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Founder oonly.co & weroast.design (6-fig) | 110+ SAAS Roasted | outcome-focused designs for SAAS and Startups | 8k+ on Linkedin
781following754followers
The Entrepreneur
Muhammad Ziyan is a dynamic founder and outcome-focused designer specializing in SaaS and startup products, who has built a 6-figure business in just 12 months. With over 110 SaaS companies roasted and a strong LinkedIn presence, he leverages strategic insights and honest growth tactics to help startups crush conversions. His approach combines deep niche expertise with innovative design and client-first service.
Muhammad’s approach to roasting 110+ SaaS companies is impressive—he’s probably the only guy who can deliver a burn so hot it melts your startup’s pitch deck faster than your coffee cools in the morning. Just don’t expect him to lower the temperature when he’s juggling 781 followings and thousands of tweets—it’s all about that firepower, no breaks.
Building a thriving 6-figure SaaS design business in just 12 months while leading a ninja team of A-players and turning a sharp revenue dip into a powerful growth comeback stands out as Muhammad’s biggest achievement.
To empower SaaS startups and tech businesses to achieve remarkable growth through top-tier, outcome-driven design and strategic partnerships, enabling them to scale efficiently while maintaining exceptional customer experience.
Muhammad values honesty over hype, relentless daily improvement, and the power of serving a focused niche deeply rather than chasing random clients. He believes that world-class work is the best sales channel and that building an A-player team is crucial to sustained success. Flexibility, clarity, and a customer-first approach are at the core of his business philosophy.
His entrepreneurial spirit shines through with a razor-sharp focus on outcomes, a commitment to building and leading a high-caliber team, and the ability to turn setbacks into growth opportunities. Muhammad's expertise in SaaS niche and strategic collaborations fuels his sustained upward trajectory.
Muhammad’s intense focus on serving only A-players and maintaining high standards may sometimes limit his market reach, and his preference for a flexible pricing model could cause confusion for prospective clients looking for clear-cut options.
To grow his audience on X, Muhammad should increase interactive and educational content that showcases his design process and key SaaS insights, amplifying his authority as a niche expert. Engaging in Twitter Spaces or threads about startup growth and AI innovation would boost follower engagement and attract more strategic partnerships.
Fun fact: In just one year, Muhammad's team designed over 25 websites and products, roasted 110+ SaaS companies, and successfully navigated a 60% revenue dip to come back stronger.
12 Months of weroast.design > made it to 6-Fig!
what we learned, where we were lacking and what’s next
In just 12 months:
- 25+ websites & products designed
- Roasted 110+ SAAS + many other companies
- Brands, decks, videos, assets....
- A ninja team of A-players (the real heroes!)
All-in on outcome-first design
Key lessons from the journey:
- Serving one niche (SaaS) was the best decision (expanding now)
- World-class work is best sales channel (clients refer when you go all-in)
- Selling cold is tough - nurture & serve instead
- Improve daily or fall behind
- No pricing model fits everyone, stay flexible
- A-players only. No average work ever.
- we saw almost 60% dip in revenue one month but used it to level up more!
- Don’t chase random clients, define your ICP and go deep
- Honesty > hype
- Customer experience is one of the best UVP!
Where we were lacking (and fixing):
- Our process was loved, but not showcased on the site
- Pricing clarity across ICPs was missing
- Outcomes weren’t clear on website.
What’s next:
- Expanding into more industries
- Strategic partnerships with Startup accelerators, marketing & AI-first firms
- AI’s evolving fast and we’re adding even more layers of quality to serve A-players who don’t settle for average
- Learning more about Startup growth, and scaling!
Bharat Mavens - Growth Marketing Agency
Worked with 50+ Brands | 4.6 avg rating |
Help Ecommerce & Lead Generation Businesses Grow with Google & Meta Ads
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