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From €1.8K/month to €5.5K/month - Here’s how I fixed an E-Commerce stores website: Refined Berlin had everything in place for success. - A strong brand. - Great products. - Consistent traffic. But their website was failing to convert visitors into buyers. Their conversion rate sat at a brutal 0.04%. Sales barely hit €1,800/month. They weren’t struggling because of bad products. They were struggling because their website made buying too hard. It was hard to navigate. No clear path to purchase. Too many friction points. Customers landed on the site, got confused, and left without spending a single cent. So I tore it down and rebuilt it from the ground up. Instead of just making the site "look better", I redesigned it to actually sell: - Simplified navigation so customers could find what they wanted fast - Psychology-driven layout that guided visitors toward checkout - Frustration-free buying process that made purchasing feel effortless The result? - Sales skyrocketed from €1.8K/month to over €5K (and the month isn’t over yet) - Conversion rate jumped from 0.04% to over 1.05% - Returning customer rate climbed to 8.22% Refined Berlin didn’t need more traffic. They needed a website that actually converted the traffic they already had. Now, instead of bleeding potential buyers, their website is making them money 24/7. If your site isn’t converting, you’re losing sales every single day. Fix that.

Your dream life is closer than you think. You just aren't allowed to quit EVER.

You cannot hate Mondays if you built your life around shit you love.

Your $0 income does not need a fucking morning routine. Wake up and get to war. Your crystals can wait.

Your excuses sound dumber when you say them out loud.

I just realized how dumb it is when people say “money doesn’t buy happiness”. If you’re broke you stress about bills. If you’re rich you stress about steak being slightly overcooked. The second one is better.

Consistency makes you more dangerous than a murderer (maybe not but you get the point).

My goals for the end of 2024: - be extremely jacked - made 2k online - bought a MacBook What are yours?

Just used Claude for the first time ever in my life. And now I am thinking how I was able to use ChatGPT for over 2 years and never be bothered to try out Claude. Bro it's soooo much better for just anything. ChatGPT invents random shit when trying to do coding, or for example writing tasks are SO FUCKING BAD when ChatGPT does them. However I just told Claude to write copy for a landing page I'm working on and BROTHER. It's better than anything ChatGPT ever gave me in its entire existence. And thing is I didn't even use a different prompt. I think I'm gonna move to Claude instead of ChatGPT soon honestly. Haven't figured out yet though if they have somethinglike custom GPTs too. Because that's a huge benefit of ChatGPT.

Your success is hiding under your to-do list.

Money solves 99% of your problems but you still cry about the 1%.

No growth will come without warning. No win will come without mourning. You need to keep building while they’re snoring. No one will clap while you're forming. But success will come without adorning. Stay sharp, stay storming. I wish you all a blessed good morning.

Most people want a website that looks good. But what they actually need is a website that makes money. A site that books calls and makes people trust you enough to buy. Here is the trick: Every button should have one job. Every section should push to one action. Every single page should move the visitor one step closer to paying you. That's how you actually convert people. Not with a pretty template but with CLARITY.

Your Website Copy Is Garbage. Most websites talk about themselves the whole time. “We are the best” “We have 20 years of experience” “We are passionate” Nobody cares. Your visitor only cares about one thing. Can you solve their problem. That’s it. The faster you make it about them, the faster they trust you. And the faster they trust you, the faster they buy.

Why I Don’t Trust “Safe Jobs”. Everyone acts like a job is safety. It’s not. Your boss can fire you tomorrow. The company can shut down. Or even the government can change the rules. So that means that the only real safety is skills and knowledge. If you can sell, you can eat. If you can build, you can eat. If you can create value for people, you will always eat. Jobs are rented safety only. And the landlord can evict you anytime.

I never understood people who flex about sleeping 12 hours a night. That’s not recovery brother. You aren’t a bear, you are just lazy as fuck. Sleep 7–8h, get up, move your ass, and maybe your life won’t suck. Nothing more simple than this.

You cannot hate Mondays if you built your life around shit you love.

Your dream life is closer than you think. You just aren't allowed to quit EVER.

I just realized how dumb it is when people say “money doesn’t buy happiness”. If you’re broke you stress about bills. If you’re rich you stress about steak being slightly overcooked. The second one is better.

Your $0 income does not need a fucking morning routine. Wake up and get to war. Your crystals can wait.

Just used Claude for the first time ever in my life. And now I am thinking how I was able to use ChatGPT for over 2 years and never be bothered to try out Claude. Bro it's soooo much better for just anything. ChatGPT invents random shit when trying to do coding, or for example writing tasks are SO FUCKING BAD when ChatGPT does them. However I just told Claude to write copy for a landing page I'm working on and BROTHER. It's better than anything ChatGPT ever gave me in its entire existence. And thing is I didn't even use a different prompt. I think I'm gonna move to Claude instead of ChatGPT soon honestly. Haven't figured out yet though if they have somethinglike custom GPTs too. Because that's a huge benefit of ChatGPT.

Consistency makes you more dangerous than a murderer (maybe not but you get the point).

Do you know that feeling where your brain wants to escape from the work you're doing because its boring, but there is nothing to distract you, and so you go into your kitchen or something? And then you open the fridge out of boredom to do anything but the work? I have that feeling every single day bro. And something that I realized is that when you have that feeling that you don't want to work anymore, you need to push through those 5mins that feeling is there. Do that 12 times and you just worked for 15 hours straight. I saw this in a Hormozi video a while ago but of course I didn't implement it because I thought I didn't needed it. Now though because I notice myself that I need to focus more, I am now applying exactly the advice from the video for myself. And btw, imagine you would do this, push through the moment of distraction, every single day for a week or 2. Bro where would you be? You would outcompete almost everyone bro. Anyway, that was what I had to say, now back to work. GM.

I was watching YouTube and got sucked into a game where people dig dirt. Within minutes my brain went full business mode and I shut off the TV to work like a madman. Tonights email is about finding motivation in the weirdest places and using it before it goes away. Link ↓

Bro why do old people walk so slow??? I get it. You are old. But if I am behind you on the sidewalk and you walk like a snail, I feel like ripping my hair out. Or actually I want to rip out your hair more (the hair of the old person). I need a fucking lane where I can overtake you like it’s the Autobahn with unlimited speed.

From €1.8K/month to €5.5K/month - Here’s how I fixed an E-Commerce stores website: Refined Berlin had everything in place for success. - A strong brand. - Great products. - Consistent traffic. But their website was failing to convert visitors into buyers. Their conversion rate sat at a brutal 0.04%. Sales barely hit €1,800/month. They weren’t struggling because of bad products. They were struggling because their website made buying too hard. It was hard to navigate. No clear path to purchase. Too many friction points. Customers landed on the site, got confused, and left without spending a single cent. So I tore it down and rebuilt it from the ground up. Instead of just making the site "look better", I redesigned it to actually sell: - Simplified navigation so customers could find what they wanted fast - Psychology-driven layout that guided visitors toward checkout - Frustration-free buying process that made purchasing feel effortless The result? - Sales skyrocketed from €1.8K/month to over €5K (and the month isn’t over yet) - Conversion rate jumped from 0.04% to over 1.05% - Returning customer rate climbed to 8.22% Refined Berlin didn’t need more traffic. They needed a website that actually converted the traffic they already had. Now, instead of bleeding potential buyers, their website is making them money 24/7. If your site isn’t converting, you’re losing sales every single day. Fix that.

Your excuses sound dumber when you say them out loud.

Your website is there for ONE thing. - Book a call - Make a sale - Capture emails Not all three. And not mixed up either. Pick one and design everything around it. So that it actually converts.

Most people aren’t “bad at sales”. They’re just scared to ask for the money. Which is funny, because they’re also broke.

Why I Don’t Trust “Safe Jobs”. Everyone acts like a job is safety. It’s not. Your boss can fire you tomorrow. The company can shut down. Or even the government can change the rules. So that means that the only real safety is skills and knowledge. If you can sell, you can eat. If you can build, you can eat. If you can create value for people, you will always eat. Jobs are rented safety only. And the landlord can evict you anytime.

If you wait for the perfect moment you will still be waiting when you are 80.

I hate when people text “k”. Bro do you want me dead?? You couldn’t even add an O??? That’s one button away???? You basically just punched me in the face with your keyboard honestly. I would rather get left on read. At least then I know you’re busy. But "k"?????????