Get live statistics and analysis of Mickey from Arcadia's profile on X / Twitter

I love this story: A wealthy man walks into a Manhattan bank and says: “I’m flying to Europe for two weeks. I need to borrow $5,000.” The banker raises an eyebrow. “Of course, sir but we’ll need some form of collateral.” Without hesitation, the man hands over the keys to his brand-new Rolls-Royce, worth $250,000. The banker stares at him in disbelief but signs the paperwork. As soon as the man leaves, the staff bursts out laughing. A quarter-million-dollar car, for a five-thousand-dollar loan? They park the Rolls deep in the underground garage and move on with their day. Two weeks later, the man returns. He repays the $5,000 — plus $15.41 in interest. The banker, still confused, finally asks: “Sir, we looked into your accounts. You’re a multi-millionaire. Why borrow $5,000?” The man smiles. “Where else in New York City can I park my car for two weeks, and know it’s safe, for fifteen bucks?” A change in perspective is worth fifty IQ points.

Founders are beginning to realize that clout on Crypto Twitter holds little real-world value. It's an insular echo chamber dominated by noise, not capital. Don’t mistake engagement for impact. Likes don’t fund companies or generate any revenue.

We are always hiring people who: ~ Are proactive rather than reactive. ~ Want to be the CEO of their own role. ~ Work ridiculous hours because it’s fun. ~ Want to build monopolies. ~ Want unlimited upside Genuine believer in hiring talented people and letting them do the rest.

HIRING AND SCALING: Our clients and we are looking for: - Top-tier KOL managers (with your network) - Client Communication experts - EA/PA Roles - Project managers/BD's SET MY DMs ON FIRE.

The current FDV of our 10 or clients is $50B. Top 50 Layer1’s and L2’s. Some pre launch, and some post. We have stopped announcing our clients until post TGE or well into the engagement. Q4 is about good products winning big

Marketing in a Bear Market Is a God Tier Advantage. The Bear Market Is the Best Marketer. Most Web3 brands are asleep right now. The timelines are quiet. Engagement is low. Budgets are frozen. And that’s exactly why the smartest founders are hitting the gas. There’s a brutal truth in marketing that no one likes to admit: Attention is expensive in a bull, but retention is built in the bear. You don't rise to the moment — you fall to your level of preparation. Let’s break this down. 1. Attention is a supply/demand game. When everyone is screaming, you can’t be heard. In the bull market, every project is running ads, minting tokens, paying KOLs, and dropping updates. Your message gets diluted — fast. In a bear, the inverse happens: - KOLs are starving for good content. - Audiences are more thoughtful, less hype-driven. - You can dominate the narrative with a fraction of the cost. We’ve seen campaigns that would cost $500K in a bull executed at $100K flat in a bear — with higher retention. 2. Bear-market users are different — and better. The tourists are gone. Only properly aligned remain. Every follower you earn now is 10x more valuable than in a hype cycle. They’re not here for hype. They’re here for alignment. For the mission. When the bull returns, they don’t need to be re-educated — they become your distribution. One of the best retention metrics we’ve seen: 72% of users who joined a community during the bear remained active 6+ months later. In contrast, only 14% of bull-market entrants were retained for more than 2 months. You don’t just get attention in the bear. You build an army. 3. Competitor silence is your golden window. Marketing is zero-sum in attention economies. If your competitors are paused, your voice gets amplified by absence. This is when brand memory compounds. Here’s how to weaponize the silence: Refactor your story. Make sure your narrative is simple, polarizing, and repeatable. Train your KOLs. Don’t just pay them. Educate them. Turn them into evangelists. Systematize content. Create a rhythm. Weekly drops, thread frameworks, behind-the-scenes access — build trust through consistency. The longer you wait, the harder it gets. Because when everyone does come back? The noise returns. And the cost of differentiation skyrockets. 4. The best brands aren’t reactive. They manufacture inevitability. When the bull market returns — and it always does — the brands that dominate aren’t the ones who “launched at the perfect time.” They’re the ones who earned trust before the market cared. And when momentum shifts, trust becomes conversion. They don’t scramble to grab attention. They harvest it. TLDR: Marketing in a bear market isn’t a flex — it’s an asymmetric advantage. If you're building now, you're building underpriced equity. Not just in your product — but in your perception. That’s the real moat.

Crazy days in Web3 here are my thoughts. TLDR: The days of not holding teams + founders accountable for their mistakes are over. There can’t be a “forget and move on” mentality anymore. Just like we do for any brand, we put our money where our mouth is bringing in our own money, and our networks. We onboard numerous KOLs, and strategic partners. Arcadia has always been on a mission to make good products available, and consumable by all. Ensuring that good brands get the attention that they deserve. Whether it was a mistake or not, it does not matter. Accountability must be held. We are granted 0 tokens as a form of compensation and invest our own funds into launches. Arcadia is extremely disappointed in the incompetency showcased with recent launches, and will be working with all parties to ensure that people are made whole. In multiple instances we fall victim to the issue, and cannot claim our tokens. While we have no oversight on development it’s is abundantly clear that these issues should NEVER occur. It doesn’t matter if people are “in the green”. It’s the principal. Promises were made for a TGE unlock, the TGE occurred and users did not receive allocation. Im personally tired of mistakes like these occurring, and accountability not being held. We are doing everything we can to ensure that this isn’t the case this time. While we handle community, marketing, and social strategy, development isn’t our forte and is a region we have no oversight of. Here’s what can’t happen: These same rookie mistakes to be made over and over again in Web3, everyone forgets and we repeat the cycle. There need to be long term ramifications and quality control to act as an assurance if we really want to bridge the gap to the mainstream. Web3 cannot be a speculative “wild west” where maybe you get your money and maybe you don’t. It needs to be decentralized to the manner that the original philosophy had at its intent. If the tech, teams, and ethos can’t be trusted then we are doomed in the long run. So going forward i’ll be calling on teams that make similiar mistakes (intentional or not) to own up to it, refund the people who didn’t get what they paid for; and most importantly make the space more trustworthy while doing so.

CALLING ALL CREATORS AND COMMUNITIES. One of our $ 7 Billion brands is about to open partnerships and 𝗿⃥𝗲⃥𝗱⃥𝗮⃥𝗰⃥𝘁⃥𝗲⃥𝗱⃥ access. Who wants in? DM me. Hint: They are one of the biggest names in Web3.

Sending out invites on Wednesday. Any last minute applications are welcome. Excited to see some communities get their hands on our access. 🤠

DUBAI 2049. Just posted the events we are hosting on our Telegram. DM me for access. One of the best venues in the world.

2025 hot takes: - Meetings should never be more than 15 minutes - Workout shouldn’t last more than 30 mins (just don’t check your phone) - Your days should be spent in creative instinct not completing tasks. - hire based off of IQ not a degree - it’s called contrarian not because it’s most likely wrong but because it’s most likely the harsh truth. - 99% of the noise is made by the loud 1%

I received a DM from someone who offered to work for free. Gave him a chance. Fast forward, and he now has a role at Arcadia, and will probably make six figures in the near future from our clients. NO DM = No JOB Be bold, you really only have one chance

Founders are beginning to realize that clout on Crypto Twitter holds little real-world value. It's an insular echo chamber dominated by noise, not capital. Don’t mistake engagement for impact. Likes don’t fund companies or generate any revenue.

CALLING ALL CREATORS AND COMMUNITIES. One of our $ 7 Billion brands is about to open partnerships and 𝗿⃥𝗲⃥𝗱⃥𝗮⃥𝗰⃥𝘁⃥𝗲⃥𝗱⃥ access. Who wants in? DM me. Hint: They are one of the biggest names in Web3.

I love this story: A wealthy man walks into a Manhattan bank and says: “I’m flying to Europe for two weeks. I need to borrow $5,000.” The banker raises an eyebrow. “Of course, sir but we’ll need some form of collateral.” Without hesitation, the man hands over the keys to his brand-new Rolls-Royce, worth $250,000. The banker stares at him in disbelief but signs the paperwork. As soon as the man leaves, the staff bursts out laughing. A quarter-million-dollar car, for a five-thousand-dollar loan? They park the Rolls deep in the underground garage and move on with their day. Two weeks later, the man returns. He repays the $5,000 — plus $15.41 in interest. The banker, still confused, finally asks: “Sir, we looked into your accounts. You’re a multi-millionaire. Why borrow $5,000?” The man smiles. “Where else in New York City can I park my car for two weeks, and know it’s safe, for fifteen bucks?” A change in perspective is worth fifty IQ points.

HIRING AND SCALING: Our clients and we are looking for: - Top-tier KOL managers (with your network) - Client Communication experts - EA/PA Roles - Project managers/BD's SET MY DMs ON FIRE.

The current FDV of our 10 or clients is $50B. Top 50 Layer1’s and L2’s. Some pre launch, and some post. We have stopped announcing our clients until post TGE or well into the engagement. Q4 is about good products winning big

We are always hiring people who: ~ Are proactive rather than reactive. ~ Want to be the CEO of their own role. ~ Work ridiculous hours because it’s fun. ~ Want to build monopolies. ~ Want unlimited upside Genuine believer in hiring talented people and letting them do the rest.

Crazy days in Web3 here are my thoughts. TLDR: The days of not holding teams + founders accountable for their mistakes are over. There can’t be a “forget and move on” mentality anymore. Just like we do for any brand, we put our money where our mouth is bringing in our own money, and our networks. We onboard numerous KOLs, and strategic partners. Arcadia has always been on a mission to make good products available, and consumable by all. Ensuring that good brands get the attention that they deserve. Whether it was a mistake or not, it does not matter. Accountability must be held. We are granted 0 tokens as a form of compensation and invest our own funds into launches. Arcadia is extremely disappointed in the incompetency showcased with recent launches, and will be working with all parties to ensure that people are made whole. In multiple instances we fall victim to the issue, and cannot claim our tokens. While we have no oversight on development it’s is abundantly clear that these issues should NEVER occur. It doesn’t matter if people are “in the green”. It’s the principal. Promises were made for a TGE unlock, the TGE occurred and users did not receive allocation. Im personally tired of mistakes like these occurring, and accountability not being held. We are doing everything we can to ensure that this isn’t the case this time. While we handle community, marketing, and social strategy, development isn’t our forte and is a region we have no oversight of. Here’s what can’t happen: These same rookie mistakes to be made over and over again in Web3, everyone forgets and we repeat the cycle. There need to be long term ramifications and quality control to act as an assurance if we really want to bridge the gap to the mainstream. Web3 cannot be a speculative “wild west” where maybe you get your money and maybe you don’t. It needs to be decentralized to the manner that the original philosophy had at its intent. If the tech, teams, and ethos can’t be trusted then we are doomed in the long run. So going forward i’ll be calling on teams that make similiar mistakes (intentional or not) to own up to it, refund the people who didn’t get what they paid for; and most importantly make the space more trustworthy while doing so.

Arcadia gets hundreds of applications per month to become a portfolio brand. However, our commitment to work with 4-7 brands remains strong and current clients get priority. Who has good Web3 agencies that we can send our deals to?

2025 hot takes: - Meetings should never be more than 15 minutes - Workout shouldn’t last more than 30 mins (just don’t check your phone) - Your days should be spent in creative instinct not completing tasks. - hire based off of IQ not a degree - it’s called contrarian not because it’s most likely wrong but because it’s most likely the harsh truth. - 99% of the noise is made by the loud 1%

I will pay my team 7figures+ in 2024 and i have no regrets. We get paid only when our clients are successful, and that means the holders too. That’s how it should be. Arcadia team members see our clients as family, and have true stake in their success. The marketplace always…

I am excited to announce that I will be making an announcement next week.