Get live statistics and analysis of Rachael Nelson's profile on X / Twitter

Founder @ Brandy | ex-NASA | ex-fintech | dev | ux design | ecom grower | dog wrangler | surfer

766 following1k followers

The Entrepreneur

Rachael Nelson is a dynamic self-starter who thrives on building brands and growing businesses from the ground up. With a fascinating background at NASA and fintech, she combines tech savvy with practical UX design and development skills to create impactful ventures. Fun, relatable, and dog-loving surfer, Rachael brings a unique blend of expertise and personality to her online presence.

Impressions
64.4k-10.5k
$12.08
Likes
708-452
89%
Retweets
13-10
2%
Replies
45-5
6%
Bookmarks
33-5
4%

Top users who interacted with Rachael Nelson over the last 14 days

3 interactions
@lennysan

Deeply researched product, growth, and career advice

1 interactions
@felixleezd

CEO, @ADPList. I design products for 10M+ people. Gotrade (YC S19). Intersection of art and science.

1 interactions
@wwwjim

@InternetxStudio & @ManaMgnt ➝ I make websites & I invest in people making companies.

1 interactions
@latincabanaboy

A Work In Progress

1 interactions
@AdvicebyAimar

creative generalist building in ai - currently building - @aibyimi

1 interactions
1 interactions

Rachael runs her business like a NASA mission—minus the multi-million-dollar budget and with 100% more caffeine-induced solo late nights. She’s the queen of ‘launch first, fix later,’ which is great until the ‘later’ becomes a full season of debugging.

Her biggest win so far is founding Brandy and boldly stepping into the spotlight, disrupting the influencer economy by shifting ad spend back to real people who build brands—no smoke and mirrors, just genuine impact.

Rachael’s life purpose is to empower the little guys and big players alike by crafting authentic brands that contribute real value to the economy. She is driven to innovate and lead in the entrepreneurial space while maintaining a grounded connection to everyday people and their stories.

She believes in the power of hands-on work, cutting through unnecessary bureaucracy, and putting real people over hollow influencer trends. Rachael values authenticity, transparency, and the hustle of the solitary entrepreneur who wears multiple hats and gets things done pragmatically.

Her strengths lie in a unique blend of technical expertise, UX design insight, and hands-on entrepreneurial spirit. She’s authentic, resourceful, and fearless about being a ‘one-woman show’ who deploys to production without waiting for lost ghost teammates.

The flip side is that juggling so many roles at once can lead to burnout or spreading herself too thin. Her witty dismissal of micro-optimization might sometimes overlook the value that fine-tuning processes can bring in scaling a business sustainably.

To grow her audience on X, Rachael should share more behind-the-scenes stories of her entrepreneurial journey, highlighting wins and epic fails with humor and insight. Engaging more in conversations around tech, startups, and the everyday hustle while leveraging her authentic, no-nonsense voice will deepen audience connection and attract loyal followers.

Fun fact: Rachael once worked at NASA before diving deep into fintech and e-commerce, proving she’s as comfortable launching rockets as launching startups. Plus, she’s a dog wrangler and surfer, which definitely adds to her chill yet driven vibe!

Top tweets of Rachael Nelson

.@DescriptApp named their AI editor "Underlord"...that's genius branding. Everything they do is perfect.

2k

Big day. I left my job about 2 months ago when @itsbrandy was being pulled into the market and I couldn’t keep up. Today, we have 4 team members, and our first investment wires are rolling in. I’m really proud of the absolute veterans (/nice people) on both sides of our cap table who kindly use their weekends and nights away from fam to make this thing go. Twitter has been our top pipeline for meeting angel investors, which is surprising given I’ve only been participating here for 2.5 months-ish. I’m just a few years time, we will have added billions to the economy, helping brands of all sizes scale and normal consumers make passive income sharing those great brands (without having to create content or worry about mass popularity). And the team. Is. Shippin. 🛳️ Very excited to begin building in public soon. And yeah I’ll be starting a newsletter of course ☺️ Happy Friday all 🎉

1k

Most engaged tweets of Rachael Nelson

Big day. I left my job about 2 months ago when @itsbrandy was being pulled into the market and I couldn’t keep up. Today, we have 4 team members, and our first investment wires are rolling in. I’m really proud of the absolute veterans (/nice people) on both sides of our cap table who kindly use their weekends and nights away from fam to make this thing go. Twitter has been our top pipeline for meeting angel investors, which is surprising given I’ve only been participating here for 2.5 months-ish. I’m just a few years time, we will have added billions to the economy, helping brands of all sizes scale and normal consumers make passive income sharing those great brands (without having to create content or worry about mass popularity). And the team. Is. Shippin. 🛳️ Very excited to begin building in public soon. And yeah I’ll be starting a newsletter of course ☺️ Happy Friday all 🎉

1k

Was feeling lazy today but @EmmettNaughton (& @aarondfrancis via Emmet) made me think about this Tom Waits post I put up years ago when I left my full time dev job to do something entrepreneurial. Which, was the second scariest thing I’d ever done.

525

Hot take: Starbucks/Dunkin is the coffee of the worlds’s most consistent people. Felt bad about this until I saw @SahilBloom is all about his big gulp-sized, iced Dunkin. I proudly carry my pre-ordered, venti unsweetened iced coffee with exactly 1/4” splash of half & half past all the local Venice coffee shops back to my deep focus work. I never have to think twice about starting my day with a 30 min walk.

1k

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