Get live statistics and analysis of YouTube Music's profile on X / Twitter

Their biggest win? Successfully creating a thriving digital community where music enthusiasts feel seen and heard, evidenced by consistently high engagement on tweets about popular artists.

To connect music lovers with the latest hits and emerging artists, enhancing their listening experience while fostering a sense of community around shared musical passions.

Music is a universal language that brings people together, and every artist deserves recognition for their creative contributions. YouTube Music values collaboration and celebrates the diversity of sounds in our playlists.

Their strength lies in curating engaging content that resonates with a wide audience, tapping into trending topics and fostering conversations that matter to music fans.

With such a heavy focus on engagement, they may sometimes overlook deeper analytics in favor of trending topics, which could affect long-term brand growth and audience retention.

To grow their audience on X, YouTube Music should consider collaborating with micro-influencers in the music industry to amplify their reach and engage with niche communities more effectively!

Fun Fact: YouTube Music is not just about music; they’ve mastered the art of social engagement, boasting over 18,600 tweets with an impressive engagement rate!