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𝗙𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗼𝗿 𝗯𝘂𝘆 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁… These 3 stages must be achieved: → They must know you → They must like you. → They must trust you. It’s a process. People will only trust you with their funds if they genuinely believe in you. But trust doesn’t happen overnight—it’s built step by step. Before they can trust you, they need to know you and like you. So, how do you get people to know, like, and ultimately trust you? The answer lies in these three pillars: ➺ Quantity ➺ Quality ➺ Authority Let’s break it down quickly…↓↓ ________________________________________________ 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 (𝗞𝗻𝗼𝘄) It’s easier to notice 100 red balls in a sack of 1,000 multicolored balls than to notice just one red ball. The same principle applies to marketing your project. People will notice you if you keep showing in their faces. 𝗛𝗼𝘄 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆:↓ → Consistently post content on your project’s page and the founder’s page… → Engage in relevant conversations about Web3 and your niche. → Join spaces, contribute to discussions, and be a recognizable voice. Essentially, be the loudest advocate for what you’re building. __________________________________________________ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 (𝗟𝗶𝗸𝗲) Just because someone knows you doesn’t mean they like you. Afterall, you likely know your enemies.. But does that make you like them?🤔 For people to like you, they need to see the value you bring to the table. And that’s where your quality content comes in. 𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆:↓ → Share content that is not just frequent but genuinely valuable and insightful. → Offer “hot takes” and solutions that resonate with your audience. A common mistake founders make is avoiding posting until they have “perfect” content… But here’s the truth… 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗯𝗿𝗲𝗲𝗱𝘀 𝗾𝘂𝗮𝗹𝗶𝘁𝘆. You get better at creating value by doing it consistently. Don’t aim for perfection—aim for improvement over time. Now, to the last stage…↓↓ _______________________________________________ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 (𝗧𝗿𝘂𝘀𝘁) Even if people enjoy your content, they won’t trust you with their funds unless you prove you’re credible. The question on their minds will be… “𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘰𝘯’𝘵 𝘵𝘢𝘬𝘦 𝘮𝘺 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳?” And this is where your authority comes in. 𝗛𝗼𝘄 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆:↓ → Highlight your achievements and milestones. → Collaborate with credible figures in the industry. → Partner with respected communities and projects. By associating your project with trust-worthy entities, you borrow their credibility to build your own. Show that your project can deliver on its promises. _________________________________________________ And with that, ladies and gentlemen, we wrap up. I hope you’ve gained one or two insights that'll help make your project or brand a frontrunner in the Web3 landscape. Oops, my bad.🙏 I forgot to tell you the last stage which is… REPEAT (CONSISTENCY) Remember it’s a process… It isn’t a one-time task—it’s an ongoing cycle. Keep refining your strategies and repeating the steps to solidify your position as a frontrunner in the Web3 space. Stylo vers le bas.🖊️🖊️ P.S... I’m web3_Wolf🐺. I build awareness and drive engagement for projects through targeted content strategies. Looking to grow your project’s online presence? Send me a DM—let’s chat!

TL;DR Perps traders woke up to closed positions and confusion yesterday. Here's what really happened... NEWTON'S THIRD LAW (or probably Satoshi's) The way Perps works is that your win is somebody else's loss... For every long, there must be a balancing short, and vice versa. On Oct 10, longs got liquidated after the drastic price drop. Shorts were in profit, but there were no more losing longs left to pay them any additional profit. In this kind of scenario, the exchange's insurance vault steps in a trader. It absorbs those liquidated positions and temporarily takes on the losing side to stabilize the system. But remember, the vault is also a trader with limited capital and risk tolerance. Once it reaches its limit (which is probably what happened), ADL (Auto Deleveraging) kicks in. Think of ADL as a reduction balancer (a fail safe). It does the opposite of the insurance vault. The vault absorbs positions to stabilize the system, while ADL reduces position to rebalance it. When there aren't enough losers to give winners profit, ADL closes or reduces some of the winning positions so that winners and losers stay balanced. The criteria for which trades get closed depend on the exchange. Usually, the most profitable and high-leverage traders are first in line. If this didn't happen, winners would think they are making money, but there'd be no funds to pay them once they try to cash out. Unrealized unrealized profit😁 Just audio money. At the end of the day, only Newton wins... Because his third law still stands strong!!!⚖️

Why founders get it wrong with ghostwriters!!! One big misconception about ghostwriting is that founders think ghostwriters will handle everything… from thinking to creating content. In their minds, once a ghostwriter is hired, they can sit back and watch content magically appear on their page every day. Wrong!!! You don’t hire ghostwriters to think for you. It’s called a personal page for a reason. You still have to provide them with information. That’s the raw material ghostwriters transform into words and content. Ghostwriters can decide the “when” and “how” to post. But only you can provide the “what.” Your thoughts. Their words.

One question I tend to get from founders a lot is… “How do I build a Loyal Community?” How do I make people join and never want to leave Here's one tip that almost everyone ignores: 👉 Create a personalized onboarding Journey. Your onboarding doesn’t end when someone sees your ecosystem or tries your product. You still need to make them feel welcome. Consider this scenario: You’re selling cars. Every time someone buys, you treat them to a meal, help set up their car and the transportation. You even provide personalized tips on how to care for it. What happens when they or their friends need another car? They’ll come back to you. You can apply this same psychology to your project. For example, when someone uses your product… You could send him a personalized video or message, welcoming him, showing him the next steps to take, and asking about his experience. It could sound like this… ____ “Hi Ty, I saw you just signed up on our product. Welcome to Rastafara. It's great to have builders like you here yada yada... Here's my advice... Join our builders’ chat here. When you enter, say hello. Jay or Kay from our team will guide you with everything you need to fully enjoy our Ecosystem. Feel free to ask them anything or reach out to me directly.” _____ By doing this, you make them feel special. You're making them feel part of something. And you shift their focus from just your product to you and your entire Ecosystem. Of course, this might not be scalable to 100k users. But imagine doing this for your first thousands users. That's like having 1000 ambassadors ready to push your product forward. It doesn't always have to be you—the founder. It could be another team member. But the higher the hierarchy, the stronger the connection. It can also be as simple as someone using your product for the first time, and you find a way to get him into your community chat… Then your CMs and moderators guide him from the moment he enters. The goal here is not just to have another user… but to have a believer. If you make people feel special, they’ll naturally feel indebted to you. Never forget: first impression lasts.

Humans are naturally impatient. Most people want instant results. And that includes your users too. That’s why user experience is very important. For instance… You open an app that takes exactly one minute to load. Scenario 1 — you stare at a blank white screen the whole time. Scenario 2 — you see a progress bar moving from 1% to 100%. Which one do you think loads faster? None. Both take the same one minute. But people who experience both will feel the second one loads faster. Why? Because it gives updates, even though the actual time is the same. That little progress bar calms impatience and gives a sense of control. When people see nothing happening, impatience kicks in. But when they see updates, they feel progress is happening. The same logic applies to your product and marketing. Never leave your users hanging in silence. Show them what’s happening. Give them updates. Let them feel progress. Sometimes, it’s about perception not speed.

Advantages of not having a bag... You're not affected by the dip. Follow me for more life advice.

Most blockchains were built to do everything. NFTs. Games. DAOs. DeFi. You name it. But that’s also where the problem lies. When a chain tries to serve everyone, it can’t be deeply optimized for one thing. Trading demands insane speed, precision, and reliability. Milliseconds matter... Delays cost money... Yet most general-purpose chains process transactions in batches, run complex smart contracts, and prioritize decentralization over latency. That’s why a trading-focused chain (like Hyperliquid) can easily outperform them. It’s not trying to be a playground for every dApp... It’s a race track built solely for traders. General chains are like public roads: open to everyone, but limited by traffic. Hyperliquid is like a Formula 1 track: single purpose, laser focused, and built for speed.

I’ll never understand why so many teams obsess over charts. Everything that goes up will come down. When you focus too much on pushing your chart upward, you’re only delaying the inevitable. Your chart is a reflection of the sentiment surrounding your product. Focus on improving the product, and the chart will take care of itself. If you feel the chart of your token is entirely different from the sentiment around your product, then you probably never needed that token in the first place.

Nothing is free in this life. Not money, not love, not success. The oldest principle in life is... The principle of exchange. Trade by barter. Simply put, you give to get. Money is useless if there's nothing to trade it for. Love means nothing if there's nobody to share it with. This world is built off trade by barter. If you want something, you have to give something in order to acquire it. Gm Y'all.

UGC is the best kind of marketing. People look to others for validation before making decisions. UGC provides that validation. Instead of just trying to get new people in, focus on giving the existing community an outstanding experience. That way, when you decide to get people in, you have very little work to do. Your existing audience would have already done the hard part.

One principle I like most from the book Sell or Be Sold by Grant Cardone is this: Reach out to so many people that when one rejects you, you don’t feel bad. Instead, you’re happy... because if they had said yes, your plate would have been overflowing with more work than you could handle. Gm web3.

Every physical innovation we see today first existed in the mind. The mind is the first incubator of every dream, idea, or breakthrough. If it can’t believe it’s possible, the world will never see it as real. Gm.

I’ve been off X for a while. Spent time working with my web3 clients. Learned a lot. Now I’m back… to share what I’ve learned, document my journey, and build my authority in web3 marketing. Going forward, my content will focus on 3 things: 1️⃣ Web3 Marketing & Storytelling — how to grow projects the right way 2️⃣ Community Growth & Content Strategy — the systems behind engagement 3️⃣ Hyperliquid Ecosystem — documenting my learning journey as I explore it deeply If you’re: ➺ A founder trying to position your project better ➺ A marketer trying to improve your storytelling ➺ Or just someone trying to understand how great web3 content works …you’ll find something here for you. Let’s make the next few months about: → clarity over noise → stories over hype → impact over impressions Back on X. Back to building. One post at a time. Let’s get to work.🔥

This still rocks. 😎

Your project should be doing one of these three things... → Making people more money → Saving time → Increasing people's status (social currency) What else do y'all think a project should solve?

𝗙𝗼𝗿 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗼𝗿 𝗯𝘂𝘆 𝗶𝗻𝘁𝗼 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁… These 3 stages must be achieved: → They must know you → They must like you. → They must trust you. It’s a process. People will only trust you with their funds if they genuinely believe in you. But trust doesn’t happen overnight—it’s built step by step. Before they can trust you, they need to know you and like you. So, how do you get people to know, like, and ultimately trust you? The answer lies in these three pillars: ➺ Quantity ➺ Quality ➺ Authority Let’s break it down quickly…↓↓ ________________________________________________ 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 (𝗞𝗻𝗼𝘄) It’s easier to notice 100 red balls in a sack of 1,000 multicolored balls than to notice just one red ball. The same principle applies to marketing your project. People will notice you if you keep showing in their faces. 𝗛𝗼𝘄 𝘁𝗼 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆:↓ → Consistently post content on your project’s page and the founder’s page… → Engage in relevant conversations about Web3 and your niche. → Join spaces, contribute to discussions, and be a recognizable voice. Essentially, be the loudest advocate for what you’re building. __________________________________________________ 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 (𝗟𝗶𝗸𝗲) Just because someone knows you doesn’t mean they like you. Afterall, you likely know your enemies.. But does that make you like them?🤔 For people to like you, they need to see the value you bring to the table. And that’s where your quality content comes in. 𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗾𝘂𝗮𝗹𝗶𝘁𝘆:↓ → Share content that is not just frequent but genuinely valuable and insightful. → Offer “hot takes” and solutions that resonate with your audience. A common mistake founders make is avoiding posting until they have “perfect” content… But here’s the truth… 𝗤𝘂𝗮𝗻𝘁𝗶𝘁𝘆 𝗯𝗿𝗲𝗲𝗱𝘀 𝗾𝘂𝗮𝗹𝗶𝘁𝘆. You get better at creating value by doing it consistently. Don’t aim for perfection—aim for improvement over time. Now, to the last stage…↓↓ _______________________________________________ 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 (𝗧𝗿𝘂𝘀𝘁) Even if people enjoy your content, they won’t trust you with their funds unless you prove you’re credible. The question on their minds will be… “𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘬𝘯𝘰𝘸 𝘺𝘰𝘶 𝘸𝘰𝘯’𝘵 𝘵𝘢𝘬𝘦 𝘮𝘺 𝘮𝘰𝘯𝘦𝘺 𝘢𝘯𝘥 𝘥𝘪𝘴𝘢𝘱𝘱𝘦𝘢𝘳?” And this is where your authority comes in. 𝗛𝗼𝘄 𝘁𝗼 𝗲𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆:↓ → Highlight your achievements and milestones. → Collaborate with credible figures in the industry. → Partner with respected communities and projects. By associating your project with trust-worthy entities, you borrow their credibility to build your own. Show that your project can deliver on its promises. _________________________________________________ And with that, ladies and gentlemen, we wrap up. I hope you’ve gained one or two insights that'll help make your project or brand a frontrunner in the Web3 landscape. Oops, my bad.🙏 I forgot to tell you the last stage which is… REPEAT (CONSISTENCY) Remember it’s a process… It isn’t a one-time task—it’s an ongoing cycle. Keep refining your strategies and repeating the steps to solidify your position as a frontrunner in the Web3 space. Stylo vers le bas.🖊️🖊️ P.S... I’m web3_Wolf🐺. I build awareness and drive engagement for projects through targeted content strategies. Looking to grow your project’s online presence? Send me a DM—let’s chat!

Why founders get it wrong with ghostwriters!!! One big misconception about ghostwriting is that founders think ghostwriters will handle everything… from thinking to creating content. In their minds, once a ghostwriter is hired, they can sit back and watch content magically appear on their page every day. Wrong!!! You don’t hire ghostwriters to think for you. It’s called a personal page for a reason. You still have to provide them with information. That’s the raw material ghostwriters transform into words and content. Ghostwriters can decide the “when” and “how” to post. But only you can provide the “what.” Your thoughts. Their words.

Nothing is free in this life. Not money, not love, not success. The oldest principle in life is... The principle of exchange. Trade by barter. Simply put, you give to get. Money is useless if there's nothing to trade it for. Love means nothing if there's nobody to share it with. This world is built off trade by barter. If you want something, you have to give something in order to acquire it. Gm Y'all.

TL;DR Perps traders woke up to closed positions and confusion yesterday. Here's what really happened... NEWTON'S THIRD LAW (or probably Satoshi's) The way Perps works is that your win is somebody else's loss... For every long, there must be a balancing short, and vice versa. On Oct 10, longs got liquidated after the drastic price drop. Shorts were in profit, but there were no more losing longs left to pay them any additional profit. In this kind of scenario, the exchange's insurance vault steps in a trader. It absorbs those liquidated positions and temporarily takes on the losing side to stabilize the system. But remember, the vault is also a trader with limited capital and risk tolerance. Once it reaches its limit (which is probably what happened), ADL (Auto Deleveraging) kicks in. Think of ADL as a reduction balancer (a fail safe). It does the opposite of the insurance vault. The vault absorbs positions to stabilize the system, while ADL reduces position to rebalance it. When there aren't enough losers to give winners profit, ADL closes or reduces some of the winning positions so that winners and losers stay balanced. The criteria for which trades get closed depend on the exchange. Usually, the most profitable and high-leverage traders are first in line. If this didn't happen, winners would think they are making money, but there'd be no funds to pay them once they try to cash out. Unrealized unrealized profit😁 Just audio money. At the end of the day, only Newton wins... Because his third law still stands strong!!!⚖️

Most blockchains were built to do everything. NFTs. Games. DAOs. DeFi. You name it. But that’s also where the problem lies. When a chain tries to serve everyone, it can’t be deeply optimized for one thing. Trading demands insane speed, precision, and reliability. Milliseconds matter... Delays cost money... Yet most general-purpose chains process transactions in batches, run complex smart contracts, and prioritize decentralization over latency. That’s why a trading-focused chain (like Hyperliquid) can easily outperform them. It’s not trying to be a playground for every dApp... It’s a race track built solely for traders. General chains are like public roads: open to everyone, but limited by traffic. Hyperliquid is like a Formula 1 track: single purpose, laser focused, and built for speed.

I’ll never understand why so many teams obsess over charts. Everything that goes up will come down. When you focus too much on pushing your chart upward, you’re only delaying the inevitable. Your chart is a reflection of the sentiment surrounding your product. Focus on improving the product, and the chart will take care of itself. If you feel the chart of your token is entirely different from the sentiment around your product, then you probably never needed that token in the first place.

Humans are naturally impatient. Most people want instant results. And that includes your users too. That’s why user experience is very important. For instance… You open an app that takes exactly one minute to load. Scenario 1 — you stare at a blank white screen the whole time. Scenario 2 — you see a progress bar moving from 1% to 100%. Which one do you think loads faster? None. Both take the same one minute. But people who experience both will feel the second one loads faster. Why? Because it gives updates, even though the actual time is the same. That little progress bar calms impatience and gives a sense of control. When people see nothing happening, impatience kicks in. But when they see updates, they feel progress is happening. The same logic applies to your product and marketing. Never leave your users hanging in silence. Show them what’s happening. Give them updates. Let them feel progress. Sometimes, it’s about perception not speed.

Advantages of not having a bag... You're not affected by the dip. Follow me for more life advice.

UGC is the best kind of marketing. People look to others for validation before making decisions. UGC provides that validation. Instead of just trying to get new people in, focus on giving the existing community an outstanding experience. That way, when you decide to get people in, you have very little work to do. Your existing audience would have already done the hard part.

One principle I like most from the book Sell or Be Sold by Grant Cardone is this: Reach out to so many people that when one rejects you, you don’t feel bad. Instead, you’re happy... because if they had said yes, your plate would have been overflowing with more work than you could handle. Gm web3.

One question I tend to get from founders a lot is… “How do I build a Loyal Community?” How do I make people join and never want to leave Here's one tip that almost everyone ignores: 👉 Create a personalized onboarding Journey. Your onboarding doesn’t end when someone sees your ecosystem or tries your product. You still need to make them feel welcome. Consider this scenario: You’re selling cars. Every time someone buys, you treat them to a meal, help set up their car and the transportation. You even provide personalized tips on how to care for it. What happens when they or their friends need another car? They’ll come back to you. You can apply this same psychology to your project. For example, when someone uses your product… You could send him a personalized video or message, welcoming him, showing him the next steps to take, and asking about his experience. It could sound like this… ____ “Hi Ty, I saw you just signed up on our product. Welcome to Rastafara. It's great to have builders like you here yada yada... Here's my advice... Join our builders’ chat here. When you enter, say hello. Jay or Kay from our team will guide you with everything you need to fully enjoy our Ecosystem. Feel free to ask them anything or reach out to me directly.” _____ By doing this, you make them feel special. You're making them feel part of something. And you shift their focus from just your product to you and your entire Ecosystem. Of course, this might not be scalable to 100k users. But imagine doing this for your first thousands users. That's like having 1000 ambassadors ready to push your product forward. It doesn't always have to be you—the founder. It could be another team member. But the higher the hierarchy, the stronger the connection. It can also be as simple as someone using your product for the first time, and you find a way to get him into your community chat… Then your CMs and moderators guide him from the moment he enters. The goal here is not just to have another user… but to have a believer. If you make people feel special, they’ll naturally feel indebted to you. Never forget: first impression lasts.

I’ve been off X for a while. Spent time working with my web3 clients. Learned a lot. Now I’m back… to share what I’ve learned, document my journey, and build my authority in web3 marketing. Going forward, my content will focus on 3 things: 1️⃣ Web3 Marketing & Storytelling — how to grow projects the right way 2️⃣ Community Growth & Content Strategy — the systems behind engagement 3️⃣ Hyperliquid Ecosystem — documenting my learning journey as I explore it deeply If you’re: ➺ A founder trying to position your project better ➺ A marketer trying to improve your storytelling ➺ Or just someone trying to understand how great web3 content works …you’ll find something here for you. Let’s make the next few months about: → clarity over noise → stories over hype → impact over impressions Back on X. Back to building. One post at a time. Let’s get to work.🔥

Every physical innovation we see today first existed in the mind. The mind is the first incubator of every dream, idea, or breakthrough. If it can’t believe it’s possible, the world will never see it as real. Gm.

This still rocks. 😎