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Founder @simply_smashed @psk_uki UK's highest-rated burger joint | Ex-GS Engineer turned PM | Tweaking with some other stuff

591 following8k followers

The Entrepreneur

Sakib is a visionary entrepreneur blending the worlds of tech and top-tier fast food with finesse. Formerly a Goldman Sachs engineer turned product manager, he now runs the UK's highest-rated burger joint, Simply Smashed. Beyond burgers, he’s a passionate community builder and advocate for workplace values that prioritize well-being and spirituality.

Impressions
23.8k2k
$4.47
Likes
31215
87%
Retweets
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Replies
235
6%
Bookmarks
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6%

Sakib tweets more times than a caffeinated parrot with a megaphone—if crafting burgers and tweeting were Olympic sports, he’d have a gold medal for multitasking by now, but maybe ease up before your keyboard files a noise complaint.

Successfully launched Simply Smashed as the UK's highest-rated burger joint while integrating employee well-being and spiritual values into the core business, setting a new standard in the fast-food scene.

To build a thriving business that balances profit with purpose, fostering community support, fairness, and long-term sustainability by reimagining how success is measured in the food industry.

Sakib believes in compassionate capitalism where business decisions honor both employees and customers, valuing mental health and spiritual fulfillment alongside financial growth. He places community and faith at the core of his ventures, advocating for ethical leadership and business models.

He combines strategic acumen from his tech background with a strong sense of empathy and community, enabling him to innovate business practices that others might overlook. His authentic voice engages audiences through storytelling and transparent leadership.

His strong commitment to principles sometimes leads to short-term financial trade-offs that might challenge traditional investors or stakeholders looking for immediate returns.

To expand his audience on X, Sakib should leverage his authentic storytelling by sharing more behind-the-scenes moments at Simply Smashed, highlighting employee stories, and engaging more in discussions around ethical entrepreneurship and community impact. This will deepen emotional connections and attract followers who value purpose-driven business.

Sakib's restaurant closes during the first week of Ramadan, sacrificing up to 30% of monthly revenue to prioritize his fasting team's well-being—a clear reflection of his deep respect for his staff’s spiritual practices.

Top tweets of sakib

why we're closing our restaurant for the first week of ramadan... and why it'll cost us 30% of our monthly revenue: most restaurants are rushing to capitalise on iftar sales right now. we're doing the opposite. been running simply smashed for years now and every ramadan we notice something about iftar service. it's brutal on the team. imagine 50+ concurrent orders hitting all at once, everyone wants to break their fast at maghrib, and our whole menu is made fresh to order. our team are mostly muslim. they're fasting all day then working through the most intense service period. that's why we close the first week of ramadan. gives the team time to: • reset mentally • connect with family • establish their spiritual routine but closing the first week is just the start. throughout ramadan, we only open an hour before iftar. no daytime operations. no lunch service. no pressure on fasting staff to be around food all day. these decisions cost us about 20-30% of our monthly revenue. but business decisions shouldn't just be about profit. i've worked through many ramadans in restaurants before starting simply smashed. know how it feels to be making burgers while your mouth is dry and your head is pounding. that's why we built these accommodations into our business model. we're playing the long game. maybe we don't maximise short-term profits. but we maximise barakah. and that's what we're really building on. some will say it's bad business. i say it's good business, just on a longer timeline.

79k

Most engaged tweets of sakib

why we're closing our restaurant for the first week of ramadan... and why it'll cost us 30% of our monthly revenue: most restaurants are rushing to capitalise on iftar sales right now. we're doing the opposite. been running simply smashed for years now and every ramadan we notice something about iftar service. it's brutal on the team. imagine 50+ concurrent orders hitting all at once, everyone wants to break their fast at maghrib, and our whole menu is made fresh to order. our team are mostly muslim. they're fasting all day then working through the most intense service period. that's why we close the first week of ramadan. gives the team time to: • reset mentally • connect with family • establish their spiritual routine but closing the first week is just the start. throughout ramadan, we only open an hour before iftar. no daytime operations. no lunch service. no pressure on fasting staff to be around food all day. these decisions cost us about 20-30% of our monthly revenue. but business decisions shouldn't just be about profit. i've worked through many ramadans in restaurants before starting simply smashed. know how it feels to be making burgers while your mouth is dry and your head is pounding. that's why we built these accommodations into our business model. we're playing the long game. maybe we don't maximise short-term profits. but we maximise barakah. and that's what we're really building on. some will say it's bad business. i say it's good business, just on a longer timeline.

79k

Proud to announce our newest food brand @PSK_UKI I’m building the most addictive chicken and rice box in the city. Slow-cooked Peruvian grilled chicken with our super addictive green sauce. Think Shah’s Halal but Peruvian. Peruvian Street Kitchen launches October 2025.

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