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So there’s this dude Hormozi. Been farming clout for 6 years, free YouTube sermons, books, podcasts, the whole gambit. Opens every video with ‘I have nothing to sell you.’ Turns out… plot twist… he had EVERYTHING to sell you. Did a ‘book launch’ (lol) that was basically a 79-hour hostage livestream. Guinness World Records literally showed up to clap like seals and hand him a trophy for selling $100M worth of hot air. No one can even call cap now because it’s certified. And the book? That’s just the cover charge to get funneled into a $5K seminar in the old UFC office. Then boom…surprise, it’s actually a $45K/year coaching cult. Some psychos pay $150K for ‘closer access.’ Allegedly one guy Venmo’d $1.5M just to move in with him and his wife.Anyway… how’s your job at Deloitte?

If money were no object, how would you spend your time?

It’s over for Alex. 🚨 He just hit critical mass. His audience 2x’d and got way younger overnight. This isn’t an accident... it’s strategy. No, he’s not “stealing Iman’s audience.” He’s doing what Portnoy did. Partner with the creators to force a generational switch. Younger eyeballs = different playbook. “But the kids can’t pay $5K for workshops.” True. But they do drop thousands on V-bucks, skins, in-app upgrades, and Roblox accessories. Right? And in a few years? They have credit cards. Jobs. Disposable income. Lifetime value > one-ticket sale. He’s buying longevity, not one course. This isn’t about today’s revenue. It’s about owning tomorrow’s wallet. Go check your credit card statements. How much did your kid spend on digital nonsense in the last 12 months? Reply with the number. Let’s get real about the market. If your audience ages out, your business dies. Alex is building one that grows with him. That’s how you win multi decade attention game. Brilliant. Ruthless. Legal. (Reply with your kid’s annual in-app tab 👇)

gm say it back.

I ’ve hired over 100+ employees from around the world. Here’s the kicker. They cost 70% less than their US counterparts. And you can find phenomenal talent to supercharge your business. Sometimes for as low as $5 an hour. Here’s how I do it: First off, these aren't just virtual assistants. I’ve brought on financial analysts who excel in private equity underwriting. I’ve hired customer service reps with near-perfect English skills. I’m talking about sales leads, web developers, operations managers. If the job can be done remotely, I look abroad 99% of the time. I stack these employees to support my US-based teams. For instance, my VP of Sales has an assistant who doubles his efficiency. Where do I find these standout talents? LATAM is my go-to. They excel in customer service and management. Their organized approach and problem-solving skills are top-notch. We’ve even hired engineers and finance experts from there. Two standout team members from LATAM are destined to lead companies for me someday. How do I find them? I partner with a recruitment firm. They help craft job descriptions, vet candidates, and verify skills. Pay scales vary, but you can find experienced professionals for $1,000 to $2,000 a month. Exceptional management talent can range from $3,000 to $5,000+. The benefits are clear: → Extreme cost savings → A talented workforce → A culture of hard work → Non-entitled employees So yes, I still hire Americans. But overseas talent has pleasantly surprised me. Have you hired abroad yet? What’s your experience?

Most people aren’t founders. They’re employees… …with extra anxiety and worse pay. Let’s be real: - They don’t take real risks. - They wait for investors to give permission. - They “optimize” burn, not profit. - And when shit hits the fan, they fold, sell, or blame the market. Meanwhile, real founders are: - Building without permission - Shipping without a safety net - Selling before fundraising - Figuring it out in the dirt...not a Notion doc It’s not polished. It’s not sexy. It’s not VC-backed. But it’s real. Stop calling yourself a “founder” because you made a pitch deck. You’re a founder when payroll gets covered by your own revenue. Hot take: The startup world is flooded with pretend founders. Who’s brave enough to say it out loud?

gm say it back

new phone who dis?

Discipline is doing what you hate to do, but do it like you love it.

“We learn little from victory, but much from defeat.” Everyone says “winning builds character.” It doesn’t. Winning makes you lazy. Losing makes you dangerous. You don’t become great from trophies. You become great from scars.

Are you willing to sprint when the distance is unknown?

Who knew the cure for depression was a Porsche 911 and a few windy roads?

For those of you who crave in-person human interactions... wtf is wrong with all of you?

"You ain't make me, so you can't break me"