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I went from $6,000/mo to $61,000/mo as an email copywriter. The shift? I stopped being "just a copywriter".. I became a full-stack email marketer. Here's the complete system that 2.5X'd a 9-figure client's revenue per contact:

This was me 3 years ago: Broke copywriter. This is me now: $60K/month agency. Working with Alex Hormozi and Tony Robbins. Here's the skill that changed everything: (hint: it's not copywriting)

I closed my first $5k client. I jumped up and down. Screamed down the hallway with no shoes on. Then it hit me: This is real. I just have to do this 5 more times. Six months later? I went from $6k/month to $61k/month. Started traveling to 5-star resorts in Japan and Thailand. That's when I knew I was sitting on a gold mine.

Most copywriters are stuck chasing $50 blog posts on Fiverr. Meanwhile, I'm managing email lists for Alex Hormozi and Russel Brunson. The secret? I don't compete as a copywriter. Here's the positioning shift that changed everything:

I closed a client yesterday for $7k. They asked me to rewrite their welcome sequence first. "Let's A/B test you against our current copywriter." I said no. Here's why: Testing email copy gives you maybe 10-20% more revenue. Re-engaging their dead leads? That's 20% more people to send to. One is sorting breadcrumbs. The other is swinging a sledgehammer. I showed them the math on their dead list. They stopped talking about tests. Started talking about when we could begin. Stop fighting over table scraps when there's a gold mine sitting right there.

I spent years writing emails for 9-figure brands. Alex Hormozi. Russell Brunson. Gurus with private islands. But here's what shocked me most: 90% of email marketers focus on the wrong thing.

Most copywriting "gurus" stopped writing years ago. I'm still in the trenches. Managing 7-12 figure email accounts. Seeing stats from $8M ad spends. Learning from accounts that grew by 700K subscribers in a week. Here's what actually works (not what worked in 2018):

Alex Hormozi made a video about my email system. And it got 299k views.. Why? My emails generated $2.9M for his portfolio company. But in that video he made a mistake:

A client tried to fire me.. "Double results by Monday or you're done." Most copywriters would panic. I didn't write a single word that weekend. Instead I: Built a re-engagement workflow Fixed their segmentation Created urgency sequences Monday came. Everyone else on the team got fired. Not me. The difference between email copywriters and full-stack email marketers is this: One writes words in a Google Doc. The other builds systems that print money while they sleep.

I keep clients for 12+ months. My secret? Weekly reports. Most copywriters disappear after they send emails. I track everything: Total clicks. Email revenue. Qualified apps per email. Then I show my clients the numbers. The more you talk to your client.. The longer they stay. It's that simple.

I was sleeping in a bed bug-infested apartment in Portland. Working at Costco for minimum wage. Getting chemicals in my eyes. Sneaking on trains to save $2. Now I write copy for 9-figure companies and made Alex Hormozi $8.8M with 3 funnels. Here's how I went from $2.90/hour to elite copywriter:

I filmed myself quitting Costco. Spoke directly to the camera. "I'm making $300 a month. I will be a millionaire. I will travel the world." Everyone thought I was insane. Skin-melting chemicals in my eye. Living with bed bugs. But I said it anyway. That video is still saved somewhere. Now I'm living exactly what I promised myself. Speak your future into existence. Even when it sounds ridiculous.

People say AI is killing copywriting. They're wrong. If anything, I'm making more money now. Why? AI can write in a doc. But it can't log into the ESP and push send. It can't segment correctly. Business owners still need consulting. They still need someone who knows what they're doing. Copywriting isn't dying. Amateur copywriters are.

I only work Tuesdays and Wednesdays. Two days a week. I wake up slow. Drink a healthy energy drink. Go on walks and meditate. Hit the gym, ice bath, and sauna. Right now I'm in Kauai, Hawaii. After 5 years of sacrifice and misery. My brain still wants to keep working. But I finally don't have to.

I lived in a cartel-infested ghetto for $300 a month. Worked for $2.90 an hour. Someone broke into my courtyard at 3am. I slammed my body against the door and prayed. That was three years ago. Now I make $61,000. Not from luck. From learning one thing most copywriters ignore: Strategy beats talent every time. You can write the best email in the world. But if you're sending to the wrong segment at the wrong time with the wrong automation, it doesn't matter. Context is king.

3 years ago I was dirt poor. Living paycheck to paycheck. Drowning in debt. No clear path forward. Today I unboxed my first Rolex. Not because I needed a watch. Because it represents something bigger. Every late night working. Every rejected proposal. Every moment I wanted to quit. Led to this moment. The watch is just metal and glass. The real prize is who I became getting here.

People say AI is killing copywriting. They're wrong. If anything, I'm making more money now. Why? AI can write in a doc. But it can't log into the ESP and push send. It can't segment correctly. Business owners still need consulting. They still need someone who knows what they're doing. Copywriting isn't dying. Amateur copywriters are.

I closed my first $5k client. I jumped up and down. Screamed down the hallway with no shoes on. Then it hit me: This is real. I just have to do this 5 more times. Six months later? I went from $6k/month to $61k/month. Started traveling to 5-star resorts in Japan and Thailand. That's when I knew I was sitting on a gold mine.

I only work Tuesdays and Wednesdays. Two days a week. I wake up slow. Drink a healthy energy drink. Go on walks and meditate. Hit the gym, ice bath, and sauna. Right now I'm in Kauai, Hawaii. After 5 years of sacrifice and misery. My brain still wants to keep working. But I finally don't have to.

3 years ago I was dirt poor. Living paycheck to paycheck. Drowning in debt. No clear path forward. Today I unboxed my first Rolex. Not because I needed a watch. Because it represents something bigger. Every late night working. Every rejected proposal. Every moment I wanted to quit. Led to this moment. The watch is just metal and glass. The real prize is who I became getting here.

I used to sneak onto trains every day. Needed to save $2. Had to watch for police constantly. Ready to jump off if I got caught. All to keep working a job that paid nothing. Now clients pay me $7k a month. The gap between those two realities? 531 days of writing emails nobody cared about.

A client tried to fire me.. "Double results by Monday or you're done." Most copywriters would panic. I didn't write a single word that weekend. Instead I: Built a re-engagement workflow Fixed their segmentation Created urgency sequences Monday came. Everyone else on the team got fired. Not me. The difference between email copywriters and full-stack email marketers is this: One writes words in a Google Doc. The other builds systems that print money while they sleep.

I spent 18 months researching before reaching out to my first client. Biggest mistake of my life. You don't need years of experience. You need 2 weeks of learning and the courage to send a DM. I was just procrastinating. Stop researching, start reaching.

I closed a client yesterday for $7k. They asked me to rewrite their welcome sequence first. "Let's A/B test you against our current copywriter." I said no. Here's why: Testing email copy gives you maybe 10-20% more revenue. Re-engaging their dead leads? That's 20% more people to send to. One is sorting breadcrumbs. The other is swinging a sledgehammer. I showed them the math on their dead list. They stopped talking about tests. Started talking about when we could begin. Stop fighting over table scraps when there's a gold mine sitting right there.

My apartment has an ocean view. My calendar is full of dream clients. My bank account keeps growing. 3 years ago none of this existed. What changed? I stopped waiting for the "right time." I stopped making excuses. I stopped playing small. I decided my current life wasn't good enough. And I did something about it. Your circumstances don't define you. Your decisions do.

"AI killed copywriting." That's what everyone keeps saying. Meanwhile I'm closing more clients than ever. Charging more than I used to. Working with bigger brands. Making more money per hour. The truth? AI didn't kill copywriting. It killed copy clowns. The people who only knew how to write but never learned to think strategically. While they're panicking about AI, I'm using it to deliver better results faster. Adapt or get left behind.

I filmed myself quitting Costco. Spoke directly to the camera. "I'm making $300 a month. I will be a millionaire. I will travel the world." Everyone thought I was insane. Skin-melting chemicals in my eye. Living with bed bugs. But I said it anyway. That video is still saved somewhere. Now I'm living exactly what I promised myself. Speak your future into existence. Even when it sounds ridiculous.

Most copywriters are stuck chasing $50 blog posts on Fiverr. Meanwhile, I'm managing email lists for Alex Hormozi and Russel Brunson. The secret? I don't compete as a copywriter. Here's the positioning shift that changed everything:

My apartment has an ocean view. My calendar is full of dream clients. My bank account keeps growing. 3 years ago none of this existed. What changed? I stopped waiting for the "right time." I stopped making excuses. I stopped playing small. I decided my current life wasn't good enough. And I did something about it. Your circumstances don't define you. Your decisions do.

I see businesses ignore their list for weeks. Then send one random promotion. "Hey, buy my course!" No warmup. No value. No relationship. And they wonder why no one buys. Your email list isn't an ATM. It's a relationship. Nurture it daily. Give before you take.

3 years ago I was broke. Living somewhere I hated. Watching others live the life I wanted. Today I wake up to ocean view. What changed? One decision. I stopped waiting for the right time. I stopped making excuses. I stopped playing small. I chose to believe I deserved better. Then I acted like it. Your circumstances don't define you. Your decisions do.

I lived in a cartel-infested ghetto for $300 a month. Worked for $2.90 an hour. Someone broke into my courtyard at 3am. I slammed my body against the door and prayed. That was three years ago. Now I make $61,000. Not from luck. From learning one thing most copywriters ignore: Strategy beats talent every time. You can write the best email in the world. But if you're sending to the wrong segment at the wrong time with the wrong automation, it doesn't matter. Context is king.