Jordi Hays is a charismatic and witty host whose tweets blend sharp humor with relatable moments, keeping his audience both amused and engaged. With a knack for turning simple observations into viral content, Jordi knows how to grab attention and keep the laughs coming. His presence on X is a refreshing mix of playful commentary and cultural insight.
Jordi could single-handedly keep a concert lively with his tweets alone — which is great, because he probably won’t get any hugs from startup CEOs anymore!
Jordi’s life purpose revolves around entertaining and connecting people through humor, creating memorable moments that brighten their day while subtly provoking thought.
Sometimes his brevity and playful tone might be misunderstood or miss nuance, which can lead to polarized reactions in a fast-moving social environment.
To grow his audience on X, Jordi should engage more with his followers by responding to replies and joining topical conversations, balancing his viral one-liners with a bit more interactive and relatable storytelling.
I’m excited to announce the Porsche 911 of water filters: @rorrawater
Rorra is a new countertop water filter that is…
Beautiful – Striking stainless steel body that looks both futuristic and nostalgic at the same time.
Effective – Targets harmful contaminants like PFAS, Microplastics, Lead, and many more.
Durable – Made of medical-grade stainless steel designed to last for decades..
Timeless – Designed to be at home in any kitchen or office, and holds its own with any other appliance.
Easy to set up - Takes less than 10 minutes to set up once it arrives.
Easy to use – My 2 year old can use it by himself.
Accessible – No plumbing, electrical, or expensive set-up work required.
Rigorously Tested – We’ve spent six figures testing with the NSF, the world’s top certification body for water filtration products.
Rorra is available everywhere in the US starting today, and it couldn’t come at a more important time.
The harsh truth is that America's water infrastructure is broken. Our nation’s tap water is often contaminated with hundreds of contaminants that impact our health, from microplastics and PFAS, to lead (a lot of our municipal water systems still use lead pipes), and many more. All invisible but deadly threats in the long-term.
Rorra's CEO @BrianDKeller7 and I faced this issue head on shortly after our kids were born, as they suffered from skin issues due to contaminated tap water.
After researching potential solutions with @CharlieRorra, we found a host of issues with the existing products and brands in the market.
Lack of transparency – The majority of brands do not even bother to work with accredited third party labs to test their products.
Poor efficacy – Many companies claim to filter things out that they simply do not.
Bad design – Lots of plastic-based products that are an eyesore regardless of your kitchen and can have harmful chemicals leach into water.
Confusing experiences – Lack of simplicity in systems create mental burden and lead to improper usage.
Expensive set up costs – Many systems require getting a plumber out to your home and alter your existing plumbing, which can cost hundreds or thousands of dollars by itself.
Rorra is our answer to these issues and over the coming years we will continuously invest more time and resources into water filter R&D and make those innovations available for as many people as possible. We want Rorra to be the water filter company that every household in America can rely on.
Thank you to @bzises, @jwmares, @baileyberro, @jmwass, and many more for supporting the mission and investing pre-product.
We couldn’t be more excited to share our first product with the world. If you’re curious about the contaminants in your water, visit @rorrawater’s website and enter your zip code to get an in-depth report on your local tap water.
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confronted Peter Thiel in public. https://t.co/Mdld0yLZgJ","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,239],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1920896266508132613","view_count":714303,"bookmark_count":772,"created_at":1746812333000,"favorite_count":12512,"quote_count":70,"reply_count":302,"retweet_count":454,"user_id_str":"4188045073","conversation_id_str":"1920896266508132613","full_text":"I'm sick of food products with long lists of ingredients that I don't understand. \n\nSomeone should make a protein bar with just the following:\n\n-whey protein (50g)\n-caffeine (300mg)\n-nicotine (6mg)\n-testosterone (200mg)\n-adderral (20mg IR)","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1067927682023915521","name":"Nick Huber","screen_name":"sweatystartup","indices":[1381,1395]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1988684127017800056","view_count":1267495,"bookmark_count":1090,"created_at":1762974218000,"favorite_count":3624,"quote_count":184,"reply_count":300,"retweet_count":204,"user_id_str":"4188045073","conversation_id_str":"1988684127017800056","full_text":"Rage Baiting is for Losers\n\nYesterday, YC announced Chad IDE aka “the brainrot code editor.” Chad is an AI code editor that allows you to gamble, watch TikTok, and use dating apps while working on coding tasks.\n\nTheir launch rightfully got a lot of attention. On one hand it’s funny. On the other hand, what are we doing here and why does this belong on the official YC account?\n\nTo understand Chad IDE, Cluely, Icon, Friend, and the new class of Gen Z startups, you have to understand the online environment these founders grew up in. If you grew up on the internet and studied how and why certain people would regularly go viral, you know that making people mad has and always will be a highly effective way to get attention. The feedback loop is simple: 1) make something (product or ad) that makes people angry; 2) people comment/ share/ dunk; 3) because feeds are optimized to show posts with high engagement the most, you get more reach.\n\nRage baiting for commercial purposes was pioneered by course bros. People like Tai Lopez realized that making the masses mad was an effective way to drive course sales. They could flaunt Lamborghinis, make a bunch of people angry, and as long as a handful of people found their way into their course, it was a viable, repeatable strategy.\n\nHistorically on X, rage baiting was a marketing strategy, not a product strategy. Accounts like @sweatystartup frequently post things to get an angry reaction and subsequent reach, but behind the scenes he's always been running a normal commercial real estate fund.\n\nIn 2025, rage baiting has become a product strategy. Cluely started as an app for cheating on coding interviews. Chad IDE’s only known differentiation from the other hundred AI native IDEs is that you can gamble and swipe on dating apps in it. The rage bait is sitting at the product level now.\n\nIt’s becoming clear that while rage bait might occasionally work as a marketing strategy, it really should not be employed as a product strategy. Running a successful VC-backed company requires you to build a coalition of people that want to see you win. Getting media, investors, talent, and customers on your side is not an easy task. Rage baiting (whether at the marketing level or product level) is the most effective way to get people (who could be potential investors, customers, or team members) to actively pray for your downfall.\n\nYC has long provided some of the most durable, high quality, generalizable advice for startups and I believe it has had a tremendously positive impact on the companies that go through YC and even those that don’t. Launch now, make something people want, do things that don’t scale, ignore your competitors, etc.\n\nAs someone who believes that YC is one of the most important and influential institutions in tech, I believe it might be time to include this in their list of essential startup advice: “Rage baiting is for losers.”","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,268],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1886823060658954687","view_count":1143420,"bookmark_count":586,"created_at":1738688647000,"favorite_count":9534,"quote_count":87,"reply_count":265,"retweet_count":337,"user_id_str":"4188045073","conversation_id_str":"1886823060658954687","full_text":"Apple is giving up on VR, their current marketing is laughable, and they're sitting on $162B of cash. At this point they should just buy an F1 team, sign Verstappen, and win some championships. If we're entertained maybe we'll forget about the company they used to be.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,276],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1879235488571400458","view_count":688076,"bookmark_count":820,"created_at":1736879629000,"favorite_count":2819,"quote_count":91,"reply_count":251,"retweet_count":99,"user_id_str":"4188045073","conversation_id_str":"1879235488571400458","full_text":"We are working on a new show called PMF or Die. We will lock a small founding team in a studio apartment (the “cage”) with $25K in funding and only enough food/caffeine/nicotine to last for 90 days. The team will only be released if/when they achieve $1MM in ARR and the whole process will be documented and shared daily. While in the cage, you will get millions of eyeballs and be coached by some of the most accomplished founders in the world so if you can’t find PMF in the cage, you won’t won’t find it anywhere. Please reach out if you are interested in being locked up and I will share the application.","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":0,"is_ai":null,"ai_score":null},{"bookmarked":false,"display_text_range":[0,279],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1944200891944644997","view_count":1835155,"bookmark_count":1573,"created_at":1752368588000,"favorite_count":4258,"quote_count":255,"reply_count":232,"retweet_count":247,"user_id_str":"4188045073","conversation_id_str":"1944200891944644997","full_text":"Here is most of what I’ve gathered on the Windsurf / Google Deal\n\nThe founders and dozens of engineers are going to Google. This group, along with the preferred shareholders will be sharing the $2.4B headline number. The exact split is unknown but investors are making some money on the deal and the founders plus this select group are making a ton. \n\nThat brings us to the hundreds of employees that aren’t going to Google. From what I’ve heard they are all getting screwed regardless of their vesting status. Their consolation prize is that they now own 100% of the original company. \n\nWindsurf’s leadership is making the argument that this is a win for those that aren’t joining Google. Their claim is that Windsurf still has a meaningful amount of revenue and a solid balance sheet. But Windsurf will now be facing intense competition from not only its former founders and engineers who are now at Google, but every other company in code gen that they were already completing with / losing to (Cursor, Anthropic, etc). 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Basilisk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":77,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1083130198042656768","name":"Linear","screen_name":"linear","indices":[4009,4016]},{"id_str":"1838288550569349120","name":"TBPN","screen_name":"tbpn","indices":[4988,4993]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981420461948055925","view_count":274822,"bookmark_count":503,"created_at":1761242425000,"favorite_count":1002,"quote_count":25,"reply_count":70,"retweet_count":50,"user_id_str":"4188045073","conversation_id_str":"1981420461948055925","full_text":"The Uninspired Company of Silicon Valley\n\nSix years ago, “The Browser Company of New York” was born. This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. 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This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. 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Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. 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Basilisk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":50,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1083130198042656768","name":"Linear","screen_name":"linear","indices":[4009,4016]},{"id_str":"1838288550569349120","name":"TBPN","screen_name":"tbpn","indices":[4988,4993]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981420461948055925","view_count":274822,"bookmark_count":503,"created_at":1761242425000,"favorite_count":1002,"quote_count":25,"reply_count":70,"retweet_count":50,"user_id_str":"4188045073","conversation_id_str":"1981420461948055925","full_text":"The Uninspired Company of Silicon Valley\n\nSix years ago, “The Browser Company of New York” was born. This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. Great domain names are finite, words in the English language are finite, and more companies (and startups specifically) are being created than ever.\n\nAnother defense would be the classic (but misinterpreted) quote from Picasso: \"Good artists copy, great artists steal.\"\n\nTaken literally, someone might think that means if you see a startup doing something that’s getting a good response, you should do the same thing yourself. But the a better interpretation of the quote is that great artists “steal” from the past, a variety of sources, and differing categories to create their own unique style and approach.\n\nThe Browser Company of New York hit so hard because of the juxtaposition between a multi-hundred year old naming convention and a modern tool like the browser. To my knowledge, no one had done this before and that’s why it got such a great response. Just using this legacy naming convention for any random category, and after someone else executed against it so loudly and effectively, is not a good strategy.\n\nIt signals that you are:\n\n- In a rush (fair)\n- Don’t value naming (concerning)\n- Didn’t want to spend the time to find a great domain (ok)\n- Aren’t seeking out inspiration outside of the tech bubble (concerning)\n- Didn’t seek out influence or advice from people that understand the value of naming, know how to find and acquire great domains, etc. (concerning)\n\nBrowsers are ALL modern — Netscape, Edge, Chrome, Atlas, etc. So not only was The Browser Company a great name because it created a juxtaposition between a legacy naming structure and a modern tool, but it was immediately counterpositioned to all the other players in the category.\n\nOf course, this is not an isolated incident. Any time a startup does something truly great, a wave of companies gets a little too inspired. 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This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. 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Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. 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Basilisk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":293462,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1083130198042656768","name":"Linear","screen_name":"linear","indices":[4009,4016]},{"id_str":"1838288550569349120","name":"TBPN","screen_name":"tbpn","indices":[4988,4993]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981420461948055925","view_count":274822,"bookmark_count":503,"created_at":1761242425000,"favorite_count":1002,"quote_count":25,"reply_count":70,"retweet_count":50,"user_id_str":"4188045073","conversation_id_str":"1981420461948055925","full_text":"The Uninspired Company of Silicon Valley\n\nSix years ago, “The Browser Company of New York” was born. This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. Great domain names are finite, words in the English language are finite, and more companies (and startups specifically) are being created than ever.\n\nAnother defense would be the classic (but misinterpreted) quote from Picasso: \"Good artists copy, great artists steal.\"\n\nTaken literally, someone might think that means if you see a startup doing something that’s getting a good response, you should do the same thing yourself. But the a better interpretation of the quote is that great artists “steal” from the past, a variety of sources, and differing categories to create their own unique style and approach.\n\nThe Browser Company of New York hit so hard because of the juxtaposition between a multi-hundred year old naming convention and a modern tool like the browser. To my knowledge, no one had done this before and that’s why it got such a great response. Just using this legacy naming convention for any random category, and after someone else executed against it so loudly and effectively, is not a good strategy.\n\nIt signals that you are:\n\n- In a rush (fair)\n- Don’t value naming (concerning)\n- Didn’t want to spend the time to find a great domain (ok)\n- Aren’t seeking out inspiration outside of the tech bubble (concerning)\n- Didn’t seek out influence or advice from people that understand the value of naming, know how to find and acquire great domains, etc. (concerning)\n\nBrowsers are ALL modern — Netscape, Edge, Chrome, Atlas, etc. So not only was The Browser Company a great name because it created a juxtaposition between a legacy naming structure and a modern tool, but it was immediately counterpositioned to all the other players in the category.\n\nOf course, this is not an isolated incident. Any time a startup does something truly great, a wave of companies gets a little too inspired. 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This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. 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Basilisk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":508,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1083130198042656768","name":"Linear","screen_name":"linear","indices":[4009,4016]},{"id_str":"1838288550569349120","name":"TBPN","screen_name":"tbpn","indices":[4988,4993]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981420461948055925","view_count":274822,"bookmark_count":503,"created_at":1761242425000,"favorite_count":1002,"quote_count":25,"reply_count":70,"retweet_count":50,"user_id_str":"4188045073","conversation_id_str":"1981420461948055925","full_text":"The Uninspired Company of Silicon Valley\n\nSix years ago, “The Browser Company of New York” was born. This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. Great domain names are finite, words in the English language are finite, and more companies (and startups specifically) are being created than ever.\n\nAnother defense would be the classic (but misinterpreted) quote from Picasso: \"Good artists copy, great artists steal.\"\n\nTaken literally, someone might think that means if you see a startup doing something that’s getting a good response, you should do the same thing yourself. But the a better interpretation of the quote is that great artists “steal” from the past, a variety of sources, and differing categories to create their own unique style and approach.\n\nThe Browser Company of New York hit so hard because of the juxtaposition between a multi-hundred year old naming convention and a modern tool like the browser. To my knowledge, no one had done this before and that’s why it got such a great response. Just using this legacy naming convention for any random category, and after someone else executed against it so loudly and effectively, is not a good strategy.\n\nIt signals that you are:\n\n- In a rush (fair)\n- Don’t value naming (concerning)\n- Didn’t want to spend the time to find a great domain (ok)\n- Aren’t seeking out inspiration outside of the tech bubble (concerning)\n- Didn’t seek out influence or advice from people that understand the value of naming, know how to find and acquire great domains, etc. (concerning)\n\nBrowsers are ALL modern — Netscape, Edge, Chrome, Atlas, etc. So not only was The Browser Company a great name because it created a juxtaposition between a legacy naming structure and a modern tool, but it was immediately counterpositioned to all the other players in the category.\n\nOf course, this is not an isolated incident. Any time a startup does something truly great, a wave of companies gets a little too inspired. 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This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. 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Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. 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Basilisk","in_reply_to_user_id_str":null,"in_reply_to_status_id_str":null,"is_quote_status":1,"is_ai":null,"ai_score":null}]},{"label":"2025-10-24","value":1111,"startTime":1761177600000,"endTime":1761264000000,"tweets":[{"bookmarked":false,"display_text_range":[0,277],"entities":{"hashtags":[],"symbols":[],"timestamps":[],"urls":[],"user_mentions":[{"id_str":"1083130198042656768","name":"Linear","screen_name":"linear","indices":[4009,4016]},{"id_str":"1838288550569349120","name":"TBPN","screen_name":"tbpn","indices":[4988,4993]}]},"favorited":false,"lang":"en","retweeted":false,"fact_check":null,"id":"1981420461948055925","view_count":274822,"bookmark_count":503,"created_at":1761242425000,"favorite_count":1002,"quote_count":25,"reply_count":70,"retweet_count":50,"user_id_str":"4188045073","conversation_id_str":"1981420461948055925","full_text":"The Uninspired Company of Silicon Valley\n\nSix years ago, “The Browser Company of New York” was born. This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. But they weren’t new.\n\nRoughly 150 years ago it was standard practice to name a company like they did:\n\n- The Prudential Insurance Company of America, founded in 1875\n- The Standard Oil Company of New York, founded in 1911\n- Edison Electric Illuminating Company of New York, founded in 1880\n\nThe Browser Company of New York was a perfect name for a specific reason: juxtaposing a hundred-and-fifty-year-old naming convention with a modern tool such as the web browser was an incredible way to stand out and signal to the world exactly what their mission was, and that they would be bringing inspired thinking to the category.\n\nThe Browser Company’s name, brand, and marketing materials were so effective that they catalyzed a wave of companies to adopt the same naming convention. Between The Browser Company’s emergence and their eventual exit, I’d estimate that between 50 to 100 companies adopted this type of legacy naming convention.\n\nNaming a web browser company “The Browser Company of New York” signaled original, inspired thinking. The problem is that the second, third, fourth, etc. company to use the The [X] Company of [X] signals the exact opposite. I’m not automatically bearish on these companies, but I think many miss the point of what made The Browser Company a great name. At least one of these companies, The Interaction Company of California, has managed to really break through the noise and deliver a truly novel consumer AI product experience, but ironically they did it under the Poke brand, and I’d argue they should just abandon the original name entirely at this point. Poke dot com itself is a fantastic domain and name for their business and audience.\n\nIn defense of the copycat branding, naming startups is really hard. Great domain names are finite, words in the English language are finite, and more companies (and startups specifically) are being created than ever.\n\nAnother defense would be the classic (but misinterpreted) quote from Picasso: \"Good artists copy, great artists steal.\"\n\nTaken literally, someone might think that means if you see a startup doing something that’s getting a good response, you should do the same thing yourself. But the a better interpretation of the quote is that great artists “steal” from the past, a variety of sources, and differing categories to create their own unique style and approach.\n\nThe Browser Company of New York hit so hard because of the juxtaposition between a multi-hundred year old naming convention and a modern tool like the browser. To my knowledge, no one had done this before and that’s why it got such a great response. Just using this legacy naming convention for any random category, and after someone else executed against it so loudly and effectively, is not a good strategy.\n\nIt signals that you are:\n\n- In a rush (fair)\n- Don’t value naming (concerning)\n- Didn’t want to spend the time to find a great domain (ok)\n- Aren’t seeking out inspiration outside of the tech bubble (concerning)\n- Didn’t seek out influence or advice from people that understand the value of naming, know how to find and acquire great domains, etc. (concerning)\n\nBrowsers are ALL modern — Netscape, Edge, Chrome, Atlas, etc. So not only was The Browser Company a great name because it created a juxtaposition between a legacy naming structure and a modern tool, but it was immediately counterpositioned to all the other players in the category.\n\nOf course, this is not an isolated incident. Any time a startup does something truly great, a wave of companies gets a little too inspired. 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This week, its acquisition by Atlassian closed.\n\nRegardless of how you feel about the product, or the ultimate acquisition price, it’s undeniable that Josh, Hursh, and the team brought an incredibly fresh perspective to what a startup brand could look and feel like. The name, the brand design, etc. were all incredibly thoughtful. 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