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Based on my following and interactions: @Jessy_Jeanne @nonplayablecin @reka_eth @winnyirl @aixarizzo @dee_centralized @ZoeCatherineF @0xcoconutt @Naomi_fromhh @sydnithekiid @marvelgirl_eth @abigailcarlson_ @mely_jpg @Justvictorya @Laurastacksats @margaux_bonetti @0fflinexo @nomoreangelwave @frogule @Daavya_vaishnav @vitoriagoodies @ceciliavlso @saturnbunz @ernestkou @palomasupremacy @0x_mira_ @ljxie @SheTalksCrypto @bunnyfishchris @meta_irony_ @henloitsjoyce @KseniiaBaziian @0xketh @0x_tracy @IrenaSophia @amelia_guertin @0xrosetteeee @madamayo_ @laurashin @vohvohh @kashviETH @Symply_Keerahh @alohaleila_ @airdropangelx @lagunacarta @julibachi @Alicestork1 @011101108a

My take on the @berabaddies We can be both beautiful and intelligent beauty isn’t limited to today’s image of what men see as a “sexy” woman, and intelligence isn’t confined to male-dominated activities. Everyone owes respect to everyone. Women are diverse, they are all respectable, and they are free. Be kind to each other, please.

Gm Gm Today, I’m finishing @LitCollective_’s social media strategy and it’s a pleasure 💙⚡️

Rebranding isn't about 'slapping' on a new logo. It's a gut check. Last week, answering @LitCollective_ onboarding form for @cryptotaboo_xyz forced us to confront our 'why' We were realigning our vision. It made me think...are you truly clear on: - Who you're really speaking to? - What you want to achieve in the next 2 years? - What's utterly non negotiable in your brand? The answers will shape a brand with purpose.

Incipit Cannes, July 5, 2025 I realize how much I enjoyed organizing side events during ETHCC. Our brand-new narrative “Team is teaming” resonates, and it makes me want to do it again. But the numbers don’t look good. I talk with my “secret” advisor. He tells me I need to aim much bigger. I don’t disagree. Luxembourg, a few days later Ok, we’ll aim much bigger. I tell the team. “Send me your proposals before the end of July,” I post in the TG group. I scroll LinkedIn. Funny, another comment from that Brazilian woman. She comments on all my posts with clips from my crypto marketing masterclasses. Santorini, July 22, 2025 The budget scares me. A pivot sounds exciting, but it’s also a lot of work. Our website is now useless. It needs to be redone. For once, I reply to a few vendors on LinkedIn, just to get an idea of the price. Too expensive, it won’t fit. Well, we’ll see. By the way, what’s that @ceciliavlso up to? Ah, a design studio dedicated to web3. Hmm, we share a few clients. Looks pretty good. I should probably write to her. Santorini, July 25 Amsterdam, July 26 A first deck is ready. It’s ugly, no consistency with our other content apart from the pink… Oh well, you have to start somewhere… Bordeaux, July 29 The meeting with Cecilia went extremely well. I feel this is an important encounter. We discuss a partnership. She’d like to strengthen her team’s presence on social media. She has shared my content with them, and now they follow me. I recognize one person, @vitoriagoodies, who even commented on one of my TikToks. I’m thrilled. That’s why I shoot and publish these videos. While preparing them, I always keep this in mind: what I’m sharing might help someone. A founder, a leader, a learner. And every time I discover that someone is actually watching with that intention, it makes me so, so happy. And @sydnithekiid is also in the current @shefiorg cohort, just like many on her team. Anyway, I tell her about my brand, and about my concern with rebranding. Time passes, and we definitely want to make this partnership happen—an equal exchange. We swap TG handles and agree to put things in writing quickly. Family home, 24 hours later Cecilia writes to me: “Sorry about the delay but we're excited about formalizing a partnership with you. To make the conversation concrete, I pulled together the deliverables Lit Collective can own and added our usual price points, so you have a clear reference for what we’d bring to the table and what you might offer in return.” So fast, so clear. August 5 I reply late, but after some thought, with a selection of her services and a counter-proposal. I’m scared. Maybe I replied too late. Maybe our proposal isn’t that interesting. August 6 Positive response from Cecilia. Relieved. August 8 I send the first draft of our agreement, in contract form. August 11 We sign. @cryptotaboo_xyz and @LitCollective_ are partners now.

Based on my following and interactions: @Jessy_Jeanne @nonplayablecin @reka_eth @winnyirl @aixarizzo @dee_centralized @ZoeCatherineF @0xcoconutt @Naomi_fromhh @sydnithekiid @marvelgirl_eth @abigailcarlson_ @mely_jpg @Justvictorya @Laurastacksats @margaux_bonetti @0fflinexo @nomoreangelwave @frogule @Daavya_vaishnav @vitoriagoodies @ceciliavlso @saturnbunz @ernestkou @palomasupremacy @0x_mira_ @ljxie @SheTalksCrypto @bunnyfishchris @meta_irony_ @henloitsjoyce @KseniiaBaziian @0xketh @0x_tracy @IrenaSophia @amelia_guertin @0xrosetteeee @madamayo_ @laurashin @vohvohh @kashviETH @Symply_Keerahh @alohaleila_ @airdropangelx @lagunacarta @julibachi @Alicestork1 @011101108a

Gm Gm Today, I’m finishing @LitCollective_’s social media strategy and it’s a pleasure 💙⚡️

My take on the @berabaddies We can be both beautiful and intelligent beauty isn’t limited to today’s image of what men see as a “sexy” woman, and intelligence isn’t confined to male-dominated activities. Everyone owes respect to everyone. Women are diverse, they are all respectable, and they are free. Be kind to each other, please.

Incipit Cannes, July 5, 2025 I realize how much I enjoyed organizing side events during ETHCC. Our brand-new narrative “Team is teaming” resonates, and it makes me want to do it again. But the numbers don’t look good. I talk with my “secret” advisor. He tells me I need to aim much bigger. I don’t disagree. Luxembourg, a few days later Ok, we’ll aim much bigger. I tell the team. “Send me your proposals before the end of July,” I post in the TG group. I scroll LinkedIn. Funny, another comment from that Brazilian woman. She comments on all my posts with clips from my crypto marketing masterclasses. Santorini, July 22, 2025 The budget scares me. A pivot sounds exciting, but it’s also a lot of work. Our website is now useless. It needs to be redone. For once, I reply to a few vendors on LinkedIn, just to get an idea of the price. Too expensive, it won’t fit. Well, we’ll see. By the way, what’s that @ceciliavlso up to? Ah, a design studio dedicated to web3. Hmm, we share a few clients. Looks pretty good. I should probably write to her. Santorini, July 25 Amsterdam, July 26 A first deck is ready. It’s ugly, no consistency with our other content apart from the pink… Oh well, you have to start somewhere… Bordeaux, July 29 The meeting with Cecilia went extremely well. I feel this is an important encounter. We discuss a partnership. She’d like to strengthen her team’s presence on social media. She has shared my content with them, and now they follow me. I recognize one person, @vitoriagoodies, who even commented on one of my TikToks. I’m thrilled. That’s why I shoot and publish these videos. While preparing them, I always keep this in mind: what I’m sharing might help someone. A founder, a leader, a learner. And every time I discover that someone is actually watching with that intention, it makes me so, so happy. And @sydnithekiid is also in the current @shefiorg cohort, just like many on her team. Anyway, I tell her about my brand, and about my concern with rebranding. Time passes, and we definitely want to make this partnership happen—an equal exchange. We swap TG handles and agree to put things in writing quickly. Family home, 24 hours later Cecilia writes to me: “Sorry about the delay but we're excited about formalizing a partnership with you. To make the conversation concrete, I pulled together the deliverables Lit Collective can own and added our usual price points, so you have a clear reference for what we’d bring to the table and what you might offer in return.” So fast, so clear. August 5 I reply late, but after some thought, with a selection of her services and a counter-proposal. I’m scared. Maybe I replied too late. Maybe our proposal isn’t that interesting. August 6 Positive response from Cecilia. Relieved. August 8 I send the first draft of our agreement, in contract form. August 11 We sign. @cryptotaboo_xyz and @LitCollective_ are partners now.