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Please don't take copywriting advice from people who use the word "utilize." Are there people who say "utilize" in real life? Sure. Are they people who should be teaching writing? NO. Will I die on this hill? YES.

10 years ago, my son had leukemia, and his intestine ruptured as a side effect of chemo. A ruptured intestine is life-threatening, especially when you have a compromised immune system. Adi was immediately transferred to the OR for a FIVE HOUR emergency surgery. The surgeon was

BOOKED, BABY. Eight months ago, I pitched a corporate client on a LinkedIn training for their employees. They loved the idea. TODAY we got it all scheduled and on the calendar. I'll show up and teach Part 1, then give them time to implement while I go on vacation to Singapore, Bali, and Thailand, and then I'll come back and teach Part 2. First invoice being prepped by the accountant AS WE SPEAK. 2025 is looking good.

Diary of a freelance writer, day eleventy billon: Today I wrote a lot of stuff for clients. Sexy? 🚫 Accurate? 💯 Despite what the get-rich-quick gurus on the Internet would have you believe, working as a freelance writer IS NOT an endless stream of private jets, beaches, and

Want to get more eyes 👀 on your email? Here are a few tips. 1. Don't open with details most people won't recognize, like a name drop. Instead, lead with an attention-grabbing quote, question or statistic related to your topic. Which opener excites you more? 🫠 I recently hosted Joe Schmoe on my podcast. 💥 Here's why 69% of clients accept meetings with Joe Schmoe when he cold calls them. 2. Explain why your insights matter and who should care. How does what you're talking about affect your audience? Spell out the stakes to draw readers in. Need an example? Here you go: 🫠 Remote work is changing hiring rules. 💥 84% of job seekers are willing to take a lower salary for a remote position. Here’s how you can still get a top-dollar offer. 3. Repurpose your content like your life depends on it. It's just plain DUMB to write an email, send it, and never do anything else with it. Turn that sucker into content babies and post it EVERYWHERE. 4. Avoid jargon. Say what you mean. Yes, YOU know what you mean, but no one else does. And even if they know what you mean, is that really how you talk? If you go around saying you want to reduce CAC in Q3... then we probably can't be friends. Just say you want to lower the cost of getting new customers! 5. Have a clear call-to-action. What do you want people to do after reading your email? Make the next step explicit with a direct CTA. None of this, "If that resonates, maybe think about taking a look." ARE YOU A BUSINESS OWNER? Then TELL PEOPLE WHAT TO DO: Click here to listen to the latest episode of my podcast and learn the ONE thing recruiters want you to know right now. If your email shows readers that you understand them on a deep level, you'll get more engagement, more subscribers, and more sales. Know your audience, grab their attention, and guide them to take action. If you want to learn more about crafting hyper-personalized, brand-aligned email campaigns that captivate your subscribers and convert like crazy, message me. I'd love to help you smash your email marketing.

Lots and lots of posts out there for the start of a new month and Q2 with all the amazing goals people are setting. Lots and lots of those posts say things like: MY GOALSSSSS: ✨Sign 37 new clients ✨Grow to 8 million followers ✨Make $100,000 Which — okay. Those are goals.

In London, because I'm hosting this email marketing workshop tomorrow. In the hotel at breakfast, I asked one of the staffers, "Could I get a paper cup?" I see her clock my jewelry, and she says, "Sure, I'll get you one." A moment later she returns, and then she says, "Can I…

I don’t care what templates you buy. You’re not going to “craft money-making emails in less than five minutes.”

I met with a client yesterday to talk about her email newsletter and content. I told her that the goal of email is to make the subject line irrelevant. Meaning: make your content SO GOOD that people will ALWAYS open your email BECAUSE it's from you. The other goal with email and content is to make the reader look good. Give your reader content that they can share and retell to bosses, family, friends. Stories that will impress. Sharable information that will make THEM look good. If you create a newsletter that makes your reader look good, they will become raving fans. 💜

I mean, dude. This testimonial is 🔥🔥🔥🔥🔥🔥 And so is Jeff.

I can't say this enough: Understanding your audience is WAY more important than crafting the perfect subject line. You can split test subject lines all day long, but if you don't know what your readers care about, it won't matter.

I literally cried in a doctor's office today. Not from pain (though my shoulder has hurt for A YEAR). I cried because someone finally took responsibility for helping me. See, the first two doctors did the bare minimum: • Ordered some tests • Made vague recommendations • Shrugged and sent me elsewhere when nothing worked But today's doctor? He was APPALLED that I'd been bounced around. He reviewed everything, did a real exam, and laid out a clear treatment plan with multiple options. The relief was so overwhelming I started crying right there in his office. (Which, honestly, was a little embarrassing, but whatever.) This has been on my mind all week as I've been neck-deep in technical implementation for a client. Could I have said "Sorry, not my expertise" and sent him to someone else? Sure. But his success depends on getting this right. So I dove in, learned what I needed to learn, and made absolutely certain it was done properly. Because that's what taking responsibility looks like. Your clients don't just need you to have answers. They need you to care enough to find them — even when that means stepping outside your comfort zone. What kind of service provider are you? The one who does the minimum and sends people elsewhere? Or the one who says "I've got you" and means it?

If you could only give one piece of advice to a new entrepreneur, what would it be?

God bless these email marketing stats that people love to quote. It's awesome when in a SINGLE list of stats, we get contradictory information. So, um, is 5pm the BEST time to send an email? Or the worst? Also, WHAT? Please. Unless you're a hyperlocal business, you're dealing

If you could only give one piece of advice to a new entrepreneur, what would it be?

Please don't take copywriting advice from people who use the word "utilize." Are there people who say "utilize" in real life? Sure. Are they people who should be teaching writing? NO. Will I die on this hill? YES.

My husband: Who are you chatting with? Me: Claude. My husband: What now? Me: I'm telling Claude about my day so he can draft some content. This is what strategic leverage actually looks like. Voice chatting with Claude while I eat ice cream in the Solarium on Deck 15. Tweaking the copy on my phone. Posting, and then going back to my Kindle. The tools exist to make this kind of freedom possible. Are you using them to actually create freedom — or just to cram more work into your life?

10 years ago, my son had leukemia, and his intestine ruptured as a side effect of chemo. A ruptured intestine is life-threatening, especially when you have a compromised immune system. Adi was immediately transferred to the OR for a FIVE HOUR emergency surgery. The surgeon was

Lots and lots of posts out there for the start of a new month and Q2 with all the amazing goals people are setting. Lots and lots of those posts say things like: MY GOALSSSSS: ✨Sign 37 new clients ✨Grow to 8 million followers ✨Make $100,000 Which — okay. Those are goals.

God bless these email marketing stats that people love to quote. It's awesome when in a SINGLE list of stats, we get contradictory information. So, um, is 5pm the BEST time to send an email? Or the worst? Also, WHAT? Please. Unless you're a hyperlocal business, you're dealing

We only have ONE kid living at home full time now. It's super weird.

BOOKED, BABY. Eight months ago, I pitched a corporate client on a LinkedIn training for their employees. They loved the idea. TODAY we got it all scheduled and on the calendar. I'll show up and teach Part 1, then give them time to implement while I go on vacation to Singapore, Bali, and Thailand, and then I'll come back and teach Part 2. First invoice being prepped by the accountant AS WE SPEAK. 2025 is looking good.

I literally cried in a doctor's office today. Not from pain (though my shoulder has hurt for A YEAR). I cried because someone finally took responsibility for helping me. See, the first two doctors did the bare minimum: • Ordered some tests • Made vague recommendations • Shrugged and sent me elsewhere when nothing worked But today's doctor? He was APPALLED that I'd been bounced around. He reviewed everything, did a real exam, and laid out a clear treatment plan with multiple options. The relief was so overwhelming I started crying right there in his office. (Which, honestly, was a little embarrassing, but whatever.) This has been on my mind all week as I've been neck-deep in technical implementation for a client. Could I have said "Sorry, not my expertise" and sent him to someone else? Sure. But his success depends on getting this right. So I dove in, learned what I needed to learn, and made absolutely certain it was done properly. Because that's what taking responsibility looks like. Your clients don't just need you to have answers. They need you to care enough to find them — even when that means stepping outside your comfort zone. What kind of service provider are you? The one who does the minimum and sends people elsewhere? Or the one who says "I've got you" and means it?

Diary of a freelance writer, day eleventy billon: Today I wrote a lot of stuff for clients. Sexy? 🚫 Accurate? 💯 Despite what the get-rich-quick gurus on the Internet would have you believe, working as a freelance writer IS NOT an endless stream of private jets, beaches, and

Imagine if every new email subscriber felt like they were getting a personal tour of your business. You can do that — if you take the time to create an evergreen Big Love Sequence. This sequence feels like it’s just your regular weekly email to your list — but it’s NOT. It’s a sequence, set to send weekly, filled with specific emails you want people to see when they first come into your world. You’re giving them information on YOUR terms — gently easing them into your world. Imagine that Sabrina subscribes to your Super Fabulous Freebie. She downloads it and goes into a short Freebie Sequence where she’s getting email every day for 5 or so days. You might call this your Welcome Sequence or your Nurture Sequence or your Lead Magnet Sequence. Whatever name you give it, Sabrina gets your emails daily for however many days you’ve put together. When she finishes the sequence, she moves over to your regular weekly emails. Except… it happens to be launch season, or Black Friday, or Flash Sale time, or whatever, so right away, you’re right there in her face with a BUNCH of emails, all telling her, BUY THIS COOL THING. Now, don’t get me wrong. There’s NOTHING wrong with selling your stuff. BUT, how is Sabrina going to feel if your ENTIRE relationship is about getting her to BUY something from you? Instead, what if, after Sabrina finished that initial sequence related to your freebie, she then entered this HIDDEN sequence, where the next 8 or 10 emails she got from you were just PACKED with value? What if you could use that time to help really bring her into your world and get to know you? Wouldn’t that make it MUCH easier to offer them the exact right products and services? (Hint: The correct answer is YES. It would.) The Big Love Sequence lets you curate the experience new subscribers have when they join your list. You can share great blog posts, podcast episodes, videos and other content you’ve created over the years. You can repurpose emails that you’ve written in the past that generated lots of engagement. In fact, you probably don’t need to sit down and write your Big Love Sequence. You should be able to put the whole thing together in a single morning. Incorporating The Big Love Sequence into your email strategy will help you build genuine connection with your subscribers and set the stage for long-term engagement. What questions do you have?

I’m on record in podcasts from 2017 saying I didn’t want a 6-figure business because that would be too much responsibility. By 2018, I had a 6-figure business, and I figured it out. And then I doubled year over year for the next few years, and I scaled and hired a team and built a business that made a lot of money but that had a LOT of expenses. I spent my time managing people instead of writing and teaching. I hated it. So now things are simple again, It’s just me. I work directly with my clients. I’m making a comfortable 6 figures with very high profit margins. I’d like to get revenue just a touch higher — which probably means just one more client, mayyyyyybe two. And I’m not getting lost in what anyone else says is “the way.” Since speaking my mind bluntly, I’ve had more enquiries than I know what to do with. Most of them aren’t dreamy, so I thank them, refer them out, and move on. My one or two more dream clients are out there, and I’ll find them, in good time. And for now, I’m back in my zone, loving my work.

Which email would YOU open first? Free Consultation! or 3 ways [Competitor] is outpacing you in [niche metric]

If you're using an extension to do cold outreach, you might want to check that it works the way you think it does. I got a cold DM the other day. I thought about it, and then I sent a reply from my phone, because using Twitter on your phone is a fairly normal use case, right?

I don’t care what templates you buy. You’re not going to “craft money-making emails in less than five minutes.”