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GM to everyone except: Those still waiting for Q4 to begin before they start making changes. [Inserts dramatic motivational music]. Start taking that bold step today. Start stepping out of your comfort zone today. Start doing the hard things today. There is no perfect time. The best time is now. The second best time, is the second after. Start.

Throwback Thursday innit? GM My friends🙂‍↔️

And so, the key to writing content that sticks, and brands that feel like home, and graphics people can't take their eyes off, and speaking words that reverberate through the walls of your audience's minds... Is simply learning how the brain works. When you note this and then look around you, you'd see that the ones that are the best in their game—The best brands, content creators, marketers, speakers—are the ones who have (intentionally or not) learnt how the brain works and applied it to their craft. Is this a sign for you to start learning psychology? Probably. Depends on how successful you want to be. Gee emm.

Do you know it's possible to get your audience right but not their needs? No, I'm not talking about the product this time. I'm talking about what pulls them to it – The narrative. Your narrative is your brand's main story. Every successful brand has (intentionally or unintentionally) built a narrative around them that attracts its audience. There is always a narrative. And the point is, for your product, you could be getting the narrative wrong. What if the story you're telling your audience isn't one they care about? What if it's one that only brings short term users and not loyal ones? What if your narrative fails to tap into the right emotions for your audience? I'll tell you what. Your product might not fail immediately, but it'll remain average, mediocre, never reaching it's full potential. And that's why I learn copy. To be the content architect who makes brands precisely accurate with their narrative and messaging. To be a strategist that can literally lift brands up from the dead. I'm not there yet, but that's why I'm here, telling you, documenting. And reminding you that the narrative is what really moves the needle.

I got this heartfelt message recently and it further proved to me that: ➺Your page and what you leave on other people's pages should be a reflection of you. ➺People are learning from you, even when you think they're not. GM lovelies. Keep doing you🫶

GM. Have you tried the "use quizgpt" prompt on Chatgpt?🌚 In case you haven't, the prompt basically gives you a kind of test based on your discussions with chatgpt. You can prompt it to ask you other questions too. ‘Chatgpt is my best friend’ geng, it's time to put your love to the test.

Are you interested in mass adoption of web 3 or are you just here for the money?

What if you need to start interacting with a different set of people to get the results you need? GM from me

6 o'clock. You're staring blankly at your phone. 7. 8. You still can't think of anything to write about, talk less of posting. You call it a writers block and damn the day. I know that feeling too. And yeah it comes with a funny whirl in my belly, coupled with mood swings for the rest of the day. So I created a system with a bunch of guidelines to help me win the game of consistency. Because consistency is key, in brand building, especially when you're starting out. And right now, I'm sharing this system with you too. I call it, The PCGM. Live on Substack, link in the comments.

Ever noticed how you understand things more when it's likened to something you already know? For example, NFTs are like the Monalisa. There could be different copies or pictures of it on the Internet, but the original remains owned by the French government Or explaining staking as keeping your fiat in a savings account to receive interest It's not magic It's how our brains are wired The brain groups things into categories It's a coping mechanism for the vast amount of information it takes in on a daily basis So when you're seeing/learning something you don't know, you first, subconsciously try to relate it with something you already know But even when it doesn't happen subconsciously, you can still induce it How can you apply this to writing? Simple Relate what you're speaking about with something your readers already know This especially is needed in a space like this where we constantly have to explain technical things It would bring more clarity to your words and in the minds of readers Making heavy technical terms digestible and understandable Meeting me for the first time? Hi I'm Zara, and I'm currently studying the psychology behind content that works, so I can become a better content strategist for you

Me anywhere I see September dump

I guess the UI was really a big deal after all 😪

Gm and happy downtober How's your weekend going?