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Mastering customized PMP strategies for giants like TTD, DV360, and Yahoo, Washington has carved out a niche as a go-to expert for scalable, cost-effective programmatic campaigns.

To empower businesses to maximize their digital advertising ROI through expert programmatic campaign management and customized inventory solutions, making top-tier media buying accessible and effective.

They believe in providing tangible value (like free audits) as a gateway to building trust and long-term business relationships. Efficiency, innovation, and strategic resourcefulness in ad buying are core to their ethos.

Washington's strengths include deep expertise in programmatic advertising, consistent content creation, and a proactive approach in engaging potential clients with free value offers.

The high tweet volume paired with low engagement suggests potential oversaturation or a lack of targeted audience connection, which may dilute message impact.

Focus on quality over quantity by crafting targeted, insightful threads about programmatic trends or case studies that showcase successful campaigns. Engaging on X with industry influencers and using focused hashtags can amplify reach and attract the right followers.

Fun fact: Despite posting over 13,500 tweets, actual view counts on many posts remain surprisingly low, proving even the busiest entrepreneurs can sometimes fly under the radar.