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Consultant/ghostwriter for value-driven coachesοΈ±Building funnels that attract, warm-up & convert quality leads while you sleep @ urbangibon.comοΈ±Nature Enjoyer

300 following1k followers

The Creator

Urban Gibon is a value-driven consultant and ghostwriter who crafts funnels that naturally attract, engage, and convert high-quality leads with ease. He champions a laid-back, systematized approach to creativity, encouraging others to become 'Carefree' and 'Evergreen' creators by prioritizing enjoyment, authenticity, and sustainability. Nature-loving and thoughtful, he seamlessly blends passion with tactical wisdom to help creators build lasting businesses without burnout.

Impressions
40.8k382
$7.65
Likes
1.7k-11
59%
Retweets
495
2%
Replies
1.1k12
38%
Bookmarks
492
2%

Top users who interacted with Urban Gibon over the last 14 days

@TheMariusGu

Ghostwriter | Brand Consultant | Helping brands who struggle to grow an audience and attract leads 24/7 on X | Building business and freedom at 17 y/o

4 interactions
@ItsMeBenChan

Brand Strategist for infoproduct and high-ticket coaches. Helped 50+ infopreneurs scale their brands using storytelling. Content over comments.

4 interactions
@YousufKamal1995

I ghostwrite educational email courses for AI design startups and founders, helping them stand out & attract loyal users. 6 years experience in design industry.

3 interactions
@IAmAaronWill

Helping personal brands grow and boost revenue with DFY sales funnels β†’ Futurefunnels.co | From $2k in debt to multiple 6 figures in 3 years | Mr Mullet

2 interactions
@evolvee33

Built a business battling myself 7+ years. Now I help entrepreneurs release anxiety in 60 seconds β€” build from peace, not pressure. Flow, not force.

2 interactions
@IamMayankz

Writing online about authority, audience & storytelling | Ghostwriter behind coaches & service providers

2 interactions
@ace_samanta

I help you identify your life's mission, frame it in 1 sentence, and, become the person who naturally achieves it. Working @ Google

2 interactions
@SimpleWriting_

17 y/o printing money w/ emails that scale you from 4-figs/month to 5-figs/month in 90 days

2 interactions
@Oliver_Clingain

I help B2B SaaS companies scale | Ex-pro athlete turned growth & travel junkie | Trusted by 15+ tech brands

2 interactions
@owoldestiny

Done‐for‐You Email System for Creators & Coaches: cal.com/owoldesti Grow your Subscribers & Sales Pipeline with an email system built for you in 2 Weeks

2 interactions
@KevinFengX

Ghostwriter helping fitness coaches convert their social traffic into paying clients | $0 β†’ $5k in 6 months | Award-winning fiction writer | 120k+ Medium views

2 interactions
@WaldronLewis

Ghostwriter for the World's Most Ambitious Founders | Helping Hustlers Build Anywhere Income | 100 Business Models Below ⬇

1 interactions
@Mkpareek19_

Helping creators reach their full potential Achieve fast growth on X with simple, effective systems.

1 interactions
@StefStojanovski

I write and set up emails that grow and monetize your audience Automations | Campaigns | Newsletters DM β€œEMAIL” if you’re ready to treat email like a system

1 interactions
@arorapari_

Ghostwriter | Helping entrepreneurs build profitable brands with my Accelerator Method

1 interactions
@mikesclarity

Full-stack personal branding for Founders | Brand, Traffic and Email all under one roof | Founder @ clariocontent.com | Much love, Amen.

1 interactions
@meetMrajgor

Brand Consultant β€’ I Turn Founders, Coaches and Consultants Expertise into Viral Threads That Attract Qualified Leads, Not Just Virality β€’ 6-fig client wins

1 interactions
@theoldfilipaf

I help people grow addicted audiences & get more traffic from their brand | Shades enthusiast

1 interactions
@Connorwregan

Helping you take creative marketing campaigns from start to finish. (our personal brand journey)

1 interactions
@Shahidkhankwati

Rising from the dust | Leading Anti-blend-in movement

1 interactions

Urban, with that many tweets, you’re basically the human equivalent of a notification spamβ€”but hey, at least your followers get a full course in 'How to Chill While Crushing It' every 5 seconds. Maybe slow down just enough so we don’t all need yoga just reading your timeline!

Urban’s biggest win lies in crafting the 'Evergreen Creator Ecosystem,' a program that distills his philosophy into tangible results, helping countless creators sustainably build their brands while loving the journey.

Urban’s life purpose is to empower creators to embrace a sustainable and joyful creative journey, stripping away the anxiety and hustle culture to build meaningful brands that thrive long-term. He inspires others to focus on clarity, simplicity, and authenticity, facilitating a shift from pain-driven work to passion-driven results.

He believes that success stems from a calm mind in a calm body, that creativity flourishes with authenticity, and that sustainable systems trump fleeting hustle. Urban values self-awareness, continuous improvement, and nurturing a genuine passion for the craft over chasing quick wins or viral trends.

Urban excels at breaking down complex creator challenges into simple, actionable steps and building foolproof systems that turn hard work into effortless flow. His deep empathy and practical mindset make his advice highly relatable and effective.

His heavy focus on systems and the 'carefree' mindset might sometimes come off as too idealistic or detached from the raw grind some creators face, potentially underestimating the need for urgency or grit in certain moments.

To grow his audience on X, Urban should leverage his storytelling by sharing more behind-the-scenes looks into his own creative process and personal challenges, fostering deeper connection. Experiment with interactive content like polls and Twitter Spaces to humanize the brand and ignite community conversations around creator struggles and mindset shifts.

Fun fact: Urban tweets an extraordinary 64,660 times, showing dedication to consistent engagement β€” proving that being prolific doesn’t have to mean being frantic!

Top tweets of Urban Gibon

Fear, stress and anxiety are ruining your potential as a creator. You have trouble: β€’ clearing your thoughts β€’ making good decisions on the spot β€’ getting the rewards everyone else is getting But it doesn’t have to be like that. Embrace the way of the Carefree Creator. I’ll show you how I became one in 7 simple yet effective steps: β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 1) Get your Body to Cooperate β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” A calm mind is a result of a calm body. If your nervous system thinks you're work is β€œunsafe” it will keep you from it. And posting your beliefs for millions to see can seem intimidating. You have to signal your body that you're chilling. It will let you work in peace without blasting negative thoughts into your mind every other second. The best way to this: ⊱ Breathing exercises. My favourite is box breathing. β€’ inhale for 4 s β€’ hold for 4 s β€’ exhale for 4 s β€’ hold for 4 seconds You fall into a rhythm. "Sometimes the most productive thing you can do is relax." - Mark Black β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 2) Smile a Little :) β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Building a personal brand is the opposite of a get-rich-quick scheme. And you won’t stick with something for years if you hate it. It just won’t happen. But if you like what you do, staying consistent becomes second nature. ⊱ You WON'T WANT to stop. That’s why finding passion in your work is the core of any successful brand. This is how to fall in love with the creator journey: β€’ pursue purpose over profit β€’ don’t take everything so seriously β€’ infuse your brand with your passions (even if they’re not easily monetizable) You will naturally find ways to make it work. Believe me. "The only way to do great work is to love what you do." - Steve Jobs β€”β€”β€”β€”β€”β€”β€” 3) Look Back β€”β€”β€”β€”β€”β€”β€” There will always be times when you doubt yourself. When it looks like everything is falling apart. If you don’t get yourself out of that headspace, you will slip into a downward spiral of self-destruction. You must act now. ⊱ Sift through your memory When have you overcome a similar challenge? If you're reading this, it means you’re still here. So you probably dealt with it once already. β€’ trust in your abilities β€’ draw power from your past wins β€’ believe with all your heart that you can do it again Confidence in yourself will kill off 99% of (unjustified) doubts. "Believe you can and you're halfway there." - Theodore Roosevelt β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 4) Become a Sturdy Oak β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Being a creator is a constant struggle It doesn't matter how much blood sweat and tears you pour into something. Results still aren’t guaranteed. Most people would feel robbed of their success. But a Carefree Creator knows that this way of thinking will only dig a deeper hole for you to fall in. ⊱ Negativity breeds negativity And the path to success is made up of failures. You won’t make it if you beat yourself up over every one. There are 3 ways to deal with this: β€’ Detach from outcomes β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–” Derive satisfaction from the quality of your work, not the results it brings. β€’ Think long-term β–”β–”β–”β–”β–”β–”β–”β–”β–” This little mishap doesn’t matter in the grand scheme of things. β€’ Reframe your viewpoint β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–” Find the positive in every failure, you always gain or learn something valuable. "Success is stumbling from failure to failure with no loss of enthusiasm." - Winston Churchill β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 5) Set it into Stone β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” I’d like to see you be productive while having no idea what the actual goal is. It just won’t happen. You need to get clear on β€’ what to do β€’ how to do it β€’ when to do it The more you think the more nervous you will become. Having a concrete plan leaves no room for thinking. All you need to do is execute. ⊱ Plan out the next day in the evenings You can block out every minute of the day. But if you’re just starting out, just do this: β€’ Set 1 main objective β€’ The steps to get it done β€’ Block out a time to complete it "A goal properly set is halfway reached." - Zig Ziglar β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 6) Make it 3-grader friendly β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” You need to get a lot done as a creator (in not so much time). β€’ post β€’ engage β€’ write newsletter This probably takes you a couple of hours at first. The perceived challenge might even scare you away. Well what if there was a way to get it done in half the time with half the effort? Well, you’re in luck... ⊱ God gave us systems to play around with. A strong system that works for YOU will be the single greatest advantage you have. Your work rate explodes (in a good way) without even breaking a sweat. Use: β€’ templates β€’ frameworks β€’ writing principals Make it so simple, it almost feels automated. This will turn working so easy that you WANT to do it. "Simplicity is the ultimate sophistication." - Leonardo da Vinci β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” 7) Throw out the garbage β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” You might have noticed that most of these are centered around removing rather than adding. That's because I truly believe that pushing harder is not the answer to moving faster. Now, don’t get me wrong… Discipline and willpower are necessary. (you WON’T succeed without them) But if you feel a strong resistance to completing your work, you're much better off removing that first. β€’ make it fun β€’ make it simple β€’ make it sustainable And guess what…? You’ll end up enjoying the journey a whole lot more. Every day, you will wake up CRAVING to get after it. β€œRemove all the clutter so you can finally stop stressing and start focusing.” - me, lol β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Becoming a Carefree Creator is the only way to guarantee consistency. And consistency is the only way to guarantee success. This is how you become carefree: ⊱ calm down ⊱ enjoy your work ⊱ think of your wins ⊱ don't be easily affected ⊱ have a bulletproof schedule ⊱ create simple but effective systems ⊱ always remove before adding anything This is the path to becoming a successful creator. ▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁ β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–” Thank you for reading. If you're interested in becoming a Carefree Creator yourself but don't know where to start: ⊱ DM me β€œtree” and let's have a little chat As always... Have a wonderful day, friend :) ~ Urban

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I’m risking it all: β€’ my time β€’ my brand β€’ my future I’m going YOLO-mode on being an Evergreen Creator. Here is why I think it’s the only viable option: (and why you should too) β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” X is in the tranches. β€’ creators are bored by their work β€’ the algo hasn’t been sober for months β€’ standing out is rarer than winning the Lotto People are quitting left, right and center. But you know what? That struggle… That suffering… It doesn’t have to be that way. Creators brought this on themselves. β€’ spamming viral templates β€’ hopping on the newest trend-train β€’ copying the neighbour’s homewo-, I mean branding The result? Short answer - Not good. Long answer: β€’ most complain β€’ some sell their souls for $10 β€’ few genuinely enjoy their creator-work So what can we do? Wrong question, buddy… The right one is: ⊱ What can YOU do? Well, you’re in luck… Cause you only have 3 options: β€’ give up (and regret it) β€’ change nothing (and cry about it) β€’ become part of a new creator movement β€œWhat movement?” β€œWhat kind of creators?β€œ β€œWill Elon Musk be there?!” Calm down, you'll get your answer... β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” And starting a revolution of: ⊱ Evergreen Creators. I'm going my own way. And I want you to join me on this adventure. β€œThat's great an all...” β€œBut why should I care, Urban?” Well, I can't force you… But let me know if these sound appealing: β€’ stand out without trying β€’ outperform others with your eyes closed β€’ love your work so much you wanna marry the thing Yes...? Then this is the only way. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” But it must be your lucky day: Cause I’ve already laid out the steps for you. Here are the 5 pillars every Evergreen Creator needs to master: 1) Work-Enjoyment β–”β–”β–”β–”β–”β–”β–”β–”β–” This isn’t girly. It’s necessary. How long will you be able to work on something you don’t even like? A few months, at best? Well, hate to break it to you… But building a profitable creator-business takes quite a bit longer than that. Here is what I did: β€’ find ways to make work fun β€’ double down on my strong points β€’ prioritise work-enjoyment above all else But that's all gonna fall apart without: 2) Sustainability β–”β–”β–”β–”β–”β–”β–”β–” This ties into the previous point. ⊱ You're playing a LOOONG game. You won’t make it if you can barely keep your head above water. Hustle culture has set you up to eat dirt, you know… That sh*t won’t get you to your dreams. I focused on this instead: β€’ build simple systems β€’ prioritise peace of mind β€’ step into a new creator-identity But no matter what happens... You must follow this: 3) Authenticity β–”β–”β–”β–”β–”β–”β–” β€œBe authentic!” You can hear this in every corner of Money X. But how many people actually listen? Judging from the fact that 9/10 posts leave me with the same feeling… ⊱ Authenticity is sorely missing. And that will be your downfall. I saved myself by: β€’ not caring about the external β€’ filtering everything through my lens β€’ never doing something that doesn’t β€œsit right” with me Wanna add some secret sauce as well? 4) Creativity β–”β–”β–”β–”β–”β–”β–” This goes hand-in-hand with authenticity. If you stay true to yourself… And forget what others think… ⊱ You WILL tap into the power of creativity. This is the easiest way to stand out nowadays. (and have illegal amounts of fun) Here is how I became more creative: β€’ build around my passions β€’ look for connections between them β€’ experiment + iterate like my life depends on it And to finish it off: 5) Effectiveness β–”β–”β–”β–”β–”β–”β–”β–” If you thought that an Evergreen Creator doesn’t get results - think again. Tell me what happens when you: β€’ work on something you love… β€’ …with a desire to make it unique… β€’ …and the dedication to see it through to the end...? ⊱ You’ll outperform others in your sleep If you love your work? You’re more invested and perform better. If you focus on sustainability? You’ll outlast 99% of creators with 0 effort. If you leverage creativity in your brand? You’ll come up with novel ideas that attract thousands. So yeah… Effectiveness won’t be a problem. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” And there you have it. To summarise this chonker of a post: β€’ X is getting stale and boring β€’ creators who don’t adapt will die off β€’ becoming an Evergreen Creator is your ticket to freedom β€’ master the pillars of work-enjoyment, sustainability, authenticity, creativity and effectiveness That’s how I plan to rise to the top. And enjoy the journey while I'm at it. β€œAnd what if it doesn’t work?β€œ It will. I’ll make damn sure of it. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” But if you also wanna walk this path with me: I’ve cooked up my first-ever program ⊱ The Evergreen Creator Ecosystem. I’ll take you from A-Z. And all the way to Đ if that’s what it takes to turn you Evergreen. Sound interesting? DM me β€œecosystem” and I’ll give you the spicy details. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” P.S. Some of you may remember my previous Carefree Creator idea. And I must admit… I feel so dumb for not thinking of β€œEvergreen” sooner. It’s so much more on brand. But ahh well… Better late than never. (*dies of cringe*)

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I hit 800+ followers. And I couldn’t be more grateful. As a β€œthank you”: Here are 5 things I wish I knew when I started (not your typical advice): β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Become Egotistical β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” A personal brand is so much more than a business. Yes, we’re all here to make some cash (don’t lie). But so many leave it at that. Shame… They’re missing out on a magical journey. Imagine how blissful it would be if you: β€’ made money from your passion β€’ built a brand you love to work on β€’ feel deeply fulfilled by helping others A personal brand can tick all 3 boxes (plus a lot more). But only if you build it around YOURSELF. Call it selfish… But think about it: If you base everything around: β€’ trendy topics β€’ most efficient tactics β€’ what others want to see You’ll be left with a brand that has about as much β€œyou” in it as a rusty car in the Hudson River. How long could you keep working on something like that, huh...? I wouldn’t last more than a few weeks. So here is how I avoid that fate: β€’ follow MY curiosity β€’ write about MY interests β€’ incorporate MY values into every post That’s why I’ve managed to build something truly meaningful to ME. And if others don’t resonate - fair enough But this can lead you straight into a trap… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” The Pointes search β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Here is my POV when I started on X: β€œOh, f*ck! How do I pick a niche?! Everyone seems to have it figured out. Am I just stupid...?” Or something like that. And I see this a lot. Beginners see β€œfinding their niche” as this monumental pilgrimage. But that’s just false. I never went out of my way to pick a niche. It just kinda happened. Here is how my β€œniche” evolved with time: β€’ no plan β€’ mental health β€’ stress-management β€’ mindset and perspective β€’ carefree creator movement And I’m 100% certain that it will still change with time. The only rule I follow here is this: β€œWhat am I authentically interested in right now?” The answers to that question become the core topics of my brand. Those core topics create ideas for my content. That content attracts people I can help. And those people have problems you’re interested in solving. And what is a niche if not: β€’ a group of people β€’ …facing the same challenge… β€’ …holding similar values and beliefs Stop worrying about β€œpicking a niche”. Just write about what YOU want to write about. And you’ll be fine. Something to keep in mind tho… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Pace Yourself β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I've found what I want my brand to be (for now). But it brought up a problem… I love my brand. But I'm also scared to lose it. What does that result in? ⊱ Trying to do everything I can to keep it going Now this isn’t a huge problem if it genuinely comes out of love for the future of your brand. But more often than not (as this was the case for me): ⊱ It comes out of fear. I felt like I NEEDED to do as much as possible unless everything I had built would crash and burn in a fire. So I went all out: β€’ 3 hours of engaging/day β€’ 2 hours of writing content/day β€’ 4 hours of stressing about the numbers/day As you can imagine - it sucked massive **** But how can you sidestep all this stress without sacrificing the results? ⊱ Sustainability. Sure, you might not have clients knocking on your door tomorrow. But they’ll be waiting in line outside your house in a few years. And with sustainability - you’ll still be there to open the door. This is what keeps you in the game forever: β€’ simple systems β€’ supportive friends β€’ enjoyable and fulfilling work Good luck quitting with that combo… Speaking of friends: β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Befriend the Gods β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” This one is a bit more generic so I’ll be quick. I don't believe in β€œgrowth hacks”. But if I did, this would be it: ⊱ Making friends who are ahead of you It’s like having a mentor. But you’re guaranteed to love them. And it only costs some good vibes in return. But I ran into a problem while writing this… I can’t find a single word in the English dictionary that would describe how much this boosted my progress. So where do you find these friends? ⊱ A community for creators by creators. I was lucky enough to get invited into @XOrderCommunity when it first opened its doors. And the guys in there have become one of my most valued companions. So I strongly recommend joining a community like this one. (I’d say a paid one is better since people in there are committed) Once you’re in: β€’ bring enough good vibes to drown a bear β€’ get personalised feedback on your work β€’ ask questions, ask questions, ask… You’ll not only see tectonic progress. But also meet wonderful people to share this journey with. And to go out with a bang… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Become Carefree β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I won't lie... I randomly started the Carefree Creator movement because I thought it sounded cool. But it has turned into something special. First, we gotta clear something up tho: A Carefree Creator is NOT someone who: β€’ has 0 problems in life β€’ doesn’t care about his brand β€’ can’t be bothered to put in the work A Carefree Creator IS the pinnacle of what a creator should be (in my eyes): β€’ focused and dedicated β€’ prioritises passion over profit β€’ protects his attention from useless BS β€’ doesn’t give 2 sh*ts about the funny numbers β€’ makes his work enjoyable, meaningful and helpful to others A Carefree Creator IS someone who has: β€’ conquered his mindset β€’ discovered a deeper purpose β€’ started brutally chasing his dreams …all without caring what anyone thinks. (for all the girls reading - pretend I wrote β€œher” instead of β€œhis”) Because this is YOUR journey. Simply don’t care about anything or anyone that gets in the way. (okay, that sounded a bit too aggressive, but you get the point) β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I haven't been here for that long. But I've learned my fair share of lessons. Here are the most impactful: β€’ build a brand around YOUR passions β€’ don't waste time picking a niche β€’ make your work sustainable β€’ meet experienced friends β€’ be a Carefree Creator Oh, and I almost forgot... NEVER sacrifice a nature walk for a few more minutes of engaging. (talking to myself here too) ▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁ β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–” Thank you for reading. If you enjoyed this, please consider leaving a: β€’ Like β€’ Comment β€’ Repost If you wanna start enjoying your creator journey: - follow @UrbanGibon for more And as always... Have a wonderful day, friend :) ~ Urban

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Most engaged tweets of Urban Gibon

I’m risking it all: β€’ my time β€’ my brand β€’ my future I’m going YOLO-mode on being an Evergreen Creator. Here is why I think it’s the only viable option: (and why you should too) β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” X is in the tranches. β€’ creators are bored by their work β€’ the algo hasn’t been sober for months β€’ standing out is rarer than winning the Lotto People are quitting left, right and center. But you know what? That struggle… That suffering… It doesn’t have to be that way. Creators brought this on themselves. β€’ spamming viral templates β€’ hopping on the newest trend-train β€’ copying the neighbour’s homewo-, I mean branding The result? Short answer - Not good. Long answer: β€’ most complain β€’ some sell their souls for $10 β€’ few genuinely enjoy their creator-work So what can we do? Wrong question, buddy… The right one is: ⊱ What can YOU do? Well, you’re in luck… Cause you only have 3 options: β€’ give up (and regret it) β€’ change nothing (and cry about it) β€’ become part of a new creator movement β€œWhat movement?” β€œWhat kind of creators?β€œ β€œWill Elon Musk be there?!” Calm down, you'll get your answer... β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” And starting a revolution of: ⊱ Evergreen Creators. I'm going my own way. And I want you to join me on this adventure. β€œThat's great an all...” β€œBut why should I care, Urban?” Well, I can't force you… But let me know if these sound appealing: β€’ stand out without trying β€’ outperform others with your eyes closed β€’ love your work so much you wanna marry the thing Yes...? Then this is the only way. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” But it must be your lucky day: Cause I’ve already laid out the steps for you. Here are the 5 pillars every Evergreen Creator needs to master: 1) Work-Enjoyment β–”β–”β–”β–”β–”β–”β–”β–”β–” This isn’t girly. It’s necessary. How long will you be able to work on something you don’t even like? A few months, at best? Well, hate to break it to you… But building a profitable creator-business takes quite a bit longer than that. Here is what I did: β€’ find ways to make work fun β€’ double down on my strong points β€’ prioritise work-enjoyment above all else But that's all gonna fall apart without: 2) Sustainability β–”β–”β–”β–”β–”β–”β–”β–” This ties into the previous point. ⊱ You're playing a LOOONG game. You won’t make it if you can barely keep your head above water. Hustle culture has set you up to eat dirt, you know… That sh*t won’t get you to your dreams. I focused on this instead: β€’ build simple systems β€’ prioritise peace of mind β€’ step into a new creator-identity But no matter what happens... You must follow this: 3) Authenticity β–”β–”β–”β–”β–”β–”β–” β€œBe authentic!” You can hear this in every corner of Money X. But how many people actually listen? Judging from the fact that 9/10 posts leave me with the same feeling… ⊱ Authenticity is sorely missing. And that will be your downfall. I saved myself by: β€’ not caring about the external β€’ filtering everything through my lens β€’ never doing something that doesn’t β€œsit right” with me Wanna add some secret sauce as well? 4) Creativity β–”β–”β–”β–”β–”β–”β–” This goes hand-in-hand with authenticity. If you stay true to yourself… And forget what others think… ⊱ You WILL tap into the power of creativity. This is the easiest way to stand out nowadays. (and have illegal amounts of fun) Here is how I became more creative: β€’ build around my passions β€’ look for connections between them β€’ experiment + iterate like my life depends on it And to finish it off: 5) Effectiveness β–”β–”β–”β–”β–”β–”β–”β–” If you thought that an Evergreen Creator doesn’t get results - think again. Tell me what happens when you: β€’ work on something you love… β€’ …with a desire to make it unique… β€’ …and the dedication to see it through to the end...? ⊱ You’ll outperform others in your sleep If you love your work? You’re more invested and perform better. If you focus on sustainability? You’ll outlast 99% of creators with 0 effort. If you leverage creativity in your brand? You’ll come up with novel ideas that attract thousands. So yeah… Effectiveness won’t be a problem. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” And there you have it. To summarise this chonker of a post: β€’ X is getting stale and boring β€’ creators who don’t adapt will die off β€’ becoming an Evergreen Creator is your ticket to freedom β€’ master the pillars of work-enjoyment, sustainability, authenticity, creativity and effectiveness That’s how I plan to rise to the top. And enjoy the journey while I'm at it. β€œAnd what if it doesn’t work?β€œ It will. I’ll make damn sure of it. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” But if you also wanna walk this path with me: I’ve cooked up my first-ever program ⊱ The Evergreen Creator Ecosystem. I’ll take you from A-Z. And all the way to Đ if that’s what it takes to turn you Evergreen. Sound interesting? DM me β€œecosystem” and I’ll give you the spicy details. β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€” P.S. Some of you may remember my previous Carefree Creator idea. And I must admit… I feel so dumb for not thinking of β€œEvergreen” sooner. It’s so much more on brand. But ahh well… Better late than never. (*dies of cringe*)

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I hit 800+ followers. And I couldn’t be more grateful. As a β€œthank you”: Here are 5 things I wish I knew when I started (not your typical advice): β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Become Egotistical β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” A personal brand is so much more than a business. Yes, we’re all here to make some cash (don’t lie). But so many leave it at that. Shame… They’re missing out on a magical journey. Imagine how blissful it would be if you: β€’ made money from your passion β€’ built a brand you love to work on β€’ feel deeply fulfilled by helping others A personal brand can tick all 3 boxes (plus a lot more). But only if you build it around YOURSELF. Call it selfish… But think about it: If you base everything around: β€’ trendy topics β€’ most efficient tactics β€’ what others want to see You’ll be left with a brand that has about as much β€œyou” in it as a rusty car in the Hudson River. How long could you keep working on something like that, huh...? I wouldn’t last more than a few weeks. So here is how I avoid that fate: β€’ follow MY curiosity β€’ write about MY interests β€’ incorporate MY values into every post That’s why I’ve managed to build something truly meaningful to ME. And if others don’t resonate - fair enough But this can lead you straight into a trap… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” The Pointes search β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Here is my POV when I started on X: β€œOh, f*ck! How do I pick a niche?! Everyone seems to have it figured out. Am I just stupid...?” Or something like that. And I see this a lot. Beginners see β€œfinding their niche” as this monumental pilgrimage. But that’s just false. I never went out of my way to pick a niche. It just kinda happened. Here is how my β€œniche” evolved with time: β€’ no plan β€’ mental health β€’ stress-management β€’ mindset and perspective β€’ carefree creator movement And I’m 100% certain that it will still change with time. The only rule I follow here is this: β€œWhat am I authentically interested in right now?” The answers to that question become the core topics of my brand. Those core topics create ideas for my content. That content attracts people I can help. And those people have problems you’re interested in solving. And what is a niche if not: β€’ a group of people β€’ …facing the same challenge… β€’ …holding similar values and beliefs Stop worrying about β€œpicking a niche”. Just write about what YOU want to write about. And you’ll be fine. Something to keep in mind tho… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Pace Yourself β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I've found what I want my brand to be (for now). But it brought up a problem… I love my brand. But I'm also scared to lose it. What does that result in? ⊱ Trying to do everything I can to keep it going Now this isn’t a huge problem if it genuinely comes out of love for the future of your brand. But more often than not (as this was the case for me): ⊱ It comes out of fear. I felt like I NEEDED to do as much as possible unless everything I had built would crash and burn in a fire. So I went all out: β€’ 3 hours of engaging/day β€’ 2 hours of writing content/day β€’ 4 hours of stressing about the numbers/day As you can imagine - it sucked massive **** But how can you sidestep all this stress without sacrificing the results? ⊱ Sustainability. Sure, you might not have clients knocking on your door tomorrow. But they’ll be waiting in line outside your house in a few years. And with sustainability - you’ll still be there to open the door. This is what keeps you in the game forever: β€’ simple systems β€’ supportive friends β€’ enjoyable and fulfilling work Good luck quitting with that combo… Speaking of friends: β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Befriend the Gods β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” This one is a bit more generic so I’ll be quick. I don't believe in β€œgrowth hacks”. But if I did, this would be it: ⊱ Making friends who are ahead of you It’s like having a mentor. But you’re guaranteed to love them. And it only costs some good vibes in return. But I ran into a problem while writing this… I can’t find a single word in the English dictionary that would describe how much this boosted my progress. So where do you find these friends? ⊱ A community for creators by creators. I was lucky enough to get invited into @XOrderCommunity when it first opened its doors. And the guys in there have become one of my most valued companions. So I strongly recommend joining a community like this one. (I’d say a paid one is better since people in there are committed) Once you’re in: β€’ bring enough good vibes to drown a bear β€’ get personalised feedback on your work β€’ ask questions, ask questions, ask… You’ll not only see tectonic progress. But also meet wonderful people to share this journey with. And to go out with a bang… β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” Become Carefree β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I won't lie... I randomly started the Carefree Creator movement because I thought it sounded cool. But it has turned into something special. First, we gotta clear something up tho: A Carefree Creator is NOT someone who: β€’ has 0 problems in life β€’ doesn’t care about his brand β€’ can’t be bothered to put in the work A Carefree Creator IS the pinnacle of what a creator should be (in my eyes): β€’ focused and dedicated β€’ prioritises passion over profit β€’ protects his attention from useless BS β€’ doesn’t give 2 sh*ts about the funny numbers β€’ makes his work enjoyable, meaningful and helpful to others A Carefree Creator IS someone who has: β€’ conquered his mindset β€’ discovered a deeper purpose β€’ started brutally chasing his dreams …all without caring what anyone thinks. (for all the girls reading - pretend I wrote β€œher” instead of β€œhis”) Because this is YOUR journey. Simply don’t care about anything or anyone that gets in the way. (okay, that sounded a bit too aggressive, but you get the point) β€”β€”β€”β€”β€”β€”β€”β€”<>β€”β€”β€”β€”β€”β€”β€”β€”β€” I haven't been here for that long. But I've learned my fair share of lessons. Here are the most impactful: β€’ build a brand around YOUR passions β€’ don't waste time picking a niche β€’ make your work sustainable β€’ meet experienced friends β€’ be a Carefree Creator Oh, and I almost forgot... NEVER sacrifice a nature walk for a few more minutes of engaging. (talking to myself here too) ▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁ β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–”β–” Thank you for reading. If you enjoyed this, please consider leaving a: β€’ Like β€’ Comment β€’ Repost If you wanna start enjoying your creator journey: - follow @UrbanGibon for more And as always... Have a wonderful day, friend :) ~ Urban

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