Get live statistics and analysis of Nate Lagos📈's profile on X / Twitter

Ecom guy math is spending $50k per day on ads but hesitating on any $2,500 non-advertising expense

BIG NEWS: I quit my job today! It’s been a privilege and an honor to grow OG for the last 4 years. I never could’ve imagined when I took this job that we’d quadruple in size so quickly, while making so many amazing memories and having a ton of fun along the way. I’m leaving behind a fantastic brand, but it’s in good hands, both with the founders, and the in-house marketing team I built in my time there. As I put in my notice today, I’m overwhelmed with hope & excitement at what this next chapter might hold. If anyone needs any marketing help, a new CMO, or if you’re a early-stage founder looking for a partner to own all of marketing and you’re ready for a new chapter of profitable growth, hit my DMs📈

JOB ANNOUNCEMENT: Today I start work as the CMO of Adapt Naturals📈💊 They’ve built a product line that I really believe in & their customers love, and they’ve already put up some impressive growth numbers. I’m excited to add a little gas to their flame and I’m super bullish on what we can accomplish in the coming years. I owe some HUGE thank you’s to everyone who made this possible (continued)

A story I’ve never told before: My wife bought our first house It was March of 2020. I was the marketing director for a chain of go-kart tracks with locations from South Carolina to California. But by the end of that month, I, along with our whole company, were forced to shut down and all employees were furloughed (‘cause Fauci is a power-hungry moron but we can talk about that another time…) Fortunately for us, Steph was working in finance at the time, and although she was absolutely miserable at that job, she sucked it up ‘cause we needed her to. So, when we saw a new house on the market within our budget and a 2% mortgage rate, We decided to jump on it with just her salary. I made her a promise that day, I said “I’d buy the next house” By May of that year, I got my first CMO job and within 18 months steph was able to quit her job and has loved staying at home ever since. Since then, my career has had an insane trajectory, and I’m truly blessed to have had her supporting me the entire way, and we’re incredibly grateful to be in the position we’re in today. So, now I get fulfill my promise… cuz today, I bought this one🏡

Everyone’s happy & healthy My wife is a champ My daughter is cool so far

6 years of marriage today♥️

Not as cool as a Shopify screenshot or a rented lambo but I can’t wait to close on this house in a month

We know our customers are big football fans But we can’t afford Super Bowl commercials So, we sent out this text at the start of halftime Then, we did more revenue in 30 minutes than we did in any hour of this past Black Friday🤯 Go ahead and add this to your 2026 promo calendar👇

If you're not losing subscribers today you're not sending enough emails

For the first time, I get to wish my wife a happy Mother’s Day There’s a little Lagos girl coming in September

HIRING: I need a killer video editor for both organic & paid social. We’re exploring both part- and full-time options Please reply to this tweet with examples of your best work🎥

I wrote a headline for a billion dollar brand this year (literally does billions every year in revenue) The format goes like this: [Positive Attribute] & [Positive Attribute], just like the [target demo] that [verb] it. At Original Grain, our winning version has been: "Smooth & Unique, just like the men who wear it" If I wrote one for a whiskey brand, I'd say "Bold & complex, just like the guys who drink it" If I wrote one for a knife company, I'd say, "Sharp & reliable, just like the chefs who trust it" Stop talking about your product, and start marketing towards the aspirational view your customers have of themselves

My Facebook CPMs are up 42% this year compared to last year & I might delete my twitter? A thread on the current state of ecom: Despite rising CPMs, we’re growing our top & bottom line over 66% this year our in-platform ROAS on facebook has only decreased by 7% and our blended CAC has only increased by 9%... I’m not trying to dunk on anyone here. I’m not going to flex our numbers. I’m simply trying to move the conversation forward from the unproductive place it currently sits… “Facebook is broken” That’s not a helpful stance to take. Here’s what I think is: Facebook cannot make or break your business. Facebook is nothing more than an amplifier, a megaphone. If you run a shitty business, facebook is going to expose you. If you run a great business, facebook is going to be a fantastic tool to profitably acquire customers. So, before blaming zuck, take a good hard look at your brand. Are you developing new products based on customer feedback? Are you doing anything noteworthy in your industry? Have you studied the psychological reasons people are buying your products & incorporated those learnings into your funeel? Are you trying to get your COGs down? Are you trying to get your AOV up? What about CRO / RPS optimization - are you doing any work there? There’s more money to be made in growing your business by working outside the ad account - not inside of it. Unfortunately, the loudest voices in our industry won’t tell you that... It's not profitable for them to tell you that. They need to sell complex media buying services & courses to run their business, and that's a damn shame for the rest of us. Shame on them for peddling propaganda that their method of media buying is the only way to find success in ecom. Shame on them for misleading you. Take it from me - I’m the VP of marketing a fast-growing, 8-fig/year ecom brand and I run our FB ad account in about 5 hours a week. We run CBO campaigns, targeting Americans over the age of 21, with a single ad set in each. That's all the secret sauce I've got... The rest of my time is spent getting to know our customers & studying their behavior on our website, then using that info to write & direct new ad angles and LP messaging that’ll resonate with them. Our founders are doing a fantastic job pushing the boundaries of the watch industry by lining up insane partnerships & using new materials in our manufacturing process. We’re relentless about increasing our revenue per session, and constantly have multiple content/price/destination tests happening on our website. We’re learning more about our customers' buying behavior and are overhauling our pre & post purchase upsells & flows to bundle products together that we know past customers have paired… There’s so much more valuable work to be done without even touching your ad account but it doesn’t get talked about enough on here and that's a damn shame. Or… I’m lying… the guy who doesn’t own an agency or sell a course is trying to spread his propaganda just for fun. A guy who doesn’t monetize his twitter following and won’t end this thread with “Sign up for my newsletter” is just doing this for attention… A guy who already has his dream wife & dream car & dream job & golfs 5x a week & eats ribeyes every night & washes them down with the best bourbon money can buy is clawing for relevancy from behind a keyboard just because he's bored…Believe what you want… But the day is coming soon that I’m gunna delete this app forever because it no longer helps me. I’ve made the connections I wanted to make with marketers on the brand side that I can call when I’m stuck. I’ve used this platform to get my dream job - a job that I truly hope is the last job I’ll ever have. And unless we’re talking about baseball, bourbon, or conspiracies around the (obviously fake) moon landings, I don’t have fun on here anymore. So, to the small biz owners, to the ecom stores that are struggling to get your first sale, to those who spend $1k/day on facebook ads or less… Don’t listen to 90% of the noise from the marketing community on this app. Go talk to your customers, take what you learn from them and apply it to new product development, apply it to new content creation, and relentlessly try to make your business better. I promise your facebook ad performance will improve if you do that, and you don’t have to hire me or anyone else for $15k+/month to tell you that.

The defining moment of my career (so far) was when I was making $70,000 a year. I was talking to a guy who I had developed a Twitter friendship with over that year. I finally called him to ask for some career advice, I told him the exact work I was doing, exactly how much I was getting paid, exactly how performance was trending... He told me he makes a million dollars a year. He wasn't flexing. He wasn't trying to make me feel bad... He was opening my eyes to the fact that there are people who are making a KILLING doing the same kind of work I do, and I realized just how much room there was for me to grow. I quit that job immediately, and found bigger & better opportunities for me and my family, motivated by that conversation Never would've happened if I pretended I was doing better than I was and didn't bring up money.

HIRING: I need a killer video editor for both organic & paid social. We’re exploring both part- and full-time options Please reply to this tweet with examples of your best work🎥

BIG NEWS: I quit my job today! It’s been a privilege and an honor to grow OG for the last 4 years. I never could’ve imagined when I took this job that we’d quadruple in size so quickly, while making so many amazing memories and having a ton of fun along the way. I’m leaving behind a fantastic brand, but it’s in good hands, both with the founders, and the in-house marketing team I built in my time there. As I put in my notice today, I’m overwhelmed with hope & excitement at what this next chapter might hold. If anyone needs any marketing help, a new CMO, or if you’re a early-stage founder looking for a partner to own all of marketing and you’re ready for a new chapter of profitable growth, hit my DMs📈

Work opportunity: A friend of mine needs UGC creators in their 20s or early 30s. Mostly male, and a few females. Do not DM me about this, reply below with examples of work and you’ll be contacted if you’re a fit🙏🫡

JOB ANNOUNCEMENT: Today I start work as the CMO of Adapt Naturals📈💊 They’ve built a product line that I really believe in & their customers love, and they’ve already put up some impressive growth numbers. I’m excited to add a little gas to their flame and I’m super bullish on what we can accomplish in the coming years. I owe some HUGE thank you’s to everyone who made this possible (continued)

A story I’ve never told before: My wife bought our first house It was March of 2020. I was the marketing director for a chain of go-kart tracks with locations from South Carolina to California. But by the end of that month, I, along with our whole company, were forced to shut down and all employees were furloughed (‘cause Fauci is a power-hungry moron but we can talk about that another time…) Fortunately for us, Steph was working in finance at the time, and although she was absolutely miserable at that job, she sucked it up ‘cause we needed her to. So, when we saw a new house on the market within our budget and a 2% mortgage rate, We decided to jump on it with just her salary. I made her a promise that day, I said “I’d buy the next house” By May of that year, I got my first CMO job and within 18 months steph was able to quit her job and has loved staying at home ever since. Since then, my career has had an insane trajectory, and I’m truly blessed to have had her supporting me the entire way, and we’re incredibly grateful to be in the position we’re in today. So, now I get fulfill my promise… cuz today, I bought this one🏡

Ecom guy math is spending $50k per day on ads but hesitating on any $2,500 non-advertising expense

2A is a better seat than 1A on flights and I’ll die on this hill (I like having the pouch in the seat in front of me to put stuff)

Revenue Roll vs Retention? Anyone have thoughts/experience with either?

BESIDES FACEBOOK ADS What else are you currently doing to grow your brand?

Not as cool as a Shopify screenshot or a rented lambo but I can’t wait to close on this house in a month

Everyone’s happy & healthy My wife is a champ My daughter is cool so far

Anybody ever use the go daddy "hire a broker" thing? How's it work I just pay them and wait to hear something?

For the first time, I get to wish my wife a happy Mother’s Day There’s a little Lagos girl coming in September

My Facebook CPMs are up 42% this year compared to last year & I might delete my twitter? A thread on the current state of ecom: Despite rising CPMs, we’re growing our top & bottom line over 66% this year our in-platform ROAS on facebook has only decreased by 7% and our blended CAC has only increased by 9%... I’m not trying to dunk on anyone here. I’m not going to flex our numbers. I’m simply trying to move the conversation forward from the unproductive place it currently sits… “Facebook is broken” That’s not a helpful stance to take. Here’s what I think is: Facebook cannot make or break your business. Facebook is nothing more than an amplifier, a megaphone. If you run a shitty business, facebook is going to expose you. If you run a great business, facebook is going to be a fantastic tool to profitably acquire customers. So, before blaming zuck, take a good hard look at your brand. Are you developing new products based on customer feedback? Are you doing anything noteworthy in your industry? Have you studied the psychological reasons people are buying your products & incorporated those learnings into your funeel? Are you trying to get your COGs down? Are you trying to get your AOV up? What about CRO / RPS optimization - are you doing any work there? There’s more money to be made in growing your business by working outside the ad account - not inside of it. Unfortunately, the loudest voices in our industry won’t tell you that... It's not profitable for them to tell you that. They need to sell complex media buying services & courses to run their business, and that's a damn shame for the rest of us. Shame on them for peddling propaganda that their method of media buying is the only way to find success in ecom. Shame on them for misleading you. Take it from me - I’m the VP of marketing a fast-growing, 8-fig/year ecom brand and I run our FB ad account in about 5 hours a week. We run CBO campaigns, targeting Americans over the age of 21, with a single ad set in each. That's all the secret sauce I've got... The rest of my time is spent getting to know our customers & studying their behavior on our website, then using that info to write & direct new ad angles and LP messaging that’ll resonate with them. Our founders are doing a fantastic job pushing the boundaries of the watch industry by lining up insane partnerships & using new materials in our manufacturing process. We’re relentless about increasing our revenue per session, and constantly have multiple content/price/destination tests happening on our website. We’re learning more about our customers' buying behavior and are overhauling our pre & post purchase upsells & flows to bundle products together that we know past customers have paired… There’s so much more valuable work to be done without even touching your ad account but it doesn’t get talked about enough on here and that's a damn shame. Or… I’m lying… the guy who doesn’t own an agency or sell a course is trying to spread his propaganda just for fun. A guy who doesn’t monetize his twitter following and won’t end this thread with “Sign up for my newsletter” is just doing this for attention… A guy who already has his dream wife & dream car & dream job & golfs 5x a week & eats ribeyes every night & washes them down with the best bourbon money can buy is clawing for relevancy from behind a keyboard just because he's bored…Believe what you want… But the day is coming soon that I’m gunna delete this app forever because it no longer helps me. I’ve made the connections I wanted to make with marketers on the brand side that I can call when I’m stuck. I’ve used this platform to get my dream job - a job that I truly hope is the last job I’ll ever have. And unless we’re talking about baseball, bourbon, or conspiracies around the (obviously fake) moon landings, I don’t have fun on here anymore. So, to the small biz owners, to the ecom stores that are struggling to get your first sale, to those who spend $1k/day on facebook ads or less… Don’t listen to 90% of the noise from the marketing community on this app. Go talk to your customers, take what you learn from them and apply it to new product development, apply it to new content creation, and relentlessly try to make your business better. I promise your facebook ad performance will improve if you do that, and you don’t have to hire me or anyone else for $15k+/month to tell you that.

Damn I guess I’m not good at marketing. Hunter said so