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I've seen too many SaaS founders run headfirst into marketing, then wonder why nothing sticks. They spend on ads, blast posts, even hire agencies. Traffic comes in. But conversions are flatline. The problem usually isn't the marketing. It's the foundation. Here's what I mean. One founder had a product that solved a real problem. But the landing page read like a feature sheet. The trial sign-up form asked for way too much information. And their onboarding emails were three paragraphs of "welcome" instead of showing users how to win. So when they ran ads, all they did was pay to send more people into a leaky bucket. Before marketing your SaaS, check these things: - Positioning: Can you explain in one sentence who it is for and what problem it fixes? - Landing page: Does the hero speak to a pain point, or is it just listing features? - Onboarding: Can someone new get to value in minutes, not hours? - Retention: Do you have a clear loop that keeps people coming back once they sign up? - Messaging: Is your voice consistent across site, socials, and outreach? If those are broken, no amount of ads will save you. Marketing only amplifies what you already have. Make sure what you are amplifying is worth it. Bookmark this and run through it before you spend a dollar on ads.

asked chatgpt for code, now we're both confused

Day 20: python practice. wrote 10 lines of code, spent 30 mins fixing one typo 🤦 coding is humbling fr

I just hit 300 followers on X. When I started out, I was basically just shitposting. Random stuff, no real direction. And honestly, it didn't get me anywhere. No real engagement, no real connections, just noise. At some point, I realized if I wanted to actually grow and build something here, I had to take it seriously. So I switched it up. Started posting things that were useful. Sharing lessons, ideas, stuff people could actually walk away with. It resulted in way more genuine conversations. It also brought me the kind of followers who actually care about building and creating, not just scrolling. And the crazy part is that I’ve even landed 2 clients directly from here. Which still blows my mind because a few months back I was just typing nonsense into the void. I learned that consistency matters. Value matters. You can be funny, you can be casual, but if all you're doing is posting noise, you'll attract more noise. So yeah, thank you for 300, thank you for rocking with me, and here's to the next milestones: 400 followers and more clients.

This hero redo could 3x conversion rate. I love seeing indie SaaS projects like this ship 🙌 so I gave the hero a quick tune-up as a mini case study. Here's why most SaaS heroes don't convert, and how to fix it 👇 1/ The Original Hero > LINKFLOW - BETA RELEASE Built for freelancers Made to impress clients Manage all your projects in one place and offer your clients a professional experience. 👉 Create my first project (no card) Solid start, but notice how it talks about the product (manage projects), not about the freelancer's problem. --- 2/ The Rewrite > Linkflow - Beta Release Stop stressing over lost files and late replies. Keep every project, message, and file in one place, so your clients stay impressed, and you stay sane. 👉 Start my first project free (no card needed). --- 3/ Why this works ✅ Leads with the pain freelancers feel (lost files, late replies). ✅ Gives a direct benefit: "clients stay impressed, you stay sane." ✅ Simple, relatable, and clear. --- 4/ The Takeaway If your SaaS hero only explains what the product is, you're leaving conversions on the table. Tell the story of the chaos you replace and the benefit your user actually wants. That's the difference between a visitor bouncing and a visitor clicking "Try it free."

Most freelancers DM constantly and wonder why founders ghost them. Here's something no guide will tell you: It's not just what you say, it's who you reference. I've noticed: Generic "Boost 20% conversions" DMs get ignored. But ones tying to their public pain get replies mostly. E.g., Founder posts: "Onboarding drop-off killing MRR." DM: "Saw your onboarding post, tweaked a similar SaaS dashboard last month, cut churn 12%. Tried X?" Why it works: Shows you listened and gave insight, not template spam. Of my 7 clients, 2 came from cold DMs like this. Tip 1: Search their feed for pains (e.g., "SaaS low CR"). Reference it. Tip 2: Add a micro-proof (e.g., "Did this for a client, +$10k"). No hard sell. Tip 3: End with question: "What's your biggest outreach headache?" Invites reply. Generic promises flop. Context wins. Bookmark & try it.

A SaaS founder ran this copy framework on their landing page, conversions jumped from 4% to 11% after just 3 days. Most SaaS copy fails because it's written for the product, not the reader. Here's the 5-step framework that flips that (steal this for your own page): 1. Problem State the pain in blunt terms. ➡️ "Most teams waste 5+ hrs/week juggling spreadsheets." 2. Agitate Show the cost of ignoring it. ➡️ "That's $50k+ in lost productivity every year." 3. Fix Position the product as the bridge. ➡️ "One dashboard, no more juggling. Teams save 7 hrs/week instantly." 4. Proof Drop evidence that builds trust. ➡️ "Trusted by 1,000+ startups." 5. Action Tell them exactly what to do. ➡️ "Start your free trial and reclaim your week." Copy isn't about sounding clever. It's about making the reader say: 👉 "This solves my problem right now." Bookmark this and plug it into your SaaS copy. See if it doesn't work better.

Final lap of high school 🎓 just entered my last class, big W. WASSCE prep's the main mission now, so I'll be less active here for a while. Still checking DMs and open for copy projects, just not my usual pace. I'll be fully back and also renew my 𝕏 premium by August 2026 😉

Is "planning phase" a part of building something serious?

who decided copywriting means "make it pop" and then left the rest of us copywriters to figure it out

is it still "artificial intelligence" if it makes me feel artificially stupid

day 24 of learning python, met with loops today, and we argued a lot. qq: can i build a chatbot with python?

why do naps hit harder than actual night sleep

fake case study bc founders keep acting lk customers care about their ppt buzzwords. brand = nero bathroom (an app that finds toilets near you) their copy: "detect nearest washrooms 2.24 km to 5.67 km with seamless partnerships with people and collaborations." yawn! read on...

apple's dropping iphone 17 next week. feels like we're speedrunning upgrades at this point

freelancing = 10% writing, 90% wondering why companies would rather burn $10k on ads than pay someone $500 to make their copy not sound like homework