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In 1992, Pepsi created the perfect promotion. Sales jumped from $10M to $14M overnight. Then, a SINGLE human error sparked riots, lawsuits, 5 deaths. ... And it became the biggest disaster in marketing history. The story of how ONE printing mistake brought Pepsi to its knees:

Cristiano Ronaldo makes other celebs look broke. He built a Billion Dollar empire from businesses most stars wouldn’t touch. Here’s the insane list of CR7’s ventures: 1. A museum... about himself:

The man who destroyed hustle culture: Naval Ravikant. He warns chasing success is exactly why you’re tired, distracted, and miserable. Here’s his 7-step protocol to become anti-hustler and achieve true happiness:

This is Elizabeth Holmes She built a $9B company—investors called her the next Steve Jobs But before her rise, she was imprisoned for 11 years Her crime? The biggest lie in tech history… or was it? Here’s the crazy story of Silicon Valley’s greatest fraud:

Louis Vuitton produces $30.21 billion worth of product each year. Then they quietly BURN thousands of it. On purpose. I investigated why—and found the REAL reason behind it. Here’s the dark secret billion-dollar brands don’t want you to know:

In 1978, Polaroid was world's first instant camera giant, worth $3 billion. By 2001, they were completely bankrupt... Not because of competition or technology - but because of ONE fatal decision... Here's the biggest business mistake in history (and how to avoid it): 🧵

SpaceX just rescued Sunita Williams and crew back to Earth. But in 2015, U.S. military refused to give SpaceX contracts—calling it a joke. Then, Elon made ONE MOVE that outsmarted Pentagon to hand SpaceX $1B. Here’s how his genius reshaped aerospace forever: 🧵

Jack Dorsey just declared war on Whatsapp. He launched a messaging app that works without internet, phone number or Zukerberg. And the way it delivers messages is straight-up mind-bending... or is it? Here’s everything you need to know:

You’ve been lied to. ADHD isn’t a mental disease that needs to be “fixed.” It’s a different kind of brain... built for creativity, energy, and hyperfocus. Here’s how you turn ADHD into productivity (backed by science):

In 2009, Ross Brawn bought a failing Formula 1 team for just £1. Yes, ONE British pound. Critics called it a suicide mission. But one year later, they won the world championship… and sold the team for £110 million. Here’s the greatest underdog story in F1 history:

You don’t lack ideas. You lack experiences.

Stop selling features. Start selling futures.

You're not a bad writer. You haven't written enough.

Ryan Reynolds once confessed: “I have daddy issues. So I keep tissues on me at all times” Everyone laughed. But that sarcasm built a $2B marketing empire. This is how he turned petty jokes into billion-dollar brands, using 5 unconventional psychological tricks:🧵

Understanding your market is the most underrated superpower in business.

The way John D. Rockefeller became World’s First Billionaire is insane: • Exploited legal loopholes • Pulled world's first major PR stunt • U.S. tried to crush him—but made him $1.4 billion Here’s how a failed government attack created the richest man in history: 🧵

You don’t lack ideas. You lack experiences.

Stop selling features. Start selling futures.

You're not a bad writer. You haven't written enough.

In 1992, Pepsi created the perfect promotion. Sales jumped from $10M to $14M overnight. Then, a SINGLE human error sparked riots, lawsuits, 5 deaths. ... And it became the biggest disaster in marketing history. The story of how ONE printing mistake brought Pepsi to its knees:

You're content isn't bad. You haven't created enough.

Complicated copy impresses the writer. Simple copy impresses the buyer.

Understanding your market is the most underrated superpower in business.

Personal branding is a scam. Or so everyone thinks until they see what it actually does to your business: • Sell without ads • Sells more with ads • Increase pricing power • Generate leads while you sleep Call it a scam all you want. But personal branding is real leverage

Stories stick when they're specific. Don't say: "I struggled for years." Say: "In 2018, I sat in a dingy cafe, trying to sell a $500 course and failing 12 times in a row." Specific details make your story unforgettable.

English is my third language. Still write. Still sell. Still build. Why? Because money rewards clarity, not perfection. While you’re polishing excuses, someone else is posting imperfect work and printing money anyway.

Everyone talks about “outworking the competition.” • Sleep later • Grind harder • Work 14 hours And yet most founders aren’t stuck because of a lack of effort… They’re stuck because of a lack of clarity. They don’t need: • More effort • More content • More caffeine-fueled nights A tighter message. A story people can't ignore. They need a sharper identity. If working harder was the answer, every construction worker would be a millionaire. (no offence to construction workers.) I don’t hustle to feel productive. I build so I never have to hustle again. Compounding brand > compulsive effort. Ambition without direction isn’t drive, it’s panic.

Just helped a client hit 1M views last week. 70+ leads everyday. Not bad for “just writing tweets.” My secret? I don’t post “educational posts.” I build stories that open loops, trigger curiosity, and pull people into the brand. Value informs. Intrigue converts. Great content doesn’t teach first... it makes people want to listen.

We just hit 2,000 followers. Not a number to brag about, a reminder to stay committed. • To write with truth. • To serve, not perform. • To keep thinking deeper. If you've been here reading, supporting, or simply thinking with me. Thank you. The journey continues. And we’re just warming up.

“I don’t post for views, I post for value.” Cute mindset. But in reality, you’re scared to compete for attention. You don't know the first thing about marketing. Social content is top of the funnel. Its job is simple: Get Attention. Attention gives you more shots to deliver your message, and every shot increases your odds of selling. One post I wrote for my client recently: • 62 leads • 279K views • 389 followers His offer: $2K. Converts at 5%. That's $6,000 in pipeline from one post. You don't need to hate reach to love relevance. You need both.

Made $1k yesterday. While I was laying on my couch. • Zero outreach. • Zero sales calls. • Didn't launch a new offer either. How then? I just retained my client. They entered their 5th month with me. Wanna make money while chilling? Actually deliver results. Simple, not easy.

It’s been a year since this post. I publicly admitted I went broke • No clients. • No clarity. • 285 followers and a bank balance that mocked me. Most people don’t start from zero once. I’ve done it three times. And every time felt heavier than the last. Fast-forward 12 months: • 2,000+ followers • Consistent client wins • A clearer path than ever before • A brand built from stillness and grit But this post isn’t about the numbers. The real shift happened before the results showed up. Here’s how I rebuilt when everything looked finished: • Took a loan to hire a mentor • Studied content like my life depended on it • Wrote content that hit millions, not hundreds • Helped a client get 900+ leads in 30 days And the wild part? This doesn’t feel like a comeback. It feels like act one finally ended. The next 12 months? They won’t be about survival. They’ll be about scale. Watch closely. The story just got interesting. ~ Vikram.