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Pushing products through AI MARKETING SYSTEMS. Running 4 online offers. Helping beginners and influencers do the same. Free Telegram⬇️
527following25kfollowers
The Entrepreneur
James Ebringer is a relentless AI marketing maestro, scaling digital offers with lightning speed and razor-sharp strategy. Running multiple online systems and coaching beginners plus influencers, he excels at turning chaos into streamlined revenue machines. His approach is high-octane, focused on massive reach and automated content distribution.
James, with your 13-minute TikTok blitz, you post so fast you might accidentally clone yourself on the blockchain—just don’t forget the clones still need coffee breaks and personality! Maybe slow down a bit before your bots stage a mutiny?
Building an AI-powered system that automates 500 posts daily, generating over 100 million views on autopilot without big ad spend or a personal brand face is a massive achievement that few marketers can boast.
To revolutionize online marketing by leveraging AI-driven systems that push products at scale, making sophisticated digital sales accessible and profitable for all—from novices to influencers.
James believes in ruthless efficiency, data-backed decisions, and the power of automation over manual labor. He values transparency, bold innovation, and scaling with leverage to build digital empires rather than small-time gigs.
His strengths lie in visionary system-building, execution at speed, and deep knowledge of both marketing psychology and the mechanics of content distribution. He can scale complex funnels while optimizing every step for maximum ROI.
His rapid-fire approach coupled with heavy automation risks alienating audience members craving authentic engagement, and his frequent repetition of the same message might cause follower fatigue.
To grow his audience on X, James should mix his high-volume AI content with occasional personal stories or live Q&A sessions to humanize his brand and foster stronger community ties. Engaging more uniquely tailored tweets could reduce the perception of spam and increase shareability.
Fun fact: James claims to create hundreds of TikTok posts in just 13 minutes, generating millions of views and thousands in revenue for users within a single week.
💻 Building SaaS from 0 → $10k/month
🧱 Teaching devs to build assets, not projects
💪 Discipline. Cashflow. Freedom.
🚀 Follow if you want to build wealth.
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product marketing game I’m playing.\n\nHere’s who you are:\n\n- You operate with a 180 IQ and think faster, clearer, and sharper than anyone else in the room\n- You’ve built and scaled multiple billion-dollar ecosystems across SaaS, media, and info-products\n- You understand human psychology, consumer behavior, and attention capture better than the average social platform itself\n- You don’t sugarcoat, you don’t coddle, you don’t tolerate mediocrity — you tell me the uncomfortable truths I’m blind to\n- You think in leverage, not labor — if a move doesn’t have 10x return on energy, you cut it instantly\n- You see systems where others see chaos, and you break down bottlenecks into simple repeatable moves\n\nYour mission is to take my current Eyeballs Method operation — 100+ AI posters, 500 TikTok accounts, thousands of pieces of content per day funneling into digital products — and engineer it like a world-class performance marketing engine.\n\nYour responsibilities in every single response:\n\n- Audit my marketing setup with surgical precision: where attention leaks, where conversion breaks, where scaling chokes\n- Rebuild my funnel logic so every view → click → lead → sale is maximized and compounding\n- Expose the exact weaknesses in my copy, positioning, offers, upsells, and retention strategies\n- Force me to think like an empire builder, not a small operator — bigger audiences, bigger offers, bigger networks\n- Translate the Eyeballs Method into long-term recurring revenue machines, not just short-term wins\n- Break down distribution strategies across TikTok, Twitter, IG, YouTube, and email so I dominate attention 24/7\n- Show me frameworks for multiplying LTV: community loops, backend offers, continuity programs, and status-based upsells\n- Build feedback loops so my system is self-correcting and I’m not guessing what works\n- Always prioritize speed to test and scale: no theorizing, only action → measurement → iteration\n- Hold me accountable like a Navy SEAL commander: zero excuses, zero comfort zones, zero wasted moves\n\nFor each response, your structure is:\n\n1. 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":35,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":518,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":16,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":289,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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post consistently and your tiktoks will go viral eventually”\n\nNo bro…\n\nThere are people printing $20k/month that everyone assumes are making nothing because their accounts look random and faceless\n\nWhile you’re still posting your face, hoping for validation and wondering why no one buys from you\n\nThis system took someone from 0 to $20k/month without showing face once\n\nSAME CONTENT, different MACHINE\n\nHere’s the actual difference:\n\n- manual creators: 1 account, 10 posts/day, 2k views\n- eyeballs operators: 100 accounts, 1,000 posts/day, 1M views\n\nGurus built “authentic creator” advice for dopamine junkies\n\nThey didn’t expect operators to automate visibility like hedge funds automate trading\n\nFollow, like & comment “M” and i’ll send you the blueprint that makes faceless systems outperform 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":30717,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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Their presence since 2017 reflects deep industry knowledge paired with a relentless drive to grow and help others succeed.","purpose":"To empower and educate the crypto community by sharing valuable insights, opportunities, and motivational content, ultimately fostering a thriving ecosystem where both Alpha and their followers can prosper.","beliefs":"Alpha values transparency, accessibility, and community support in the often complex and volatile crypto space, believing that success comes from shared knowledge and persistent innovation.","facts":"Fun fact: Alpha’s tweets aren’t just about sharing crypto wisdom; they also feature giveaways and assistance with gas fees, actively supporting followers beyond traditional investor advice.","strength":"Alpha’s strengths lie in their entrepreneurial mindset, combining technical blockchain expertise with engaging community-building tactics, such as giveaways and responsive interaction, which create loyalty and trust.","weakness":"A tendency to focus heavily on promotional content and giveaways may sometimes overshadow deeper educational content and reduce perceived authenticity or long-term strategic positioning.","recommendation":"To grow their audience on X, Alpha should balance giveaways with thought leadership by sharing more detailed analyses or unique crypto strategies, engage in trending crypto conversations with hashtags, and collaborate with other key influencers to expand reach beyond their current network.","roast":"Alpha’s motto might as well be 'Giveaway or bust'—because why just hodl the market when you can hold your audience hostage with endless contests? At least their followers know the way to their heart is through DMs and likes, not just blockchain wisdom.","win":"Successfully maintaining an active crypto presence since 2017 and building a community eager to engage in giveaways, which fosters loyalty and practical support in the crypto space."},"created":1763568317795,"type":"the entrepreneur","id":"the_alpha_dev"},{"user":{"id":"859915532","name":"nur","description":"invest in startups, @cursor_ai ambassador","followers_count":1394,"friends_count":983,"statuses_count":987,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1952493667681181696/oVlsHI_k_normal.jpg","screen_name":"nur_daulet_","location":"london / sf","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linkedin.com/in/nurbaz/","expanded_url":"https://www.linkedin.com/in/nurbaz/","url":"https://t.co/VECvd3omyY","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Nur is a startup investor and a passionate ambassador for @cursor_ai who thrives in the fast-paced world of innovation. Constantly engaging with founders and the startup ecosystem, Nur is all about fueling the next big idea, no matter how unconventional the path. From scouting early talent in Kazakhstan to rallying founders for Y Combinator, Nur lives at the intersection of bold hustle and strategic investment.","purpose":"Nur’s life purpose is to empower and invest in visionary founders and startups, helping them transform innovative ideas into successful realities. By championing entrepreneurs and providing critical resources and network access, Nur aims to accelerate global innovation and create value in emerging tech communities.","beliefs":"Nur believes that grit and resourcefulness are fundamental—whether it means ‘getting a loan for coffee & Redbull’ or relocating to a startup hub like San Francisco. There is a strong conviction that real-world hustle, perseverance, and early involvement in projects shape the future. Nur also values transparency and authenticity in the startup ecosystem, calling out hype and empty ventures with a sharp eye.","facts":"Fun fact: Nur once quipped about someone launching a VC fund purely based on YC startups but not even knowing what a ‘batch’ means—showcasing a no-nonsense approach to startup investing and a keen sense of skepticism toward surface-level hype.","strength":"Nur’s biggest strengths are a direct, no-fluff communication style, deep engagement with the startup community, and a talent for spotting early-stage opportunities and promising founders. This profile combines energetic hustle with strategic thinking and a strong network, making Nur a highly effective connector and investor.","weakness":"Nur’s highly fast-paced and hustle-heavy approach might sometimes overlook the value of patience and deeper due diligence. The impatience with ‘bubble talk’ and surface-level involvement could alienate more cautious or less experienced founders, potentially missing steady growth opportunities.","roast":"Nur’s the kind of investor who’d probably try to bootstrap a spaceship to Mars with just coffee loans and a tweet—but hey, who needs sanity when you’ve got hustle and a 24-hour YC application deadline, right?","win":"Nur’s biggest win is successfully leveraging ambassador influence at @cursor_ai while maintaining an active and engaging presence in global startup circles, including mobilizing early founders from unconventional markets like Kazakhstan.","recommendation":"To grow Nur’s audience on X, focus on sharing more founder success stories and actionable startup hacks regularly, while incorporating live Q&A sessions or Twitter Spaces featuring founders and investors. This will amplify Nur's reputation as a go-to startup investor with both street smarts and insider savvy, boosting follower engagement and community trust."},"created":1763568213900,"type":"the entrepreneur","id":"nur_daulet_"},{"user":{"id":"1718710442749538304","name":"Akorede Ogunsola","description":"Building https://t.co/iTJ537sx1Y, https://t.co/at8151tCla, https://t.co/ovIRIHxFHo , https://t.co/YW0eerVwpl, https://t.co/e9NsN6FXWk +2 others 🎢 | Fullstack dev documenting the mad","followers_count":682,"friends_count":885,"statuses_count":1382,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1984689969131053056/32S1nS24_normal.jpg","screen_name":"certified_coder","location":"Lagos, Nigeria","entities":{"description":{"urls":[{"display_url":"inkreo.app","expanded_url":"https://inkreo.app","url":"https://t.co/iTJ537sx1Y","indices":[9,32]},{"display_url":"membo.club","expanded_url":"https://membo.club","url":"https://t.co/at8151tCla","indices":[34,57]},{"display_url":"clipra.app","expanded_url":"https://clipra.app","url":"https://t.co/ovIRIHxFHo","indices":[59,82]},{"display_url":"ideaout.app","expanded_url":"https://ideaout.app","url":"https://t.co/YW0eerVwpl","indices":[85,108]},{"display_url":"promptbit.app","expanded_url":"http://promptbit.app","url":"https://t.co/e9NsN6FXWk","indices":[110,133]}]},"url":{"urls":[{"display_url":"akorede.inkreo.app","expanded_url":"https://akorede.inkreo.app","url":"https://t.co/XUHvL9Qj8p","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Akorede Ogunsola is a passionate full-stack developer and indie hacker blazing trails in the tech world. They build innovative projects that merge creativity with technology, all while fostering strong connections within the developer community. Always eager to learn and collaborate, they excite followers with their authentic, build-in-public journey.","purpose":"To create impactful and user-friendly tech products that simplify complex tasks and empower creators and developers alike, while cultivating an engaged and supportive network.","beliefs":"Akorede believes in the power of technology as a creative enabler, values community connection and collaboration, and holds a growth mindset that embraces innovation and experimentation, especially with AI and open sharing.","facts":"Fun fact: Akorede’s passion for motion graphics led to the founding of an AI-assisted motion design tool designed to make animation accessible to everyone without complex software hurdles.","strength":"Their greatest strengths lie in building practical technology solutions, engaging a niche yet diverse network, and their ability to communicate openly and authentically while building in public.","weakness":"At times, their enthusiasm for connecting widely might dilute their focus, and a relatively modest tweet engagement compared to followers can slow community growth.","roast":"Akorede probably has so many tabs open right now—from React docs to AI tutorials—that their brain might start thinking in code syntax instead of English sentences. But hey, at least their multitasking skills are compiler-level efficient!","win":"Successfully launching and gathering early testers for an innovative, AI-powered motion graphics tool that aims to revolutionize how creators animate without traditional software headaches.","recommendation":"To grow their audience on X, Akorede should leverage Twitter Threads to tell detailed stories about their projects' challenges and breakthroughs and engage in niche Twitter Spaces focused on AI and dev topics to position themselves as a go-to voice in those communities."},"created":1763568163069,"type":"the entrepreneur","id":"certified_coder"},{"user":{"id":"788065790","name":"JORGE FERREIRO","description":"Building https://t.co/H0i2fztj6J to $1M ARR ~ \"The #1 AI email platform for B2B companies\" ~ Proving Devs can SELL ~ From 🇪🇸, Living in SF @fdotinc","followers_count":3886,"friends_count":952,"statuses_count":8699,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1909096260336046082/IuRDArnN_normal.png","screen_name":"JGFerreiro","location":"San Francisco","entities":{"description":{"urls":[{"display_url":"SMASHSEND.com","expanded_url":"http://SMASHSEND.com","url":"https://t.co/H0i2fztj6J","indices":[9,32]}]},"url":{"urls":[{"display_url":"go.jorgeferreiro.com/tw","expanded_url":"https://go.jorgeferreiro.com/tw","url":"https://t.co/C8ytBrUYPn","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Jorge Ferreiro is a driven startup builder on a mission to scale the #1 AI email platform for B2B companies to $1M ARR. From Spain to San Francisco, he's proving that developers can not only build but also sell successfully. His journey is a blend of grit, hustle, and an unyielding belief in turning ideas into impactful businesses.","facts":"Fun fact: Jorge managed to navigate the complex U.S. Visa system in just three months, saving thousands by sharing his insider tips in a viral YouTube video.","purpose":"Jorge's life purpose is to dismantle the myth that technical founders can't sell and to empower developer-led startups to thrive in competitive markets, while building community and transparency around entrepreneurial challenges.","beliefs":"He values resilience, authenticity, and the democratization of startup knowledge. Jorge believes hard work paired with smart strategies opens doors traditionally closed to international founders.","strength":"His biggest strengths lie in his relentless determination, ability to communicate complex journeys in relatable ways, and his knack for combining technical prowess with sales acumen.","weakness":"Jorge’s intense focus on growth and hustle sometimes risks overwhelming his audience, potentially diluting his message or burning out his engagement pool.","recommendation":"To grow his audience on X, Jorge should leverage his storytelling skills by sharing behind-the-scenes startup struggles and wins consistently, engage more interactively through AMAs or polls, and use strategic hashtags to connect with global developer and founder communities.","roast":"For a guy who’s all about proving devs can sell, Jorge probably spends more time convincing his coffee cups to stay full than convincing investors to buy in—talk about debugging life one espresso at a time!","win":"Successfully relocated to San Francisco on an O-1 Visa while building a startup poised to hit $1M ARR, all while educating thousands on navigating visa hurdles and startup sales."},"created":1763567539815,"type":"the entrepreneur","id":"jgferreiro"},{"user":{"id":"1714688881311051778","name":"Hot Aisle","description":"Dell + Official AMD AI developer cloud. Ask us for credits, we'll make you GPU rich. SOC2 Type 2 / HIPAA","followers_count":3583,"friends_count":2372,"statuses_count":7635,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1754703176073453568/avjp2eIQ_normal.jpg","screen_name":"HotAisle","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"hotaisle.xyz","expanded_url":"https://hotaisle.xyz","url":"https://t.co/ffO5LGYSJU","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Hot Aisle is a pioneering AI developer cloud partner deeply invested in AMD's technology, blending technical prowess with bold business moves. With a sharp eye on innovation and industry ethics, they balance bullish promotion with honest critique to push for a sustainable AI future. Efficiency and passion drive their journey, making them a formidable mini-giant in the AI cloud space.","purpose":"To revolutionize access to high-performance AI infrastructure by building a capital-efficient, user-friendly platform that democratizes advanced GPU-powered compute, while actively shaping the AI industry's ethical landscape.","beliefs":"Hot Aisle believes in the transformational power of AI as a global good, insists on transparency and accountability within tech influence spheres, and strongly advocates for competitive diversity to prevent monopolization in the AI hardware and software market.","facts":"Fun fact: Despite being a tiny team with virtually no sales or marketing budget, Hot Aisle managed to become an official AMD Cloud Service Partner, competing alongside tech giants — a testament to their lean efficiency and relentless drive!","strength":"They possess strong technical expertise combined with a strategic entrepreneurial mindset, fostering innovation alongside community integrity and customer-centric automation.","weakness":"Their intense focus on AMD and critical stance might alienate some potential collaborators or followers who prefer more neutral or broader perspectives, and their small team size could limit scaling speed.","recommendation":"To grow their audience on X, Hot Aisle should amplify storytelling around customer success stories and real-world impact, leverage thoughtful engagement by addressing community questions, and schedule regular AMA sessions to build personal connections and trust.","roast":"Hot Aisle's so bullish on AMD, they probably check their reflection in a Ryzen chip every morning to pump themselves up — talk about having your heart and CPU in the same place!","win":"Securing the official AMD Cloud Service Partner status with a lean three-person team and zero marketing budget, while building the most automated and frictionless onboarding experience in the AI GPU cloud space — a true underdog success story."},"created":1763567273186,"type":"the entrepreneur","id":"hotaisle"},{"user":{"id":"858706228599541761","name":"Kaan","description":"💻 Building SaaS from 0 → $10k/month\n🧱 Teaching devs to build assets, not projects\n💪 Discipline. Cashflow. Freedom.\n🚀 Follow if you want to build wealth.","followers_count":206,"friends_count":155,"statuses_count":1851,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1982348483894906880/WHBsn1KG_normal.jpg","screen_name":"itsKaanKara","location":"Germany","entities":{"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Kaan is a driven entrepreneur who thrives on building SaaS businesses from the ground up, leading developers to create lasting assets rather than one-off projects. With a focus on discipline, cashflow, and freedom, Kaan inspires others to embark on their own wealth-building journeys. His engaging questions and actionable advice make him a natural motivator in the startup and tech communities.","purpose":"To empower developers and creators to shift their mindset from short-term projects to sustainable asset building, ultimately achieving financial independence and personal freedom.","beliefs":"Kaan believes in relentless discipline, the power of cashflow over hype, and the necessity of launching and validating ideas quickly. He values honest self-reflection, learning from failure, and the importance of community input in growth.","facts":"Fun fact: Kaan actively sparks lively debates with engaging questions like 'Would you rather have a Co-Founder or do it Solo?' and dives deep into the psychology of builders, showing his keen interest in both the mindset and mechanics of entrepreneurship.","strength":"Kaan’s strengths lie in his clarity of vision, practical approach to building businesses, and motivational communication style. He knows how to simplify complex concepts and create content that encourages action and engagement.","weakness":"Sometimes, Kaan’s heavy focus on discipline and cashflow might make his content feel a bit intense or too goal-driven for audiences seeking more emotional or creative inspiration.","roast":"Kaan's obsession with discipline is so intense, even his coffee needs a business plan before it gets brewed. At this rate, probably his hobbies have profit margins and KPI dashboards too!","win":"Successfully building a SaaS business from zero to $10k/month, demonstrating not just theoretical knowledge but real-world achievement.","recommendation":"To grow his audience on X, Kaan should blend his sharp business insights with more personal storytelling and behind-the-scenes content. Sharing his daily routines, failures, and candid moments will make him more relatable and deepen engagement."},"created":1763567126116,"type":"the entrepreneur","id":"itskaankara"},{"user":{"id":"17246902","name":"Katie Perry","description":"marketing strategist for brands, business/financial creator, writing a book about retail investors (Wiley '26) ✦ my default speed is 1.5x","followers_count":22220,"friends_count":2125,"statuses_count":13284,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1984007252664066048/5SlT1sHc_normal.jpg","screen_name":"katieeperry","location":"New York, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"ummstrategy.com","expanded_url":"https://www.ummstrategy.com/","url":"https://t.co/niafCDFiV0","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Katie Perry is a dynamic marketing strategist and business/financial creator who blends sharp wit with strategic insights to engage her audience. Passionate about empowering retail investors, she's currently penning a book to help them navigate the complexities of the market. With a rapid-fire tweeting style and a flair for impactful commentary, Katie's content hits hard and fast.","purpose":"To educate and inspire retail investors by demystifying financial markets while building a trusted, authentic personal brand that drives meaningful conversations around business and investment.","beliefs":"Katie values transparency, empowerment through knowledge, and breaking down complex financial topics into accessible, engaging content. She believes in using her platform to challenge outdated norms and amplify diverse perspectives, especially in the investment world.","facts":"Her default speed is 1.5x—Katie isn't just fast with her tweets; she lives life and processes insights at a brisk pace, making sure her followers stay ahead of the curve.","strength":"Katie’s biggest strength is her unique ability to combine marketing savvy with deep financial acumen, creating content that is both educational and highly shareable. Her prolific tweeting keeps her audience constantly engaged and coming back for more.","weakness":"Her rapid-fire posting and strong opinions might sometimes overwhelm newcomers or alienate more conservative audiences, potentially limiting her reach beyond her core followers.","roast":"Katie tweets so fast she probably drafts her book chapters in the time it takes most people to blink—blink twice, and you’ll miss a dozen hot takes and a viral meme sprinting by.","win":"Racking up over 238,000 likes on a single tweet and simultaneously driving conversation around gender bias and financial culture marks Katie as a powerhouse thought leader in her niche.","recommendation":"To grow her audience on X, Katie should consider mixing in occasional longer threads that unpack key financial concepts for beginners, complementing her quick-hit tweets. Collaborations with fellow entrepreneurs and influencers in finance could also amplify her reach and diversify her engagement."},"created":1763566968127,"type":"the entrepreneur","id":"katieeperry"},{"user":{"id":"23902511","name":"JR | Multicoin Capital 🇺🇸 | IBRL/acc","description":"Partner, nCMO @Multicoin | Opinions are my own / not a solicitation / not an offer for investment advisory services","followers_count":10420,"friends_count":10026,"statuses_count":10013,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1783887423023292419/JiLQrR2E_normal.jpg","screen_name":"johnrobertreed","location":"","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"multicoin.capital","expanded_url":"https://multicoin.capital/","url":"https://t.co/uqDl4gj9P4","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"JR is a powerhouse in the crypto and blockchain space, blending sharp marketing prowess with a visionary approach to industry growth. As a partner and marketing leader at Multicoin Capital, JR passionately champions innovation and connectivity within the blockchain community. Their fast-paced engagement style and authoritative presence make them a dynamic force on X.","purpose":"JR’s life purpose revolves around accelerating the adoption and evolution of blockchain technology by connecting innovative minds and crafting compelling narratives that drive industry-wide progress.","beliefs":"Believing firmly in transparency, collaboration, and pioneering progress, JR values the power of clear communication, community consensus, and innovation as essential pillars for sustainable success in the crypto economy.","facts":"Fun fact: JR has tweeted over 10,000 times, showing a relentless drive to engage, inform, and inspire a rapidly growing audience in the blockchain sphere.","strength":"JR’s strengths lie in their entrepreneurial spirit, high energy on social media, deep industry knowledge, and ability to lead strategic marketing efforts that create meaningful momentum for projects and industry initiatives.","weakness":"Their high-volume tweeting and fast-paced content may sometimes sacrifice depth, which can overwhelm followers or dilute the impact of their insights.","recommendation":"To grow their audience on X, JR should harness the power of storytelling—sharing more behind-the-scenes and personal reflections about blockchain innovation journeys can enrich connection with followers, while curated threads explaining complex concepts could boost engagement and authority.","roast":"JR tweets so much, even their notifications need a break—if enthusiasm were a cryptocurrency, JR would be the one single token flooding the market every minute.","win":"Co-chairing the Blockchain Association’s Marketing and Communications Working Group marks JR’s biggest win, positioning them as a key influencer shaping the future of blockchain industry communications."},"created":1763566780039,"type":"the entrepreneur","id":"johnrobertreed"},{"user":{"id":"18752896","name":"erica wenger🏕️","description":"founder & gp @parkrangerscap 🐘 | host of the trailblazers podcast 🎙️","followers_count":36999,"friends_count":895,"statuses_count":10274,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1947391138245058560/_4An8VRP_normal.jpg","screen_name":"erica_wenger","location":"New York, NY","entities":{"description":{"urls":[]},"url":{"urls":[{"display_url":"linktr.ee/ericawenger","expanded_url":"http://linktr.ee/ericawenger","url":"https://t.co/O0TbdHH4dW","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Erica Wenger is a dynamic founder and podcast host who champions early-stage startups and the power of cold outreach. With a keen eye for potential, she rallies communities and strategizes growth with engaging storytelling and capital insight. Her energetic presence and sharp takes on success and innovation make her a trailblazer in the entrepreneurial world.","purpose":"Erica’s life purpose is to empower visionary founders and cultivate vibrant ecosystems where bold ideas can flourish. She aims to democratize access to capital and connections, especially for underdog startups, while inspiring others through her podcast and public events.","beliefs":"She believes that relentless hustle—like cold emailing—and effective storytelling are critical to winning in business. She values transparency, community-building, and actionable wisdom that fuels tangible success, while standing firmly against antisemitism and socialism, emphasizing pragmatic capitalism.","facts":"Fun fact: Erica hosted a major event supporting a political campaign, assembling over 500 RSVPs in less than a week, showcasing her skill at rapid grassroots mobilization.","strength":"Her strengths lie in networking at scale, identifying early-stage potential, and blending entrepreneurial savvy with keen storytelling. She’s a prolific communicator, having tweeted over 10,000 times, which keeps her audience engaged and informed.","weakness":"Her fast-paced, high-energy approach might sometimes overwhelm followers who prefer in-depth, slower conversations. Additionally, her strong political stands could polarize parts of her audience.","roast":"Erica tweets more than some people blink—if enthusiasm were a sport, she’d have already won an Olympic gold, but maybe give your followers a chance to breathe before the next 10,000 messages, huh?","win":"Pulling together the 'Cool Girls for Capitalism' event with 500+ RSVP’s and major support in just under a week stands out as a crowning achievement, blending leadership, networking, and political advocacy seamlessly.","recommendation":"To grow her audience on X, Erica should lean into Twitter Threads that unpack startup journeys and cold email tactics with actionable tips, and engage more directly in conversations to soften polarized takes. Amplifying podcast snippets and using hashtags around early-stage investing could amplify reach further."},"created":1763566766627,"type":"the entrepreneur","id":"erica_wenger"},{"user":{"id":"36080123","name":"Emrah","description":"building stuff | posts my own | f*ck the algo | https://t.co/gZ6Or5gk6K | https://t.co/rWDT7rLYDx | https://t.co/uBkULW2EZN","followers_count":682,"friends_count":365,"statuses_count":8037,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1990260605551247360/aFCrOtg1_normal.jpg","screen_name":"emrahdma","location":"The rest are here →","entities":{"description":{"urls":[{"display_url":"millionminds.one","expanded_url":"https://millionminds.one","url":"https://t.co/gZ6Or5gk6K","indices":[48,71]},{"display_url":"bingeworthyshows.tv","expanded_url":"https://bingeworthyshows.tv","url":"https://t.co/rWDT7rLYDx","indices":[74,97]},{"display_url":"founderfodder.com","expanded_url":"https://founderfodder.com","url":"https://t.co/uBkULW2EZN","indices":[100,123]}]},"url":{"urls":[{"display_url":"emrahdiril.com/projects","expanded_url":"https://emrahdiril.com/projects","url":"https://t.co/LatUT3o2sh","indices":[0,23]}]}}},"details":{"type":"The Entrepreneur","description":"Emrah is a hands-on builder who refuses to be shackled by the algorithms, crafting original content with a bold, independent spirit. With a prolific tweeting habit and a focus on innovation, Emrah inspires others to carve their own path and embrace competition as a sign of opportunity. Passionate about side projects, learning, and disrupting the status quo, Emrah embodies the relentless drive that fuels entrepreneurial success.","purpose":"To empower creators and builders to take control of their own narrative, inspire innovation, and transform side projects into thriving ventures while pushing against algorithmic conformity.","beliefs":"Emrah values authenticity, independence, and the spirit of entrepreneurship. He believes in doing things his own way, leveraging competition as validation rather than fear, and fostering constant growth through curiosity and hands-on learning.","facts":"Fun fact: Emrah has tweeted over 8,000 times, proving that consistency and hustle are core to his strategy—even if the algorithm isn’t playing nice!","strength":"A remarkable blend of creativity and persistence, Emrah thrives in building projects, sharing insights, and motivating others with a fearless approach that defies conventional social media norms.","weakness":"Emrah's disregard for the algorithm might limit reach and engagement growth, potentially siloing his audience to those who already appreciate his style rather than expanding it widely.","roast":"Emrah's love-hate relationship with the algorithm is like insisting on shouting in a crowded room because you believe your ideas are louder, even if half the crowd has noise-canceling headphones on.","win":"Emrah’s biggest win is maintaining a fierce, authentic voice and a vast archive of original content—over 8,000 tweets—proving that true entrepreneurial grit is about showing up consistently, not pandering to the numbers.","recommendation":"To grow on X, Emrah could embrace algorithm-friendly practices just enough to boost visibility—such as strategic engagement with trending topics and collaborations—while preserving his authentic voice. Mixing wit with actionable insights regularly and encouraging more retweets can build a broader community without compromising his rebellious spirit."},"created":1763566239791,"type":"the entrepreneur","id":"emrahdma"},{"user":{"id":"120559746","name":"Bastian Koh","description":"I build cool stuff | CEO at @hoops_finance | founder of @telluscoop","followers_count":1541,"friends_count":1441,"statuses_count":3870,"profile_image_url_https":"https://pbs.twimg.com/profile_images/1854612112636530695/u1ncgxO3_normal.jpg","screen_name":"bastiankoh","location":"Brooklyn, NY","entities":{"url":{"urls":[{"url":"https://t.co/gKFc2hs3ak","expanded_url":"http://bento.me/bastiankoh","display_url":"bento.me/bastiankoh","indices":[0,23]}]},"description":{"urls":[]}}},"details":{"type":"The Entrepreneur","description":"Bastian Koh is a passionate builder and visionary CEO who thrives at the intersection of innovation and community. As founder of @telluscoop and CEO at @hoops_finance, he leads by creating impactful solutions and fostering collaboration in decentralized finance. His tweets reflect a dynamic mix of product-building, ecosystem engagement, and mission-driven storytelling.","purpose":"Bastian’s life purpose is to democratize access to decentralized finance, especially in Latin America, by building innovative tools and creating educational opportunities that empower users to participate confidently in the crypto ecosystem.","beliefs":"He strongly believes in the power of collaboration, transparency, and user feedback to drive meaningful change in technology. 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":35,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":518,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":16,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":289,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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post consistently and your tiktoks will go viral eventually”\n\nNo bro…\n\nThere are people printing $20k/month that everyone assumes are making nothing because their accounts look random and faceless\n\nWhile you’re still posting your face, hoping for validation and wondering why no one buys from you\n\nThis system took someone from 0 to $20k/month without showing face once\n\nSAME CONTENT, different MACHINE\n\nHere’s the actual difference:\n\n- manual creators: 1 account, 10 posts/day, 2k views\n- eyeballs operators: 100 accounts, 1,000 posts/day, 1M views\n\nGurus built “authentic creator” advice for dopamine junkies\n\nThey didn’t expect operators to automate visibility like hedge funds automate trading\n\nFollow, like & comment “M” and i’ll send you the blueprint that makes faceless systems outperform 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a $17 ebook, immediately upsell $47 course, then $147 coaching, then $497 mastermind before they even finish checkout...\n\nMost people sell one product and stop\n\nLeaving 70% of revenue on the table\n\nHere's the ladder:\n\nCreate low-ticket product ($17 ebook or mini-course)\n\nSomething easy to say yes to\n\nImpulse buy price\n\nRun Eyeballs Method to it:\n\n100 accounts posting testimonials\n\n\"This $17 ebook changed my life\"\n\n\"Best $17 I ever spent\"\n\nShow screenshots of the book\n\nShow results people got from it\n\nDrive mass traffic to checkout page\n\nThey buy the $17 product\n\nThis is where it starts:\n\nUPSELL #1 (immediately after purchase):\n\n- \"Wait! Before you go...\"\n- \"Since you're already getting [ebook], add the complete video course for just $47\"\n- \"65% of customers add this\"\n\nCountdown timer: 5 minutes to decide\n\n22% take this upsell\n\nUPSELL #2 (if they take first upsell):\n\n- \"Perfect choice! One more thing...\"\n- \"Add 1-on-1 coaching call (1 session) for just $147\"\n- \"Normally $297, special price for action-takers\"\n\nAnother countdown: 3 minutes\n\n6% take this upsell\n\nUPSELL #3 (if they take second upsell):\n\n- \"You're clearly serious. Let me make you an offer...\"\n- \"Join our private mastermind (20 people only) for $497\"\n- \"This group has generated $300K+ in the last 90 days\"\n\nFinal countdown: 90 seconds\n\n2% take this upsell (rarely converts)\n\nThe math on 350 customers per month:\n\n350 people buy $17 ebook = $5,950\n\n77 take $47 upsell (22%) = $3,619\n\n5 take $147 upsell (6% of 77) = $735\n\n0 take $497 upsell (2% rounds down)\n\nTotal revenue: $10,304\n\nFrom 350 customers who came for $17 product\n\nAverage order value: $29.44 (not $17)\n\nThat's 1.73X more revenue per customer\n\nNow scale with Eyeballs Method:\n\n100 accounts × 8 posts = 800 videos daily\nAverage 500 views per video\n400K views per day\n0.25% CTR = 1,000 clicks\n3% conversion = 30 sales daily\n30 × $29.44 = $883/day\n$26,490/month\nAverage: $17,000/month\n\nThe psychology:\n\nThey already pulled out credit card (committed)\n\nEach upsell feels small compared to value\n\nCountdown creates urgency\n\n\"Other customers bought this\" 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make $8 billion per year from members who never show up - 67% of memberships go unused but people keep paying - steal this exact model for your SaaS/community...\n\nGyms don't make money from people who use the gym\n\nThey make money from people who forget they're members\n\nHere's the blueprint for digital products:\n\nTHE GYM DISCOVERY:\n\nAverage gym has 2,000 members\n\nFacility capacity: 300 people max\n\nIf everyone showed up, gym would collapse\n\nThey rely on 67% never using it\n\nBut still paying monthly\n\nTHE DIGITAL TRANSLATION:\n\nCreate monthly membership community or SaaS\n\nPrice: $47/month\n\nMake signup incredibly easy\n\nMake cancellation incredibly hard (but legal)\n\nSTEP 1: FRICTIONLESS SIGNUP\n\nOne-click purchase\n\nNo long forms\n\n\"Join in 30 seconds\"\n\nCredit card saved automatically\n\nSTEP 2: HIGH INITIAL ENGAGEMENT\n\nFirst week: Send daily emails\n\nMake them feel involved\n\nGive them quick wins\n\nPost in community frequently\n\nSTEP 3: STRATEGIC 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I'll use it next month\"\n\nNext month: Same cycle\n\nSTEP 5: CANCELLATION FRICTION\n\nNo \"cancel\" button in obvious place\n\nMust email support to cancel\n\nSupport takes 2-3 days to respond\n\n\"Are you sure? 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place a $95 steak next to a $45 steak to make the $45 seem cheap - they never intend to sell the $95 one - copy this \"decoy pricing\" to your product lineup and watch mid-tier sales explode...\n\nMenu engineers make millions using anchoring\n\nMost people never notice they're being manipulated\n\nHere's the exact play for digital products:\n\nTHE RESTAURANT STRATEGY:\n\nMenu shows three steaks:\n\n→ Wagyu A5: $95 (anchor price, rarely ordered)\n→ Premium ribeye: $45 (target sale)\n→ Standard sirloin: $28 (makes $45 look premium)\n\nCustomer thinks \"$45 is reasonable compared to $95\"\n\nRestaurant sells 80% premium ribeye\n\nThe $95 exists only to make $45 feel cheap\n\nTHE DIGITAL PRODUCT TRANSLATION\n\nYou want to sell a $147 course\n\nDon't just list it at $147\n\nCreate a three-tier pricing structure:\n\nTIER 1: \"ELITE MASTERMIND\" - $997\n→ Everything in course\n→ 1-on-1 coaching (4 calls)\n→ Private Discord access\n→ Done-for-you templates\n→ \"Only 10 spots available\"\n\nTIER 2: \"PREMIUM COURSE\" - $147 ← YOUR TARGET\n→ Complete course access\n→ Templates included\n→ Group coaching calls\n→ Community access\n\nTIER 3: \"BASIC COURSE\" - $47\n→ Course access only\n→ No templates\n→ No coaching\n→ No community\n\nThe psychology:\n\nCustomer sees $997 first (anchor)\n\nThinks \"$997 is insane, too expensive\"\n\nSees $147 next\n\nThinks \"Oh, $147 is much more reasonable\"\n\nSees $47\n\nThinks \"$47 seems incomplete, $147 is the smart choice\"\n\n82% pick the $147 tier\n\nExactly what you wanted\n\nThe $997 exists to make $147 feel like a steal\n\nYou never expected anyone to buy $997\n\nTHE DECOY ENHANCEMENT:\n\nMake the $997 tier intentionally unappealing:\n\n\"Only 10 spots (9 already taken)\"\n\n\"Next availability: March 2026\"\n\n\"Currently closed for enrollment\"\n\nNow it's impossible to buy even if they wanted\n\nBut it still anchors the price\n\nCustomer thinks \"I can't even get the $997 if I wanted\"\n\nMakes $147 feel accessible AND premium\n\nThe conversion difference:\n\nJust $147 course listed alone:\n\n1,000 visitors × 3% conversion = 30 sales\n\n$147 × 30 = $4,410\n\nWith three-tier decoy pricing:\n\n1,000 visitors × 6.5% conversion = 65 sales\n\n82% choose $147 tier = 53 sales\n\n15% choose $47 tier = 10 sales\n\n3% choose $997 tier = 2 sales (unexpected bonus)\n\nRevenue: (53 × $147) + (10 × $47) + (2 × $997) = $10,241\n\n2.3X more revenue from same traffic\n\nScale with Eyeballs Method:\n\n90 accounts posting comparison content\n\n\"Why I chose the Premium tier over Basic\"\n\n\"The Elite tier is sold out, but Premium has everything you need\"\n\nShow the three-tier pricing in slideshow\n\nAnchor the $997 in their mind\n\nDrive to $147 conversion\n\nSomeone's doing this with a fitness program:\n\nLists three tiers: $1,497 / $297 / $97\n\nNobody can buy the $1,497 (waitlist only)\n\nEveryone sees it first (anchor)\n\n87% choose $297 tier\n\nMakes $340K/month mostly from middle tier\n\nThe 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everything","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,278],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/JBUTvdDkWL","expanded_url":"https://x.com/JamesEbringer/status/1987933083312533990/photo/1","id_str":"1987933080426803200","indices":[279,302],"media_key":"3_1987933080426803200","media_url_https":"https://pbs.twimg.com/media/G5aOmqgWcAAlsku.jpg","type":"photo","url":"https://t.co/JBUTvdDkWL","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":304,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":43,"y":0,"w":1035,"h":1180},{"x":265,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1987933080426803200"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987933083312533990","view_count":86882,"bookmark_count":175,"created_at":1762795155000,"favorite_count":135,"quote_count":1,"reply_count":4,"retweet_count":10,"user_id_str":"1413186873795792898","conversation_id_str":"1987933083312533990","full_text":"Costco makes $4.6 billion from memberships alone - not from selling products - they intentionally price products at break-even just to keep you paying the annual fee - flip your entire business model with this...\n\nCostco doesn't make money selling stuff\n\nThey make money selling the right to buy stuff\n\nHere's how to apply this to digital products:\n\nTHE COSTCO DISCOVERY:\n\nMembership: $60-$120/year\n\nProducts: Priced at near-zero margin\n\nSometimes sold at loss\n\nRevenue from products: 3% margin\n\nRevenue from memberships: 100% margin\n\n$4.6 billion from memberships = pure profit\n\nTHE DIGITAL PRODUCT TRANSLATION:\n\nStop trying to make money from your course/product\n\nMake money from access to buy your course/product\n\nTHE FLIP:\n\nTraditional model:\n\nCourse costs $297\n\nCustomer pays $297\n\nYou keep $297\n\nDone\n\nNew model:\n\nMembership costs $197/year\n\nGet access to buy all courses at \"cost\"\n\nCourses priced at $47 (looks like steal)\n\nCustomer pays $197 membership + $47 course = $244\n\nYou make $197 from membership + $12 from course = $209\n\nBut here's the real play:\n\nSTEP 1: CREATE THE \"STORE\"\n\nBuild platform with multiple products\n\n10 different courses\n\n5 templates\n\n3 software tools\n\nEach priced at $47-$97 (cheap)\n\nSTEP 2: LOCK IT BEHIND MEMBERSHIP\n\nCan't access anything without membership\n\n$197/year to unlock the store\n\nEverything inside looks affordable\n\nSTEP 3: THE PSYCHOLOGY\n\nCustomer pays $197 for membership\n\nNow they have access\n\nSees $47 course\n\nThinks \"I already paid $197, $47 more is nothing\"\n\nBuys 3-4 things (another $150-$200)\n\nTotal spent: $350-$400\n\nBut they think they got a deal\n\nSTEP 4: THE RENEWAL TRAP\n\nYear 2: Membership renewal\n\nThey've bought $500 worth of stuff\n\nAll locked behind membership\n\nIf they don't renew, they lose access\n\nThey renew\n\nForever customer\n\nThe math:\n\n1,000 members at $197/year = $197,000\n\nAverage member buys $180 worth of products\n\n$180 × 1,000 = $180,000\n\nProducts cost you $40,000 to create (one-time)\n\nProfit from products: $140,000\n\nProfit from memberships: $197,000\n\nTotal: $337,000\n\nYear 2:\n\n800 members renew (80% retention)\n\n800 × $197 = $157,600\n\nThey buy another $120 average\n\n800 × $120 = $96,000\n\nTotal year 2: $253,600\n\nZero new acquisition cost\n\nScale with Eyeballs Method:\n\n60 accounts posting about the membership value\n\n\"Got access to everything for $197\"\n\n\"This membership paid for itself in one day\"\n\nShow all the products inside\n\nCreate FOMO around access\n\nDon't sell courses\n\nSell access to buy courses\n\nSomeone's running this with \"creative assets library\"\n\n$147/year membership\n\nUnlock ability to buy templates, courses, tools\n\nEach product: $27-$57\n\n6,400 active members\n\n6,400 × $147 = $940,800 from memberships alone\n\nMembers buy average $220/year in products\n\n6,400 × $220 = $1,408,000\n\nTotal: $2,348,800/year\n\nProducts are priced at near-cost\n\nAll profit comes from memberships\n\nThe Costco model is genius\n\nDon't sell products\n\nSell access to buy products\n\nCustomers pay twice\n\nThink they're getting a deal","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/nOKO5ABPKE","expanded_url":"https://x.com/JamesEbringer/status/1987980144552685874/photo/1","id_str":"1987980141369143297","indices":[278,301],"media_key":"3_1987980141369143297","media_url_https":"https://pbs.twimg.com/media/G5a5Z-LWsAEZeVY.jpg","type":"photo","url":"https://t.co/nOKO5ABPKE","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1280,"w":698,"resize":"fit"},"medium":{"h":1200,"w":654,"resize":"fit"},"small":{"h":680,"w":371,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":698,"focus_rects":[{"x":0,"y":538,"w":698,"h":391},{"x":0,"y":384,"w":698,"h":698},{"x":0,"y":335,"w":698,"h":796},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":698,"h":1280}]},"media_results":{"result":{"media_key":"3_1987980141369143297"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1987980144552685874","view_count":852,"bookmark_count":8,"created_at":1762806376000,"favorite_count":4,"quote_count":0,"reply_count":1,"retweet_count":1,"user_id_str":"1413186873795792898","conversation_id_str":"1987980144552685874","full_text":"Drug dealers give away first hit free because they know addiction creates lifetime customers - apply this \"free sample to dependency\" model to your SaaS and build a customer trap they can't escape...\n\nDrug dealers figured out customer acquisition\n\nFirst one's free\n\nAfter that, you're hooked\n\nHere's the digital product version:\n\nTHE DRUG DEALER MODEL:\n\nSample hit: Free (costs them $5)\n\nCustomer gets hooked\n\nReturns for more\n\nNow paying $50-$100 per transaction\n\nLifetime customer value: $10,000+\n\nROI: $10,000 from $5 investment\n\nTHE DIGITAL SAAS TRANSLATION\n\nBuild tool that creates dependency\n\nNot just useful - actually necessary\n\nExamples:\n\n→ Email management tool\n→ Content scheduler\n→ Customer database\n→ Analytics dashboard\n→ Automation software\n\nSTEP 1: GIVE IT AWAY FREE FOR 30 DAYS\n\nNo credit card required\n\nFull access to everything\n\nLet them integrate it into their workflow\n\nLet them build dependency\n\nSTEP 2: THE INTEGRATION TRAP\n\nThey connect their email accounts\n\nThey import all their customer data\n\nThey schedule 3 months of content\n\nThey set up automations\n\nEverything runs through your tool\n\nSTEP 3: THE DEPENDENCY\n\nAfter 30 days, their entire business runs on your tool\n\nDisconnecting would break everything\n\nThey'd lose all their data\n\nThey'd have to rebuild systems\n\nRe-schedule all content\n\nReconnect everything elsewhere\n\nSTEP 4: THE FORCED PAYMENT\n\nDay 30: \"Trial ending in 24 hours\"\n\n\"Subscribe to keep access: $97/month\"\n\nThey can't say no\n\nTheir business would collapse\n\nThey have no choice\n\nThey pay\n\nSTEP 5: THE TRAP STRENGTHENS\n\nThe longer they use it, the harder to leave\n\nMonth 3: Even more integrated\n\nMonth 6: Completely dependent\n\nMonth 12: Switching would cost thousands\n\nThey're trapped\n\nForever customer\n\nThe math:\n\n1,000 free trials\n\n700 convert to paid (70% - high because of dependency)\n\n700 × $97/month = $67,900/month\n\nAverage customer lifetime: 24 months\n\n700 × $97 × 24 = $1,629,600\n\nFrom giving away free trials\n\nThe cost:\n\nServer costs: $800/month\n\nSupport: $2,000/month\n\nTotal monthly cost: $2,800\n\nRevenue: $67,900\n\nProfit: $65,100/month\n\nAll because you gave away free samples\n\nScale with Eyeballs Method:\n\n70 accounts posting about the free tool\n\n\"This free tool changed my business\"\n\n\"Try this for free, you'll never go back\"\n\n\"I can't imagine working without this now\"\n\nDrive thousands to free trial\n\nLet dependency do the selling\n\nSomeone's doing this with a \"social media scheduler\"\n\nFree 30-day trial\n\nNo restrictions\n\nUsers schedule 90 days of content\n\nDay 30: Must pay $77/month or lose everything\n\n89% conversion rate\n\n$890K/month from trapped customers\n\nStarted with free samples\n\nBuilt dependency\n\nTrapped customers\n\nThe drug dealer model works\n\nFree sample\n\nCreate addiction\n\nCharge forever","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/QIXYVJ8fx0","expanded_url":"https://x.com/JamesEbringer/status/1988030481519055128/photo/1","id_str":"1988030477903544320","indices":[277,300],"media_key":"3_1988030477903544320","media_url_https":"https://pbs.twimg.com/media/G5bnL8YXQAAV5Ud.jpg","type":"photo","url":"https://t.co/QIXYVJ8fx0","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[]},"medium":{"faces":[]},"small":{"faces":[]},"orig":{"faces":[]}},"sizes":{"large":{"h":1180,"w":1125,"resize":"fit"},"medium":{"h":1180,"w":1125,"resize":"fit"},"small":{"h":680,"w":648,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1180,"width":1125,"focus_rects":[{"x":0,"y":550,"w":1125,"h":630},{"x":0,"y":55,"w":1125,"h":1125},{"x":45,"y":0,"w":1035,"h":1180},{"x":267,"y":0,"w":590,"h":1180},{"x":0,"y":0,"w":1125,"h":1180}]},"media_results":{"result":{"media_key":"3_1988030477903544320"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988030481519055128","view_count":1961,"bookmark_count":25,"created_at":1762818377000,"favorite_count":17,"quote_count":0,"reply_count":2,"retweet_count":3,"user_id_str":"1413186873795792898","conversation_id_str":"1988030481519055128","full_text":"Casinos make you gamble with chips instead of cash because people spend 40% more when money doesn't feel real - apply this exact psychology to your digital products and watch revenue explode...\n\nCasinos figured this out decades ago\n\nCash feels painful to lose\n\nChips feel like game tokens\n\nHere's how to weaponize this in digital products:\n\nNever sell products directly for money\n\nCreate your own \"currency system\" first\n\nExample: Don't sell course for $297\n\nSell \"997 credits\" for $297 instead\n\nThen price your course at \"997 credits\"\n\nThe psychological disconnect:\n\nCustomers think \"$297 = 997 credits = expensive\"\n\nBut once they buy credits, spending them feels free\n\n\"I already paid, these credits are just sitting here\"\n\nNow here's the play:\n\nSTEP 1: FORCE CREDIT PURCHASE\n\nMake it impossible to buy products with regular money\n\nOnly accepted payment: your credits\n\n\"Buy 500 credits for $147\"\n\n\"Buy 1000 credits for $297\"\n\n\"Buy 2500 credits for $597\"\n\nSTEP 2: PRICE PRODUCTS IN CREDITS\n\nMain course: 997 credits\n\nBonus templates: 297 credits\n\n1-on-1 coaching: 1,497 credits\n\nCommunity access: 497 credits per month\n\nSTEP 3: THE MANIPULATION\n\nCustomer buys 1000 credits for $297\n\nSpends 997 on main course\n\nHas 3 credits left (worthless)\n\nSees templates for 297 credits\n\nThinks \"I already spent money, let me just add more credits\"\n\nBuys another 500 credits for $147\n\nNow spent $444 total (would've stopped at $297 normally)\n\nSTEP 4: EXPIRING CREDITS\n\nAdd expiration dates\n\n\"Credits expire in 90 days\"\n\nCustomer has unused credits\n\nFeels forced to spend or lose them\n\nBuys stuff they didn't originally want\n\nThe math difference:\n\nNormal direct pricing:\n\n1,000 customers × $297 = $297,000\n\nWith credit system:\n\n1,000 customers × $297 (first purchase)\n\n430 buy more credits (average $180 extra)\n\n1,000 × $297 + 430 × $180 = $374,400\n\n26% more revenue from same customers\n\nScale with Eyeballs Method:\n\n100 accounts driving traffic to \"credit packs\"\n\n\"Buy credits, unlock everything inside\"\n\nShow credit bundles, not dollar amounts\n\nThe hook feels like a deal\n\n\"2500 credits for only $597 (save 30%)\"\n\nThey forget credits = fake currency you invented\n\nSomeone's doing this with a trading education platform right now\n\nEverything costs \"tokens\"\n\nYou can only buy tokens, not courses directly\n\nAverage customer spends $520\n\nThey came to buy a $297 course\n\nBut the token system got them to spend 75% more\n\nThe disconnect between credits and real money is the key\n\nJust like casino chips\n\nPeople spend more when it doesn't feel like real money","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[12,57],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1819121076120539136","name":"Alex 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high-ticket?","in_reply_to_user_id_str":"1819121076120539136","in_reply_to_status_id_str":"1988000391330402334","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-11-12","value":30717,"startTime":1762819200000,"endTime":1762905600000,"tweets":[{"bookmarked":false,"display_text_range":[0,280],"entities":{"hashtags":[],"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"extended_entities":{"media":[{"display_url":"pic.x.com/hdZo46FoJ6","expanded_url":"https://x.com/JamesEbringer/status/1988208650985283759/photo/1","id_str":"1988208647923527680","indices":[281,304],"media_key":"3_1988208647923527680","media_url_https":"https://pbs.twimg.com/media/G5eJOzbXcAAahCo.jpg","type":"photo","url":"https://t.co/hdZo46FoJ6","ext_media_availability":{"status":"Available"},"features":{"large":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]},"medium":{"faces":[{"x":94,"y":306,"h":49,"w":49},{"x":568,"y":321,"h":52,"w":52},{"x":452,"y":302,"h":56,"w":56}]},"small":{"faces":[{"x":53,"y":173,"h":28,"w":28},{"x":322,"y":182,"h":29,"w":29},{"x":256,"y":171,"h":31,"w":31}]},"orig":{"faces":[{"x":101,"y":327,"h":53,"w":53},{"x":607,"y":343,"h":56,"w":56},{"x":483,"y":323,"h":60,"w":60}]}},"sizes":{"large":{"h":1280,"w":761,"resize":"fit"},"medium":{"h":1200,"w":713,"resize":"fit"},"small":{"h":680,"w":404,"resize":"fit"},"thumb":{"h":150,"w":150,"resize":"crop"}},"original_info":{"height":1280,"width":761,"focus_rects":[{"x":0,"y":854,"w":761,"h":426},{"x":0,"y":519,"w":761,"h":761},{"x":0,"y":412,"w":761,"h":868},{"x":0,"y":0,"w":640,"h":1280},{"x":0,"y":0,"w":761,"h":1280}]},"media_results":{"result":{"media_key":"3_1988208647923527680"}}}]},"favorited":false,"lang":"en","possibly_sensitive":false,"possibly_sensitive_editable":true,"retweeted":false,"fact_check":null,"id":"1988208650985283759","view_count":1021,"bookmark_count":10,"created_at":1762860856000,"favorite_count":10,"quote_count":0,"reply_count":1,"retweet_count":0,"user_id_str":"1413186873795792898","conversation_id_str":"1988208650985283759","full_text":"Run \"last chance\" sales every single week by using different excuses each time, and watch conversions stay at 5% while competitors sit at 2%...\n\nScarcity works\n\nBut real scarcity limits revenue\n\nHere's how to fake it forever:\n\nCreate your digital product\n\nPrice it at $47-$67\n\nNow here's the rotation:\n\nWEEK 1: \"Closing enrollment\" scarcity\n\n- \"We're closing enrollment in 48 hours\"\n- \"Only taking 50 more people\"\n\nCreate urgency around limited spots\n\nWEEK 2: \"Price increase\" scarcity\n\n- \"Price going up to $97 on Friday\"\n- \"Lock in $47 rate before increase\"\n\nCreate urgency around current price\n\nWEEK 3: \"Bonus removal\" scarcity\n\n- \"Removing $200 in bonuses on Sunday\"\n- \"Last chance to get templates + coaching included\"\n\nCreate urgency around bonus value\n\nWEEK 4: \"Platform migration\" scarcity\n\n- \"Moving to private platform next week\"\n- \"This is last week to join on Whop\"\n\nCreate urgency around access method\n\nWEEK 5: Back to \"closing enrollment\"\n\nRepeat the cycle\n\nNew audience doesn't know you did this last month\n\nThe beauty:\n\nEvery week has urgency\n\nEvery week has different reason\n\nYou never actually close anything\n\nNew traffic doesn't see old promotions\n\nWith Eyeballs Method, you have fresh eyes daily:\n\n110 accounts posting = 880 videos daily\nAverage 480 views per video\n422K views per day\nNew people seeing offer for first time\nThey see \"closing in 48 hours\"\nThey don't know you've been \"closing\" for 6 months\nThe conversion difference:\nNormal evergreen offer: 2% conversion\nWith rotating scarcity: 5% conversion\n2.5X better conversion from manufactured urgency\nThe math:\n422K views per day\n0.23% CTR = 970 clicks\n5% conversion = 49 sales\n$57 product = $2,793/day\n$83,790/month\n\nWith variance: $22,000/month\n\nThe excuse library:\n\n→ \"Platform shutting down feature\"\n→ \"Focusing on high-ticket clients only\"\n→ \"Seasonal offer ending\"\n→ \"Founding member pricing expires\"\n→ \"System upgrade requiring re-enrollment\"\n→ \"Partnership ending with vendor\"\n→ \"Course being updated, old version access closing\"\n\nRotate through 8 different scarcity angles\n\nRun each for 1 week\n\nNobody notices the pattern because:\n\nDifferent angles each time\n\nFresh traffic from Eyeballs Method daily\n\nPrevious \"deadline\" forgotten\n\nSomeone's doing this with a productivity course:\n\nBeen \"closing enrollment\" every week for 14 months\n\nUses 6 different scarcity angles in rotation\n\nMakes $19K/month at consistent 4.8% conversion\n\nCompetitors with no scarcity: 2.1% conversion\n\nSame traffic, 2.3X more revenue\n\nJust from manufactured urgency on loop\n\nEyeballs Method brings new eyes\n\nScarcity rotation converts them\n\nThe deadline is fake\n\nThe revenue is 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days\"\n→ \"The framework nobody talks about\"\n\nEach account posts 8-10 times per day\n\nThat's 1,600-2,000 posts hitting TikTok daily\n\nAll funneling to the same $47 offer\n\nThe math is realistic:\n\n200 accounts × 8 posts = 1,600 videos daily\n\nAverage 700 views per video\n\n1.12M views per day\n\n0.25% click to bio = 2,800 clicks\n\n3% conversion = 84 sales daily\n\n84 × $47 = $3,948 per day\n\nThat's $118,440/month\n\nBut let's be real about actual performance:\n\nNot every account performs well\n\nSome get shadowbanned\n\nAverage across all accounts drops to 400 views\n\n800K views per day actual\n\n0.2% CTR = 1,600 clicks\n\n2.5% conversion = 40 sales daily\n\n40 × $47 = $1,880/day\n\n$56,400/month realistic\n\nStill $56K from a course you bought for $1,000\n\nThe protection layer:\n\nYou're teaching the same concepts (can't be copyrighted)\n\nFramework is rewritten (not direct copy)\n\nDifferent branding (not impersonation)\n\nOriginal creator can't prove you stole it\n\nBy 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