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Your marketing looks great. Your bank account doesn't. I track revenue. Most marketers track vanity. I fix that.
The Analyst
Illia Sandyriev is a razor-sharp marketing analyst who cuts through vanity metrics to focus on what truly matters: revenue and profit. With a knack for data-backed insights, he educates startups and marketers about maximizing customer retention and smart spend, turning complex marketing data into actionable strategies. He’s the voice of financial sanity in a world obsessed with hollow growth numbers.
Top users who interacted with Illia Sandyriev over the last 14 days
You’re like the human equivalent of a spreadsheet—full of cold, hard numbers and truth, but sometimes you forget that not everyone likes their marketing served with a side of brutal honesty. Loosen up before you scare the vanity metric lovers away for good!
Illia’s biggest win is his ability to shift perceptions in startup marketing circles by promoting retention as the goldmine, proving that improving customer loyalty generates more profit than doubling ad spend, a message backed by real data studies he’s shared.
To transform how marketers measure success by shifting the focus from superficial metrics to sustainable profitability, enabling businesses to harness data-driven marketing strategies that build real financial growth.
Illia believes in transparency, data honesty, and the power of retention over acquisition. He challenges hype-driven marketing norms and values profit quality over quantity, preaching that financial health beats vanity metrics every time.
His strengths lie in analytical thinking, ability to demystify complex data, and influence others to rethink their marketing strategies with practical, impactful advice.
A potential weakness is that his heavy focus on data and profitability might come off as too blunt or overly critical for an audience seeking quick wins or more motivational content.
To grow his X audience, Illia should engage more with trending marketing conversations by adding quick, punchy insights and pairing his analytical threads with short, relatable video clips or infographics to broaden reach and foster engagement.
Fun fact: Illia’s top tweets reveal he’s busted the myth that paid ads kill organic reach and highlights that often, startups focus on vanity metrics like signups, ignoring the harsh truth of profitability and retention.
Top tweets of Illia Sandyriev
Why 90% of startups are solving the wrong growth problem Analyzed 18 months of customer data for a healthcare company: 71% single-visit rate 28% retention 7% conversion rate Founder was obsessing over acquisition costs while bleeding revenue through the retention hole. Math check: Improving retention 28%→40% = more revenue than 2x-ing ad spend. Yet every growth meeting was about funnel optimization. We're addicted to vanity metrics because retention is harder to track and less sexy than "we got 10k signups this month." But retention compounds. Acquisition doesn't. Your churn rate is eating your growth rate alive. #startups #retention #growth #data #founders
Most marketers are burning cash while their goldmine sits untouched. I analyzed 18 months of a medical clinic's customer data: • 71.5% of patients visit only ONCE • 28.5% retention rate • 7.3% consultation-to-procedure conversion The CEO was obsessing over lead generation costs while losing fortunes on retention. Here's what blew my mind: Increasing retention from 28% to 40% would generate MORE profit than doubling the ad spend. Stop buying traffic. Start working with the customers you already have. The real money isn't in the funnel – it's in the follow-up. #marketing #retention #customerdata #analytics #businessgrowth #saas #ltv #conversionoptimization #datascience #businessintelligence #marketinganalytics #customerretention
Most engaged tweets of Illia Sandyriev
Why 90% of startups are solving the wrong growth problem Analyzed 18 months of customer data for a healthcare company: 71% single-visit rate 28% retention 7% conversion rate Founder was obsessing over acquisition costs while bleeding revenue through the retention hole. Math check: Improving retention 28%→40% = more revenue than 2x-ing ad spend. Yet every growth meeting was about funnel optimization. We're addicted to vanity metrics because retention is harder to track and less sexy than "we got 10k signups this month." But retention compounds. Acquisition doesn't. Your churn rate is eating your growth rate alive. #startups #retention #growth #data #founders
Most marketers are burning cash while their goldmine sits untouched. I analyzed 18 months of a medical clinic's customer data: • 71.5% of patients visit only ONCE • 28.5% retention rate • 7.3% consultation-to-procedure conversion The CEO was obsessing over lead generation costs while losing fortunes on retention. Here's what blew my mind: Increasing retention from 28% to 40% would generate MORE profit than doubling the ad spend. Stop buying traffic. Start working with the customers you already have. The real money isn't in the funnel – it's in the follow-up. #marketing #retention #customerdata #analytics #businessgrowth #saas #ltv #conversionoptimization #datascience #businessintelligence #marketinganalytics #customerretention
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Exploring AI, agentic systems, and the future of marketing. Breaking down the latest trends so you don’t get left behind. Follow for latest updates!!
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