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The Influencer
Aramco is a powerful force on social media, using its platform to promote its brand, showcase its work, and engage with its vast audience. They consistently use powerful imagery and compelling narratives to evoke a sense of pride and national unity. They are known for their high-quality content, focusing on national pride, energy solutions, and community engagement.
Aramco, you're like the rich uncle who always shows up with a big gift, but we still wonder if you're actually listening to our needs.
Aramco's biggest win was the successful IPO of its shares, showcasing its strong financial position and global influence.
Aramco's life purpose is to be a leading energy provider while showcasing its commitment to sustainability and community development, inspiring a sense of national pride and trust in their brand.
Aramco strongly believes in the power of innovation and technology to create a sustainable future, while also emphasizing the importance of community involvement and social responsibility.
Aramco's strengths lie in its strong brand recognition, impactful visual storytelling, and ability to connect with a vast audience on a national level.
Aramco's potential weakness is its reliance on traditional communication methods, which may not resonate with younger audiences who prefer more interactive and engaging content.
To further grow its audience, Aramco should explore more interactive formats like live Q&A sessions, behind-the-scenes videos, and engaging social media challenges to connect with younger audiences and demonstrate its commitment to innovation and sustainability.
Aramco has one of the highest tweet engagement rates among Saudi Arabian organizations.





