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Liquid Death using their negative customer reviews as ad copy is the ultimate 4d chess move

$1.3M failed. Still sitting in your Stripe dashboard. Redux recovers it, or you don't pay 👇

I’m excited to announce that STNGR, my eCom brand, was officially acquired last month! When I started STNGR junior year of high school with $188, I had no idea what it would become. Skipping classes turned into skipping college which turned into warehouses and employees. Fast forward 7.5 years and it’s been an unforgettable journey that will be the foundation of everything I build in the future. This wouldn't have been possible without the incredible support of so many. To my dad, thank you for helping make sure the finances ran smoothly and ensuring I didn’t accidentally commit tax fraud. To my sister and partner-in-crime, we couldn’t have done it without you managing the entire operational side of the company. Lastly, Mom, your unwavering support and always being there for me was unbelievably appreciated. This is just the beginning of a new chapter for STNGR, and I can't wait to see where this adventure takes us next. Thank you to everyone who's been a part of this ride – our team, partners, and customers. Here's to continued momentum for world domination!

Most software companies don't know how to talk to brands. When buying software as a brand founder, these are the things that got me to buy: 1) A friend/someone I respected recommended it 2) Solid case studies from brands I admired/competitors (FOMO + proof it worked) 3) Proof of tangible ROI (make money, save money, save time/headache) Things I didn't care about: 1) How much money you raised 2) Who your investors are 3) What awards you've won I don't care about how great your software company is. All I care about is 1) does it work for other people and 2) will it work for me. If you think like a brand founder, you'll be able to sell to them more easily.

recovery is the growth lever nobody wants to touch. you’ll rewrite onboarding 12 times. but won’t touch the retry schedule stripe set in 2019. we’ve seen SaaS brands 2x recovery with 0 customer contact. easy money.

Apple’s grip on in-app payments just cracked. A new U.S. court ruling (from the Epic v. Apple case) now allows iOS apps to direct users to external payment pages, bypassing Apple’s IAP system and its 30% cut. Here’s what’s changed: - Apps in the U.S. App Store can now link to external websites for payments - Apple can’t show scare screens or charge a 27% “link fee” - This applies to all iOS apps with in-app purchases This is a massive shift for mobile subscriptions. Until now, developers had no choice but to use Apple’s system. That meant limited flexibility, no customer ownership, and inflated prices to cover fees. Now? Apps can move to Stripe and take back control of checkout, churn, and margins. Spotify, Patreon, Match Group (Tinder, Hinge), and Proton are already making the switch. Stripe is the obvious winner. So are the apps that move early. If you're a mobile-first subscription app, this unlocks: -Lower fees and higher LTV -More flexible billing models -Full visibility and recovery of failed payments I’m working closely with companies going through this transition. If you’re exploring the shift off IAP, I’m happy to share what I’m seeing under the hood.

Genuinely curious on what the Klaviyo C-Suite makes of Sendlane. Do they know Sendlane exists? Do they care? The Klaviyo team is obviously extremely intelligent. You can't build a multi-billion $ company being dumb. But some of the decisions they've been making lately are

Skio skyrocketed to $10M ARR in just 3 years. Curious about their winning formula and strategies to thrive in a crowded market? Let's dive in👇

Whoever came up with Sendlanes "Move Now, Pay Later" concept needs a raise. These are 3 reasons why it's so smart:

Excited to be finishing Phase 1 of our MediaSpace platform: MediaSpace Pages The goal of Phase 1 is to replace the standard media kits that B2B creators and media companies have to deal with. Normally, these media kits are PDFs that need to be specifically requested, updated

cancelled meetings are one of the highest forms of dopamine hit a person can get

I run a private community of 850+, 7-9 figure founders doing an aggregate of $13bn in GMV. This gives me unique insights into how the fastest companies are growing. These are 3 things I’ve learned that you can steal to grow your business: 1) Product market fit above all else: Twitter (X) loves to focus on tactics. Why? Because everyone has something to sell you. It’s much easier to sell “this Meta acquisition strategy will change your business, signup for my agency” than it is to sell “this is how you achieve PMF.” But the reality of the situation is that the fastest growing companies aren’t growing because of a tactic. They’re growing because they have a great product, people love and it came around at the right time (PMF). You’re better off talking to customers and optimizing product than you are launching the 42nd iteration of your home page. 2) Retention is a growth hack: High growth founders think a lot about retention and keeping customers. Here’s the flywheel they think about: 1. The more money they make from their existing customers, the more they can spend on advertising/sales. 2. If they can spend more to acquire a customer, then they can outspend their competition. 3. If they can outspend their competition, they grow faster and get more customers. Go back to step 1. Retention is core to growth because it dictates customer acquisition cost (CAC). Higher allowable CAC = Faster growth For subscription businesses, I found that founders who were aware of (and actively fixing) both voluntary AND involuntary churn were growing the fastest. Those who weren’t growing as fast as they wanted weren’t aware of involuntary churn and didn’t have any solutions to fix it. 3) Capital efficiency drives sustainable growth: High-growth founders tend to maintain strong unit economics even during rapid scaling. While they might be aggressive with spending, they're disciplined about where that money goes. The key patterns I saw were: - They track and optimize their payback periods religiously (and actually knew what their payback period was) - They reinvest profits into proven growth channels rather than experimenting widely (though some experimentation was done depending on scale) - They maintain healthy gross margins even while scaling This approach means they can sustainably fund growth from operations rather than depending entirely on external capital, giving them more control over their destiny and ability to weather market changes. The fastest growing founders keep it simple: obsess over product-market fit, retain customers, nail unit economics. The irony? Focusing on fundamentals is the ultimate growth hack. But it's not sexy enough to sell in a course.

Workspace6's organic growth flywheel is in motion No marketing, just pure word of mouth It's crazy to see how many straight killers in eCommerce running 7, 8 and 9-figure brands are applying every day Quickly becoming the place-to-be for serious operators

This eCommerce startup aims to revolutionize brand financing. How can they stand out against billion-dollar giants? Let’s dive into their strategy👇

I’m excited to announce that STNGR, my eCom brand, was officially acquired last month! When I started STNGR junior year of high school with $188, I had no idea what it would become. Skipping classes turned into skipping college which turned into warehouses and employees. Fast forward 7.5 years and it’s been an unforgettable journey that will be the foundation of everything I build in the future. This wouldn't have been possible without the incredible support of so many. To my dad, thank you for helping make sure the finances ran smoothly and ensuring I didn’t accidentally commit tax fraud. To my sister and partner-in-crime, we couldn’t have done it without you managing the entire operational side of the company. Lastly, Mom, your unwavering support and always being there for me was unbelievably appreciated. This is just the beginning of a new chapter for STNGR, and I can't wait to see where this adventure takes us next. Thank you to everyone who's been a part of this ride – our team, partners, and customers. Here's to continued momentum for world domination!

Liquid Death using their negative customer reviews as ad copy is the ultimate 4d chess move

$1.3M failed. Still sitting in your Stripe dashboard. Redux recovers it, or you don't pay 👇

Apple’s grip on in-app payments just cracked. A new U.S. court ruling (from the Epic v. Apple case) now allows iOS apps to direct users to external payment pages, bypassing Apple’s IAP system and its 30% cut. Here’s what’s changed: - Apps in the U.S. App Store can now link to external websites for payments - Apple can’t show scare screens or charge a 27% “link fee” - This applies to all iOS apps with in-app purchases This is a massive shift for mobile subscriptions. Until now, developers had no choice but to use Apple’s system. That meant limited flexibility, no customer ownership, and inflated prices to cover fees. Now? Apps can move to Stripe and take back control of checkout, churn, and margins. Spotify, Patreon, Match Group (Tinder, Hinge), and Proton are already making the switch. Stripe is the obvious winner. So are the apps that move early. If you're a mobile-first subscription app, this unlocks: -Lower fees and higher LTV -More flexible billing models -Full visibility and recovery of failed payments I’m working closely with companies going through this transition. If you’re exploring the shift off IAP, I’m happy to share what I’m seeing under the hood.

Most software companies don't know how to talk to brands. When buying software as a brand founder, these are the things that got me to buy: 1) A friend/someone I respected recommended it 2) Solid case studies from brands I admired/competitors (FOMO + proof it worked) 3) Proof of tangible ROI (make money, save money, save time/headache) Things I didn't care about: 1) How much money you raised 2) Who your investors are 3) What awards you've won I don't care about how great your software company is. All I care about is 1) does it work for other people and 2) will it work for me. If you think like a brand founder, you'll be able to sell to them more easily.

recovery is the growth lever nobody wants to touch. you’ll rewrite onboarding 12 times. but won’t touch the retry schedule stripe set in 2019. we’ve seen SaaS brands 2x recovery with 0 customer contact. easy money.

Workspace6's organic growth flywheel is in motion No marketing, just pure word of mouth It's crazy to see how many straight killers in eCommerce running 7, 8 and 9-figure brands are applying every day Quickly becoming the place-to-be for serious operators

This eCommerce startup aims to revolutionize brand financing. How can they stand out against billion-dollar giants? Let’s dive into their strategy👇

Route is valued at $1.4bn and did $100m in revenue last year. They do 1 thing better than anyone else. Let’s break it down:

Genuinely curious on what the Klaviyo C-Suite makes of Sendlane. Do they know Sendlane exists? Do they care? The Klaviyo team is obviously extremely intelligent. You can't build a multi-billion $ company being dumb. But some of the decisions they've been making lately are

Excited to be finishing Phase 1 of our MediaSpace platform: MediaSpace Pages The goal of Phase 1 is to replace the standard media kits that B2B creators and media companies have to deal with. Normally, these media kits are PDFs that need to be specifically requested, updated

I spent tens of thousands of dollars on this SaaS. But I almost didn’t sign up at all. Here’s why every touch point matters in B2B SaaS - even the ones that don’t feel like they did anything. When I was a new brand owner in 2017, I heard about this new email software called Klaviyo on a podcast. It had a funny name but other than that, I ignored it. Then I heard about it again, this time on an email newsletter I subscribed to. Again, I didn't think much of it. But then I heard about it again on another podcast. Then a brand owner I followed on twitter was talking about it. Then someone on Linkedin. Still, I didn’t sign up. Then, at an eCommerce conference, I saw Klaviyo was sponsoring the event. Talking with a few other brand owners, they mentioned they were using Klaviyo and that I HAD to use them. At this point, I was familiar with Klaviyo. I knew what they did, I knew their pitch. So I installed the app the next day. 7 years later, we were still using them. Paying thousands per month and increasing spend with scale. In my buyer journey, it wasn’t the first touch point or even the 4th. However, slowly getting familiar with the product over time warmed me up to the point where I eventually bought and then never churned. B2B SaaS isn’t a direct response style game, so the tactics for acquiring customers are different. Every touch point matters, even if it doesn’t look like they’re having an impact at first glan

Think your payment retry strategy is harmless? What if I told you it's secretly bleeding your revenue dry and crushing your reputation? Here's the hidden cycle no one talks about… Doing retries poorly is almost worse than not doing them at all. This is what happens: 1) Fees add up: Each retry costs money, so spamming increases your expenses. 2) Payment networks notice: Banks and payment processors track retry attempts. If they see too many failed retries, they may label your business as "risky." 3) Lower future approvals: Once you're flagged, banks are more likely to reject even valid payments, dropping your authorization rate further. 4) Vicious cycle: More rejections lead to more retries, which further hurts your approval rates and increases your costs. This cycle worsens over time, eroding both revenue and reputation. The obvious solution is a data driven approach to retries like what we’ve built at Redux Payments. A data driven approach minimizes attempts while maximizing recovery rates and protects your Transaction Authorization Rate. Meaning more money in your pocket without the risk.