Get live statistics and analysis of Sam van Hees's profile on X / Twitter

Founder @instanthq used by 20K Shopify brands | film director turned software entrepreneur

610 following519 followers

The Entrepreneur

Sam van Hees is a driven founder and innovator who successfully transitioned from film directing to launching InstantHQ, a popular software product trusted by over 20,000 Shopify brands. Known for his laser focus and data-driven approach, Sam continuously innovates in the ecommerce space while sharing valuable insights and product updates with his community. His tweets capture the hustle and heart of building a disruptive startup that empowers users to create custom Shopify experiences effortlessly.

Impressions
812207
$0.15
Likes
1611
73%
Retweets
22
9%
Replies
43
18%
Bookmarks
0
0%

Sam’s tweets come in faster than a Shopify Flash Sale — so buckle up! If he put as much thought into his coffee breaks as he does product features, his users might actually get a chance to catch their breath between updates.

Achieving over 10,000 users on the InstantHQ Figma to Shopify plugin well ahead of competitors who’re still 'coming soon' is a massive win that proves his focus and execution beat copycats every time.

Sam’s life purpose is to revolutionize the ecommerce experience by enabling businesses of all sizes to build better, more effective online stores quickly and efficiently. He’s driven to create user-centric tools that simplify complexity and empower entrepreneurs to scale with confidence.

He believes in relentless focus on mission, the power of social proof, transparency in communication, and making technology accessible for all. Sam also values innovation that transcends copying, championing originality in execution and real user impact over superficial mimicry.

Sam’s biggest strengths are his visionary product leadership, ability to spot market trends before competitors, and his authentic, focused communication that builds trust and credibility with his audience.

His rapid-fire pace and high output, tweeting nearly twice a day, might cause follower fatigue or dilute his message if not carefully curated and paced.

To further grow his audience on X, Sam should leverage Twitter Spaces or live Q&A sessions to engage followers directly and showcase the human side behind InstantHQ, while also sharing behind-the-scenes stories of product development to deepen community connection.

Fun fact: Despite moving from the arts into tech entrepreneurship, Sam has mastered not only the creative process but also the nuts and bolts of product-market fit, proving that skills from one field can lead to success in a seemingly different one.

Top tweets of Sam van Hees

Our competitors are copying everything! When we launched @InstantHQ last year, something became clear almost immediately: everyone in our industry was trying to copy us. And I mean everything. Take our Figma to Shopify plugin, for example. The moment we announced it, suddenly everyone had “Figma to Shopify plugin coming soon” on their websites. But here’s the thing—while most are still stuck at “coming soon.” We just hit 10,000 + users on our plugin. This whole experience taught me something important: Competitors can copy almost anything—your features, your website, even your language. But they can’t copy two things: Your focus and your social proof. When you stay laser-focused on your mission and let your results speak for themselves, amazing things happen. It’s pretty difficult to slow down a team that’s 100% locked in. So, to anyone worried about competitors: don’t sweat it. Focus on yourself, showcase the proof of your progress, and the rest will take care of itself.

637

Product Page Templates are coming to @InstantHQ! You can expect to build 100% customizable product pages faster and easier than ever before. This will be one of the biggest updates coming to Instant this year. Sign up for the waitlist to get notified when ship this exciting feature in May 👇

1k

Building custom Shopify stores is expensive, hard and time-consuming!? Not anymore. With @InstantHQ, you can build custom Shopify pages and sections as easily as designing in your favorite design tool. Every time I use the 'Grid' layout type I'm still amazed.

596

Another day, another new product feature added to @InstantHQ . Showcase stock availability in real-time. Highlight which items are running low, sold out, or how many units are left. Perfect to: - Create urgency to drive faster purchases - Enhance clarity for your shoppers - Boost conversion rates with transparent inventory insights Check out the tutorial:

307

🎉 Our first live product event with @InstantHQ is happening November 20th! 🚀 We will be unveiling the future of building for Shopify. With features never seen before in the ecosystem. 😱 We’re super excited to share everything we’ve been working on behind the scenes. 👇Sign up now (link in comments)!

460
491

Great to see the love for @InstantHQ navigation launch yesterday on social and in our community 🙏 Can’t wait to see all the beautiful navs you will build!

557

Excited to be at @shoptalk Las Vegas next week! 🔥 Catch @InstantHQ at Booth SS13 and see how we're pushing the boundaries of Shopify store building (and get a preview of @shopdev_ai ). Who else is heading to Shoptalk? Let’s connect!

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Most engaged tweets of Sam van Hees

🎉 Our first live product event with @InstantHQ is happening November 20th! 🚀 We will be unveiling the future of building for Shopify. With features never seen before in the ecosystem. 😱 We’re super excited to share everything we’ve been working on behind the scenes. 👇Sign up now (link in comments)!

460

Our competitors are copying everything! When we launched @InstantHQ last year, something became clear almost immediately: everyone in our industry was trying to copy us. And I mean everything. Take our Figma to Shopify plugin, for example. The moment we announced it, suddenly everyone had “Figma to Shopify plugin coming soon” on their websites. But here’s the thing—while most are still stuck at “coming soon.” We just hit 10,000 + users on our plugin. This whole experience taught me something important: Competitors can copy almost anything—your features, your website, even your language. But they can’t copy two things: Your focus and your social proof. When you stay laser-focused on your mission and let your results speak for themselves, amazing things happen. It’s pretty difficult to slow down a team that’s 100% locked in. So, to anyone worried about competitors: don’t sweat it. Focus on yourself, showcase the proof of your progress, and the rest will take care of itself.

637
359

Product Page Templates are coming to @InstantHQ! You can expect to build 100% customizable product pages faster and easier than ever before. This will be one of the biggest updates coming to Instant this year. Sign up for the waitlist to get notified when ship this exciting feature in May 👇

1k

Today is an exciting day! We launched blog posts with @InstantHQ 🎉 You can now create SEO-optimized and revenue generating blogs for your Shopify store. Plus, you can create and publish an unlimited number with any paid plan. Check out the tutorial 👇

413

Building custom Shopify stores is expensive, hard and time-consuming!? Not anymore. With @InstantHQ, you can build custom Shopify pages and sections as easily as designing in your favorite design tool. Every time I use the 'Grid' layout type I'm still amazed.

596

Who doesn’t watch or know Shark Tank?! Today one of our merchants, @golectec is pitching their amazing product on the show! And they built a great store entirely with @InstantHQ . Tune in to see if they secure funding (the episode is airing tonight at 8 PM EST on ABC)! And check out the store they built 👇

582

Introducing Components! @InstantHQ biggest feature of the year (so far) is finally here! Just like in Figma, you can now turn any element into a component, reuse it across your project, and sync changes automatically. Build 10X faster while keeping everything consistent.

76

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