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One Saturday afternoon, I was at my boss’s shop when something interesting happened.😱 We had this regular customer… The type who clearly didn’t like my boss. (Which honestly, wasn’t surprising.) My boss was a no-nonsense man with a sharp mouth. and our prices weren’t exactly sweet either. 😂 This customer walked in asking for a particular engine. I gave him the price. And boom. he flared up. Started ranting that the engine was too expensive. Said he had seen it way cheaper at some other shop. Before I could respond, my boss stepped out of the office And without flinching, said: “Go and buy it there.” No discount. No negotiation. No sugarcoating. Man stormed off in anger. And I thought that was the end of it. But here’s where it gets interesting… A few hours later, guess who walked back into the shop? Yup. Same guy. 😅 He quietly said, “Bring the engine. I’ll pay.” I was about to collect the money when my boss stepped in again... “Price has changed.” (my boss knowingly increased the price knowing the customer didn't find it anywhere else lol) That man looked like he wanted to explode. 😂 But funny enough, he still paid. In anger. And walked out without saying a word. Now here’s the wild part; That man later became one of our best customers. Buying regularly. No complaints. No noise. That’s when it hit me: People may not like you. But if you position yourself as the go-to guy in the market. They’ll still pay. You see, my boss didn’t believe in “the customer is always right” nonsense. He wasn’t trying to be anyone’s favorite. He was harsh to everyone equally. Yet our shop was always full. Why? Because he focused on value. We stocked the best parts. We always had what others didn’t. And in that market, we became known as: “If you can’t find it anywhere else, check there.” I’m not saying his attitude was perfect (it wasn’t, trust me 😅) But one thing I learned from him? He didn’t chase likes. He chased value. He positioned himself as the answer. And that’s something many content creators, coaches, and founders forget. They want to be liked. They want applause. So they post what gets clicks. They water down their message just to fit in. But let me remind you: Likes ain’t cash. Having something valuable to offer is one thing. Positioning yourself as the 'go-to' for that value is another. You can entertain the crowd… But if they don’t see you as the one who can help them? They’ll laugh with you and buy from someone else. Even if that "someone else" knows less. (wait, did you see that rhyme, read that again. I should probably become a rapper lol) So as I was saying, value alone isn’t enough. If you’re not positioning it right, you’re invisible to the right eyeballs. So the next time you’re crafting content Don’t ask: “Will they like this?” Ask: “Will this show them I’m the one they’ve been looking for?”

Don't skip this if you're a business owner. "Very vital information" (might just be what's killing your brand low-key) You’re smart. You’ve got ideas. You know your offer is solid. But when you finally sit down to write… the words come out stiff. Complicated and Corporate. "Your words are literally dressed up in suit and tie" You look at it and think; “This doesn’t even sound like me.” Now that doesn't mean you’re bad at writing. You’re just overthinking it. Most founders think content has to sound “smart” to work. So they end up sounding like they’re giving a TED talk to investors. Big words. Long sentences with no soul. But that’s not what connects. What connects is content that sounds like a person, not a pitch deck. Content that acts like a mirror to your target audience. (they see themselves in your content) Contents that have your target audience rushing to your Dms because they "resonated" with it. And you don’t even need to be a copywriting expert to do this. You just need clarity. And someone who can take your ideas and shape them to sound like you... The best version of you. Turns out that's exactly what I do :) Because if you keep posting like you’re giving a keynote… your audience will keep scrolling like they’re at intermission. You’ll get skipped. Not because you don’t have value But because no one could feel it.

been seeing more of this a lot lately so I'll point it out: being PERSONAL in your content and online presence doesn't mean trying too hard to be offensive you curse a dozen times in your content and think "yh, this sounds super personal" be better bro. ur not Tate🥀

The best content is gained from experience. That's why certain people never run out of cool things to say. It's because they have lots of experience; In real life. with clients. with peers. So if you want to write better content, just simply stack more experience.

It was a complete blackout. No fans, no AC, nothing worked. People were sweating, struggling to get even the simplest things done. At my boss's store back then, we normally sold everyday appliances. Power generators too. Here's what we learned that got us our best sales during that period: Whenever customers came to buy appliances, we never started by recommending generators. Instead, we'd just talk about the blackout first. How brutal the heat was. How impossible it became to get anything done. People found this relatable, so they'd easily open up... Start complaining about spoiled food, sleepless nights, and dead devices. Then I'd naturally mention something like: "You know what? Since we switched to using a generator last week, we haven't felt any of this. It powers everything we need. No more heat, gadgets work fine. Sometimes I even forget there's a blackout." Now you see what I did there; I wasn't trying to sell them anything. I was just painting this picture of where they wanted to be. They could see themselves there as I said it: cool air, working appliances, going about their day normally while others were still struggling. After hearing that, they'd naturally ask about the price themselves. We sold more than we've ever done that year. And it all happened because it felt like a genuine conversation with a friend, not some salesman trying to push products. That experience taught me something most know but don't apply: The best sales don't feel like sales. It feels like the natural next step. You start with something they can relate to. Paint the picture of their desired transformation. Then let them sell themselves on it.

The quickest way to lose people? Talking at them like you're lecturing them. The quickest way to earn trust? Talking with them like you actually get what they're going through. Big words make you sound smart. Simple words make you sound human.

guys when they go viral: "gained 100s followers from one post. you just have to learn to write good content" same guys when their posts flop consistently: "virality is useless. all you get is likes and dopamine. likes ain't cash" Me:

I'm going to say this again... Y'all need to put down ur big brains when talking to others (especially your target audience) was recently asking a guy what he's building and he goes: “We’re creating an AI-driven talent intelligence platform for next-gen workforce analytics.” like... what is even that. imagine your target audience having to Chatgpt it before knowing what you're talking about. they don't have time for that, smartass. you're already losing clients before you even get them. don't always think your audience are all "english professors or geniuses." assuming they are is the same as shooting urself in the foot. Anything above simple grammar and you're noise. Keep it simple.

Since the day I was born... The toughest period of my life was 3 particular years. And it's safe to say I learned the most during those 3 years. Not a coincidence. Embrace the hard.

Literally every DM on X rn:

YOU'RE NOT GONNA MAKE IT. Not in a year. Not in five years. Never. Want to know why? Because you're not treating this like your life depends on it. You're treating it like a hobby. Actually, less than that. Like something you're just... trying out. I had this thought hit me a few days ago, and now I can't unsee it. Every time I'm about to take action, I ask myself one question: "If there was no backup plan, no safety net, no Plan B...If my entire life depended on THIS decision right now...Would I still be moving like this?" The answer? Usually no. And that's the problem. You can't break through to the other side by half-assing it. There's only one way through that wall: GO ALL IN.

If ur broke, you shouldn't concern yourself with working smart or maintaining a sleep schedule. that's a luxury for people who are already successful. u should be hardworkmaxxing Even if you have to sleep for just 4 hours, do it.

I've noticed this pattern on here of late... You see guys posting: "Share your personal stories." "Speak from experience." Then you check their profile and all you see is generic advice with zero personal examples. You're telling everyone else to be vulnerable while you stick to safe template and platitudes. Broo...🗿 Either show it through your content or stop being a hypocrite.

Copywriters spend more time researching their target audience than writing. but now, you see "writers" who can't spare a minute to check out what you do before pitching you the same thing you sell. and these same people complain about not getting results the most. Ngmi

Your content sounds like ChatGPT wrote it. Same polished, professional tone that sounds like an email from your corporate boss. While you're sounding "professional," your audience is scrolling past to someone who sounds human. The content that actually stops people sounds like your audience talking to themselves. It uses the words they use in conversations, not corporate buzzwords. It addresses the problems they complain about, not textbook challenges. When your content sounds like your audience thinks... they stop scrolling and think "this person gets me." So stop trying to sound smart... And start sounding like you understand them.

YOU'RE NOT GONNA MAKE IT. Not in a year. Not in five years. Never. Want to know why? Because you're not treating this like your life depends on it. You're treating it like a hobby. Actually, less than that. Like something you're just... trying out. I had this thought hit me a few days ago, and now I can't unsee it. Every time I'm about to take action, I ask myself one question: "If there was no backup plan, no safety net, no Plan B...If my entire life depended on THIS decision right now...Would I still be moving like this?" The answer? Usually no. And that's the problem. You can't break through to the other side by half-assing it. There's only one way through that wall: GO ALL IN.

The best content is gained from experience. That's why certain people never run out of cool things to say. It's because they have lots of experience; In real life. with clients. with peers. So if you want to write better content, just simply stack more experience.

One Saturday afternoon, I was at my boss’s shop when something interesting happened.😱 We had this regular customer… The type who clearly didn’t like my boss. (Which honestly, wasn’t surprising.) My boss was a no-nonsense man with a sharp mouth. and our prices weren’t exactly sweet either. 😂 This customer walked in asking for a particular engine. I gave him the price. And boom. he flared up. Started ranting that the engine was too expensive. Said he had seen it way cheaper at some other shop. Before I could respond, my boss stepped out of the office And without flinching, said: “Go and buy it there.” No discount. No negotiation. No sugarcoating. Man stormed off in anger. And I thought that was the end of it. But here’s where it gets interesting… A few hours later, guess who walked back into the shop? Yup. Same guy. 😅 He quietly said, “Bring the engine. I’ll pay.” I was about to collect the money when my boss stepped in again... “Price has changed.” (my boss knowingly increased the price knowing the customer didn't find it anywhere else lol) That man looked like he wanted to explode. 😂 But funny enough, he still paid. In anger. And walked out without saying a word. Now here’s the wild part; That man later became one of our best customers. Buying regularly. No complaints. No noise. That’s when it hit me: People may not like you. But if you position yourself as the go-to guy in the market. They’ll still pay. You see, my boss didn’t believe in “the customer is always right” nonsense. He wasn’t trying to be anyone’s favorite. He was harsh to everyone equally. Yet our shop was always full. Why? Because he focused on value. We stocked the best parts. We always had what others didn’t. And in that market, we became known as: “If you can’t find it anywhere else, check there.” I’m not saying his attitude was perfect (it wasn’t, trust me 😅) But one thing I learned from him? He didn’t chase likes. He chased value. He positioned himself as the answer. And that’s something many content creators, coaches, and founders forget. They want to be liked. They want applause. So they post what gets clicks. They water down their message just to fit in. But let me remind you: Likes ain’t cash. Having something valuable to offer is one thing. Positioning yourself as the 'go-to' for that value is another. You can entertain the crowd… But if they don’t see you as the one who can help them? They’ll laugh with you and buy from someone else. Even if that "someone else" knows less. (wait, did you see that rhyme, read that again. I should probably become a rapper lol) So as I was saying, value alone isn’t enough. If you’re not positioning it right, you’re invisible to the right eyeballs. So the next time you’re crafting content Don’t ask: “Will they like this?” Ask: “Will this show them I’m the one they’ve been looking for?”

been seeing more of this a lot lately so I'll point it out: being PERSONAL in your content and online presence doesn't mean trying too hard to be offensive you curse a dozen times in your content and think "yh, this sounds super personal" be better bro. ur not Tate🥀

I've noticed this pattern on here of late... You see guys posting: "Share your personal stories." "Speak from experience." Then you check their profile and all you see is generic advice with zero personal examples. You're telling everyone else to be vulnerable while you stick to safe template and platitudes. Broo...🗿 Either show it through your content or stop being a hypocrite.

Since the day I was born... The toughest period of my life was 3 particular years. And it's safe to say I learned the most during those 3 years. Not a coincidence. Embrace the hard.

guys when they go viral: "gained 100s followers from one post. you just have to learn to write good content" same guys when their posts flop consistently: "virality is useless. all you get is likes and dopamine. likes ain't cash" Me:

Finally! It's here. I once cold-DM’d someone who already had someone doing the job… and he still bought a $150 mini-course from me. How? I gave so much free value that he felt *compelled* to buy something. And now I’m giving away the exact strategy I used, step by step. No templates. No pressure tactics. Just what works (and still works). Want the full breakdown? 👇 Comment “DROP” and follow (so I can send it to your inbox). Retweets are optional but very much appreciated :)

I'm going to say this again... Y'all need to put down ur big brains when talking to others (especially your target audience) was recently asking a guy what he's building and he goes: “We’re creating an AI-driven talent intelligence platform for next-gen workforce analytics.” like... what is even that. imagine your target audience having to Chatgpt it before knowing what you're talking about. they don't have time for that, smartass. you're already losing clients before you even get them. don't always think your audience are all "english professors or geniuses." assuming they are is the same as shooting urself in the foot. Anything above simple grammar and you're noise. Keep it simple.

I got my first payment on X in May. First time I ever touched “internet money.” The interesting part? The friend who told me to start posting had been here for over a year. It took him six months to get paid. But in my very first month… I got mine. Not because I was smarter. Not because I had some “connections.” Or because I had some magic formula. Here’s what happened: I saw someone’s post on the timeline. Sent him a friendly DM. Wasn’t even trying to sell, lmao. We had a genuine conversation. I gave him a few ideas to improve his brand. And boom. that chat turned into my first sale. Nothing special. But here’s where people get it wrong They see someone else win faster, and think… “I must be doing something wrong.” So they tweak their offer. Change their style. Copy what the person is doing. Before they know it, they’ve switched strategies 6 times in 6 months… and still have nothing to show for it. Here’s the truth: What takes one person 2 months might take you a year. What takes you months might take someone else longer. That’s not failure. Failure is never letting one plan run long enough to work. If you keep changing the game every time you see someone else’s “fast results,” you’ll never finish building the thing that could get you your own win. Stick to one game until it pays. It’s a long-term game.

If ur broke, you shouldn't concern yourself with working smart or maintaining a sleep schedule. that's a luxury for people who are already successful. u should be hardworkmaxxing Even if you have to sleep for just 4 hours, do it.

I FAILED miserably... Not once. Not twice. But multiple times. This failure was what changed everything for me. Back when I was working under my boss, he had this weird way of teaching. He never explained anything. He'd just show you once, hand you the tools, and walk away. "Your turn," he'd say. And I'd mess it up. Every single time. While my peers were getting step-by-step instructions from teachers, I was learning through pure experience. Failing over and over until something worked. My boss was a no-nonsense man. If you got it wrong, he made sure to discipline you. If you got it right, well... You'll be safe for the moment lol There was no sugar-coating. No hand-holding. Just raw experience. At first, I hated it so much. I thought he was being unnecessarily harsh. (And yes he was a bit too harsh lol) But here's what I realized: What took my peers 3 years to learn, I mastered in 1. Because failure taught me things no teaching ever could. It showed me every way something could go wrong. It made every success feel earned. Those failures weren't setbacks. They were shortcuts to mastery. And that's what keeps most people from being successful: They don't want to fail enough. They fail once, twice, maybe three times, then decide "this isn't for them" and move on to something else. They could have failed just a little bit more and gotten it right. Failure isn't your enemy. It's the fastest route to where you're going.

Back when I worked with my boss, we had this ILLEGAL way of overcharging clients. We’d throw big technical words at them… make the problem sound massive. They didnt understand of course. But they got the point that it's a BIG problem. so they just paid up. In real life, confusion made us money. But online? Confusion makes you invisible. Here, simplicity is gold. Confuse them, you lose them.

Copywriters spend more time researching their target audience than writing. but now, you see "writers" who can't spare a minute to check out what you do before pitching you the same thing you sell. and these same people complain about not getting results the most. Ngmi

Back in 2023, I learned a lesson I’ll never forget. It happened on a random Monday evening. I was at work, all tired and sweaty from the usual 9–5 stress, when a strange message dropped on my phone. “Double your money in 5 hours. Instant payout.” I laughed at first. "Scam alert!" That’s what my brain said. But then I opened the link… It was tied to a popular website I recognized. Looked legit. Even had reviews. And then I saw it… The juicy part. It wasn't just double the money, it was almost 10X! That’s when my brain stopped working. Common sense? Offline. Red flags? Blind. It wasn’t hope that pushed me, I was enveloped with GREED The kind that clouds your thinking and shows you the money before the process. And guess what? I didn’t even have the money at the time. So I borrowed from someone I promised to pay back by Friday. 😭 I transferred the money, heart racing, thinking I just made the smartest move of my life. The guy replied: “Congrats! Your profit will drop at exactly 10PM tonight.” That 10PM? It came and went like wind. Nothing dropped. Then the guy called. With boldness in his voice, he said: “You’ll need to deposit another money so we can unlock your payout.” Ah. That was the moment I knew… I had been scammed clean. I blocked the number. Closed the tab. Sat down. And just stared. Humiliated and angry at myself. The silence after a scam hits different, I won’t lie. My chest was hot. My eyes were dry. My brain started reminding me of every red flag I ignored. And the worst part? I still had to explain to the person I borrowed the money from that the “investment” was now swimming in scamland.😭 Lesson? If the money looks too sweet to be true, it’s because it is. There’s no fast road that doesn’t come with potholes. And shortcuts? They often cost double what you were trying to avoid in the first place. That experience humbled me. Now, anytime someone sends me one of those “just invest and chill” messages… I send them a prayer and block with love. 💀😌