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Designer, et cetera · jonathontoon.com

426 following2k followers

The Critic

Jonathon Toon is a sharp-eyed design thinker who isn’t afraid to challenge the norms and call out the fluff in the design world. With a healthy dose of skepticism and wit, he dissects design systems and visual aesthetics while balancing his roles as a designer, dad, and team leader. His tweets are thoughtful critiques packed with insight, sprinkled with a personal touch.

Impressions
116.3k-87.7k
$21.80
Likes
680-550
65%
Retweets
19-19
2%
Replies
90-72
9%
Bookmarks
256-221
24%

Top users who interacted with Jonathon Toon over the last 14 days

@nurijanian

Daily product management tips & tools • 145+ AI prompts for PM/Design work that feel illegal ↓

1 interactions
@jinsu

Designing AI @NotionHQ — I like designing ambitious products with kick-ass UI

1 interactions
@alessio_joseph

𝔇𝔢𝔰𝔦𝔤𝔫 + 𝔄𝔯𝔱 𝔇𝔦𝔯𝔢𝔠𝔱𝔦𝔬𝔫 ✲ design @uniswap ✲ prev. co-founder & art director @stuuudioco ✲ design @vectordao ✲ et al

1 interactions
@sulman_mrza

Founder @ resonant.work / Brand + Web Design Sprints for Startups. Ex-Architect (of buildings)

1 interactions
@Wellgraf

Creating experiences beyond the ordinary    for startups & brands like Masterclass, Netflix, Samsung,    10 yrs in Silicon Valley • Co-Founder @unplugwithroots

1 interactions
@echamudi

Founding Engineer @ Flair Labs YC F24 ・ into UX, AI, and startups ・ building real-estate AI agents 🏠 ・ node / typescript ⚡️

1 interactions
@davidovich1993

Product Designer & Builder from Kyiv. CEO @ Squareshot — product & model shots for DTC brands → squareshot.com

1 interactions
@dvtzo

Design Lead @Mobbin — previously Shop, Klarna

1 interactions
@martinbastien

Worker #17 holding up the line.

1 interactions
@mattaningram

Product Design & HTML/CSS • Building visible.page and making fun things like animxyz.com and yaherd.co

1 interactions
1 interactions
@buildwithfede

PM | Product Designer | Founder

1 interactions
@YS

I design & build ultra-high-quality Webflow websites for people and businesses that want to win online. • Do you need a new website? DM me.

1 interactions
@mattmireles

In the coming age, man has but two paths: transcendence or extinction. Founder @TalkTasticAI, SpeakerText (acquired). Investor @Monumental_Labs, @CrusoeAI.

1 interactions
@proxy_vector

Building the future || Tweet about AI, Saas, Code Building : 👉 insightyeti.com 👉 aidex.null-vector.com

1 interactions
@rickwong888

Building trustable AI Agents, and broader self improving systems, with DSPy and GEPA optimizations. Hobbyist macro investor.

1 interactions
@artillain

PHP & simple coding apologist, Designer, Fractional CTO, Programmer, Server admin, Bootstrapper, Low latency Enjoyer. Creator of Zerolith, zl.css, y mas

1 interactions
@massimuntoni

Design Partner for B2B Products | designedbymassi.com Book a call ⬎

1 interactions
@andyasko

Founder of @UNACMS and @YaskoStudio. Software designer. Interested in why people do what they do.

1 interactions
@_desaina

Product Design for startups // book your call cal.com/desaina/30min

1 interactions

Jonathon’s so critical of design systems, you’d think he’s leading a one-man rebellion against every company attempting to stay organized—next, he’ll be campaigning to ban sticky notes and color-coded folders!

His biggest win is seamlessly balancing a demanding career with fatherhood while maintaining a respected voice in the design community that challenges conventional thinking with sharp insight.

Jonathon’s life purpose revolves around pushing the design community to think critically, question conventions, and create with genuine intention rather than empty bureaucracy. Simultaneously, he seeks personal growth as a father and a leader, eager to build meaningful, sustainable products and teams that prioritize profit with purpose.

He believes in authenticity over authority, valuing substance over superficial design trends. Jonathon champions the idea that design isn’t just about visuals but solving real problems and avoiding the trap of self-importance that sometimes accompanies ‘design systems.’ He also places high importance on work-life balance and nurturing the next generation, as evidenced by his dedication to fatherhood.

His greatest strength lies in his fearlessness to critique established design processes and his versatility—from coding and product management to team leadership and customer engagement. This multidimensional skill set allows him to approach design challenges holistically and mentor others effectively.

His critical mindset, while valuable, risks alienating peers who may see his opinions as overly cynical or dismissive. Additionally, his candid communication style might sometimes come off as blunt, which could hinder some collaborative opportunities.

To grow his audience on X, Jonathon should blend his critiques with actionable advice and celebrate design successes alongside his critiques. Engaging more with design communities by responding to debates and sharing behind-the-scenes looks at projects will showcase his expertise and humanity, attracting followers who appreciate both his intellect and authenticity.

Fun fact: Jonathon boldly asserts that design systems are often a playground for perpetually busy people with no real goal, highlighting his willingness to challenge widely accepted industry norms with humor and honesty.

Top tweets of Jonathon Toon

A takeaway for young designers from @soleio’s First of Kind interview with @henrymodis is that putting in the "reps" is necessary for good design. An off the shelf process won't always guarantee success; but persistent iteration, failure, and exhaustion of all options might.

2k

Since moving to @cursor_ai, designing in @figma just feels like a drag. Creating components, variables, styles, and prototypes is all just busy work keeping me from something tangible. The only value I see is easily comparing multiple ideas side by side. Surely I'm not alone?

1k

I could never get in to Arc, but right away I definitely feel more at home with @diabrowser. Leveraging far more typical browser conventions helps for a start. DM me if you'd like an invite.

1k

Congrats @henrymodis @pklada, et al. on releasing Comet. The browser wars are upon us!

1k

Amicons 1.4 by @MarekMinor has just been released, featuring a combined total of over 700 icons! Marek's work has swiftly become one of my favorite general-purpose icon sets for each of my projects. Check it out below. gumroad.com/a/218413075/eg…

466

Most engaged tweets of Jonathon Toon

Amicons 1.4 by @MarekMinor has just been released, featuring a combined total of over 700 icons! Marek's work has swiftly become one of my favorite general-purpose icon sets for each of my projects. Check it out below. gumroad.com/a/218413075/eg…

466

.@riomarmccartney is a true design chameleon. Any medium he sets his mind to with @upcomingstudio always delivers exceptional bespoke quality.

757

Since moving to @cursor_ai, designing in @figma just feels like a drag. Creating components, variables, styles, and prototypes is all just busy work keeping me from something tangible. The only value I see is easily comparing multiple ideas side by side. Surely I'm not alone?

1k

A takeaway for young designers from @soleio’s First of Kind interview with @henrymodis is that putting in the "reps" is necessary for good design. An off the shelf process won't always guarantee success; but persistent iteration, failure, and exhaustion of all options might.

2k

Dia's onboarding experience is unmatched, thanks to the wealth of talent at @browsercompany. However, if their plan is to position Dia as "the browser for designers," I might be inclined to think it follows the same outcome as Arc.

1k

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