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"Great customer service can be a differentiator." Few understand it. AI will certainly not.

Have break, siesta if you will. If you are a marketer it will recharge you. If you are a coder have a walk, you'll solve problems faster. If you are an accountant, I don't know ;) Your brain needs it, ideas come while mind is idle.

Hiring people who grow into position is a true growth hack. I'm not just saying juniors, but indeed hire unproven, but action orientated operators and your business will not stop to grow. Equally fire fast for bad attitude. Proactive, willing to learn people are true gold.

Any company can grow 5-10% a year, some do 20-30%. Tech startups aim for 100%, the goal is doubling users ... every month, not necessary a revenue. Managing expectations is tough. That's why CMO's are often replaced in search for another growth magician.

If you don't know why coding by hand is better than vibe coding you won't understand why writing by hand is better than typing. And yea, I'm not a programmer. But writing a copy by yourself is better than AI generated content.

Pattern recognition, probabilistic function of AI is a great leverage, but attempt at applying it everywhere will backfire. It already does. We need human discretion, common sense and creativity beyond what is already known.

It's amazing what people are doing with AI right now. Building tools, solving problems or simply vibe marketing their way to a bank. One can be skeptical, but the stories, the results speak for themselves.

There's a lot of talk about AI use in marketing. It certainly can be an accelerator, but it's not a substitute for a real understanding of customer needs. Real marketing starts in a head of marketing strategists and not at a prompt. Knowing what to ask for is half the battle won

Software developers have an interesting relation with marketing, should they decide to DIY. They pick up some framework and try to follow it. Great, it's just there are so many nuances. Marketing is art and science. It's a human psychology combined with market forces.

Best practices are great, now throw them to a bin. Write your own story. Best practices are created by corporate bureaucracy for safety, for ass covering. If you want to grow your business, be different.

Traction, if you have it you can move forward. Now you have a feedback, now you can optimize the process. Assuming there are people paying for your widget, you have market response. It should be fairly easy to 10x your revenue, heck maybe even 100x if the market is ripe.

Life is a dance, three steps forward, two steps back. Setbacks are inevitable. The greatest breakthrough are often proceeded by periods of struggle. Recently I've seen Nvidia CEO Jensen Huang telling an audience that greatness comes form character through struggle and suffering.

Literally every successful business starts as a customer centric operation. I said a successful one ;) What happens next with scale, with bureaucratic bloat, with focus on cost cutting or cutting corners if you will, it inevitably goes south.

Retention is still your best strategy when it comes to growing a business. It is the greatest growth hack if you will. It may feel slow at first and costly sometimes, but it quickly compounds. And if you know anything about finance, even 1-2 % done over and over grows big.

Technical people will try to sell with logic while fancy advertising agency will try to evoke some ephimeral feeling. No wonder software developers don't trust marketing. People buy with emotions, real ones. It's not that difficult, it's just hard to nail.

It's funny how software developers don't trust marketers so they learn marketing and try to DIY their SaaS startup. Some get lucky, some work hard to get there, but most of the time, well you know the story.

"Great customer service can be a differentiator." Few understand it. AI will certainly not.

Is there a marketing equivalent to technical debt incurred in software development? Certainly is, wrong positioning, weak story telling and above all neglecting a customer feedback.

Speed is indeed of the essence, optimization is not. Moving fast, reading market feedback allows you to iterate, to adjust the offer. Start small, hear the voice of clients, respond fast to their objections and needs. All of the suddenly momentum carries you forward.

I've just stumbled upon somebody who says that much of the modern marketing is obsolete because it missed TikTok train. Always chasing the latest tactic, always chasing traffic. He thinks it's all there is to marketing. I'm so happy for him. Ignorance is bliss.

Pretty much 90% o marketing is human psychology or rather human nature, yet we fixate on technology. Tech can help, especially at scale but first the product, the right offer hast to be there.

The highest level of software engineering seems to be software architecture design handling the big picture. What would be an equivalent in marketing? CMO has a lot on his plate, but also a lots of administrative duties. Marketing generalist can handle the job. Some of them.

Have break, siesta if you will. If you are a marketer it will recharge you. If you are a coder have a walk, you'll solve problems faster. If you are an accountant, I don't know ;) Your brain needs it, ideas come while mind is idle.

Hiring people who grow into position is a true growth hack. I'm not just saying juniors, but indeed hire unproven, but action orientated operators and your business will not stop to grow. Equally fire fast for bad attitude. Proactive, willing to learn people are true gold.

Now, you can hire a growth magician / hacker, but it's unlikely. Especially that most companies and even tiny startups want to hire a "safe hands", with a proven track record. Nothing wrong with that, but ...managing expectations is tough. Managing marketing department is tough.

Any company can grow 5-10% a year, some do 20-30%. Tech startups aim for 100%, the goal is doubling users ... every month, not necessary a revenue. Managing expectations is tough. That's why CMO's are often replaced in search for another growth magician.

It's a core business activity. Marketing is, yet it's often looked down by finance or even sales guys. That's funny because marketing is sales at scale and it's the only driver of revenue. Often times CMO don't have sufficient leverage to drive business forward.

I hate to brake it to you but there's no such a thing like influencer marketing, like performance marketing. Marketing is {} p. It's all in one. Dividing marketing into separate functions is probably what undermines your results.

Going viral can kill your business. I know it's a dream of every app and startup builder, and it's a first demand for your marketing hire. But if you haven't really figured out what resonates with your customers going viral is useless. And I don't just mean product - market fit.

If you don't know why coding by hand is better than vibe coding you won't understand why writing by hand is better than typing. And yea, I'm not a programmer. But writing a copy by yourself is better than AI generated content.

Pattern recognition, probabilistic function of AI is a great leverage, but attempt at applying it everywhere will backfire. It already does. We need human discretion, common sense and creativity beyond what is already known.

It's amazing what people are doing with AI right now. Building tools, solving problems or simply vibe marketing their way to a bank. One can be skeptical, but the stories, the results speak for themselves.