track record of hitting 1 in 4 winning ads by knowing the right competitor angles and ad keywords, proving it’s all about strategy, not just execution.

Top tweets of Rick Coppens

Most engaged tweets of Rick Coppens

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