Get live statistics and analysis of NYT Cooking's profile on X / Twitter

NYT Cooking’s greatest win is their ability to consistently generate thousands of likes and shares on tweets that make cooking approachable and exciting, one recipe at a time.

To inspire and educate home cooks by providing diverse and easy-to-follow recipes that bring joy to daily meals and special occasions alike.

NYT Cooking believes that cooking is an art that everyone should enjoy and that food has the power to connect people across cultures and traditions. They are committed to promoting culinary diversity and making delicious cooking accessible to all.

Their strength lies in their ability to connect with a wide audience through engaging content that balances culinary expertise with relatable tips, appealing to both novice cooks and seasoned chefs.

With their focus on perfection, they may struggle with user engagement since their curated approach can sometimes leave little room for spontaneous, casual interaction with followers.

To grow their audience on X, NYT Cooking should consider hosting live cooking sessions or interactive polls about recipe ideas, allowing followers to influence the content directly while bridging that gap between curated posts and real-time engagement.

Fun fact: Despite their immense popularity, NYT Cooking is still discovering the top 5 favorites from their Spotify Wrapped, proving they bring as much flavor to playlists as they do to their recipes!