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After 14 positive reviews, got the first negative review on water purifiers The same customer also refused installation saying he will install himself Searched the name on LinkedIn, found that he is from the RnD team of a publicly listed competitor Why are people like this🤦

In Mumbai, every real estate project will show 30 mins to Airport 20 mins to BKC 20 mins to Nariman Point Etc etc They forget to mention these are time taken to reach these locations at 3 AM in the morning

One of my friends joked that selling extremely affordable products from expensive looking places/malls is a recipe for success Zudio and Decathlon are examples

This is exactly why Mumbai >>>>>>> anything else Mala basic Marathi bolata yete ( and I am trying to improve) But never in the last decade even for a second I have ever felt like an outsider in Mumbai because I don’t know the language/not a localite

These 2 pics are 11 years apart. In these 11 years, I have had a job which takes about 55-60 hours of work per week. There is also fair bit of travel involved and I have a young family at home. And I am a big time foodie and also have a sweet tooth Over the last few years, many working professionals with similar time constraints have approached me for help to begin/scale their fitness journey. Written this thread which I think will be beneficial- both educational as well as actionable- for all such folks Here you go👇

Make in India :) Lots of exciting launches coming up

In the last 8 years, Australia women team played 87 ODIs They won 78 of them. No men or women team have ever dominated cricket like that They were unbeaten so far in this WC Until today. Until they ran into Jemimah’s innings of a lifetime. And Harman’s captains knock. And Richa’s cameo Throw off the tag of chokers girls. We have achieved something really really beautiful today. Lets go and get the trophy on Sunday

Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using

Saw this video circulating Please do not try something like this ever on a running fan The blades of a fan are designed for a certain output ( speed and air spread) Any additional weight will adversely impact air delivery and will also harm the motor

McGrath like accuracy Wasim Akram like swing Malinga like awkward action Pollock like seam movement If we combine everything and add an average speed of 140kmph, we get Jasprit Bumrah Cherish him till he plays. We won’t get another

New product launch alert The 3 word insight for the water purifier category was “Consumers feel cheated” When you go deeper, you unravel the silent frustrations that come with it:   •The ₹5000+ you end up paying every year in service and filter changes-irrespective of how much the filters are used •The back-and-forth with service teams who never show up on time •The frustration of dealing with a machine that purifies water blindly, regardless of the input water quality. Sometimes you get corporation water, sometime tanker water. Both have different TDS levels. But the RO treats them similarly and your output TDS of the water you drink also varies •And worst of all, if you stay in places where 90% of the time you get good quality Low TDS water, your RO may actually be removing essential minerals leaving your water too flat, too soft, and too So we built something   It is India’s first water purifier  that checks input TDS levels in real time and basis that and the desired output TDS ( which you can set in the Atomberg Home app), it decides the most optimum filtration path. It has multiple filters and basis input TDS and user preference for output TDS, it optimizes the path   So, what does it mean for you? It means   •If your incoming water has high TDS, it uses RO+UV •If your water is already in drinkable TDS range, it only uses UF and UV •Because RO is used only when needed, filter life is significantly extended if your input water quality is better. Even if you end up using RO at all times, the filter life is still at least 2 years, thanks to our appropriately sized filters •Which means fewer service calls and real savings year after year •Saves 10000 liters of water every year as compared to a traditional RO purifier (with 25% recovery). That's equivalent to a fully loaded water tanker. Track your savings live in the Atomberg Home app. No more paying for unnecessary filtration and No more blindly replacing filters every 6-12 months Launch price of 17999. 2 years of full warranty including everything. And even after that, no AMC or other stupid things. You pay only for what you use. Full transparency of filter life on app Live on both Atomberg website and Amazon

Mixer ke jamane me silbatta 😂😂

Atomberg mixer when used in coarse mode gives exactly silbhatta like taste and texture But while it can solve for texture and taste, it can’t solve for misogyny unfortunately

“Agar tujhe andar se lag raha h yeh sahi h, toh yeh sahi h bc Katei tension mat le ki main ya koi aur chutia kya sochega” Hathiram is magnificent again. What acting 🙏🏻🙏🏻

Some people are weird On normal days, they will work very hard and make the days as productive as possible. And not waste any time And on some days, they will lie down and watch test cricket from 7.50 am to 3.20 pm without moving an inch I am some people

New product launch alert The 3 word insight for the water purifier category was “Consumers feel cheated” When you go deeper, you unravel the silent frustrations that come with it:   •The ₹5000+ you end up paying every year in service and filter changes-irrespective of how much the filters are used •The back-and-forth with service teams who never show up on time •The frustration of dealing with a machine that purifies water blindly, regardless of the input water quality. Sometimes you get corporation water, sometime tanker water. Both have different TDS levels. But the RO treats them similarly and your output TDS of the water you drink also varies •And worst of all, if you stay in places where 90% of the time you get good quality Low TDS water, your RO may actually be removing essential minerals leaving your water too flat, too soft, and too So we built something   It is India’s first water purifier  that checks input TDS levels in real time and basis that and the desired output TDS ( which you can set in the Atomberg Home app), it decides the most optimum filtration path. It has multiple filters and basis input TDS and user preference for output TDS, it optimizes the path   So, what does it mean for you? It means   •If your incoming water has high TDS, it uses RO+UV •If your water is already in drinkable TDS range, it only uses UF and UV •Because RO is used only when needed, filter life is significantly extended if your input water quality is better. Even if you end up using RO at all times, the filter life is still at least 2 years, thanks to our appropriately sized filters •Which means fewer service calls and real savings year after year •Saves 10000 liters of water every year as compared to a traditional RO purifier (with 25% recovery). That's equivalent to a fully loaded water tanker. Track your savings live in the Atomberg Home app. No more paying for unnecessary filtration and No more blindly replacing filters every 6-12 months Launch price of 17999. 2 years of full warranty including everything. And even after that, no AMC or other stupid things. You pay only for what you use. Full transparency of filter life on app Live on both Atomberg website and Amazon

Mixer Grinders in India have always been sold on parameters like how quickly they grind, how powerful they are( wattage anyone? ) and how many jars and attachments they give(most of which you never use) And somewhere down the line, we started forgetting the main reason of using

This is exactly why Mumbai >>>>>>> anything else Mala basic Marathi bolata yete ( and I am trying to improve) But never in the last decade even for a second I have ever felt like an outsider in Mumbai because I don’t know the language/not a localite

Need to buy a smart TV. Budget around 30-35k Which one should i get? Also need to get one headphone for office calls. Any recos? P.S. i think an honest website which can make buying electronics/consumer durables easy is a clear gap. Currently its info overload

After 14 positive reviews, got the first negative review on water purifiers The same customer also refused installation saying he will install himself Searched the name on LinkedIn, found that he is from the RnD team of a publicly listed competitor Why are people like this🤦

Which AC brands are good? Have faced the same problem myself Installation, gas leak ( no way to even verify what technician is saying), poor service etc And why aren’t there new age consumer centric AC brands?

Saw this video circulating Please do not try something like this ever on a running fan The blades of a fan are designed for a certain output ( speed and air spread) Any additional weight will adversely impact air delivery and will also harm the motor

Water Purifier industry is almost a semi scam Mis-selling, fear mongering by both trade and brands. And looting in the name of service Aquaguard, Kent, Pureit are all the same In Mumbai, you don’t need a RO. UV is more than enough. RO is needed only when TDS is high in water

In Mumbai, every real estate project will show 30 mins to Airport 20 mins to BKC 20 mins to Nariman Point Etc etc They forget to mention these are time taken to reach these locations at 3 AM in the morning

What should you do when someone with a large following on Youtube posts a negative review about your product and then demand money to remove it?

Which is the best book you have read in the last 12 months? Fiction/Non-fiction both

Which are some of the best new age D2C/consumer brands you bought recently and loved? Looking primarily for hidden gems in food and fashion. But feel free to share recos in other cats too

One of my friends joked that selling extremely affordable products from expensive looking places/malls is a recipe for success Zudio and Decathlon are examples

Need a new laptop/office bag Had bought this one for about Rs 1700 which lasted for about 20 months. Good value for money Lots of new options now. Any recommendation that will last for 3 plus years?

Will be launching our 3rd major category after fans and mixer grinders later this month ( smart locks are a small category) Perhaps the strongest use case of IOT seen in appliances/electronics In a category where most consumers “feel cheated “ Any guesses