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Here's how I'm scaling to $300K-$400K days. Historically, December always seems to be a bad month to do business. Everyone is on vacation, travels, and holidays, and people are just not in the mindset to work. Q4 advertising gets expensive because big brands promote to

From broke to getting rich online. (real advice no b.s.) Here's my collection of valuable lessons, threads, and insights for all the Money Twitter guys in the online game trying to make it. BookMark - Massive Gems. 💎🧵⚔️

There's been a lot of talk about investing and not wasting money on exotic cars, watches, and an inflated lifestyle. While it may sound insignificant to some, I made these foolish mistakes early on and was a victim of this common downfall, which set me back many years. Luckily, I recovered, but unlike what people think, many do not. During my first big year online, after all the annual expenses, I pocketed a little over 1M liquid in my bank account. It's one thing to push big revenue numbers, but it's another to see the profits you take home after the numbers are all tallied up in an account. There's a huge difference. Everyone broke has dreams to get rich. If you come from poverty, this is one of the things you obsess about. Most people aspire to reach Millionaire status. That is like the goal. So once I hit that target, I figured I'd do everything that Millionaires do cause that is what I'm supposed to do, right? I spent multiple six figures on cars, watches, and jewelry and started buying clothes from high-end shops because "that's what rich people do." I bought expensive gifts for my family and friends just because I could. I started eating out at nice restaurants, sometimes 2-3 times daily, and would take people out and cover the bill because everyone would say, "It's a tax write-off." I traveled and partied at nightclubs, popping bottles and going hard every weekend. I had a blast around people I thought were friends, but everyone disappeared when that hostess came with that checkbook and flashlight to collect payment. I was balling out of control. Then, I had an unexpected email from my accountant reminding me to clear the tax payment on time. Tax payment...Deadline...What? Surprisingly, I owed the IRS a mid-six-figure tax payment on the money I made in that calendar year. My heart dropped, knowing I didn't have enough cash in my bank account to cover this. Here I was, someone who spent his entire life trying to make a million dollars only to squander it off in less than a year like an idiot. I was rich in the pocket but had a poor person's mindset. No one knew this, but I had to sell my cars at a loss to make enough money to pay off my tax burden. I made up excuses and told people I was tired of driving it and didn't need a car. I was playing the role of that successful Silicon Valley entrepreneur who lives like a minimalist but is uber-rich, but the reality was I couldn't afford the lifestyle anymore. You can imagine the hit my ego took. On top of that, my campaigns stopped working, and I struggled to become profitable. I burned through money testing with no luck. When I thought it couldn't get any worse, my bank decided to cut off my line of credit, cancel all my business credit cards, and even shut down all my accounts and cards. I went from having around $250K in purchasing power on credit to zero. What's worse, my lifestyle upgraded, so my monthly expenses were even higher than they used to be to maintain. I was bleeding to death and couldn't see the light at the end of the tunnel. If I had only taken some of that money, invested it properly, and slowly upgraded my lifestyle, I would have been in a much better position to buy some peace of mind and have time to build something epic. But instead, I put myself in a situation where I was so desperate that I would compromise my morals for self-preservation. At this point, buying a kilo of cocaine and breaking it down even sounded like a good move. But, with all things in life, you learn patience and perseverance. I remember flying out to a conference, and instead of acting like the biggest baller there, I swallowed my pride and told a few close people that my business wasn't doing so well. Instead of laughing at me, I was surprised that a few people approached me when I got home, genuinely wanting to help me by sharing what was working for them. I guess the good karma came from giving value and advice to others, and the universe was letting me cash in on my favors. After many long nights, I was back to cracking profitable days again, and the rest was history. There are a few key takeaways. No one is immune from poverty. One lawsuit, tax, or medical bill could bankrupt you. You are not invincible. Your business is not invincible. You become invincible by playing defense, taking your hard-earned money, and investing it into a vehicle that will produce for you regardless of how well your business does. I've been around long enough to see many ballers come on the scene and disappear a few years later because they think they will always make money, but all they do is "fumble the bag." If you take $1M, earn 10% annually, and never touch the principle, you would make $100K a year, technically forever. That $100K/yr can fuel whatever business idea you have, and you would never have to worry about being profitable. You can continue to build and grow your incredible business idea for the next few years until it becomes a monster. It's tough to compete against a business with an unlimited cash runway. Or what about earning $100K/yr, but your monthly expenses are only a few grand? Do you think you would have peace of mind knowing you can do nothing but still have your bills covered for a few years? Since you are not in a compromising or desperate situation to make money, this position allows you to say no to opportunities that don't align with your vision. You no longer have to focus on things that only feed your pocket; you can now focus on things that also feed your soul. Now, the luxurious items I acquire and my lifestyle all come "complimentary" of the game from years of investing and building businesses. That new Lamborghini you bought with all your money will eventually be last year's model with an outdated body style. That designer "drip" eventually becomes tacky and will collect dust in your closet. The same is true for any other material item. That is why you must focus on growing your business and investments and not so much on these "items." Your business and investments are the golden goose you must feed that endlessly spinoff these "items" nonstop. "But I will never be in my 20s and have the chance to be in a Lambo." Sure, that's true. But don't think of only balling for one night. Think of balling for a lifetime. Set yourself up to win. Don't make the fatal mistakes that others make. You may only have a shot to make this work; a second chance is never guaranteed. The choice is yours. Choose wisely.⚔️

First 6 days into 2024 and already cracked $1M+. The truth is there are a lot of things that need to fall into place in order to achieve this and many risks and constraints operating at this scale. Account receivables, lead quality, sales cap, MID issues, ad creative decay, ad accounts, cash reserves, etc... All of these things create resistance and make it nearly impossible to scale infinitely without taking on risk. I've been in the affiliate marketing game since 2009. I rarely show numbers but I hope this "flex" as some would say provides motivation to the next generation on what's possible online, because it is with hard work, but sadly most won't ever achieve this because they are lazy. I often get asked what offers and what traffic sources are the best. In no particular order... Email, SMS, Push, Pops, FB, Google, Adult, Social, Native, Organic, all of them work. For every traffic source, there are certain offers that will convert better for that source. It's up to you to learn, study, and test. Your limitations are how well have you mastered a traffic source and what kind of offers in which vertical you have access to. You don't need them all to work, you just need to find one to win. What is your edge? Ultimately it will boil down to that. What skillsets or relationships do you possess that will give you an upper hand over the next person. Even some of the most WHITE HAT marketers resort to BLACK HAT tactics to consistently hit numbers with things like account creation and keeping campaigns alive long enough to be able to push traffic. That's just the honest truth. Depending on what you consider BH, for some this just means being a bit more "aggressive." There's BH, and then there's "BH BH....." There's a difference. So find your "edge." The biggest Super Affiliates push the envelope hard, that is one thing I can tell you for certain about them. Remember, this is the performance marketing space. No performance, no profits. Affiliate Game = Feast or Famine. When you have a winning campaign, double down, focus, ignore everything, and milk it as hard as possible because I promise you that campaign will not last forever. Never does. There are a handful of verticals and traffic sources I focus on and that is it. Stay in the lane that are you most familiar with and just BUILD. Wishing all of you a strong and prosperous 2024. Let's get it. - Tuan

Most Affiliates get stuck at $1K-$2K per day. Here's what it takes to break past $100K+ days and beyond. You have to understand the few things that need to be in place for this to happen. First off, never fall in love with a failing campaign, nor do you ever try to scale a losing campaign. You launch small, test, get data, optimize, and repeat until you see potential, and then scale up. You scale winning campaigns not losers. To hit 5-6 figures per day you need: 1. Traffic sources that have the volume and ability to scale. 2. Capital/Credit lines with enough purchasing power to scale. 3. Offers/Products/Services that have enough cap to scale. 4. Market/Vertical with enough demand to scale. 5. Ability/Skills to optimize and squeeze out ROI. ----- Traffic Sources: Master a source that allows you to spend $10K+ per day easily. Yes you can make good ROI from smaller sources but the dilemma is when you have a winner but can't scale due to lack of traffic. You know where there is volume, go after these sources. FB, Google, TikTok, IG, YT, Email, SMS, Push, Pops, Mobile, Search, PPC, etc all have massive potential. Capital & Credit: You need enough capital to cover ad spend. Utilize cash, credit cards, lines of credit, open invoices with net terms from traffic sources to float ad cost until you get paid. Work towards having credit when you don't need it so when you do it won't be a burden to acquire it. Offers & Products & Services You need offer caps high enough to justify the ad spend. Is there enough MIDs in place to handle processing? If you do Ecom and have physical products you need enough inventory and the logistics to pull it off smoothly. If you offer services you need the infrastructure in place to onboard new clients. If it's SaaS model you need support resources. As an Affiliate this means you will work direct with Advertisers and Networks and promote various offers through them both. This reduces risk of non payment and gives you access to more offer inventory. Market & Vertical: You need to be operating in a vertical with a market demand big enough to achieve high revenues and sales. The big 3 evergreen niches are: Health, Wealth, and Relationships. There is money to be made in small niches but operating in these is what it takes to scale 6 figure days. Ability & Skills Understanding click data, campaign funnels, flows, conversion data, and making adjustments to increase ROI is key. Do you know which GEO, Lander, Tour Page, converts the highest based on your ad creatives? Do you know the LTV of your buyers? Do you know all the nuances and loopholes of your traffic source to get the most out of your ad spend? If your lander only has a 30% CTR, how are you monetizing the 70% of traffic that exits and never hits your offer? You are losing 70% of your ad spend on traffic just at this one point. You need the hard skills to buy media properly and launch ads and campaigns and the ability to analyze and optimize that data to make more ROI. Get familiar with your campaigns and data. You need that edge. I'll be going more in depth on various topics with future posts since I can't fit it all in here at once. If you like this type of content, like, follow, and share and I'll be more inclined to post more if there is an audience and demand for it. I appreciate all of the new followers I've been getting lately. Thanks! - Tuan

Here's a breakdown of a recent $8K per day profit campaign I ran in the USA for the past three weeks in a new vertical. I started working with an Advertiser again, whom I had worked with in the past. He had been out of the scene for six months getting his MIDs sorted but had some new offers with cap. I fired up some initial tests, spending around $2K daily on ads, but it was running negative -$700-$800 daily, but conversions came in. After a few days of collecting data, optimizing, and having him change some of the offer's elements, I was getting close to breaking even, hovering near a negative -10-20% ROI on ad spend. Taking a closer look at the device data, I realized the performance on specific ad creatives + landers: Apple: -45% ROI Android: +60% ROI I set up a new campaign, blocked Apple, targeted only Android, and let it run to see if it held. Targeting tighter made my click cost go up. The campaign was now borderline breaking even. There were periods of profitable hours, followed by losses sporadically, and there were ups and downs across a 24-hour period. I had a few hundred conversions at this point, so I started digging deep into the data. It turns out that these were my best-performing operating systems. Android OS 11.0 Android OS 14.0 Then, these were my best mobile carriers, while wi-fi ran negative. Verizon AT&T T-Mobile When combining those two segments, variations hit 200-400% ROIs, but I know from experience that keeping those margins consistent would be challenging. Every other variation that came through my funnel was bleeding cash, so I remade a new campaign, made new targeting adjustments, and let it rip. Traffic was super targeted, and CPCs were higher, but they still could hold a steady 30-40% positive ROI. Starting pumping in $25K-$30K daily spends hard. About five days in, I paused traffic to make sure the Advertiser could recycle the paper back to me. I've been down this road many times, and each time I've gotten greedy or things looked too good, something terrible would always happen every single time. Advertisers started trying to pump payments from Net0 to 2x weekly as I ran steady seven days a week, but I was more concerned about chargebacks and quality issues than anything else. Right now, two weeks in July, I'm already sales capping him out until August, so I swapped in different offers to replace him, but the EPCs are not there for this vertical. A few key takeaways: I lost money initially but turned it around from the data, not my emotions. Burning a grand a day over and over is never fun. Change your mindset from losing money to buying data. Yes, it's painful to lose, but reframing it this way is a more positive outlook. I mitigated risk. I was willing to stop a profitable campaign to make sure I got paid what I was floating. Recently, there have been horror stories of people not getting paid by Direct Advertisers and Networks by extending too much credit and being overleveraged. Remember, unrealized gains don't pay bills. Realized gains do. Don't overextend yourself. Anything can happen. My main focus was making sure the offers backed out for the Advertiser. I wasn't just thinking about my profits only. Once the Advertiser is back running, I will take all his caps and have exclusivity on his offers so no other Affiliates or Networks can get a piece of the action. It's a small moat, but it still gives me an edge. Most offer owners prefer to work with a select few; it's easy to monitor quality and avoid all the fraud or low-quality conversions happening across the industry. The game of buying media and promoting offers means you must live in your dashboard. You must learn to analyze your data and know your traffic network. Learn every feature, function, loophole, tactic, and other aspect of these dashboards to fully master them. These are your tools. Over time, you'll consistently become better at launching, optimizing, and creating profitable campaigns. That is a skill set that you develop. If you want a guaranteed way to waste years of your life, follow any of the one-off tricks, hacks, or rehashed info being shared here on X that appear to be gems but are nothing more than parlor tricks designed to distract you. Focus on developing yourself and your skillsets and growing business operations that will expand over time. Play the long-term game with everything in life. Avoid comparing yourself to what others are doing here on X. Trust me, while there are some killers on this app, most of these guys don't "get it how they live." I made this campaign sound easy, but the subtle nuances and experience came from over a decade in this game. Patience is required to master a skill. Lastly, block out the weak dopamine tweets you're seeing, avoid distractions, work on yourself, and focus on building. When you can do this, I promise it will be the moment you start to see the biggest growth. ⚔️ - Tuan

Affiliate marketing prints cash. But it doesn’t build wealth. Most affiliates chase short-term arbitrage. Pushing traffic, scaling ads, stacking commissions. Fast money. No equity. No ownership. The real game? Be the house. • Control the offer. • Own the product. • Build the customer list. Own SOMETHING. If you’re just running traffic, you’re still working for someone else’s empire. Think bigger.⚔️

In my first 3-4 years online, I was a solo Affiliate. No one knew who I was. I was doing 12-14 hour days, glued to my screen seven days a week, months on end, refreshing stats, duplicating campaigns, launching, and monitoring everything. At the time, I had 300-400 mini-campaigns running on different ad placements and geos and was playing the volume game instead of 1-3 big campaigns. You might be wondering how someone has so many campaigns running. So, how I did it then is the same as now. Instead of 1 campaign targeting the US, UK, CA, AU, IE, etc. I break those up into individual campaigns per geo. That gives me more control over bidding and optimizing creatives. I would also split it up by mobile or desktop. Then, I would do the same based on different ad placements. So, instead of one campaign, breaking it up now turns it into 10 campaigns. (5 geos on mobile and 5 geos on desktop). And that is only for one placement; multiply it by more placements, and then different traffic sources and campaigns add up quickly. That may sound a bit overkill and excessive, but it's what I needed at the time to have more control over creating successful campaigns. Some of these little campaigns only made $10-$20 profit per day, but I couldn't see myself pausing them cause who says no to profit? At the time, my goal was to make X net daily profit, and revenue was insignificant. So whether it was one campaign or 1,000 campaigns, it made no difference. I needed profits, not just a vanity revenue number, to pay the bills. But over time, I could not maintain this pace. My health was suffering, lack of sleep, and no social life made me feel like a zombie, and I became burnt out. That was the grind and part of the sacrifice I had to endure at the beginning of my career, but it was worth it. My handful of large campaigns were making $300-$500 each, and eventually, as hard as it was to pause, I stopped focusing on these little campaigns and put my energy into the few big ones. Soon, these campaigns turned into 3-5 monster campaigns that grew to over $10K+ profit days. I then started working 3-4 hours a day doing deep work, exercising, eating right, and spending way more time with family and friends. I then had more free mental space to build mid to long-term business goals instead of chasing the hustle daily. That was the transition from one level to the next. What's interesting is that nowadays, I will only work on a campaign if it has the potential to make at least 100K+ per month net or if a business can net 1M+ annually. It's not worth it to focus on something that produces less. I'm not saying that to sound arrogant. There's something called opportunity cost, and spending effort on things that don't yield your desired potential is pointless. In this game, you face death by a thousand paper cuts and drown in opportunity. At a high level, it's all about energy conservation. The real top guys know this. Making the most impactful choices and reserving your physical, mental, and spiritual energy for important decisions and work separates the major from the minor league players. Very similar to the role of a CEO. Be the executive of your own life. There are levels, and you must do the work required at that level, but saying no is more powerful than saying yes and is more challenging to do. Some takeaways: Work in silence. No one cares how hard you must work. No one gives a fuck about your life turns out. No one cares about your come up. No one is coming to save you. Understand this. Hustle your way out of your current situation by all means necessary. Work on the right things and say no to anything that does not align with your big-picture goal, regardless if it's not the popular thing to do. Set standards. Like how you have standards for your personal life, set standards for your business and the type of income you want to make, and don't settle for less. Being efficient is knowing how to do something better; being effective is doing the right thing. Be effective. Too many people are unwilling to roll their sleeves and get their hands dirty. They want to optimize everything from day one. Worry about that later on when your hard work starts producing results. You must complete the hard work part first. Once your income exceeds your living expenses, you have the luxury of time—the time to develop a better plan without worrying about making money daily. You'll start thinking about money in terms of what you make monthly, quarterly, and annually over hourly and daily. That also creates your moat because most people won't or can't follow your path because they are too short-sighted to pull it off. Make sure to set short-term goals but also have a long-term vision. Take the money you make and use it to buy back your time so you can conserve your energy. That is the way.⚔️ - Tuan

I don’t care what anyone tells you… There’s not a single Affiliate or Ecom guy doing BIG numbers strictly 100% WH. Trust me, it’s all a lie. ⚔️

Banks & payment processors are the biggest gatekeepers in business. • XYZ freezes your money. • Banks hold funds with no explanation. • Processors shut you off, killing your biz overnight. They will destroy your cash flow. You need a backup plan. Here's how🧵👇⚔️

You don't understand that you can "copy" your way to a Million. The entire Affiliate/Ecom game landscape is copying what already works. People who are too smart for their own good don't get traction because they complicate everything. In this game, it's not what you know. It's what you can prove. Make some money, then get creative. Everyone in this marketing game is a carbon copy of someone else's tactics, strategies, and methods. Everything gets replicated. And that's fine because there is money to be made. If you are new, get good at copying. Find out which offers people run. Find out what creatives they use to market it. Find out where they promote it. Five minutes just on FB Ads Library will show you all you need... Build a moat and develop an edge after making your first bit of paper. Start building for the long term and less for transactional plays. Ownership is an option and a necessity if you want to survive. You better start building a high-risk tolerance because the next level is leveraging credit, debt, and OPM to reach new highs. You can play it safe, but results will come slower. You need more money, aka energy, at play if you want to hit your numbers faster. That means believing in your systems and teams and having confidence in your ability to execute, which is a mix of being overly confident and narcissistically arrogant. You will fail, but if you do not stop, eventually, you'll crack something. You can brute force from 6 to 7 figures, but that mindset won't take your business to 8-9 figures if you are ambitious. Playing defense, deferring taxes, dodging lawsuits, mastering capital allocation, investing, and scaling human resources require a different you. You indeed get luckier with more reps. Unlike what people think, lady luck is part of the equation 100%. Hopefully, you will stick around long enough and be fortunate enough for her to bless you. After you start winning, you won't be concerned about what anyone else is doing. You'll be so obsessively manic about your vision that nothing else matters, and people won't understand you because, mentally, your mind exists in the future. Whatever that vision or goal is, you have to be focused, which means you'll miss opportunities for the sake of creating yours in the process. That's where discipline, willpower, consistency, and your ability to do the deep work matters. The winners are the ones who can execute. The good news is that this can happen faster than you think. All you have to do is just start. TODAY. Just a few thoughts, but what would I know? ⚔️

The sooner you realize that making money, health, happiness, relationships, success, and all those things you want in life are not things you chase but things you must attract by becoming the person who deserves them, the sooner your life will change. Read that carefully. It's something you become and attract, not chase. Your habits, routines, actions, words, and, most importantly, thoughts will determine your fate in life. That is why you must stand guard at the doorstep of your mind. Protect your mind at all costs. Don't allow negative influences to impact you. Make the right choices and surround yourself with others who share your goals and ambitions and walk the same path. People chase and always want but end up never having. That was a big mistake that wasted years of my life. Always being in a state of "I want." And the universe kept me in that state for too many years. So, to make a million dollars, you must first become a millionaire. It's not to become a millionaire; you must first make a million dollars. If you can comprehend this, you are already on your way. Do you understand? ⚔️

I started with nothing. No rich parents. No handouts. No shortcuts. Yet I built multiple 7-8-9 figure businesses and full control over my time. How? Not by “hustling.” I played the game differently. Here’s what I did: 🧵👇

What you're seeing is decades of being in a state of discomfort and pain. People find a method to make money, do it repeatedly for years, and expect it to make them more. Doing so doesn't necessarily increase your income. It just keeps it at the same level. Imagine lifting weights and not progressively increasing the load. You get results at first, but over time, returns diminish. The same is true with business or anything in life, for that matter. The only way to improve gains is to increase the load, complexity, difficulty, skillsets, and experience. Embrace it. You do this by constantly pushing yourself outside your comfort zone daily for years until what was once difficult becomes easy. Accept embarrassment, looking dumb, and people laughing at you, so what, it's part of the game. The worst thing you can do is plateau and be comfortable with your current results. They will not last or be effective forever. You must be constantly uncomfortable with problem-solving, learning, and taking your shots at building a business that can produce big results before your chance runs out. Time is ticking... I know dozens of guys who crushed it 10 years ago online. Some are gone from the space forever. Others are applying the same outdated tactics, thinking the results will still be effective, but they aren't. Don't fool yourself; increase the load, increase the income, and improve the results.⚔️ RT, Like, Comment, and Follow me for more.⚔️

My first profit days came from copying someone else's campaign. The traffic, ad creatives, lander, and offer. Laugh all you want, but this is the nature of the online game. It worked because that was my only skill—reverse engineering campaigns and launching. As I figured out the game, I created angles and winners that others copied. Don't originate if you have no skills. That is a mistake. Replicate, then innovate once you get it working. After that, build a massive moat, this is your edge. Then milk it for as long and hard as possible. That is how the Affiliate Marketing Game is played and won.⚔️

Several years ago, one of my affiliate friends had a good run, so he took his money and bought a house in cash. A few other super affiliates, including myself, advised him that it was dumb. He should have gotten a mortgage loan instead, put in as little money as possible, and used the rest for his business. We all kind of bad-mouthed him and gossiped about how dumb of a move that was because that was not what the "financially elite" did. Fast forward a few years, and most of those super affiliates went broke. Gone from the scene forever. After a conversation with my friend, his thought process was that if my campaigns don't work, at least I will have a home to show for it and a place where I can focus on business without the pressure of a mortgage. I thought my friend was buying a home, but he was buying peace of mind. I'm not telling you to park all your profits somewhere. Yes, you need to reinvest in your business growth, but a lesson must be learned here. What you're doing is all based on performance. Nothing in business is guaranteed, and industries and business models are constantly disrupted. In making all these gains, make sure you take some chips off the table, put them somewhere, and play defense. With all the effort, risk, stress, and energy you put into your business, make sure that you have something to show for it after it's all said and done. You deserve it, so make the right moves.⚔️

Have some free time, instead of a post, I want to try something new. Q&A for the next few hours. AMA in comments and I'll go through and answer.⚔️

Here's how I'm scaling to $300K-$400K days. Historically, December always seems to be a bad month to do business. Everyone is on vacation, travels, and holidays, and people are just not in the mindset to work. Q4 advertising gets expensive because big brands promote to

Who's going to Affiliate Summit West in Las Vegas? Let's make an official "attendance" list by commenting below so we all know who's going to be in town. I'll be there hosting a private event so maybe I'll see some of you X guys there in person.⚔️

First 6 days into 2024 and already cracked $1M+. The truth is there are a lot of things that need to fall into place in order to achieve this and many risks and constraints operating at this scale. Account receivables, lead quality, sales cap, MID issues, ad creative decay, ad accounts, cash reserves, etc... All of these things create resistance and make it nearly impossible to scale infinitely without taking on risk. I've been in the affiliate marketing game since 2009. I rarely show numbers but I hope this "flex" as some would say provides motivation to the next generation on what's possible online, because it is with hard work, but sadly most won't ever achieve this because they are lazy. I often get asked what offers and what traffic sources are the best. In no particular order... Email, SMS, Push, Pops, FB, Google, Adult, Social, Native, Organic, all of them work. For every traffic source, there are certain offers that will convert better for that source. It's up to you to learn, study, and test. Your limitations are how well have you mastered a traffic source and what kind of offers in which vertical you have access to. You don't need them all to work, you just need to find one to win. What is your edge? Ultimately it will boil down to that. What skillsets or relationships do you possess that will give you an upper hand over the next person. Even some of the most WHITE HAT marketers resort to BLACK HAT tactics to consistently hit numbers with things like account creation and keeping campaigns alive long enough to be able to push traffic. That's just the honest truth. Depending on what you consider BH, for some this just means being a bit more "aggressive." There's BH, and then there's "BH BH....." There's a difference. So find your "edge." The biggest Super Affiliates push the envelope hard, that is one thing I can tell you for certain about them. Remember, this is the performance marketing space. No performance, no profits. Affiliate Game = Feast or Famine. When you have a winning campaign, double down, focus, ignore everything, and milk it as hard as possible because I promise you that campaign will not last forever. Never does. There are a handful of verticals and traffic sources I focus on and that is it. Stay in the lane that are you most familiar with and just BUILD. Wishing all of you a strong and prosperous 2024. Let's get it. - Tuan

Here's a breakdown of a recent $8K per day profit campaign I ran in the USA for the past three weeks in a new vertical. I started working with an Advertiser again, whom I had worked with in the past. He had been out of the scene for six months getting his MIDs sorted but had some new offers with cap. I fired up some initial tests, spending around $2K daily on ads, but it was running negative -$700-$800 daily, but conversions came in. After a few days of collecting data, optimizing, and having him change some of the offer's elements, I was getting close to breaking even, hovering near a negative -10-20% ROI on ad spend. Taking a closer look at the device data, I realized the performance on specific ad creatives + landers: Apple: -45% ROI Android: +60% ROI I set up a new campaign, blocked Apple, targeted only Android, and let it run to see if it held. Targeting tighter made my click cost go up. The campaign was now borderline breaking even. There were periods of profitable hours, followed by losses sporadically, and there were ups and downs across a 24-hour period. I had a few hundred conversions at this point, so I started digging deep into the data. It turns out that these were my best-performing operating systems. Android OS 11.0 Android OS 14.0 Then, these were my best mobile carriers, while wi-fi ran negative. Verizon AT&T T-Mobile When combining those two segments, variations hit 200-400% ROIs, but I know from experience that keeping those margins consistent would be challenging. Every other variation that came through my funnel was bleeding cash, so I remade a new campaign, made new targeting adjustments, and let it rip. Traffic was super targeted, and CPCs were higher, but they still could hold a steady 30-40% positive ROI. Starting pumping in $25K-$30K daily spends hard. About five days in, I paused traffic to make sure the Advertiser could recycle the paper back to me. I've been down this road many times, and each time I've gotten greedy or things looked too good, something terrible would always happen every single time. Advertisers started trying to pump payments from Net0 to 2x weekly as I ran steady seven days a week, but I was more concerned about chargebacks and quality issues than anything else. Right now, two weeks in July, I'm already sales capping him out until August, so I swapped in different offers to replace him, but the EPCs are not there for this vertical. A few key takeaways: I lost money initially but turned it around from the data, not my emotions. Burning a grand a day over and over is never fun. Change your mindset from losing money to buying data. Yes, it's painful to lose, but reframing it this way is a more positive outlook. I mitigated risk. I was willing to stop a profitable campaign to make sure I got paid what I was floating. Recently, there have been horror stories of people not getting paid by Direct Advertisers and Networks by extending too much credit and being overleveraged. Remember, unrealized gains don't pay bills. Realized gains do. Don't overextend yourself. Anything can happen. My main focus was making sure the offers backed out for the Advertiser. I wasn't just thinking about my profits only. Once the Advertiser is back running, I will take all his caps and have exclusivity on his offers so no other Affiliates or Networks can get a piece of the action. It's a small moat, but it still gives me an edge. Most offer owners prefer to work with a select few; it's easy to monitor quality and avoid all the fraud or low-quality conversions happening across the industry. The game of buying media and promoting offers means you must live in your dashboard. You must learn to analyze your data and know your traffic network. Learn every feature, function, loophole, tactic, and other aspect of these dashboards to fully master them. These are your tools. Over time, you'll consistently become better at launching, optimizing, and creating profitable campaigns. That is a skill set that you develop. If you want a guaranteed way to waste years of your life, follow any of the one-off tricks, hacks, or rehashed info being shared here on X that appear to be gems but are nothing more than parlor tricks designed to distract you. Focus on developing yourself and your skillsets and growing business operations that will expand over time. Play the long-term game with everything in life. Avoid comparing yourself to what others are doing here on X. Trust me, while there are some killers on this app, most of these guys don't "get it how they live." I made this campaign sound easy, but the subtle nuances and experience came from over a decade in this game. Patience is required to master a skill. Lastly, block out the weak dopamine tweets you're seeing, avoid distractions, work on yourself, and focus on building. When you can do this, I promise it will be the moment you start to see the biggest growth. ⚔️ - Tuan

It’s time to put an end to this debate. Skool vs Whop vs Discord vs Telegram. Which one is the winner? Gents, do your thing in the comments.⚔️

I don’t care what anyone tells you… There’s not a single Affiliate or Ecom guy doing BIG numbers strictly 100% WH. Trust me, it’s all a lie. ⚔️

To all experienced business owners and entrepreneurs, what’s one harsh truth about life and business you wish you knew sooner? ⚔️

Can you guess what niches?⚔️

There's been a lot of talk about investing and not wasting money on exotic cars, watches, and an inflated lifestyle. While it may sound insignificant to some, I made these foolish mistakes early on and was a victim of this common downfall, which set me back many years. Luckily, I recovered, but unlike what people think, many do not. During my first big year online, after all the annual expenses, I pocketed a little over 1M liquid in my bank account. It's one thing to push big revenue numbers, but it's another to see the profits you take home after the numbers are all tallied up in an account. There's a huge difference. Everyone broke has dreams to get rich. If you come from poverty, this is one of the things you obsess about. Most people aspire to reach Millionaire status. That is like the goal. So once I hit that target, I figured I'd do everything that Millionaires do cause that is what I'm supposed to do, right? I spent multiple six figures on cars, watches, and jewelry and started buying clothes from high-end shops because "that's what rich people do." I bought expensive gifts for my family and friends just because I could. I started eating out at nice restaurants, sometimes 2-3 times daily, and would take people out and cover the bill because everyone would say, "It's a tax write-off." I traveled and partied at nightclubs, popping bottles and going hard every weekend. I had a blast around people I thought were friends, but everyone disappeared when that hostess came with that checkbook and flashlight to collect payment. I was balling out of control. Then, I had an unexpected email from my accountant reminding me to clear the tax payment on time. Tax payment...Deadline...What? Surprisingly, I owed the IRS a mid-six-figure tax payment on the money I made in that calendar year. My heart dropped, knowing I didn't have enough cash in my bank account to cover this. Here I was, someone who spent his entire life trying to make a million dollars only to squander it off in less than a year like an idiot. I was rich in the pocket but had a poor person's mindset. No one knew this, but I had to sell my cars at a loss to make enough money to pay off my tax burden. I made up excuses and told people I was tired of driving it and didn't need a car. I was playing the role of that successful Silicon Valley entrepreneur who lives like a minimalist but is uber-rich, but the reality was I couldn't afford the lifestyle anymore. You can imagine the hit my ego took. On top of that, my campaigns stopped working, and I struggled to become profitable. I burned through money testing with no luck. When I thought it couldn't get any worse, my bank decided to cut off my line of credit, cancel all my business credit cards, and even shut down all my accounts and cards. I went from having around $250K in purchasing power on credit to zero. What's worse, my lifestyle upgraded, so my monthly expenses were even higher than they used to be to maintain. I was bleeding to death and couldn't see the light at the end of the tunnel. If I had only taken some of that money, invested it properly, and slowly upgraded my lifestyle, I would have been in a much better position to buy some peace of mind and have time to build something epic. But instead, I put myself in a situation where I was so desperate that I would compromise my morals for self-preservation. At this point, buying a kilo of cocaine and breaking it down even sounded like a good move. But, with all things in life, you learn patience and perseverance. I remember flying out to a conference, and instead of acting like the biggest baller there, I swallowed my pride and told a few close people that my business wasn't doing so well. Instead of laughing at me, I was surprised that a few people approached me when I got home, genuinely wanting to help me by sharing what was working for them. I guess the good karma came from giving value and advice to others, and the universe was letting me cash in on my favors. After many long nights, I was back to cracking profitable days again, and the rest was history. There are a few key takeaways. No one is immune from poverty. One lawsuit, tax, or medical bill could bankrupt you. You are not invincible. Your business is not invincible. You become invincible by playing defense, taking your hard-earned money, and investing it into a vehicle that will produce for you regardless of how well your business does. I've been around long enough to see many ballers come on the scene and disappear a few years later because they think they will always make money, but all they do is "fumble the bag." If you take $1M, earn 10% annually, and never touch the principle, you would make $100K a year, technically forever. That $100K/yr can fuel whatever business idea you have, and you would never have to worry about being profitable. You can continue to build and grow your incredible business idea for the next few years until it becomes a monster. It's tough to compete against a business with an unlimited cash runway. Or what about earning $100K/yr, but your monthly expenses are only a few grand? Do you think you would have peace of mind knowing you can do nothing but still have your bills covered for a few years? Since you are not in a compromising or desperate situation to make money, this position allows you to say no to opportunities that don't align with your vision. You no longer have to focus on things that only feed your pocket; you can now focus on things that also feed your soul. Now, the luxurious items I acquire and my lifestyle all come "complimentary" of the game from years of investing and building businesses. That new Lamborghini you bought with all your money will eventually be last year's model with an outdated body style. That designer "drip" eventually becomes tacky and will collect dust in your closet. The same is true for any other material item. That is why you must focus on growing your business and investments and not so much on these "items." Your business and investments are the golden goose you must feed that endlessly spinoff these "items" nonstop. "But I will never be in my 20s and have the chance to be in a Lambo." Sure, that's true. But don't think of only balling for one night. Think of balling for a lifetime. Set yourself up to win. Don't make the fatal mistakes that others make. You may only have a shot to make this work; a second chance is never guaranteed. The choice is yours. Choose wisely.⚔️

Most Affiliates get stuck at $1K-$2K per day. Here's what it takes to break past $100K+ days and beyond. You have to understand the few things that need to be in place for this to happen. First off, never fall in love with a failing campaign, nor do you ever try to scale a losing campaign. You launch small, test, get data, optimize, and repeat until you see potential, and then scale up. You scale winning campaigns not losers. To hit 5-6 figures per day you need: 1. Traffic sources that have the volume and ability to scale. 2. Capital/Credit lines with enough purchasing power to scale. 3. Offers/Products/Services that have enough cap to scale. 4. Market/Vertical with enough demand to scale. 5. Ability/Skills to optimize and squeeze out ROI. ----- Traffic Sources: Master a source that allows you to spend $10K+ per day easily. Yes you can make good ROI from smaller sources but the dilemma is when you have a winner but can't scale due to lack of traffic. You know where there is volume, go after these sources. FB, Google, TikTok, IG, YT, Email, SMS, Push, Pops, Mobile, Search, PPC, etc all have massive potential. Capital & Credit: You need enough capital to cover ad spend. Utilize cash, credit cards, lines of credit, open invoices with net terms from traffic sources to float ad cost until you get paid. Work towards having credit when you don't need it so when you do it won't be a burden to acquire it. Offers & Products & Services You need offer caps high enough to justify the ad spend. Is there enough MIDs in place to handle processing? If you do Ecom and have physical products you need enough inventory and the logistics to pull it off smoothly. If you offer services you need the infrastructure in place to onboard new clients. If it's SaaS model you need support resources. As an Affiliate this means you will work direct with Advertisers and Networks and promote various offers through them both. This reduces risk of non payment and gives you access to more offer inventory. Market & Vertical: You need to be operating in a vertical with a market demand big enough to achieve high revenues and sales. The big 3 evergreen niches are: Health, Wealth, and Relationships. There is money to be made in small niches but operating in these is what it takes to scale 6 figure days. Ability & Skills Understanding click data, campaign funnels, flows, conversion data, and making adjustments to increase ROI is key. Do you know which GEO, Lander, Tour Page, converts the highest based on your ad creatives? Do you know the LTV of your buyers? Do you know all the nuances and loopholes of your traffic source to get the most out of your ad spend? If your lander only has a 30% CTR, how are you monetizing the 70% of traffic that exits and never hits your offer? You are losing 70% of your ad spend on traffic just at this one point. You need the hard skills to buy media properly and launch ads and campaigns and the ability to analyze and optimize that data to make more ROI. Get familiar with your campaigns and data. You need that edge. I'll be going more in depth on various topics with future posts since I can't fit it all in here at once. If you like this type of content, like, follow, and share and I'll be more inclined to post more if there is an audience and demand for it. I appreciate all of the new followers I've been getting lately. Thanks! - Tuan

At one point, I was one of the largest adult affiliates in the game, spending over $1M+ per month on paid media. There's no shame. Dating sites like Tinder, Hinge, and Bumble have become mainstream ways to find relationships, and it's no longer taboo. Questions? Ask below.⚔️

My team of developers worked for months to help me build an extremely successful project that generated roughly $480,000 NET in the first launch week. Instead of pocketing all the profits myself, I reinvested back into my team and secretly sent each of them a six-figure profit-sharing check without their knowledge. After receiving it, they gratefully said the amount was life-changing. On a random Zoom call weeks later, casually speaking, they asked me what I wanted for my upcoming birthday; I jokingly said an iced-out AP! The day before my birthday, I got an unexpected delivery at my house that I had to sign for. Not knowing what was in the box, I cut it open, and to my surprise, inside was an Audemars Piguet watch box. I cracked open the lid, and inside sat a beautiful 41mm reference 15400 AP Royal Oak encrusted in diamonds. I immediately knew it was my team because of our chat. They each pooled money to get me this gift as a token of appreciation. I was blown away. I've never received a gift like this before... As we moved forward, the team crushed goals one after the next for the remainder of the year, and we had a legendary run. Some lessons from this experience: Make sure everyone eats, especially those who earned it. The last thing you want is disgruntled A players who don't feel they are compensated fairly for their efforts. That's a surefire way to lose high-quality talent to a competitor and build cancer within your organization. Keeping spirits high, having positive morale amongst staff, and creating a company culture that encourages everyone to perform are key. Side Note: People will frown upon it and say never put diamonds in a watch. But I couldn't care less; to me, it's no longer a watch; it's a beautiful piece of art. Also, it will lose the resell value. Who cares? It's a gift, and I never intend to sell it. I have many plain watches and a matching version of this model in rose gold, so this completes my white and rose setup for the royal oaks. Each time I wear this watch, it's like a trophy that reminds me of that moment. It's a reminder that anything is achievable by yourself, but it's more meaningful when done with others as a team.⚔️ "If you see a guy with a lot of diamonds on his watch, you know that guy likes to have a lot of fun. He's looking to have a good time." - Nas

Banks & payment processors are the biggest gatekeepers in business. • XYZ freezes your money. • Banks hold funds with no explanation. • Processors shut you off, killing your biz overnight. They will destroy your cash flow. You need a backup plan. Here's how🧵👇⚔️

This little button is the reason your favorite Affiliate Network is still in business.🤫⚔️

In my first 3-4 years online, I was a solo Affiliate. No one knew who I was. I was doing 12-14 hour days, glued to my screen seven days a week, months on end, refreshing stats, duplicating campaigns, launching, and monitoring everything. At the time, I had 300-400 mini-campaigns running on different ad placements and geos and was playing the volume game instead of 1-3 big campaigns. You might be wondering how someone has so many campaigns running. So, how I did it then is the same as now. Instead of 1 campaign targeting the US, UK, CA, AU, IE, etc. I break those up into individual campaigns per geo. That gives me more control over bidding and optimizing creatives. I would also split it up by mobile or desktop. Then, I would do the same based on different ad placements. So, instead of one campaign, breaking it up now turns it into 10 campaigns. (5 geos on mobile and 5 geos on desktop). And that is only for one placement; multiply it by more placements, and then different traffic sources and campaigns add up quickly. That may sound a bit overkill and excessive, but it's what I needed at the time to have more control over creating successful campaigns. Some of these little campaigns only made $10-$20 profit per day, but I couldn't see myself pausing them cause who says no to profit? At the time, my goal was to make X net daily profit, and revenue was insignificant. So whether it was one campaign or 1,000 campaigns, it made no difference. I needed profits, not just a vanity revenue number, to pay the bills. But over time, I could not maintain this pace. My health was suffering, lack of sleep, and no social life made me feel like a zombie, and I became burnt out. That was the grind and part of the sacrifice I had to endure at the beginning of my career, but it was worth it. My handful of large campaigns were making $300-$500 each, and eventually, as hard as it was to pause, I stopped focusing on these little campaigns and put my energy into the few big ones. Soon, these campaigns turned into 3-5 monster campaigns that grew to over $10K+ profit days. I then started working 3-4 hours a day doing deep work, exercising, eating right, and spending way more time with family and friends. I then had more free mental space to build mid to long-term business goals instead of chasing the hustle daily. That was the transition from one level to the next. What's interesting is that nowadays, I will only work on a campaign if it has the potential to make at least 100K+ per month net or if a business can net 1M+ annually. It's not worth it to focus on something that produces less. I'm not saying that to sound arrogant. There's something called opportunity cost, and spending effort on things that don't yield your desired potential is pointless. In this game, you face death by a thousand paper cuts and drown in opportunity. At a high level, it's all about energy conservation. The real top guys know this. Making the most impactful choices and reserving your physical, mental, and spiritual energy for important decisions and work separates the major from the minor league players. Very similar to the role of a CEO. Be the executive of your own life. There are levels, and you must do the work required at that level, but saying no is more powerful than saying yes and is more challenging to do. Some takeaways: Work in silence. No one cares how hard you must work. No one gives a fuck about your life turns out. No one cares about your come up. No one is coming to save you. Understand this. Hustle your way out of your current situation by all means necessary. Work on the right things and say no to anything that does not align with your big-picture goal, regardless if it's not the popular thing to do. Set standards. Like how you have standards for your personal life, set standards for your business and the type of income you want to make, and don't settle for less. Being efficient is knowing how to do something better; being effective is doing the right thing. Be effective. Too many people are unwilling to roll their sleeves and get their hands dirty. They want to optimize everything from day one. Worry about that later on when your hard work starts producing results. You must complete the hard work part first. Once your income exceeds your living expenses, you have the luxury of time—the time to develop a better plan without worrying about making money daily. You'll start thinking about money in terms of what you make monthly, quarterly, and annually over hourly and daily. That also creates your moat because most people won't or can't follow your path because they are too short-sighted to pull it off. Make sure to set short-term goals but also have a long-term vision. Take the money you make and use it to buy back your time so you can conserve your energy. That is the way.⚔️ - Tuan