Pete Callaghan is a hands-on builder and promoter of online startups, blending automation and AI tools to slash manual work and boost efficiency. He’s deeply embedded in the startup hustle, sharing his journey and learnings to inspire and engage fellow creators. Always experimenting and iterating, Pete gathers user feedback and leans heavily on social interactions to refine his products and marketing strategies.
Pete’s tweets fire off like a startup burnout’s caffeine jitters—nonstop automation, tech talk, and hustle, with just enough strategic mystery to keep you wondering if he’s running a trillion-dollar empire or just another folder watcher robot. At this rate, he’ll automate himself out of needing followers any day now!
Successfully transformed what was once just an idea into @typoroapp, a fully functional app gaining steady users and valuable feedback—all in just a couple of months, while simultaneously managing automation projects and marketing strategies.
Pete’s life purpose is to innovate by creating scalable tech solutions that empower creators and businesses to automate tedious tasks, freeing up time for creativity and growth. He aims to lead the charge in digital entrepreneurship, showing that startups can succeed by combining smart tech with authentic community engagement.
Pete believes in the power of automation and AI to revolutionize workflows and the startup landscape. He values transparency, continuous learning, and user-driven development, knowing that collaboration and feedback are cornerstones of sustainable success. He trusts that grit and hustle, coupled with smart tools, can turn small ideas into impactful businesses.
Pete’s strengths lie in his practical tech skills and relentless drive to build and improve startup solutions. He excels at integrating automation to save time, engaging with his community for feedback, and sharing authentic progress updates that resonate with fellow entrepreneurs.
Pete’s productivity-focused mindset may sometimes overshadow deeper audience analysis or broader strategic marketing beyond grassroots efforts. Also, his intense focus on building might lead him to under-communicate the bigger vision or strategic nuances to his audience.
To grow his audience on X, Pete should leverage more storytelling around his startup journey and highlight user success stories tied to his tools. Engaging in relevant startup and tech conversations with hashtags, and hosting occasional Twitter Spaces on automation and AI could amplify reach. Collaborations with micro-influencers within the tech and entrepreneur niches will help expand his network organically.
Fun fact: Pete built a YouTube publishing automation system that watches a Google Drive folder, creates descriptions and titles from transcripts, and uploads videos with thumbnails—all without lifting a finger beyond the initial setup.
Did you know that two months ago, @typoroapp was just an idea?
(@nocodelife and I have transformed it into a remarkable app since then)
Building an app from scratch is just the beginning of the journey.
Now, w got the the challenge of marketing and raising awareness without spending a fortune.
☑ We've already got users who regularly provide feedback.
↳ This feedback is invaluable as it helps us refine Typoro.
☑ Our next big hurdle is figuring out how to reach a wider audience.
↳ Without a massive budget, this means getting creative with our marketing strategies.
☑ Leveraging social media and word-of-mouth is one approach we're considering.
↳ These platforms offer cost-effective ways to reach potential users.
☑ Collaborating with influencers in the tech community could also be a good move.
↳ They can help amplify our message to their followers
Plan:
PH launch
Uneed launch
Lots of DMs
Micro-influencers
Talking about building on here and socials
Iterating based on feedback
Me and @nocodelife have just launched @typoroapp on @ProductHunt 🎉
Typoro started as a simple idea: streamlining LinkedIn content creation. I used to spend ages formatting, writing, and editing just to make my posts look good.
So, I built AI-powered templates to restructure my content. And then built Typoro to turn rough ideas into polished posts.
With Typoro, you can drop in transcripts, raw thoughts, or messy drafts and turn them into structured, high-quality content, ready for you to tweak and schedule straight to LinkedIn.
✅ Seamless LinkedIn integration – authenticate your account and schedule posts safely.
✅ AI-enhanced writing – let Typoro refine your ideas into better content.
✅ Custom business knowledge – upload your insights and use them to craft smarter posts.
We're also 80% nocode, running from @bubble and heavily integrated with @pinecone and @OpenAI.
https://t.co/nq5kigQyZp
I'm using @typoroapp to grow my LinkedIn.
There's something pretty cool about using your own app, to grow your app.
A long way to go, but @nocodelife are pushing hard to make it the best AI content app going.
Getting eyeballs is important.
Typoro didn't exist in December.
Me and @nocodelife quickly built an MVP and shipped fast.
Marketing is more important than your product (at first) and has to be a priority.
Without eyeballs, there is no point in your product existing or continuing with it.
I'm pushing hard to get traffic our landing pages.
Here's what I'm doing:
- 25 DM connections a day on LinkedIn (automated) with follow up messages. Going for soft-pitch angle.
- Publishing blog posts (yes, google still works)
- Free tools on our website (these are built with framer components)
- Kieran mentioning Typoro in his newsletter
- ProductHunt (thanks for the backlink)
- I've now turned all blogs into company social media posts. Around 150 posts in the queue. 4x per day.
- Tried TikTok/Instagram reels. Poor results.
- Posting daily on LinkedIn (Typoro is linkedin product)
- Doing explainer videos on YouTube - so far, poor results.
I want to get Typoro to a stage where it's self-sustaining and a micro team is doing the parts I don't need to do. @stevenhaggerty is forever reminding me about the importance of using a team effectively.
Current results:
$91 MRR
Looking forward to doubling that.
Me and @nocodelife have just launched @typoroapp on @ProductHunt 🎉
Typoro started as a simple idea: streamlining LinkedIn content creation. I used to spend ages formatting, writing, and editing just to make my posts look good.
So, I built AI-powered templates to restructure my content. And then built Typoro to turn rough ideas into polished posts.
With Typoro, you can drop in transcripts, raw thoughts, or messy drafts and turn them into structured, high-quality content, ready for you to tweak and schedule straight to LinkedIn.
✅ Seamless LinkedIn integration – authenticate your account and schedule posts safely.
✅ AI-enhanced writing – let Typoro refine your ideas into better content.
✅ Custom business knowledge – upload your insights and use them to craft smarter posts.
We're also 80% nocode, running from @bubble and heavily integrated with @pinecone and @OpenAI.
https://t.co/nq5kigQyZp
Here's a Li DM strategy for your SaaS
@moonlabsai reminded me about this and it works very well.
Find an biz influencer who is talking about your niche.
Grab one of their posts getting a lot of comments.
Scrape the commentors and export their profiles.
Send these people a connection request + message.
I'm soft pitching Typoro, but test what works for you.
Then send a few follow ups.
The amount of positive replies I'm getting is huge and I put this down to right message, right person.
Founder @ UgenticAI & ExpertScale | Investor in AI & Martech SaaS | Scaling Expert – Sold $100M+ Online | Showing how I use AI to build & scale businesses here!
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Hope you find someone.","in_reply_to_user_id_str":"15298125","in_reply_to_status_id_str":"1983049148807999608","is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-30","value":0,"startTime":1761696000000,"endTime":1761782400000,"tweets":[{"bookmarked":false,"display_text_range":[0,121],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1983465788242874521","view_count":24,"bookmark_count":0,"created_at":1761730069000,"favorite_count":2,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"2730534040","conversation_id_str":"1983465788242874521","full_text":"The day in the life of a founder is pretending to do marketing and then refreshing Stripe to see if anything has changed.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null}]},{"label":"2025-10-31","value":0,"startTime":1761782400000,"endTime":1761868800000,"tweets":[]},{"label":"2025-11-01","value":0,"startTime":1761868800000,"endTime":1761955200000,"tweets":[]},{"label":"2025-11-02","value":0,"startTime":1761955200000,"endTime":1762041600000,"tweets":[{"bookmarked":false,"display_text_range":[0,34],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":true,"lang":"ro","quoted_status_id_str":"1984431174861930651","quoted_status_permalink":{"url":"https://t.co/XEzpmLPJly","expanded":"https://twitter.com/cichykrzysztof/status/1984431174861930651","display":"x.com/cichykrzysztof…"},"retweeted":false,"fact_check":null,"id":"1984536441704132658","view_count":232,"bookmark_count":0,"created_at":1761985333000,"favorite_count":1,"quote_count":1,"reply_count":0,"retweet_count":0,"user_id_str":"2730534040","conversation_id_str":"1984536441704132658","full_text":"Krzysztof provides a great service","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-11-03","value":0,"startTime":1762041600000,"endTime":1762128000000,"tweets":[]},{"label":"2025-11-04","value":0,"startTime":1762128000000,"endTime":1762214400000,"tweets":[]},{"label":"2025-11-05","value":0,"startTime":1762214400000,"endTime":1762300800000,"tweets":[]},{"label":"2025-11-06","value":0,"startTime":1762300800000,"endTime":1762387200000,"tweets":[{"bookmarked":false,"display_text_range":[0,181],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1986120943521939711","view_count":48,"bookmark_count":0,"created_at":1762363107000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"2730534040","conversation_id_str":"1986120943521939711","full_text":"Isn't it weird some days you get 10 sign ups and the next day zero? What happened on that particular day to get 10? And then why did the next day get zero? Marketing is a black box.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[11,75],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1699591741043527680","name":"jack friks","screen_name":"jackfriks","indices":[0,10]}]},"favorited":false,"in_reply_to_screen_name":"jackfriks","lang":"en","retweeted":false,"fact_check":null,"id":"1986094317023195266","view_count":390,"bookmark_count":0,"created_at":1762356759000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"2730534040","conversation_id_str":"1986087097900360025","full_text":"@jackfriks I see you finally put your prices up, so it might be possible :D","in_reply_to_user_id_str":"1699591741043527680","in_reply_to_status_id_str":"1986087097900360025","is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[15,53],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"861320851","name":"Florin Pop 👨🏻💻","screen_name":"florinpop1705","indices":[0,14]}]},"favorited":false,"in_reply_to_screen_name":"florinpop1705","lang":"en","retweeted":false,"fact_check":null,"id":"1986094000697229562","view_count":40,"bookmark_count":0,"created_at":1762356684000,"favorite_count":0,"quote_count":0,"reply_count":0,"retweet_count":0,"user_id_str":"2730534040","conversation_id_str":"1985958432919195823","full_text":"@florinpop1705 Is it a human centipede shaped 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