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Yesterday at @ethlatam, I was at a Q&A session with @VitalikButerin Someone asked what kind of users he’s most excited to see using Ethereum’s new privacy features. His answer wasn’t what you’d expect, and it really caught my attention as a designer. He said: “Honestly, just normal people.” As a designer, I love that. Privacy, just like design, shouldn’t feel like a premium feature. It should be part of the infrastructure, intuitive and invisible. He compared it to the shift from HTTP to HTTPS. You didn’t have to change your behavior to get more security. The tech evolved, but the experience stayed simple. UX is also about what you don’t have to think about. The best design raises the baseline for everyone. That’s what Vitalik was really saying. Shoutout to @cryptochica_arg for making this moment possible!

Why was @aave redesign so successful and well-received by their audience? First, they made bold changes. Comparing their before and after, the major difference is the new branding and how they approached it on their website. @aave 's communication used to focus a lot on their mascot, which is helpful to give the community a face. Now, they go beyond. Their communication focuses on the company's name, with assets, iconography and typography that match it. This way, they gain a lot more credibility. It looks more powerful. Another major difference is changing from dark mode to light mode (a tendency in web3 I really like, btw). They use light mode to make it look simple, elegant, but still really dynamic. Which leads me to the next topic: GREAT ANIMATIONS EVERYWHERE. Every section or interaction is followed by beautiful animations. 10/10. Last, but not least, accessible communication. It's easy to understand what they do, and it's catchy. Like in the section "DeFi, unlocked”. Simply amazing. To summarize they did a flawless redesign and the way it was applied on the site reflects that. Great job!! Congratulations @aave

Can a blockchain platform actually make Web3 feel welcoming to everyone? @MultiversX's design brilliance is proving it’s possible. This is a UX/UI and branding analysis into how they're setting new standards in user experience on their website 👇 ---- 1. Smart user segmentation that just works Right from the start, MultiversX shows they get it. No confusing menus here: whether you're an individual user or a builder, your path is clear. Each segment gets its own journey, with targeted solutions that speak directly to their needs. 2. A promise that delivers "Fast, secure, and green" isn't just marketing speak here. You can see it in action on: ✅ brand colors that subtly reinforce security; ✅ a different shade of green highlighting sustainability features; ✅ quick, custom animations that make speed tangible. Every promise is backed by thoughtful design choices that make you feel it. 3. Building trust through transparency This is a class on how using certain elements creates reliability. They show us a lot of real results displayed as social proof; comprehensive company insights; detailed service breakdowns and team faces bringing humanity to tech. 4. Design that makes you want to stay My favorite part 🤌 they use a versatile sans-serif font that guides your eyes effortlessly, stunning aesthetics with planets and orbits combined with holographic 3D elements 🤌  and colors that dance together in perfect harmony. I love it!! ---- The magic of MultiversX lies in how effortlessly it all comes together. It's a platform that proves blockchain tech doesn't have to feel cold or complicated. Every element, from the cosmic visuals to the intuitive user paths, serves both form and function. This isn't just good Web3 design. It's good design, period. 10/10 ⭐

me and Juju back to school for @shefiorg season 15! 💖✨yaaaaayyyy

VIDEO TIME! Yay ✨ 5 tips to amplify your brand awareness, straight from one of the biggest in crypto: @Uniswap Branding isn’t just logos and colors, it’s the infrastructure that compounds every time someone touches your product or scrolls through your website and socials. I’ve been studying Uniswap for a while, and their approach is brilliant: consistent visual identity, strong community, meaningful merch, great UX, transparency, all stitched into one narrative. In this video, I break down the five pillars behind that success (and how any founder can test them on their own brand): Purpose Consistency Differentiation Experience Transparency When you treat UX and branding as one system, there’s no way to get it wrong.

I'm still obsessed w/ studying @MultiversX website

ANALYSIS TIME - Yay! Exploring @avax's new site through a Web3 designer lens I dive into how the new Avalanche site blends strategy and design in an all-in-one website experience, 4 seconds law, building trust through clean visuals, bento-style structure for intuitive UX and bridging IRL and DeFi narratives Hope you guys like it! <3

Do it scared, do it anyway. This video is special, I’m opening my home for you 💙 We’re always building brands for others. But today, we’re flipping the script. Take a closer look at @litcollective_ branding with me!

#Build in public time ⚡️ In November 2024, I had the privilege, together w/ @LitCollective_ , to contribute to what I believe will be one of the most transformative IRL branding projects: @ipecity , a community of techno-optimists dedicated to accelerating the transition to a networked society. ⭐️ The challenge was clear yet ambitious: to craft a scalable, purpose-driven brand that embodies Ipê City’s bold vision, starting with the creation of 🇧🇷 Brazil’s first pop-up city, 🌴 Ipê Village Floripa.

Yesterday at @ethlatam, I was at a Q&A session with @VitalikButerin Someone asked what kind of users he’s most excited to see using Ethereum’s new privacy features. His answer wasn’t what you’d expect, and it really caught my attention as a designer. He said: “Honestly, just normal people.” As a designer, I love that. Privacy, just like design, shouldn’t feel like a premium feature. It should be part of the infrastructure, intuitive and invisible. He compared it to the shift from HTTP to HTTPS. You didn’t have to change your behavior to get more security. The tech evolved, but the experience stayed simple. UX is also about what you don’t have to think about. The best design raises the baseline for everyone. That’s what Vitalik was really saying. Shoutout to @cryptochica_arg for making this moment possible!

Why was @aave redesign so successful and well-received by their audience? First, they made bold changes. Comparing their before and after, the major difference is the new branding and how they approached it on their website. @aave 's communication used to focus a lot on their mascot, which is helpful to give the community a face. Now, they go beyond. Their communication focuses on the company's name, with assets, iconography and typography that match it. This way, they gain a lot more credibility. It looks more powerful. Another major difference is changing from dark mode to light mode (a tendency in web3 I really like, btw). They use light mode to make it look simple, elegant, but still really dynamic. Which leads me to the next topic: GREAT ANIMATIONS EVERYWHERE. Every section or interaction is followed by beautiful animations. 10/10. Last, but not least, accessible communication. It's easy to understand what they do, and it's catchy. Like in the section "DeFi, unlocked”. Simply amazing. To summarize they did a flawless redesign and the way it was applied on the site reflects that. Great job!! Congratulations @aave

Can a blockchain platform actually make Web3 feel welcoming to everyone? @MultiversX's design brilliance is proving it’s possible. This is a UX/UI and branding analysis into how they're setting new standards in user experience on their website 👇 ---- 1. Smart user segmentation that just works Right from the start, MultiversX shows they get it. No confusing menus here: whether you're an individual user or a builder, your path is clear. Each segment gets its own journey, with targeted solutions that speak directly to their needs. 2. A promise that delivers "Fast, secure, and green" isn't just marketing speak here. You can see it in action on: ✅ brand colors that subtly reinforce security; ✅ a different shade of green highlighting sustainability features; ✅ quick, custom animations that make speed tangible. Every promise is backed by thoughtful design choices that make you feel it. 3. Building trust through transparency This is a class on how using certain elements creates reliability. They show us a lot of real results displayed as social proof; comprehensive company insights; detailed service breakdowns and team faces bringing humanity to tech. 4. Design that makes you want to stay My favorite part 🤌 they use a versatile sans-serif font that guides your eyes effortlessly, stunning aesthetics with planets and orbits combined with holographic 3D elements 🤌  and colors that dance together in perfect harmony. I love it!! ---- The magic of MultiversX lies in how effortlessly it all comes together. It's a platform that proves blockchain tech doesn't have to feel cold or complicated. Every element, from the cosmic visuals to the intuitive user paths, serves both form and function. This isn't just good Web3 design. It's good design, period. 10/10 ⭐

ANALYSIS TIME - Yay! Exploring @avax's new site through a Web3 designer lens I dive into how the new Avalanche site blends strategy and design in an all-in-one website experience, 4 seconds law, building trust through clean visuals, bento-style structure for intuitive UX and bridging IRL and DeFi narratives Hope you guys like it! <3

"Just trying it out"was my motto when I messaged @agathetaboo from @cryptotaboo_xyz , looking for learning content for my team. I was fascinated by her YouTube videos and after sharing them with my team, I had an insight: why not try for a partnership w/ @LitCollective_ ? I believe in connections, partnerships and most importantly, in doing everything with love. I'm grateful for this collaboration with Agathe and excited to share with you all soon! Stay tuned for what we build together! <3

me and Juju back to school for @shefiorg season 15! 💖✨yaaaaayyyy

gmmm 🏃‍♀️ OFFICIALLY kicking off our side event run with @blockful_io at @EFDevcon big thanks to the Blockful team for opening the space and making this happen <3 let’s run, chill, and grab coffee in BA ☕️✨

After 10+ years designing for tech and crypto, and working closely with founders around the world, I decided to start something new. Since I was 17, I’ve understood the value of iteration: writing, rewriting, and refining until I scored 980/1000 in the national essay exam. Today, I apply that same mindset to brands and products, and now, I want to share that experience with builders in this space. Introducing @thefounderseye , a newsletter for founders who want to sharpen their vision. Every week, I’ll share insights, tools, and personal stories about building brands that actually work. From pitch decks to landing pages, this is about design as a growth tool, strengthening trust, storytelling, and strategy. If you're building fast and want to see clearer, this is for you. Subscribe here thefounderseye.substack.com/subscribe?para…