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5 Proven Go-to-Market Frameworks You Need To Know (...apply these to accelerate your startup's growth): Many early-stage founders struggle with taking their product to market effectively. But with the right frameworks, you can avoid common pitfalls and set yourself up for success. I collaborated with @majavoje on the latest Product-Led Geek newsletter and covered 5 essential GTM frameworks every founder should know: 1️⃣ Beachhead Strategy - Focus on conquering a small, underserved market segment first before expanding. Example: Facebook started with Harvard students. 2️⃣ Early Customer Profile (ECP) - Define your initial target audience realistically. The ones with higher risk tolerance and a burning need for solutions. Snyk's ECP was Node.js devs who wanted to secure the open source dependencies they were pulling into their apps. 3️⃣ GTM Power Hour - Rapidly formulate and validate go-to-market assumptions using a structured exercise and collect 5 key "proofs" on your journey to product-market fit(s): (Proof of concept, Proof of monetisation, Proof of a scalable GTM motion, Proof of sustainable business model, Proof of market expansion) 4️⃣ Growth Loops - Build leverage by creating self-reinforcing cycles that drive acquisition. Viral, usage, collaboration, UGC, referral etc. Examples: Reddit's UGC loop, Revolut's referral loop. 5️⃣ Launch Plan - Map out your product launch step-by-step, incorporating low-cost, high-impact tactics to generate buzz. Applying these can dramatically improve the odds of go-to-market success for your nascent startup. They provide structure, focus, and a more likely path to sustainable growth. Want to dive deeper into these frameworks? Check out my latest newsletter post: plg.news/p/5-proven-got… #plg #growth #gtm PS: Get a bonus in the newsletter with a link to the launch plan Maja used for her recent product launch.

plg.news/p/productive-s… Constantly fight with distractions. Obvs you’ve spoken with @nireyal (indistractable) and @jazer & @jakek (make time), but check out Hyperfocus by @Chris_Bailey - it’s been equally helpful for me by bringing a deeper understanding of why and how I get distracted.

5 Proven Go-to-Market Frameworks You Need To Know (...apply these to accelerate your startup's growth): Many early-stage founders struggle with taking their product to market effectively. But with the right frameworks, you can avoid common pitfalls and set yourself up for success. I collaborated with @majavoje on the latest Product-Led Geek newsletter and covered 5 essential GTM frameworks every founder should know: 1️⃣ Beachhead Strategy - Focus on conquering a small, underserved market segment first before expanding. Example: Facebook started with Harvard students. 2️⃣ Early Customer Profile (ECP) - Define your initial target audience realistically. The ones with higher risk tolerance and a burning need for solutions. Snyk's ECP was Node.js devs who wanted to secure the open source dependencies they were pulling into their apps. 3️⃣ GTM Power Hour - Rapidly formulate and validate go-to-market assumptions using a structured exercise and collect 5 key "proofs" on your journey to product-market fit(s): (Proof of concept, Proof of monetisation, Proof of a scalable GTM motion, Proof of sustainable business model, Proof of market expansion) 4️⃣ Growth Loops - Build leverage by creating self-reinforcing cycles that drive acquisition. Viral, usage, collaboration, UGC, referral etc. Examples: Reddit's UGC loop, Revolut's referral loop. 5️⃣ Launch Plan - Map out your product launch step-by-step, incorporating low-cost, high-impact tactics to generate buzz. Applying these can dramatically improve the odds of go-to-market success for your nascent startup. They provide structure, focus, and a more likely path to sustainable growth. Want to dive deeper into these frameworks? Check out my latest newsletter post: plg.news/p/5-proven-got… #plg #growth #gtm PS: Get a bonus in the newsletter with a link to the launch plan Maja used for her recent product launch.

plg.news/p/productive-s… Constantly fight with distractions. Obvs you’ve spoken with @nireyal (indistractable) and @jazer & @jakek (make time), but check out Hyperfocus by @Chris_Bailey - it’s been equally helpful for me by bringing a deeper understanding of why and how I get distracted.