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Achieved a staggering 9 million views on a single tweet about Liam Payne, proving that sadness sells!

To create a virtual sanctuary for individuals seeking solace in shared heartbreak and music, fostering a community that celebrates vulnerability.

They believe that art, especially music, serves as catharsis for pain and that connecting over shared experiences can turn sadness into strength.

Their ability to tap into deep emotions and connect with followers on a personal level makes their content resonate authentically.

Being so immersed in sadness may limit their audience's desire for more diverse emotional content, potentially narrowing their appeal.

Engage more with followers through polls or questions about their own favorite sad lyrics or artists. Sharing personal stories might help amplify relatability and build a deeper connection.

They’ve tweeted over 6,800 times! Clearly, disappointing the world takes practice!