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Marketing is a fine balance. The Fundamentals vs. Creative Expression "What Works” vs. "What Makes You Interesting" Customer Pain Points vs. Real Life Experience It’s about following the rules without being restricted by them.

The Good, the Bad, and the Ugly: our first 20 days on X. We made a small goal of hitting 100 before getting verified. I think we did alright. Here are some of the takeaways. The Good - some really great connections - a masterclass in what is working for the best - something to channel ideas and creativity to The Bad - screen time is higher than ever before - a few people selling 'snake oil' - creeping self-doubt And the Ugly - an account trying to tell me I could meet Elon - another saying I won a 30k giveaway - and a robot trying to seduce me We'll keep working to level up our content. (hey, maybe even a profile update). Thanks for the support.

If you want to be a creative, live life as an artist. Practice receptivity. Calibrate your inner world for greatness. Embrace uncertainty. And create.

You can learn every secret to storytelling and completely miss the point. Think of the last self-help book you read. The authors communicate their ideas through: - Anecdotes - Parables - Lessons The very best create an emotional response. A relatable transformation.

Let’s say you have 100 followers, maybe 10 of them feel like real connections. There's a level of trust. An admiration for each other’s work. That's 10% of your followers rooting for you, and if I know anyone who needs their services. Who do you think I’m referring?

What makes a story last 200+ years? We watched Frankenstein last night. A story about loneliness, rejection. In marketing, we focus on pain, sure. Pain points, benefits... Tell me. What is the actual feeling you want your audience to connect to? On a very human level.

Any recommendations... Your favourite marketing-related creators here on X?

"The intellect is a great danger to creativity. You begin to rationalize and make up reasons for things." Man, I love Ray Bradbury. He tells us to write as fast as we can. To trust your impulses. "To jump off the cliff and build your wings on the way down."

Just read a post by a bigger account criticizing smaller creators. Something about 'people teaching what they haven't mastered'. This is why Russell Brunson is world-class, His mindset: You only have to be a few steps ahead of the person behind you to add value. Keep at it.

Empathy is a marketing superpower. In an age of skepticism, it's critical to make your customers feel understood. Cultivate it, deepen it. 1) Read more fiction 2) Talk to people everywhere you go 3) Journal about the people you meet and the characters you read about

This brand deleted all social media accounts (millions of followers!) In 2021, 'Lush' went all in on values vs. reach. - they grew their owned media - built a mobile app - encouraged in-store human interaction It gained massive PR attention. Marketing can match your values.

Find momentum like the greatest creators of all time. Advice from the man who produced Johnny Cash to LL Cool J - Rick Rubin 1) A consistent framework: (real freedom) 2) Just get it done. (make completion a habit) 3) Share your process (and get inspired by others)

Buzzwords have always had a place in content creation. "Systems" - blown up by creators like Matt Gray. "Storytelling" - almost a remedy for AI anxiety. We use them all the time. ...but these creators owned theirs. A challenge: What word will you be known for?

"Great artists steal." 1) The Beatles Rock 'n' roll classics to find their sound. 2) Tarantino Spaghetti westerns, kung fu classics, French New Wave films. 3) Steve Jobs The graphical user interface at Xerox PARC.  What's inspiring your next marketing campaign?

Creative marketing is interesting. How do you fall into a creative process with consumerism as the end goal? A guiding principle mirrored in all art forms: Strive to capture human emotion.

The Good, the Bad, and the Ugly: our first 20 days on X. We made a small goal of hitting 100 before getting verified. I think we did alright. Here are some of the takeaways. The Good - some really great connections - a masterclass in what is working for the best - something to channel ideas and creativity to The Bad - screen time is higher than ever before - a few people selling 'snake oil' - creeping self-doubt And the Ugly - an account trying to tell me I could meet Elon - another saying I won a 30k giveaway - and a robot trying to seduce me We'll keep working to level up our content. (hey, maybe even a profile update). Thanks for the support.

Marketing is a fine balance. The Fundamentals vs. Creative Expression "What Works” vs. "What Makes You Interesting" Customer Pain Points vs. Real Life Experience It’s about following the rules without being restricted by them.

Any recommendations... Your favourite marketing-related creators here on X?

Let’s say you have 100 followers, maybe 10 of them feel like real connections. There's a level of trust. An admiration for each other’s work. That's 10% of your followers rooting for you, and if I know anyone who needs their services. Who do you think I’m referring?

What makes a story last 200+ years? We watched Frankenstein last night. A story about loneliness, rejection. In marketing, we focus on pain, sure. Pain points, benefits... Tell me. What is the actual feeling you want your audience to connect to? On a very human level.

You can learn every secret to storytelling and completely miss the point. Think of the last self-help book you read. The authors communicate their ideas through: - Anecdotes - Parables - Lessons The very best create an emotional response. A relatable transformation.

Just read a post by a bigger account criticizing smaller creators. Something about 'people teaching what they haven't mastered'. This is why Russell Brunson is world-class, His mindset: You only have to be a few steps ahead of the person behind you to add value. Keep at it.

If you want to be a creative, live life as an artist. Practice receptivity. Calibrate your inner world for greatness. Embrace uncertainty. And create.

Hey everyone, We're new to X but have been in the marketing space for some time. We have a small team and want to expand our network of aligned marketers and creatives. Would love to hear what everyone’s up to here. Thanks, - Sofia and Connor

Find momentum like the greatest creators of all time. Advice from the man who produced Johnny Cash to LL Cool J - Rick Rubin 1) A consistent framework: (real freedom) 2) Just get it done. (make completion a habit) 3) Share your process (and get inspired by others)

Buzzwords have always had a place in content creation. "Systems" - blown up by creators like Matt Gray. "Storytelling" - almost a remedy for AI anxiety. We use them all the time. ...but these creators owned theirs. A challenge: What word will you be known for?

Consistency ↓ Clarity ↓ Community ↓ Confidence ↓ Clients

The best posts make me stop and think about things I haven't considered before.

What are we even doing here?! This is all that was running through my mind today. Over and over until we made one simple move. We went outside. Changing our work environment brought back the creative flow. Happy Halloween, everyone.

For endless content ideas: Balance input vs. output Time for writing and creating. Time to be more receptive. Cultivate an awareness of what state you're in. 1) Gather inspiration. 2) Filter it through your unique world view. 3) Share what speaks to your audience.