Get live statistics and analysis of - Nat -'s profile on X / Twitter

every marketer i meet has the same broken goals: - "10k followers by end of Q3" - "1M impressions this month" - "5x our engagement rate" you guessed it: these should not be called "goals". they're vanity metrics dressed up as strategy. so, instead of setting targets, pivot to setting constraints. a) instead of: "10k followers by end of Q3" try: "only post about protocols i've actually used" (or at least test them before you create content about them) b) instead of: "post 3x daily" try: "spend max 1 hour/day mindlessly scrolling" c) instead of: "boost engagement by 50%" try: "reply only when i have something valuable to add" what you'll see: constraints force creativity. when you honor them, you create more value. bc authenticity scales. desperation doesn't.

web3 is so beautiful because you'll see: - people in asia working at 2am - people in europe beginning their day at 12pm - people in nyc waking up at 6am it's one of the few industries that will make you really question WHEN THE F*CK DO PEOPLE SLEEP

marketing is the generous act of helping someone discover the solution to their problem.

"copywriting is easy" is a very common thing to say but, i've worked with 50+ projects who: - write like robots - use 47 buzzwords per post - have zero personality in their copy so, i made a list. 8 things that will improve your writing (w/ examples + mindset shift you need):

great marketing isn't what you think. it's not: – clever/catchy slogans – viral moments – perfect design – big budgets – KOL pfps it's: – translation of complexity – delivery of clarity – creation of belonging – removal of friction – invitation to meaning we've confused marketing with attention-seeking. real marketing creates gravitational pull. you don't need more tools. you need more truth. start there.

yesterday was a bad day. i spilled 1 liter of olive oil on my kitchen floor (rip). it splattered everywhere. i was sick and close to punching a wall. but instead, i thought about what it can teach me about B2B marketing: > cleanup takes 10x longer than prevention = one wrong campaign can take months to recover from > when you make a mess, ppl will notice = just like bad marketing - it can spread fast and can stick around for a long time > my cat walked through it and tracked it to the bedroom = this is basically how viral marketing works (the cat is micro-influencers) anyway, 1 hour and 47 paper towels later, the indoor ice rink is gone never give up.

you wanna learn how to be patient? practice organic marketing / building personal brands daily

things that don't matter in web3: ✼ your age ✼ number of years of experience (what even is experience when the space is like 5 years old?) ✼ your gender ✼ place you are from (internet has no borders) what matters? curiosity. willingness to learn. building things that help others. all you need is curiosity and wifi. if you're reading this, you're 50% there. be curious.

men used to go to war now they ask you for monad card nominations

one of the biggest crypto marketing problems is not optimising for clarity projects want to sound smart instead of being clear. apple: > "orange phone 20% better than last year" > makes you drop $1,200 on the basically the same same phone as last year. and it works!! > optimised for feeling crypto: > "revolutionising DeFi with real-time AI agents built for democratising access to onchain liquidity" > yay i have no idea wtf you do, goodbye!! when someone wants a phone, they probably choose between apple, samsung, or google. when someone wants to swap tokens, they choose between... uniswap, sushiswap, pancakeswap, curve, balancer, 1inch, matcha, cowswap, kyberswap, and 47 others (or maybe more??) a normie enters crypto and immediately drowns in choices they can't differentiate. so, make it easy for them. optimize for clarity. it's the only metric that truly matters.

it still surprises me that most BDs don't use content as their lead funnel yes it is a long-term game, but it's one of the best shots you get here're a few tips on how to build your own distribution machine:

finally something for the marketing girlies

if you start building your personal brand from zero: - today, you will have no followers - in 1 week, you will get your first genuine comment - in 2 weeks, you will stop cringing at your own writing - in 1 month, you will build your first meaningful connection - in 3 months, people will start recognising your name - in 6 months, people will look at you as an example, and opportunities will come your way find your niche, find your passion, follow your heart and not trends (or maybe both sometimes...) but most importantly, just start. even if no one is here today, you'll one day look back and be glad you started.

marketing is ultimately sales, but for people who hate cold calling. the end-goals are the same: get users, revenue, growth. different game: you can't sell/pitch directly. sales and BD knock on doors. marketing makes people knock on yours. as a marketer, you're still selling. you just can't say you're selling (idk why this sounds like what a drug dealer would say... anyway) tldr is: the best marketers are undercover salespeople. they find the story that makes you lean in. the pain point that keeps you up at night. the hook that stops your scroll. sales asks for the sale. marketing makes you ask for it. both end up at the same place. one just takes the scenic route. and honestly? the scenic route converts better imo. because people buy from those who understand them, not those who interrupt them.

yesterday was a bad day. i spilled 1 liter of olive oil on my kitchen floor (rip). it splattered everywhere. i was sick and close to punching a wall. but instead, i thought about what it can teach me about B2B marketing: > cleanup takes 10x longer than prevention = one wrong campaign can take months to recover from > when you make a mess, ppl will notice = just like bad marketing - it can spread fast and can stick around for a long time > my cat walked through it and tracked it to the bedroom = this is basically how viral marketing works (the cat is micro-influencers) anyway, 1 hour and 47 paper towels later, the indoor ice rink is gone never give up.

web3 is so beautiful because you'll see: - people in asia working at 2am - people in europe beginning their day at 12pm - people in nyc waking up at 6am it's one of the few industries that will make you really question WHEN THE F*CK DO PEOPLE SLEEP

every marketer i meet has the same broken goals: - "10k followers by end of Q3" - "1M impressions this month" - "5x our engagement rate" you guessed it: these should not be called "goals". they're vanity metrics dressed up as strategy. so, instead of setting targets, pivot to setting constraints. a) instead of: "10k followers by end of Q3" try: "only post about protocols i've actually used" (or at least test them before you create content about them) b) instead of: "post 3x daily" try: "spend max 1 hour/day mindlessly scrolling" c) instead of: "boost engagement by 50%" try: "reply only when i have something valuable to add" what you'll see: constraints force creativity. when you honor them, you create more value. bc authenticity scales. desperation doesn't.

marketing is the generous act of helping someone discover the solution to their problem.

best places to come up with banger content: > on the toilet > in the shower at midnight > doing laundry > right before falling asleep > when you wake up from a nightmare > mid-workout > during meetings you shouldn't be in > walking your cat (or dog) > grocery shopping in the cereal aisle

one of the biggest crypto marketing problems is not optimising for clarity projects want to sound smart instead of being clear. apple: > "orange phone 20% better than last year" > makes you drop $1,200 on the basically the same same phone as last year. and it works!! > optimised for feeling crypto: > "revolutionising DeFi with real-time AI agents built for democratising access to onchain liquidity" > yay i have no idea wtf you do, goodbye!! when someone wants a phone, they probably choose between apple, samsung, or google. when someone wants to swap tokens, they choose between... uniswap, sushiswap, pancakeswap, curve, balancer, 1inch, matcha, cowswap, kyberswap, and 47 others (or maybe more??) a normie enters crypto and immediately drowns in choices they can't differentiate. so, make it easy for them. optimize for clarity. it's the only metric that truly matters.

"copywriting is easy" is a very common thing to say but, i've worked with 50+ projects who: - write like robots - use 47 buzzwords per post - have zero personality in their copy so, i made a list. 8 things that will improve your writing (w/ examples + mindset shift you need):

marketing is ultimately sales, but for people who hate cold calling. the end-goals are the same: get users, revenue, growth. different game: you can't sell/pitch directly. sales and BD knock on doors. marketing makes people knock on yours. as a marketer, you're still selling. you just can't say you're selling (idk why this sounds like what a drug dealer would say... anyway) tldr is: the best marketers are undercover salespeople. they find the story that makes you lean in. the pain point that keeps you up at night. the hook that stops your scroll. sales asks for the sale. marketing makes you ask for it. both end up at the same place. one just takes the scenic route. and honestly? the scenic route converts better imo. because people buy from those who understand them, not those who interrupt them.

twitter's algorithm has a really dirty secret: negativity gets ~3x more engagement than positivity. test it yourself and you'll see: hook 1: "5 ways to improve your marketing" vs hook 2: "your marketing sucks. here's why" 2nd one will (by default) preform better. same topic. same audience. different framing. the sad part is that it shapes how we all write. we're training ourselves to see problems, not solutions. and it works. negativity stops the scroll. anger spreads faster than joy. fear beats hope every time. but here's what haunts me: we're all becoming professional pessimists because the algorithm rewards it. the platform that was supposed to democratize information is teaching us to weaponize negativity. i guess everyone loves a rage bait.. weird how social media works...

men used to go to war now they ask you for monad card nominations

you wanna learn how to be patient? practice organic marketing / building personal brands daily

if you start building your personal brand from zero: - today, you will have no followers - in 1 week, you will get your first genuine comment - in 2 weeks, you will stop cringing at your own writing - in 1 month, you will build your first meaningful connection - in 3 months, people will start recognising your name - in 6 months, people will look at you as an example, and opportunities will come your way find your niche, find your passion, follow your heart and not trends (or maybe both sometimes...) but most importantly, just start. even if no one is here today, you'll one day look back and be glad you started.

i took 5 days off work / twitter and logged back to: - cmo bad - cto bad - cmo get paid too much - marketer get paid not enough - people hating on aztec for no reason - sydney sweeney thirst traps with brand accounts - ghostwriting threads making $5k each what else did i miss?

great marketing isn't what you think. it's not: – clever/catchy slogans – viral moments – perfect design – big budgets – KOL pfps it's: – translation of complexity – delivery of clarity – creation of belonging – removal of friction – invitation to meaning we've confused marketing with attention-seeking. real marketing creates gravitational pull. you don't need more tools. you need more truth. start there.