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A random Twitter troll trashed Wendy's "fresh, never frozen" beef in 2017. Most companies would ignore it. Wendy's response? So savage, it sparked $1 BILLION in sales. Here's the story behind the most profitable tweet in history 👇

The underrated truth about building a personal brand in 2025: Use your personality. Let people be drawn to your specific way of solving problems. Branding is 90% the relationship people feel with you through your content, and the rest 10% is the actual content. People don't buy your program. They buy their belief in their ability to succeed with your help. That belief comes from trust. Trust comes from relationship. ‣ Reply to every comment personally ‣ Share stories from your real life ‣ Ask questions that start conversations ‣ Remember details people share with you Your competitors are broadcasting. You should be connecting.

Your 9-5 will disappear in 10 years. I'm not being dramatic. I'm being realistic. Reid Hoffman (founder of LinkedIn, worth $2B) just dropped a prediction that should terrify every 9-to-5 worker 🧵👇

Personal Branding Advice I wish someone had told me when I started: "Network like your life depends on it". That's it. Everything else rides & dies on your ability to talk, engage and build relationships with people.

Attention is the new oil. Here's how you keep the reader glued to your sales/landing page - Create contrast between the wrong way & right way - Include a brief personal story - Explain the psychology behind why it works - Dangle testimonials - Add a persuasive, actionable CTA The reader must feel like he/she is watching a movie when they read. If not, you have no chance of selling.

Everything in 5 years will come down to writing. - Need a design? Write a prompt. - Need an app? Write the specs. - Need a video? Write the script. The people who master writing will control the tools. Everyone else will just be users of what writers create.

Meaning is not found in what you do. It's found in why you do it. Two people can do the exact same job. One finds meaning, the other finds misery. Meaning comes from being useful to something larger than yourself.

Seek. Learn. Build. Fail. Ask for help. Get better. Build again. Win. If you can do this across every dimension of life, you'd have no problem living a good life.

Most creators think they need: ❌ 100K followers first ❌ A perfect course ❌ Complex funnels What you need is - ✅ One simple offer that solves a problem ✅ An email capture system ✅ Follow-up sequences that sell I've seen creators with 2K followers make more money than those with 50K. Treat content as a customer acquisition tool, not a means to boost your ego.

Why I stopped buying courses (and why you should too) I wasted $1200 in 18 months on courses from people making 6-7 figures and learned absolutely nothing. Nothing. "This is an investment in myself" "I need to learn from the best" "This guy built a 7-figure business" God I was such an idiot. You know what he knows? How to sell courses to desperate people like you. Like me. Like the complete moron I was for believing that paying more meant learning more. Three months later you're exactly where you started. Actually, you're worse. Because now you're $1,500 poorer and convinced you're "not implementing correctly." But I kept buying. Kept thinking the next course would be different. Kept telling myself I was "investing in my education" while my savings account got emptier and my business stayed exactly the same. - The course is "comprehensive" - The community has "amazing value" - The weekly calls are "game-changing" Bullshit. The course is overwhelming. The community is full of other people who also spent too much money and don't know what they're doing. And the weekly calls are just him selling his next course. I learned this after buying 4 different courses. Four. I bought the same promise 4 different times and fell for it every single time. Here's what nobody tells you: 1 in every 3 courses sold by big creators is basically a scam for beginners. They know it. You don't. That's how they stay rich while you stay confused and broke. You know what would have actually helped? Talking to someone who made their first $1,000 online last month. Not someone who makes $50K and forgot what it's like to have $47 in your checking account. But that felt like settling. That felt small. I wanted to learn from "the best" because learning from someone just slightly ahead felt like admitting I wasn't destined for greatness. So instead I got 47 modules about "advanced funnel psychology" when I didn't even have a fucking website. I got strategies for scaling a business that didn't exist. I got solutions to problems I'd never have. Meanwhile my friend who started a simple newsletter and asked advice from someone making $500/month was actually making money. Real money. While I was still watching modules about "mindset optimization." That was when I realized - you need to learn from someone 2 steps ahead and not 20. Because the person 2 steps ahead remembers exactly where you are right now. And they can actually help you take the next step instead of trying to teach you how to fly when you haven't learned to walk. Once that realization hit me, my world changed, and I started learning from mentors who were slightly ahead of me. Fast forward to now, that's the best decision I've made. I'm making decent money and have clarity on what to do next. Sometimes, that's all you need.

Bro 1: "Notion is the best tool bro" Bro 2: "No, Kortex is" Bro 3: "Nope, Obsidian is" Meanwhile, Me: Word Counter Here's what I've learned after trying every productivity app known to humanity: The best tool is the one you'll actually open when you have a thought. Not the one with the prettiest interface. Not the one with 47 integrations. Not the one that makes you feel like a productivity guru. The one that's fast, simple, and always there. I use Word Counter for: - Random thoughts that pop up - Quick to-do items - Meeting notes I need to find later - Ideas I get at 2am Takes 2 seconds to open. No templates to set up. No databases to configure. No YouTube tutorials required. We spend more time organizing our systems than actually being productive. I've watched people spend 3 hours setting up their "perfect" Notion workspace, then abandon it after a week because it's too complicated to maintain. Your note-taking system should be invisible. The moment you're thinking about the tool instead of the thought, you've lost. The best productivity system/tool is the one that gets out of your way and lets you work.

I don't take any project under $500. Not because I'm greedy. Because cheap clients are expensive clients. 1. $200 client behavior: - Questions every recommendation - Wants 47 revisions - Implements nothing - Blames you when it doesn't work 2. $1,500 client behavior: - Trusts your expertise - Implements immediately - Gets results - Refers more clients Price is a filter for client quality. Charge more, work with better people.

Why your Cold DMs get ignored (and how to fix it) Sent 50 DMs last week. Got 2 replies. Sound familiar? Here's what most people get wrong about cold outreach: They lead with what THEY want instead of what the prospect needs. Bad DM: "Hi! I'm a copywriter looking for clients. Can we chat about your marketing?" ❌ Good DM: "Hey man! Found this post of yours randomly (send them the post). [Compliment them/Ask a specific question related to their account, posts, or newsletter] Quick question - "Are you capturing emails from your viral posts?" ✅ The difference? One is about you. The other is about them. Here's what I want you to do the next time you plan to send a Cold DM (3-step Cold DM framework) : 1. Specific observation about their business 2. Relevant question that reveals a gap 3. Soft offer to help (only if they respond positively) I've seen this simple shift take response rates from 4% to 35%.

Why your viral content isn't paying your bills (and how to fix it) Yesterday, I was analyzing a potential client's "viral" thread - 80 new followers - Hundreds of likes, great engagement ...But it was an empty thread. Why? Because it had no offers, lead magnets or links to his newsletter. Those 80 people will forget about him in 48 hours and will most likely never see his content or engage with it again. This is a major problem I see personal brands make. Most creators are playing the game on hard mode: Post daily→ Build audience→ Hope something happens→ Wonder why follower count ≠ revenue Big mistake. Here's what you should be doing: 1. Build an email list (Use your viral content and plug in your lead magnet to get subscribers). 2. Send 5 value-packed emails to them (builds trust). 3. Send two value-packed emails but with soft pitch. 4. Send 5 emails with hard pitch while answering every objection. That's it. This is all you need to do get sales. That same thread could have generated: ‣ 200+ email subscribers ‣ 15-20 sales of a $25 guide ‣ $375-500 in revenue instead of just vanity metrics Most creators think they need: ❌ 100K followers first ❌ A perfect course ❌ Complex funnels What you need is - ✅ One simple offer that solves a problem ✅ An email capture system ✅ Follow-up sequences that sell I've seen creators with 2K followers make more money than those with 50K. The major difference is they treat content as a customer acquisition tool, and not to boost their ego.

There are only 3 ways to make it in life: ‣ Make peace with boredom ‣ Find meaning in mundane progress ‣ Be consistent with things that don't excite you You'll get everything you want. It just won't happen as fast as you want it to.