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WordPress Entrepreneur. Educator. Speaker. Father. CEO @ digitalgravy.co | The next big thing 👉 etchwp.com

412 following3k followers

The Thought Leader

Kevin Geary is a trailblazer in the WordPress ecosystem, known for tackling controversial topics with candid insights and expert analyses. As a WordPress entrepreneur and educator, he dives deep into the nuances of web design, advocating for improvement and innovation while keeping the community's best interests at heart. With a blend of passion and sharp critique, Kevin isn’t just about conversation—he’s about catalyzing change.

Impressions
82.4k36.7k
$15.45
Likes
670164
67%
Retweets
70-1
7%
Replies
19368
19%
Bookmarks
7431
7%

Kevin’s tweets are like a solid WordPress site: informative, but sometimes they come with more bugs than a 404 page. One minute you’re scrolling through profound insights, and the next, you’re wondering if he’s just auditioning for the role of 'Most Dramatic WordPress User'!

Kevin's biggest win is successfully bringing attention to the dire need for improved marketing, education, and user onboarding in the WordPress ecosystem, creating a ripple effect of change and discussion.

To ignite meaningful discussions and inspire growth in the WordPress community, urging improvements in design, marketing, and leadership.

Kevin believes in the power of open-source platforms and the importance of maintaining high standards in web design. He values transparency, thoughtful communication, and community engagement over sensationalism.

Kevin's ability to convey complex technical concepts with clarity and a creative approach makes him a go-to source for meaningful insights in the web development community.

His passionate critiques can sometimes come off as abrasive, leading to potential alienation of those who might otherwise benefit from his expertise.

To grow his audience on X, Kevin should engage more in interactive formats like polls or Q&A sessions, inviting followers to debate and share their perspectives on key issues in WordPress, fostering a community of vocal advocates.

Despite his critical approach, Kevin’s fun fact is that he proudly admits to being a huge fan of WordPress and loves the freedom it gives to publish and own content.

Top tweets of Kevin Geary

Just for the record … @wpengine didn’t give us ACF or Local. They bought ACF and they acquired Local in their acquisition of Flywheel. You can certainly support WPE but don’t act like they “contributed” either of those things.

16k

Rapid-fire thoughts on Jamie's video about #Wix vs #WordPress (from a 19-year WP veteran and exclusive WP user)... - It brings up some very valid points and I'm glad he published it. Kudos to him. It gets an important conversation started. - The chart showing the [relatively low] number or percent of new projects being started with WP is what I've suspected for quite some time now. Harping on "43%" or "market share," as most WordPressers do, is just a self-unaware celebration of lagging indicators. The future isn't bright when people aren't using the platform to start new projects. All real indicators point to "43%" becoming a dramatically lower number in the near future. - The video title is definitely sensationalist and misses the real mark. There isn't some "master plan" by Wix to take down WordPress, at least not using any of the tactics outlined in that video. The reality is that Wix is just way better at marketing and advertising and building a cohesive product than WordPress is. And... - ...The same is true of most other similar platforms. @Wix , @squarespace, @webflow, @framer, etc. are all lightyears better at marketing, advertising, education, and cohesive product development than WordPress is. They're literally just playing the BASICS of the game way better, but a top WordPress creator thinks this is some "secret takedown plan." That's either because he's never seen basic marketing get executed consistently or his channel thrives on sensationalism, idk. Since you can't build a website in 10 minutes, I'd lean toward the latter explanation. - If you're keeping score without blinders on, WordPress is losing in every meaningful category except one... ❌ Advertising ❌ Marketing ❌ Education ❌ Product Design ❌ Product Development ❌ Product Onboarding ❌ Ecosystem Cohesiveness ❌ Product Vision ❌ Product-Market-Fit ❌ Talent Acquisition (Creators) ❌ Thought Leadership & Innovation ❌ Storytelling ✅ Open Source They win in ONE area and one area only. Granted, it's a huge area (and the only reason we're still alive). Here's a quick recap of where WordPress is in 2024 in case you're out of the loop: 😟 The product has two completely different admin UIs. 😟 The product has four completely different fundamental interfaces (classic blocks, block themes, site editor, and third party page builders), none of which play nice together. And just within the page builder ecosystem and block ecosystem, that quickly expands out to dozens of different interfaces, option sets, and methodologies, with varying degrees of output quality. 😟 There's no real communication of standards or best practices. WordPress is the wild west of web design, which has some upsides, but ultimately fails to attract new talent and completely turns off beginners. 😟 The product has a theme ecosystem with tens of thousands of variant takes on how a website should be built (not just designed), all randomly spread out over the four possible interfaces (because themes aren't just design, they're linked with opinionated architecture, which is a fundamental flaw of the theme ecosystem when considering the platform from a Wixesque user perspective). 😟 The primary interface, the block editor, has two completely different rendering modes (iframe vs no iframe) depending on whether a random non-v3 block is available or not available, with wildly problematic implications for anyone who wants to interact with the canvas' styling output. This is logistically outrageous. 😟 The product has an archaic CMS that's been all but abandoned in favor of committing resources to a flailing page building experience. Twenty years in and we just got the ability to duplicate a page and we still can't natively organize media (the ultra-basics are still missing). The CMS is literally the best part of WP, but they abandoned it a decade ago. 😟 Consider the concept of pages vs posts vs post types. Okay? Now stop considering it, because it makes no sense and is a waste of time. These are areas of the architecture that desperately need thought leadership. The fact that WP in 2024 is still a glorified blogging platform is not due to technological limitations or the need for backward compatibility. WP is architecturally emaciated because it's spent too many years starving for thought leadership. There isn't a single WordPress website built in 2024 that is thriving because of WPs architecture -- every single one of them either has poor content architecture or is a patchwork of workarounds designed to escape the 2005 blogging model of content management and content relationships. 😟 The product has no onboarding to speak of and onboarding is nearly impossible to design given the lack of a cohesive building experience. Again, the theme ecosystem is a major roadblock that none of the other platforms suffer from (and hardly anyone in WP seems to understand this from my previous discussions). 😟 Gutenberg makes development MORE technical, not less. And the block editor still feels and behaves like a half-baked experiment after 8 years of development. Compare it to ANY other modern page building interface and it feels like a cheap plastic toy. This has mentally and emotionally beaten down devs so much that they fangirl over the addition of insanely basic features like negative margin. 😟 The narrative around WP in the larger ecosystem of web design and business is shifting heavily in favor of alternatives. 😟 I could keep going, but it's all too much for a tweet. What is the conclusion of all this? Here's my direct and forewarning opinion: WordPress is a glorious, but severely wounded elephant, surrounded by hungry wolves who have shown a strong ability to HUNT and KILL. It's not fatally wounded, and it can retain market dominance and turn things around, but it needs better leadership, better vision, and a much stronger and more serious commitment to marketing and education. And it needs those things NOW. There's more to say, more "solutions" to offer, and more valuable insights that I'm happy to share, but it's all too much for a tweet. As everyone should know by now, I'm more than happy to discuss on a podcast, youtube channel, livestream, whatever. If we don't start having more serious conversations about this, we're gonna get feasted on. And just so we're clear: I'm a HUGE fan of WP. I love [the vast majority] of the community 😅. I love OWNING MY CONTENT. I love the FREEDOM TO PUBLISH. But I'm not in the business of getting feasted on, so I feel a real need to discuss these things publicly. Not to harp or attack or blame any one person, but so these very real issues can be IDENTIFIED and FIXED and so WP can survive and thrive. We don't have nearly as much time as some people seem to think we do.

21k

Domain reveal. etchwp.com If you're not on the waiting list, you need to be.

6k

There's an epidemic of people caring deeply about how easy it is for clients to edit their own website. In most cases, clients should not be editing their own site. They're not qualified to do so, nor is it the best use of their time. And, as their consultant and website manager, it's our job to inform them of this. The fact is, most edits are highly consequential, and the consequence is often bigger than imagined. Take, for example, a hero headline. Changing the hero headline (one of the simplest of edits) on a page can have the following consequences: - Conversion rate drops (which has an impact down the chain of reducing email subscribers, sales, and referrals) - Rankings drop - ROAS declines - Bounce rate increases - Social sharing drops - Analytics lose context if the edit isn't logged - Layout looks bad because Jimbo never met a headline he couldn't spawn an orphan from - Split testing goes to shit If the "client" isn't a qualified copywriter and doesn't understand the implications of the edit they're making and isn't aware of the broader marketing context being employed, why on Earth would you allow them, without warning, to make such an edit? And why on Earth would you advocate for them with regard to ease of editing? Even if they are a qualified copywriter, do they understand the other stuff that doesn't fall within the wheelhouse of copywriting? We don't even have to get into the territory of design, layout, page flow, user experience, or anything else, which are potentially even more disastrous. If Apple lets Fran the marketing intern change things up on the iPad sales page from time to time, I'd be more shocked than a vegan at a butcher's convention. This the same Fran that needed IT's help yesterday because she was trying to attach a 40mb file to an email? How about this ... why not set it up so all change requests are submitted to the individual(s) who are truly qualified to manage the website? This is what "website management" actually is, by the way, for all of you who are selling $29.99 "website management" plans. I doubt software companies are having this same discussion. "Well, you know Dick, this Vue stuff you're writing really makes it difficult for Jess in Sales to get in there and shake things up when a lead needs a feature we haven't built yet." I spent YEARS working with small and medium sized businesses. Never once did I encounter a single "client" who was qualified to "edit the website." Can't ever say that I met any of their "marketing people" who were qualified, either, if I'm being honest. I did meet a plethora of people who fucked everything up when given the first chance, though. You know what ... that makes me wonder ... is this why there's more and more talk about version control on websites these days? Y'all letting the boardroom run absolutely wild on the websites y'all manage? Need to rollback the unqualified groupthink edits every evening? Be careful who you're advocating for with all this, "it needs to be easy for them" talk. I think it needs to be harder, actually. Companies are better off when there are less hands in the pot.

6k

Most engaged tweets of Kevin Geary

Rapid-fire thoughts on Jamie's video about #Wix vs #WordPress (from a 19-year WP veteran and exclusive WP user)... - It brings up some very valid points and I'm glad he published it. Kudos to him. It gets an important conversation started. - The chart showing the [relatively low] number or percent of new projects being started with WP is what I've suspected for quite some time now. Harping on "43%" or "market share," as most WordPressers do, is just a self-unaware celebration of lagging indicators. The future isn't bright when people aren't using the platform to start new projects. All real indicators point to "43%" becoming a dramatically lower number in the near future. - The video title is definitely sensationalist and misses the real mark. There isn't some "master plan" by Wix to take down WordPress, at least not using any of the tactics outlined in that video. The reality is that Wix is just way better at marketing and advertising and building a cohesive product than WordPress is. And... - ...The same is true of most other similar platforms. @Wix , @squarespace, @webflow, @framer, etc. are all lightyears better at marketing, advertising, education, and cohesive product development than WordPress is. They're literally just playing the BASICS of the game way better, but a top WordPress creator thinks this is some "secret takedown plan." That's either because he's never seen basic marketing get executed consistently or his channel thrives on sensationalism, idk. Since you can't build a website in 10 minutes, I'd lean toward the latter explanation. - If you're keeping score without blinders on, WordPress is losing in every meaningful category except one... ❌ Advertising ❌ Marketing ❌ Education ❌ Product Design ❌ Product Development ❌ Product Onboarding ❌ Ecosystem Cohesiveness ❌ Product Vision ❌ Product-Market-Fit ❌ Talent Acquisition (Creators) ❌ Thought Leadership & Innovation ❌ Storytelling ✅ Open Source They win in ONE area and one area only. Granted, it's a huge area (and the only reason we're still alive). Here's a quick recap of where WordPress is in 2024 in case you're out of the loop: 😟 The product has two completely different admin UIs. 😟 The product has four completely different fundamental interfaces (classic blocks, block themes, site editor, and third party page builders), none of which play nice together. And just within the page builder ecosystem and block ecosystem, that quickly expands out to dozens of different interfaces, option sets, and methodologies, with varying degrees of output quality. 😟 There's no real communication of standards or best practices. WordPress is the wild west of web design, which has some upsides, but ultimately fails to attract new talent and completely turns off beginners. 😟 The product has a theme ecosystem with tens of thousands of variant takes on how a website should be built (not just designed), all randomly spread out over the four possible interfaces (because themes aren't just design, they're linked with opinionated architecture, which is a fundamental flaw of the theme ecosystem when considering the platform from a Wixesque user perspective). 😟 The primary interface, the block editor, has two completely different rendering modes (iframe vs no iframe) depending on whether a random non-v3 block is available or not available, with wildly problematic implications for anyone who wants to interact with the canvas' styling output. This is logistically outrageous. 😟 The product has an archaic CMS that's been all but abandoned in favor of committing resources to a flailing page building experience. Twenty years in and we just got the ability to duplicate a page and we still can't natively organize media (the ultra-basics are still missing). The CMS is literally the best part of WP, but they abandoned it a decade ago. 😟 Consider the concept of pages vs posts vs post types. Okay? Now stop considering it, because it makes no sense and is a waste of time. These are areas of the architecture that desperately need thought leadership. The fact that WP in 2024 is still a glorified blogging platform is not due to technological limitations or the need for backward compatibility. WP is architecturally emaciated because it's spent too many years starving for thought leadership. There isn't a single WordPress website built in 2024 that is thriving because of WPs architecture -- every single one of them either has poor content architecture or is a patchwork of workarounds designed to escape the 2005 blogging model of content management and content relationships. 😟 The product has no onboarding to speak of and onboarding is nearly impossible to design given the lack of a cohesive building experience. Again, the theme ecosystem is a major roadblock that none of the other platforms suffer from (and hardly anyone in WP seems to understand this from my previous discussions). 😟 Gutenberg makes development MORE technical, not less. And the block editor still feels and behaves like a half-baked experiment after 8 years of development. Compare it to ANY other modern page building interface and it feels like a cheap plastic toy. This has mentally and emotionally beaten down devs so much that they fangirl over the addition of insanely basic features like negative margin. 😟 The narrative around WP in the larger ecosystem of web design and business is shifting heavily in favor of alternatives. 😟 I could keep going, but it's all too much for a tweet. What is the conclusion of all this? Here's my direct and forewarning opinion: WordPress is a glorious, but severely wounded elephant, surrounded by hungry wolves who have shown a strong ability to HUNT and KILL. It's not fatally wounded, and it can retain market dominance and turn things around, but it needs better leadership, better vision, and a much stronger and more serious commitment to marketing and education. And it needs those things NOW. There's more to say, more "solutions" to offer, and more valuable insights that I'm happy to share, but it's all too much for a tweet. As everyone should know by now, I'm more than happy to discuss on a podcast, youtube channel, livestream, whatever. If we don't start having more serious conversations about this, we're gonna get feasted on. And just so we're clear: I'm a HUGE fan of WP. I love [the vast majority] of the community 😅. I love OWNING MY CONTENT. I love the FREEDOM TO PUBLISH. But I'm not in the business of getting feasted on, so I feel a real need to discuss these things publicly. Not to harp or attack or blame any one person, but so these very real issues can be IDENTIFIED and FIXED and so WP can survive and thrive. We don't have nearly as much time as some people seem to think we do.

21k

Just for the record … @wpengine didn’t give us ACF or Local. They bought ACF and they acquired Local in their acquisition of Flywheel. You can certainly support WPE but don’t act like they “contributed” either of those things.

16k

Is @NotionHQ still the go-to these days? I need a new system for managing notes, ideas, and upcoming content. Is there anything better?

4k

There's an epidemic of people caring deeply about how easy it is for clients to edit their own website. In most cases, clients should not be editing their own site. They're not qualified to do so, nor is it the best use of their time. And, as their consultant and website manager, it's our job to inform them of this. The fact is, most edits are highly consequential, and the consequence is often bigger than imagined. Take, for example, a hero headline. Changing the hero headline (one of the simplest of edits) on a page can have the following consequences: - Conversion rate drops (which has an impact down the chain of reducing email subscribers, sales, and referrals) - Rankings drop - ROAS declines - Bounce rate increases - Social sharing drops - Analytics lose context if the edit isn't logged - Layout looks bad because Jimbo never met a headline he couldn't spawn an orphan from - Split testing goes to shit If the "client" isn't a qualified copywriter and doesn't understand the implications of the edit they're making and isn't aware of the broader marketing context being employed, why on Earth would you allow them, without warning, to make such an edit? And why on Earth would you advocate for them with regard to ease of editing? Even if they are a qualified copywriter, do they understand the other stuff that doesn't fall within the wheelhouse of copywriting? We don't even have to get into the territory of design, layout, page flow, user experience, or anything else, which are potentially even more disastrous. If Apple lets Fran the marketing intern change things up on the iPad sales page from time to time, I'd be more shocked than a vegan at a butcher's convention. This the same Fran that needed IT's help yesterday because she was trying to attach a 40mb file to an email? How about this ... why not set it up so all change requests are submitted to the individual(s) who are truly qualified to manage the website? This is what "website management" actually is, by the way, for all of you who are selling $29.99 "website management" plans. I doubt software companies are having this same discussion. "Well, you know Dick, this Vue stuff you're writing really makes it difficult for Jess in Sales to get in there and shake things up when a lead needs a feature we haven't built yet." I spent YEARS working with small and medium sized businesses. Never once did I encounter a single "client" who was qualified to "edit the website." Can't ever say that I met any of their "marketing people" who were qualified, either, if I'm being honest. I did meet a plethora of people who fucked everything up when given the first chance, though. You know what ... that makes me wonder ... is this why there's more and more talk about version control on websites these days? Y'all letting the boardroom run absolutely wild on the websites y'all manage? Need to rollback the unqualified groupthink edits every evening? Be careful who you're advocating for with all this, "it needs to be easy for them" talk. I think it needs to be harder, actually. Companies are better off when there are less hands in the pot.

6k

Is @elemntor a professional page builder? While it's clearly used by many professionals, I'll continue to make the point that it's not a professional tool regarding output quality, scalability, maintainability, or best practices. THREAD...

5k

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