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Successfully highlighted critical social issues like the discovery of clandestine graves, sparking important conversations within the community.

To inform the public and stimulate constructive discourse around pressing social, political, and cultural issues in El Salvador, enhancing civic engagement and awareness.

Believes in the power of free press as a cornerstone of democracy, and values transparency, accountability, and community engagement in journalism.

Strong analytical skills in reporting, alongside a profound understanding of their audience’s concerns, making them a key influencer in social conversations.

May struggle with engagement on lighter content, such as pop culture references, which seem to generate less interest compared to serious news topics.

To enhance audience growth, La Prensa Gráfica should mix in more engaging multimedia content, like videos or infographics, to make serious topics more digestible and expand their reach beyond just text-based posts.

Fun fact: Their top tweet about the presidential cabinet garnered over 5,300 views, showing that even in the digital age, people are still hungry for political transparency.