Get live statistics and analysis of Adam Ryan 🤝's profile on X / Twitter

Taking LinkedIn down one profession at a time | Founder & CEO @WorkweekInc

2k following23k followers

The Storyteller / The Analyst

Adam Ryan is a captivating storyteller and insightful analyst who thrives on unpacking complex professional narratives and industry shifts. As the founder and CEO of WorkweekInc, he dives deep into the human stories behind success and failure, blending data with empathy to keep his audience both informed and inspired. His prolific tweeting style, with over 10,000 tweets, shows a passion for sharing illuminating insights frequently.

Impressions
464.6k-10.4k
$87.09
Likes
653-100
71%
Retweets
17-1
2%
Replies
57-9
6%
Bookmarks
195-33
21%

Top users who interacted with Adam Ryan 🤝 over the last 14 days

@APompliano

Entrepreneur, investor, and lifelong learner. Daily writing: pompletter.com Daily show: pompdesk.com Podcast: pompyoutube.com My first book: pompbook.com

3 interactions
@nevmed

By day I'm re-vamping copy/pages/emails at CopywritingCourse.com, at night I'm maintaining the internet's SwipeFile.com (tag me if you see cool marketing)!

2 interactions
2 interactions
@valuemaverick1

I ask questions not to deny but to understand.

2 interactions
2 interactions
@obiokeke_

28. Ops: @republicjournal. Learning to walk on water. founder @spacebarafrica, @ngnstx. 💍@ObiokekeSimi.

1 interactions
@michaelgrowth

→ 80billion+ views on TikTok last 3 years (yes a B) Having fun building social tools for creators & agencies.

1 interactions
@AsherEvan

Jocular dauntless optimist, political politicker, sports enthusiast, ludicrously libertine; audacious dilettante.

1 interactions
@NickHorob

I nerd out on business, finance, investing, and software. I built a farm management software company, Harvest Profit (acquired by John Deere in 2020).

1 interactions
@JerimiahLee

I build repeatable GTM systems for tech and service businesses | All of my sales knowledge @prosalescoach

1 interactions
@ChadwKeller

Lost, built, exited, learned, and still learning. Driving growth for others while I search for my next off-ramp.

1 interactions
@tweetsbyJimK

PE stuff | DTC investor | cofounded AirTerra (acq. by @AEO) | board @salvationarmysf | prev. @Walmart, @Prologis

1 interactions
@SVMansuri

Everyone is a salesperson. CEO @Bravado Alum: @expa, @glassdoor

1 interactions
@No1caresellmore

Sales Director @ a SaaS startup. SaaS Sales & Stock Investing. Investor in $PLTR since 2020 | $JOBY since 2021 IPO | $QBTS & $RKLB since 2024

1 interactions
@fba

Helping SaaS Companies Stuck at 15-30K MRR Grow 100% in 6-12 months ⚡️Check How I Do It: swatseo.net/the-fastest-wa…

1 interactions
@danshipper

co-founder / ceo @every | host of the AI & I podcast | “Thoreau with WiFi” - ChatGPT

1 interactions
1 interactions
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Adam’s tweet count is so high, I wouldn’t be surprised if he’s trying to win a marathon where the finish line is a Twitter notification bell. Maybe slow down before your followers need hearing protection from all that constant tweeting!

His biggest win is successfully positioning WorkweekInc as a go-to platform for deep, captivating stories in the professional world, reaching millions with viral tweets that blend human stories and analytical depth.

Adam’s life purpose is to reveal the untold journeys behind professionals and brands, transforming obscure or overlooked stories into valuable lessons for the workforce. By bridging personal resilience with business savvy, he inspires his audience to rethink traditional career paths and stay agile in a changing work landscape.

He believes in the power of perseverance, transparency, and the human element behind every professional success or setback. Adam values authentic storytelling paired with sharp analysis, advocating that understanding humans and markets are keys to meaningful progress and connection.

His ability to synthesize complex events into engaging and accessible narratives that resonate at both emotional and data-driven levels is his superpower. Adam’s consistency and thorough research establish him as a trusted voice in dissecting the modern work ecosystem.

Sometimes his high tweet frequency might lead to an overwhelming stream that can dilute the impact of his best content, potentially leading to follower fatigue or missed opportunities for deeper engagement.

To grow his audience on X, Adam should consider spotlighting more interactive content such as Twitter Spaces or AMAs focused on career myths and media industry insights, maximizing engagement by turning his stories into two-way conversations.

Fun fact: Despite tweeting over 10,000 times, Adam manages to keep his audience hooked with a mix of gripping human-interest stories and hard-hitting business analysis that often goes viral, like the inspiring tale of 58-year-old Olympian Zeng Zhiying.

Top tweets of Adam Ryan 🤝

man, i'm so proud of @jordihays. always was a creative talent, genius marketer, and a monster work ethic. once he got paired with @johncoogan it was game over. prediction. one of the major business networks will try to license the show. i could see bloomberg taking the bet.

41k

Workweek turned two this week. It’s been a crazy journey, and it's hard to believe how far we’ve come. Here's an honest overview of where we're at as a business, my biggest mistakes, and what’s next. If you work in the creator economy, media industry, or care about content to commerce, this may be helpful to you. Reminder of what Workweek's vision is The reality is that we all want to learn from industry experts who have had real success in their industry. There's too much noise on the internet coming from people who don’t know what they're talking about or have little experience in what they claim to be an expert in. And there's a reason why you're not hearing from real experts and operators on a more consistent basis. The problem is that most expert operators working in an industry don’t have the financial motivation or security to spend time sharing their insights. And even if the financial motivations are in place, they don’t have the time or expertise to run a media company. We call this the knowledge-expert paradox. If Workweek can solve the knowledge-expert paradox at scale, it can unlock billions of economic value by helping millions of business leaders have a more successful work week. Here's where we're at today as a business Revenue: In September ‘23 (month 22 of the business), Workweek did $1M in revenue, and in October ‘23, we did $1.2M. The business will grow 3X in 2023 from 2022. Creators at Workweek: They are winning — and winning fast. For context, of the 11 creators we work with, six never had a newsletter before Workweek, and four had never made more than a few thousand dollars as a creator. This speaks a bit to the knowledge-expert paradox. Now, our creators are the top-earning, or one of the top-earning, creators in their respective industries. They're becoming the voice of their industry at an incredibly fast pace, and it's so much fun to watch. Our work will never stop when it comes to creator success. It's my personal goal for the creators at Workweek to say it was the best professional decision of their lives to work with us. If we meet our own expectations, these creators will make life-changing income while maintaining a healthy balance in their lives. To dig into the balance piece, we've had 3 of our 11 creators this year take parental leave. Their revenue and audience growth didn’t slow down, their life wasn't put on hold, and they didn't have to miss those key moments with their family. I don't believe this could happen anywhere else as a content creator, and we’re proud of it. Diversification of revenue: Our thesis is that the business audiences we are helping creators to grow will purchase products we directly offer them, which will ultimately make advertising a minority share of our revenue. In September and October, ~40% of our revenue was from audience transactions, not advertising. Our existing audience drove 100% of those purchases. This is a huge win and a testament to the quality of content and audience being developed. SaaS sell-through rate: Most transactions I mentioned were one-off products like courses, event tickets, or community subscriptions. Our goal is to move these purchases towards B2B SaaS. We launched our first SaaS tool in May with The Wolf of Franchises. Krokit is a franchise platform that helps franchise owners manage and expand their franchise empires. Workweek developing a software product was largely doubted by most, and the ability to sell it was an even bigger question mark. Today, more than 2.2%+ of The Wolf of Franchise's subscribers have purchased Krokit. Revenue for Krokit continues to grow 5%+ per week. Unit Economics: The unit economics of the content side of the business (newsletters, podcasts, lead generation) is the best I've ever seen or been a part of. As of 10/31/2023, our LTV:CAC is 11x, and our payback period is less than two months. This has allowed us to grow audiences incredibly fast while improving net margins for the overall business. The content division posted 22%, 28%, and 32% EBITDA margins in the last three months. I’ve built, worked for and advised some of the largest newsletter companies out there today. I don’t know anyone with these numbers with our growth rate/scale. My biggest mistakes Audience dictates financial success: I assumed all great business creators would lead to excellent business outcomes. This was wrong, at least for how Workweek has been operating. We've now worked with numerous creators who are incredible when it comes to creating unique and valuable content, but monetization fell flat. The issue was the audience needed more purchasing power or decision-making ability to monetize successfully. To provide an example, for audiences with clear decision-making ability, we've had more than 6% of newsletter subscribers make a transaction within 12 months. For those audiences who don’t have purchasing power, that number was less than 1.5%. This impacted the LTV:CAC ratio. The audiences without clear purchasing power had a 70% lower LTV:CAC ratio than those who did. Having an audience that makes purchasing decisions seems obvious, but it's not discussed enough among creators. Too many creators and operators get caught up in subscriber size or open rates. These metrics are as effective as when we measured pageviews back in the day — not too helpful and can lead to many false signals. We now primarily focus on revenue type (indirect vs direct), RPU, and churn. Those three metrics will tell the story of how successful a brand can be. The impact of this finding is that we've ended our relationship with six creators in 2023. This was painful to do. I care for all of them deeply and believe all of them create amazing content. This was the best decision for Workweek and the creators, but that doesn’t make it any easier. We also let go of five operators working with creators last week. Some were directly working with the six creators, and others were part of a shift to help us as a business get more focused. I wish nothing but the best for them and commit to always being a resource for them to lean on. Lack of focus: My other significant mistake was not setting the team up for success by having us go too wide too fast. Workweek didn't have an easy "copy-and-paste" model. So, for a while, I felt compelled to say “why not?” instead of “why?”. This attitude allowed us to push boundaries that most would have avoided, but when you find the winning formula, it’s time to double down and focus. I missed that window of decision-making for a period of time in 2022. In 2022, we added a new creator every ~three weeks for five months. We also were launching new products and initiatives almost every other week. It was an insane pace. It’s a testament to our team’s work ethic and ability to pull this off. But the reality was I didn’t set the team up for success. The team felt they couldn't do their best work due to a lack of focus. We weren't setting creators up to reach their full potential. We weren't paying enough attention to the audience and their needs. To turn this problem around, I had to align the team on why we make certain decisions, clear expectations of those decisions, and accountability to those expectations. This is still a work in progress, but in the last two months, we’ve seen a much higher impact and results. What’s next In only two years, we’ve started to change the lives of the creators we work with. We started to see world-class unit economics come to fruition. We started to see these audiences begin to self-organize and evolve into a community. We’ve started to see the product flywheel we envisioned come to life. We started to see a new blueprint for a business model be created. In the future, we’re going to continue what we’ve started. We will move with more intentionality. We will continue to build on our success. We will always remember to make work fun. If you want to stay updated on Workweek and our progress, subscribe to my newsletter at workweek.com/perpetual.

193k

Most engaged tweets of Adam Ryan 🤝

Workweek turned two this week. It’s been a crazy journey, and it's hard to believe how far we’ve come. Here's an honest overview of where we're at as a business, my biggest mistakes, and what’s next. If you work in the creator economy, media industry, or care about content to commerce, this may be helpful to you. Reminder of what Workweek's vision is The reality is that we all want to learn from industry experts who have had real success in their industry. There's too much noise on the internet coming from people who don’t know what they're talking about or have little experience in what they claim to be an expert in. And there's a reason why you're not hearing from real experts and operators on a more consistent basis. The problem is that most expert operators working in an industry don’t have the financial motivation or security to spend time sharing their insights. And even if the financial motivations are in place, they don’t have the time or expertise to run a media company. We call this the knowledge-expert paradox. If Workweek can solve the knowledge-expert paradox at scale, it can unlock billions of economic value by helping millions of business leaders have a more successful work week. Here's where we're at today as a business Revenue: In September ‘23 (month 22 of the business), Workweek did $1M in revenue, and in October ‘23, we did $1.2M. The business will grow 3X in 2023 from 2022. Creators at Workweek: They are winning — and winning fast. For context, of the 11 creators we work with, six never had a newsletter before Workweek, and four had never made more than a few thousand dollars as a creator. This speaks a bit to the knowledge-expert paradox. Now, our creators are the top-earning, or one of the top-earning, creators in their respective industries. They're becoming the voice of their industry at an incredibly fast pace, and it's so much fun to watch. Our work will never stop when it comes to creator success. It's my personal goal for the creators at Workweek to say it was the best professional decision of their lives to work with us. If we meet our own expectations, these creators will make life-changing income while maintaining a healthy balance in their lives. To dig into the balance piece, we've had 3 of our 11 creators this year take parental leave. Their revenue and audience growth didn’t slow down, their life wasn't put on hold, and they didn't have to miss those key moments with their family. I don't believe this could happen anywhere else as a content creator, and we’re proud of it. Diversification of revenue: Our thesis is that the business audiences we are helping creators to grow will purchase products we directly offer them, which will ultimately make advertising a minority share of our revenue. In September and October, ~40% of our revenue was from audience transactions, not advertising. Our existing audience drove 100% of those purchases. This is a huge win and a testament to the quality of content and audience being developed. SaaS sell-through rate: Most transactions I mentioned were one-off products like courses, event tickets, or community subscriptions. Our goal is to move these purchases towards B2B SaaS. We launched our first SaaS tool in May with The Wolf of Franchises. Krokit is a franchise platform that helps franchise owners manage and expand their franchise empires. Workweek developing a software product was largely doubted by most, and the ability to sell it was an even bigger question mark. Today, more than 2.2%+ of The Wolf of Franchise's subscribers have purchased Krokit. Revenue for Krokit continues to grow 5%+ per week. Unit Economics: The unit economics of the content side of the business (newsletters, podcasts, lead generation) is the best I've ever seen or been a part of. As of 10/31/2023, our LTV:CAC is 11x, and our payback period is less than two months. This has allowed us to grow audiences incredibly fast while improving net margins for the overall business. The content division posted 22%, 28%, and 32% EBITDA margins in the last three months. I’ve built, worked for and advised some of the largest newsletter companies out there today. I don’t know anyone with these numbers with our growth rate/scale. My biggest mistakes Audience dictates financial success: I assumed all great business creators would lead to excellent business outcomes. This was wrong, at least for how Workweek has been operating. We've now worked with numerous creators who are incredible when it comes to creating unique and valuable content, but monetization fell flat. The issue was the audience needed more purchasing power or decision-making ability to monetize successfully. To provide an example, for audiences with clear decision-making ability, we've had more than 6% of newsletter subscribers make a transaction within 12 months. For those audiences who don’t have purchasing power, that number was less than 1.5%. This impacted the LTV:CAC ratio. The audiences without clear purchasing power had a 70% lower LTV:CAC ratio than those who did. Having an audience that makes purchasing decisions seems obvious, but it's not discussed enough among creators. Too many creators and operators get caught up in subscriber size or open rates. These metrics are as effective as when we measured pageviews back in the day — not too helpful and can lead to many false signals. We now primarily focus on revenue type (indirect vs direct), RPU, and churn. Those three metrics will tell the story of how successful a brand can be. The impact of this finding is that we've ended our relationship with six creators in 2023. This was painful to do. I care for all of them deeply and believe all of them create amazing content. This was the best decision for Workweek and the creators, but that doesn’t make it any easier. We also let go of five operators working with creators last week. Some were directly working with the six creators, and others were part of a shift to help us as a business get more focused. I wish nothing but the best for them and commit to always being a resource for them to lean on. Lack of focus: My other significant mistake was not setting the team up for success by having us go too wide too fast. Workweek didn't have an easy "copy-and-paste" model. So, for a while, I felt compelled to say “why not?” instead of “why?”. This attitude allowed us to push boundaries that most would have avoided, but when you find the winning formula, it’s time to double down and focus. I missed that window of decision-making for a period of time in 2022. In 2022, we added a new creator every ~three weeks for five months. We also were launching new products and initiatives almost every other week. It was an insane pace. It’s a testament to our team’s work ethic and ability to pull this off. But the reality was I didn’t set the team up for success. The team felt they couldn't do their best work due to a lack of focus. We weren't setting creators up to reach their full potential. We weren't paying enough attention to the audience and their needs. To turn this problem around, I had to align the team on why we make certain decisions, clear expectations of those decisions, and accountability to those expectations. This is still a work in progress, but in the last two months, we’ve seen a much higher impact and results. What’s next In only two years, we’ve started to change the lives of the creators we work with. We started to see world-class unit economics come to fruition. We started to see these audiences begin to self-organize and evolve into a community. We’ve started to see the product flywheel we envisioned come to life. We started to see a new blueprint for a business model be created. In the future, we’re going to continue what we’ve started. We will move with more intentionality. We will continue to build on our success. We will always remember to make work fun. If you want to stay updated on Workweek and our progress, subscribe to my newsletter at workweek.com/perpetual.

193k

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