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The Entrepreneur

Michael Goodwin is a savvy co-founder and investor with deep roots in M&A advisory and a special focus on recruitment companies. His profile is a hub for insights on business growth, investment strategies, and industry trends shaped by hands-on experience. With a sharp eye for opportunities, Michael captivates a network eager for smart business moves and innovative partnerships.

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Michael’s so into deals he probably dreams in term sheets — at this point, he might negotiate a raise during a casual brunch, just to keep the M&A muscle flexed!

Helping transform multiple recruitment companies through savvy investments and strategic counsel, Michael has propelled these firms to new heights of performance and market presence.

Michael’s life purpose is to build and nurture thriving businesses by connecting capital with promising recruitment ventures, helping them scale and succeed in competitive markets. He aims to create value not just for himself but for his stakeholders and the industry as a whole.

He believes in strategic investment, long-term growth, and the power of collaboration to unlock business potential. Michael values integrity, data-driven decisions, and the entrepreneurial spirit that drives innovation and progress.

His strengths lie in deep financial acumen, strategic vision, and a robust network in the recruitment and investment community that he leverages for deal-making and growth.

A potential weakness could be an overemphasis on the numbers that might overshadow the creative or human aspects of business building, sometimes missing out on softer cues.

To grow his audience on X, Michael should share more stories behind the deals—highlighting challenges, little-known insights, and industry trends with personal anecdotes to humanize his brand and spark more engagement.

Fun fact: Michael transitioned from an M&A advisor role to co-founding his own investment firm, showing he’s not just about deals on paper but also about building lasting business legacies.

Most engaged tweets of Michael Goodwin

Why do we invest in agencies? The typical view in private equity is that investing in an agency is hard work. It's a high-risk investment, and many funds steer clear altogether. They aren't wrong. The model is inherently cyclical – boom and bust, feast and then famine. You're often either scrambling for resources or having to cut back in a downturn. An agency is also often highly dependent on a few key people. Especially on the smaller end, a business can easily be built upon the reputation of the original founder(s). But, for us, there is a lot of potential. Our specific focus is on recruitment. Despite the drawbacks, certain characteristics and advantages make it an excellent opportunity for us. 1) Our unique experience The obvious one is our experience. With my dad's experience building and selling an executive search firm, we have a deep understanding of the model. We can connect and identify with sellers, and really add value to the people we're backing. We also have a broad network of specialists in the sector that we can call upon (and that can bring us opportunities off-market, too). Combined with my experience in M&A and PE, we're often able to position ourselves uniquely compared to our competition. As a team understanding their journey, while also being able to deliver a deal. 2) Affordability Because of the typical risks associated with agencies, you can often enter these businesses at much more favourable valuations. If we're looking at an established business, a fair multiple will be much lower than for something with all the hallmarks of a typical private equity investment. Recurring revenue, recession-resistant, capital-light, etc.* You also don't get too many trade consolidators because the model doesn't particularly lend itself to M&A. If it's a start-up, you benefit from needing very little start-up capital relative to other industries. All of this works well for a family office without third-party funds. (*Of course, you also can't get access to / wouldn't want to use the same amount of debt.) 3) Growth Agencies can also grow very quickly. Get the model right, bring in the right people, and it can scale to a meaningful size, with strong margins within a few years. Of the two businesses we've been involved in, both were generating over £1m in net profit by just the fourth year. There aren't many other business models where that is possible and repeatable. Of course, it's still early days for @JigsawEquity. We only formally launched last summer. But we're hopeful that we can prove that being a little contrarian and going against the grain can ultimately be the best thing to do. Time will tell.

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“Honestly, I just always read the exec summary and skip straight to the financial section” I was working on the complex carve-out for a £1bn+ US industrial products manufacturer. Our due diligence team produced an incredible vendor DD pack. Without their help, we’d never have produced the result we did. The figures were a complete mess. Helping with the vendor pack was a pretty new, fast-rising wiz kid. The best thing about him was not only that he saw all the risks in the financials incredibly quickly but also that he could explain them simply and get people without any background in finance to understand them, too. He was the kind of guy who would go to every appraisal and promotion review with data pulled out on his contributions relative to the rest of the team – hard, cold facts demonstrating how he was outperforming in key areas. He also had an incredible work ethic. And the private equity houses loved him. He quickly became the team member most requested by some of our most important PE clients. But I still remember early on, when we were trying to get him up to speed with our carve out, and we sent him key sections of our IM. We arranged to catch up later and answer any missing questions. When we did, I referenced something in one of those sections. He was brutally honest. “Honestly, I just read the exec summary and skip straight through to the financial section. That’s what I always do”. I was pretty shocked. Early on in my career, it had been drilled into me how important a CIM / information memorandum was. It was our chance to show all the key selling points of our client’s business, build competitive tension in the auction process, and maximise the value for our client. We would obsess about getting every detail right, about making sure we didn't miss anything that could make a buyer interested. And here we were, finding out most of it was often skipped by a fast-track director trusted by our best and most successful private equity clients. As I’ve reflected on this, heard similar comments, and moved on to the investment side, it's become much clearer and made much more sense. In reality, the sellside often wants to make sure they’ve not missed anything. This means that IMs nearly always end up with far too much filler. On the best deals, with lots of interest, bankers / brokers are also often trying to show each buyer what they need to see and cover lots of detail across completely different areas. This contrasts with the approach of buyers. Why did so many funds love this person so much? It was because he cut straight to the point. He knew where the real risks were early on and didn't waste any time digging into them. This get’s to the real point. Buyers don’t want the fluff. They want to get to important issues. Quickly. They don't care that the management team has 95+ combined years experience in the industry. Or that the market is Xbn in size and will grow 3% per year. They want to know the main numbers, the real key investments highlights and the actual growth opportunities. The more growth opportunities in an IM, and the more key investment highlights, the less each one is believed and valued. This taught me something fundamental about selling businesses. We often confuse thoroughness with value. But comprehensiveness can actually dilute your message. When everything is highlighted as important, nothing is. A much more focused approach tends to close faster and often at better multiples. Not because they hide information – but because they respect the buyer’s time and intelligence. For brokers and sellers: your job isn’t to document every possible angle. It’s to illuminate the path to value creation. And at the end of the day, the confidence to leave things out is often more powerful than the compulsion to include everything in.

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