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Let’s talk about how @azachng CEO @aladimma_ exploited my time, effort, and labour — and then thought he could get away with not paying me what I’m owed. I have the receipts, the contracts, the emails, and screenshots. This is a public record, not just a thread.

There’s nothing better than an emotionally positioned brand; let me explain what I mean with what Inawo has posted (and how you can apply it also): First, emotional branding is not about aesthetics. It’s about mirroring the feelings people already have, and then amplifying it back to them through your brand. That’s exactly what Inawo did. They didn’t post a sales flier. They didn’t try to sell what they are about. Instead, they joined a moment of collective faith. That caption wasn’t marketing. It was manifestation energy. They understood that for many young people, especially in Nigeria, weddings aren’t just about love. They’re a symbol of answered prayers, divine timing, and “finally, it’s my turn.” So by joining that energy, Inawo positioned itself as part of the dream, not just the service provider. That’s emotional alignment. That’s how you build brand authority without shouting. When you make people feel seen, they will always respond and that can read as: likes, reposts, comments, saves -> an engaged community, trust and eventually sales. That’s why it did numbers. It wasn’t “content.” It was community language and they hacked it! Now, here’s how you can apply it too: 1.Listen for emotional moments around your audience: what are they collectively feeling, hoping for, or celebrating? 2.Speak their emotional language. Don’t try to sell in those moments; the only focus here is connectinon. 3.Position your brand as part of the story they’re already telling themselves. *️⃣ If they’re dreaming, dream with them. *️⃣ If they’re celebrating, celebrate with them. *️⃣ If they’re struggling, show empathy, not superiority. 4.Build resonance before conversion. People buy from brands that understand their why, and pain, not just their wallet. Moral of the story? Emotional branding is not storytelling for vibes. It’s emotional translation: turning feelings into brand moments, shaping your brand’s perception. And Inawo did that beautifully. Okay, emotional branding class over. RT if you read up to this point, and follow if you like deep dives like this. I want to keep preaching the gospel of emotional branding✨

I really need y’all to know I’m looking for a job. Roles: Content Strategist • Social Media Manager & Strategist • Content Writer • Mobile Videographer. I’m here, available, and ready to work. If you know a brand, agency, or startup looking for someone who understands strategy, storytelling, and emotional connection, please send them my way 🙏🏾. 💻 My portfolio + service links: great-quartz-700.notion.site/Agusto-Olamide… lamideagusto.contra.com A repost, referral, or connection would mean the world right now. 🤎

Been riding with @PartyVest since beta, and they just fully launched. I'm not being dramatic when I say this might be the most thoughtful product launch I've seen in Nigerian tech this year. Let me break down why the strategy is pure genius 🧵 First, the market timing. Nigeria's events industry contributes significantly to the economy, but the experience is fragmented. You're juggling WhatsApp groups, manual bank transfers, Excel sheets, and prayers that your vendor shows up. PartyVest said, "What if it was just... one app?" But here's where it gets smart: they didn't try to REPLACE the culture of celebration. They AMPLIFIED it. They understood the assignment - in our communities, events aren't just parties. They're milestones. Identity. Community. The product architecture is clean: - Event discovery in your network (not just random strangers) - Shared photo galleries (because memories > everything) - Budget tracking that EARNS INTEREST while you plan + a "Party Bonus' on tickets sold (you get a unique Piggy account for your events) - Vendor marketplace with ratings - RSVP & guest management (the recent one that I found exciting was the broadcast messages to guests) All free. Zero subscriptions. The @PiggyVest backing is strategic genius. They're not just investors - they're the infrastructure. PiggyVest Business APIs handle wallets, payments, interest on event balances. This isn't a partnership. It's a financial services play disguised as an events app. And the GTM strategy? Chef's kiss They launched in beta, let early users (like me) fall in love with the product, refined based on feedback, then did a proper launch with press, positioning, and momentum. Not a loud drop. A confident rollout. Especially as Detty December and couples who are still vying to be in the 2025 class. What really gets me is the ecosystem play: * Users get seamless planning w/o juggling * Vendors get discovery + secure payments * Guests get gifting options + event access * Rental services for shortlets & luxury cars Everyone wins. That's platform thinking. The branding is also subtly brilliant. "PartyVest" - immediately tells you what it does + the "vest" plays on the PiggyVest brand equity while standing on its own. Clean logo. Simple UX. Nothing trying too hard. Just solving real problems beautifully. Compare this to other "event apps" that are basically: Ticketing only Or vendor directories Or photo storage PartyVest is the full stack. The operating system for celebration. That's not an exaggeration - that's the actual vision and they're executing it. My prediction: within 18 months, planning an event without PartyVest will feel as weird as splitting bills without bank transfers. They're not chasing every user. They're building something essential. There's a difference. Download it. Use it. Thank me later. 🎉

I’ll be speaking on a X Space today with @forteherhq by 5pm and if you’re a beginner social media manager or someone who has been thinking about it, this is for you Let’s chat over virtual tea ☕️ and I’ll tell you how to get started. x.com/i/spaces/1vAGR…

Six years of being planted. Six years of being pruned. Six years of seeing God build from the heart outward. Today’s thanksgiving wasn’t just a celebration—it was a reminder: everything grows from the heart and as long as I stay submitted, ever in His presence, things my mind cannot fathom will be birthed. #SixOnSixth @PowerpointTribe #6lessonsin6years #Godshotmoment Shot and edited on my phone ✨

Six years of being planted. Six years of being pruned. Six years of seeing God build from the heart outward. Today’s thanksgiving wasn’t just a celebration—it was a reminder: everything grows from the heart and as long as I stay submitted, ever in His presence, things my mind cannot fathom will be birthed. #SixOnSixth @PowerpointTribe #6lessonsin6years #Godshotmoment Shot and edited on my phone ✨

Let’s talk about how @azachng CEO @aladimma_ exploited my time, effort, and labour — and then thought he could get away with not paying me what I’m owed. I have the receipts, the contracts, the emails, and screenshots. This is a public record, not just a thread.

I really need y’all to know I’m looking for a job. Roles: Content Strategist • Social Media Manager & Strategist • Content Writer • Mobile Videographer. I’m here, available, and ready to work. If you know a brand, agency, or startup looking for someone who understands strategy, storytelling, and emotional connection, please send them my way 🙏🏾. 💻 My portfolio + service links: great-quartz-700.notion.site/Agusto-Olamide… lamideagusto.contra.com A repost, referral, or connection would mean the world right now. 🤎

There’s nothing better than an emotionally positioned brand; let me explain what I mean with what Inawo has posted (and how you can apply it also): First, emotional branding is not about aesthetics. It’s about mirroring the feelings people already have, and then amplifying it back to them through your brand. That’s exactly what Inawo did. They didn’t post a sales flier. They didn’t try to sell what they are about. Instead, they joined a moment of collective faith. That caption wasn’t marketing. It was manifestation energy. They understood that for many young people, especially in Nigeria, weddings aren’t just about love. They’re a symbol of answered prayers, divine timing, and “finally, it’s my turn.” So by joining that energy, Inawo positioned itself as part of the dream, not just the service provider. That’s emotional alignment. That’s how you build brand authority without shouting. When you make people feel seen, they will always respond and that can read as: likes, reposts, comments, saves -> an engaged community, trust and eventually sales. That’s why it did numbers. It wasn’t “content.” It was community language and they hacked it! Now, here’s how you can apply it too: 1.Listen for emotional moments around your audience: what are they collectively feeling, hoping for, or celebrating? 2.Speak their emotional language. Don’t try to sell in those moments; the only focus here is connectinon. 3.Position your brand as part of the story they’re already telling themselves. *️⃣ If they’re dreaming, dream with them. *️⃣ If they’re celebrating, celebrate with them. *️⃣ If they’re struggling, show empathy, not superiority. 4.Build resonance before conversion. People buy from brands that understand their why, and pain, not just their wallet. Moral of the story? Emotional branding is not storytelling for vibes. It’s emotional translation: turning feelings into brand moments, shaping your brand’s perception. And Inawo did that beautifully. Okay, emotional branding class over. RT if you read up to this point, and follow if you like deep dives like this. I want to keep preaching the gospel of emotional branding✨

Been riding with @PartyVest since beta, and they just fully launched. I'm not being dramatic when I say this might be the most thoughtful product launch I've seen in Nigerian tech this year. Let me break down why the strategy is pure genius 🧵 First, the market timing. Nigeria's events industry contributes significantly to the economy, but the experience is fragmented. You're juggling WhatsApp groups, manual bank transfers, Excel sheets, and prayers that your vendor shows up. PartyVest said, "What if it was just... one app?" But here's where it gets smart: they didn't try to REPLACE the culture of celebration. They AMPLIFIED it. They understood the assignment - in our communities, events aren't just parties. They're milestones. Identity. Community. The product architecture is clean: - Event discovery in your network (not just random strangers) - Shared photo galleries (because memories > everything) - Budget tracking that EARNS INTEREST while you plan + a "Party Bonus' on tickets sold (you get a unique Piggy account for your events) - Vendor marketplace with ratings - RSVP & guest management (the recent one that I found exciting was the broadcast messages to guests) All free. Zero subscriptions. The @PiggyVest backing is strategic genius. They're not just investors - they're the infrastructure. PiggyVest Business APIs handle wallets, payments, interest on event balances. This isn't a partnership. It's a financial services play disguised as an events app. And the GTM strategy? Chef's kiss They launched in beta, let early users (like me) fall in love with the product, refined based on feedback, then did a proper launch with press, positioning, and momentum. Not a loud drop. A confident rollout. Especially as Detty December and couples who are still vying to be in the 2025 class. What really gets me is the ecosystem play: * Users get seamless planning w/o juggling * Vendors get discovery + secure payments * Guests get gifting options + event access * Rental services for shortlets & luxury cars Everyone wins. That's platform thinking. The branding is also subtly brilliant. "PartyVest" - immediately tells you what it does + the "vest" plays on the PiggyVest brand equity while standing on its own. Clean logo. Simple UX. Nothing trying too hard. Just solving real problems beautifully. Compare this to other "event apps" that are basically: Ticketing only Or vendor directories Or photo storage PartyVest is the full stack. The operating system for celebration. That's not an exaggeration - that's the actual vision and they're executing it. My prediction: within 18 months, planning an event without PartyVest will feel as weird as splitting bills without bank transfers. They're not chasing every user. They're building something essential. There's a difference. Download it. Use it. Thank me later. 🎉

I’ll be speaking on a X Space today with @forteherhq by 5pm and if you’re a beginner social media manager or someone who has been thinking about it, this is for you Let’s chat over virtual tea ☕️ and I’ll tell you how to get started. x.com/i/spaces/1vAGR…

Why am I seeing chickwhizz 2800 Ehn @chowdeck @ZedcrestWealth

Six years of being planted. Six years of being pruned. Six years of seeing God build from the heart outward. Today’s thanksgiving wasn’t just a celebration—it was a reminder: everything grows from the heart and as long as I stay submitted, ever in His presence, things my mind cannot fathom will be birthed. #SixOnSixth @PowerpointTribe #6lessonsin6years #Godshotmoment Shot and edited on my phone ✨

Six years of being planted. Six years of being pruned. Six years of seeing God build from the heart outward. Today’s thanksgiving wasn’t just a celebration—it was a reminder: everything grows from the heart and as long as I stay submitted, ever in His presence, things my mind cannot fathom will be birthed. #SixOnSixth @PowerpointTribe #6lessonsin6years #Godshotmoment Shot and edited on my phone ✨