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Liquid Death is the fastest-growing beverage of all time. In 2022: • Valued at $700 million • $130 million in revenue • Sold one product: water in a beer can The founder, Mike Cessario, recently gave a masterclass on building a brand. I broke down the lessons for you:

I went from being a bad communicator to a good communicator after taking 4+ years of improv comedy classes. I'll tell you the 5 main tricks here so you don't have to waste a day up on stage making a fool of yourself:

If you lack self-confidence, read this:

In March 2022 we launched Taplio. 12 months later Taplio reached $1M in ARR. Here are the 5 growth tactics we used to achieve rapid growth:

The next time a champion stops responding to your follow-up emails: Send them a sales room that addresses the specific objection their CFO will raise. "Built this specifically for your board meeting next Tuesday. Has the ROI breakdown you mentioned needing." Distribute makes this take 60 seconds instead of 3 hours. Champions respond because you made their job easier.

Sell fearlessly. Send a Distribute room at midnight. Prospect from your couch. Skip traditional follow-ups. Literally skip the entire "checking in" email thread. Break patterns. Be unapologetic. God bless.

I absolutely promise you The highest ROI skill you can have in sales is building a list of 100k+ people who are at least somewhat interested in a $1k+ offer. Everything else can be outsourced. Pretty much nothing else matters. Build. An. Audience.

Sales reps need to work on commission. They work on salary, which means they don't give a shit if they close your deal or not. They just run discovery. Let me PAY YOU to care as much as I do & build this business case so that we can frickin’ get it done.

Nothing disgusts me more than reps who won't invest in their own tools/process. If you have the commission to buy systems that help you close and you choose not to, you have no ambition.

I've seen "worse" products destroy "better" ones because the follow-up was 100x cleaner.

The death of your pipeline: → Week 1: "Great call, let's move forward" → Week 4: "Still reviewing internally" → Week 8: "We went another direction" Distribute keeps deals alive when you're not in the room. DM "ROOM" to stop losing winnable deals.

Think about why sales reps have call anxiety in the first place. It's a protection mechanism. Imagine if top performers had anxiety, and instead of getting on discovery calls, they ignored that feeling. We would've never evolved for struggling reps to need constant motivation everyday.

Literally insane how you can look back and go,"if X deal didn't fall through, Y bigger deal never would've happened" all day long. You could probably name 10 examples of this in your own sales career off the top of your head. Your pipeline flips constantly. Never stress.

Your CFO just spent 8 minutes reviewing your sales room at midnight. Then forwarded it to the CEO with "Let's move on this." That's not luck. That's Distribute doing exactly what it's built for. → Executive-ready content → Trackable engagement → Deals that close themselves DM "ROOM" to see how it works.

Liquid Death is the fastest-growing beverage of all time. In 2022: • Valued at $700 million • $130 million in revenue • Sold one product: water in a beer can The founder, Mike Cessario, recently gave a masterclass on building a brand. I broke down the lessons for you:

I went from being a bad communicator to a good communicator after taking 4+ years of improv comedy classes. I'll tell you the 5 main tricks here so you don't have to waste a day up on stage making a fool of yourself:

Think about why sales reps have call anxiety in the first place. It's a protection mechanism. Imagine if top performers had anxiety, and instead of getting on discovery calls, they ignored that feeling. We would've never evolved for struggling reps to need constant motivation everyday.

I absolutely promise you The highest ROI skill you can have in sales is building a list of 100k+ people who are at least somewhat interested in a $1k+ offer. Everything else can be outsourced. Pretty much nothing else matters. Build. An. Audience.

Sell fearlessly. Send a Distribute room at midnight. Prospect from your couch. Skip traditional follow-ups. Literally skip the entire "checking in" email thread. Break patterns. Be unapologetic. God bless.

Nothing disgusts me more than reps who won't invest in their own tools/process. If you have the commission to buy systems that help you close and you choose not to, you have no ambition.

Screw your quota. I don't care if you're closing $50k a quarter or $500k a quarter If you are not growing You are dying. It doesn't matter where you're at, you should always have a plan to double it in 3-6 months. That's where all the fun and joy is.

If I review almost any "lost deal" post-mortem, Every single one will blame: → "Price was too high" → "Timing wasn't right" → "Went with a competitor" Cool story. Now show me what you sent after the demo. *Crickets* Yeah, that's why you lost. Not price. Not timing. Not competition. You lost because your follow-up was garbage and your champion had nothing to work with.

Your CFO just spent 8 minutes reviewing your sales room at midnight. Then forwarded it to the CEO with "Let's move on this." That's not luck. That's Distribute doing exactly what it's built for. → Executive-ready content → Trackable engagement → Deals that close themselves DM "ROOM" to see how it works.

The next time a champion stops responding to your follow-up emails: Send them a sales room that addresses the specific objection their CFO will raise. "Built this specifically for your board meeting next Tuesday. Has the ROI breakdown you mentioned needing." Distribute makes this take 60 seconds instead of 3 hours. Champions respond because you made their job easier.

I've seen "worse" products destroy "better" ones because the follow-up was 100x cleaner.

Sales reps need to work on commission. They work on salary, which means they don't give a shit if they close your deal or not. They just run discovery. Let me PAY YOU to care as much as I do & build this business case so that we can frickin’ get it done.

Every deal I close Every champion I enable Every sales room I build I just collect more pieces of the "enterprise puzzle". And every quarter, I understand more buyer behavior & make better follow-ups. Thinking about it this way makes me appreciate every lost deal in a different way.

Biggest lesson I've learned this year is make closing look effortless. • Build pipeline in private. • Don't brag about demos. • Don't share your losses publicly. • Let everyone think you're just naturally good at sales. • Never publicly share your struggles unless teaching is your brand.

The fastest way to kill a deal? Ask "Is now still a good time to move forward?" You just gave them permission to say no. Better question: "Based on what you shared about [their problem], waiting until Q2 means [specific cost]. Does Tuesday or Thursday work better to finalize this?" Assume the deal is moving. Don't ask if it should.