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モスバーガー's '#モス定番の新とびきりチーズ' campaign achieved remarkable engagement with over 39,000 retweets and 7,000 likes, demonstrating their ability to create viral campaigns.

To establish モスバーガー as a beloved and recognizable brand through fun and engaging online interactions, fostering a sense of community and driving customer loyalty.

モスバーガー believes in creating a positive and lighthearted online space where people can connect over their shared love of food. They value creativity, inclusivity, and a sense of playfulness in their interactions with their audience.

モスバーガー excels in capturing attention through creative campaigns and playful interactions. Their engaging content and focus on community building foster a strong sense of loyalty amongst their followers.

モスバーガー's tendency to rely on humor and promotions might lead to a lack of depth in their content, potentially missing opportunities to engage with followers on a deeper level.

To expand their reach and appeal to a wider audience, モスバーガー should consider incorporating a mix of longer-form content like recipes, behind-the-scenes glimpses, or even short video series. This could showcase their commitment to quality and innovation, while also appealing to those who crave more than just a quick laugh.

モスバーガー has tweeted over 8 million times, showcasing their consistent effort to entertain their audience.