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In January 2023, Adidas was dying: • First net loss since 1992 • €1.5B in dead Yeezy inventory • Brand relevance collapsing globally Then Bjørn Gulden became CEO. 9 months in, he pulled off the greatest corporate turnaround in recent history. Here's how he did it:

The most savage revenge story in business In 1963, a tractor maker complained to Ferrari about their engine Enzo Ferrari laughed in his face & called him a "farmer" So he built a supercar to beat Ferrari at his own game Here’s the incredible story of how Lamborghini was born:

Trump's mentor was one of the most dangerous men in US history. He made millions defending mafia bosses and hunting down communists. For 13 years, he taught Trump everything about power and manipulation. Here's the dark story of how Roy Cohn created the Trump we know today: 🧵

Bill Gates knows something we don’t In 2022, he quietly became the largest private farmland owner in the US––with 275,000+ acres He says it’s for “sustainable farming” But his real plan is much darker & way more profitable Here’s what he's actually doing with all that land:🧵

This is insane. A Finnish startup just grew protein from thin air. They're producing 160 tons of complete protein annually from NOTHING but air and electricity. NASA just selected them to feed astronauts on their next Mars missions. Here's how it works:

A German startup just made 20 humans immortal. They froze their bodies at -385°F using cryopreservation technology. Now, 800 people are signing up to skip death and wake up in 2125. Here's how it works:

BREAKING: Jeffrey Epstein's partner could break 17 years of silence. The DOJ just announced their first-ever meeting with Ghislaine Maxwell. Her lawyer says she's "ready to testify truthfully"... Here's everything you need to know:

In 2019, Kylie Jenner pulled off the biggest business bluff in history. She fooled Forbes into crowning her the youngest "self-made" billionaire. The hype drove millions in brand deals. Until Forbes exposed the fake numbers. Here's how she did it: 🧵

The US just lifted a chip ban that was supposed to last years. In April, the Trump administration restricted AI chip exports to China. But an $18 billion play by China made restrictions pointless. Here's why Trump just admitted defeat (& what this means for the future of AI):

reminder to self:

This is Robert Cialdini. His research on the psychology of influence made him an international bestseller with 5+ million copies sold. Charlie Munger was so impressed by his work, he personally sent him $500K in Berkshire stock. Here are his 6 principles of persuasion:

These 25-year-olds pulled one of the greatest crypto scams in history. They raised $32 MILLION in 68 days from a non-existent product. Even Floyd Mayweather and DJ Khaled promoted their fake coins. Until one phone call exposed everything... Here's the full story: 🧵

I've helped my client add: • 50,000,000 views • 15,000 followers • 600 newsletter subs In just 70 days of working together... If you want to grow your audience in 2025, read this: 🧵

I bet my life savings Alex Hormozi will become a billionaire by 2030. Not because he owns a portfolio of companies that makes $250M/year. But because he found the secret to generating INFINITE leads in any industry. Here's what it is (and how to use it to 2x your business): 🧵

This is crazy. Jeff Bezos sold over $8.5 BILLION worth of Amazon stock in 2024. Not for retirement. But to secretly fund a private space race against Elon Musk. Here’s why he’s betting everything on leaving Earth (and what this means for the rest of us):

A German startup just made 20 humans immortal. They froze their bodies at -385°F using cryopreservation technology. Now, 800 people are signing up to skip death and wake up in 2125. Here's how it works:

This is insane. A Finnish startup just grew protein from thin air. They're producing 160 tons of complete protein annually from NOTHING but air and electricity. NASA just selected them to feed astronauts on their next Mars missions. Here's how it works:

Bill Gates knows something we don’t In 2022, he quietly became the largest private farmland owner in the US––with 275,000+ acres He says it’s for “sustainable farming” But his real plan is much darker & way more profitable Here’s what he's actually doing with all that land:🧵

Trump's mentor was one of the most dangerous men in US history. He made millions defending mafia bosses and hunting down communists. For 13 years, he taught Trump everything about power and manipulation. Here's the dark story of how Roy Cohn created the Trump we know today: 🧵

In January 2023, Adidas was dying: • First net loss since 1992 • €1.5B in dead Yeezy inventory • Brand relevance collapsing globally Then Bjørn Gulden became CEO. 9 months in, he pulled off the greatest corporate turnaround in recent history. Here's how he did it:

BREAKING: Jeffrey Epstein's partner could break 17 years of silence. The DOJ just announced their first-ever meeting with Ghislaine Maxwell. Her lawyer says she's "ready to testify truthfully"... Here's everything you need to know:

The US just lifted a chip ban that was supposed to last years. In April, the Trump administration restricted AI chip exports to China. But an $18 billion play by China made restrictions pointless. Here's why Trump just admitted defeat (& what this means for the future of AI):

The most savage revenge story in business In 1963, a tractor maker complained to Ferrari about their engine Enzo Ferrari laughed in his face & called him a "farmer" So he built a supercar to beat Ferrari at his own game Here’s the incredible story of how Lamborghini was born:

I've helped my client add: • 50,000,000 views • 15,000 followers • 600 newsletter subs In just 70 days of working together... If you want to grow your audience in 2025, read this: 🧵

reminder to self:

This is Robert Cialdini. His research on the psychology of influence made him an international bestseller with 5+ million copies sold. Charlie Munger was so impressed by his work, he personally sent him $500K in Berkshire stock. Here are his 6 principles of persuasion:

everyone says hooking readers is the secret to getting engagement it’s not it’s the VALUE PER WORD can you deliver on your promise in as few words as possible? a killer hook gets people to read the post → it GENERATES attention but the meat of the post is what actually gets people to take action → it REWARDS attention we live in a world where people get more easily distracted by the day everyone’s constantly being bombarded with content attention spans are short and shrinking as a marketer, your goal is to win against that noise every word should serve a purpose. whether it's adding context—will it help the reader understand my message better? or expressing emotion—will it help communicate the emotion I want them to feel? that's how you get your message across to as many people as possible

The most misunderstood chemical in your brain: Dopamine. It can either destroy your motivation or make you unstoppable. Here's what it actually does to you (backed by science):

These 25-year-olds pulled one of the greatest crypto scams in history. They raised $32 MILLION in 68 days from a non-existent product. Even Floyd Mayweather and DJ Khaled promoted their fake coins. Until one phone call exposed everything... Here's the full story: 🧵